How long should a TikTok Shop video be?
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
30 to 60 s videos earned the most: 40.9% of the estimated revenue of 4,909 selling TikTok Shop US videos in a sample of 60 products, 30 days to 19 October 2026. The median selling video runs 37 seconds, and the highest median revenue per video is in the 1 to 2 min band ($3.4K).
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Videos of 30 to 60 s made 40.9% of the sample's estimated video revenue (4,909 videos, 30 days to 19 October 2026).
The median selling video is 37 seconds long (30 days to 19 October 2026).
Videos under 30 seconds are 38.7% of selling videos and made 31.2% of video revenue (30 days to 19 October 2026).
The median 1 to 2 min video earned $3.4K, the highest of any length band (estimated, 30 days to 19 October 2026).
7 to 30 days is the age band with the most revenue, 43.8% of the sample's video revenue (30 days to 19 October 2026).
Which lengths sell
30 to 60 s is the biggest band by revenue (41%) from 40% of videos. Videos under 15 seconds are 18% of videos and 14% of revenue.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Length | Videos | Share of videos | Share of revenue | Median revenue per video | Revenue per 1,000 views |
|---|---|---|---|---|---|
| Under 15 s | 873 | 17.8% | 14.0% | $2.2K | $19.31 |
| 15 to 30 s | 1,028 | 20.9% | 17.1% | $1.7K | $19.37 |
| 30 to 60 s | 1,948 | 39.7% | 40.9% | $2.6K | $19.17 |
| 1 to 2 min | 924 | 18.8% | 25.5% | $3.4K | $19.81 |
| Over 2 min | 136 | 2.8% | 2.5% | $2.8K | $24.87 |
Go deeper in TokConnectFor the TikTok Shop US product [product link], show its top selling videos from the last 30 days by length, revenue and views, and which length earns most per 1,000 views.
What a typical video earns at each length
The median video earns $1.7K to $3.4K depending on length, highest at 1 to 2 min. Per 1,000 views the best band is Over 2 min at $24.87.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Length | Median revenue per video | Revenue per 1,000 views |
|---|---|---|
| Under 15 s | $2.2K | $19.31 |
| 15 to 30 s | $1.7K | $19.37 |
| 30 to 60 s | $2.6K | $19.17 |
| 1 to 2 min | $3.4K | $19.81 |
| Over 2 min | $2.8K | $24.87 |
How long a video keeps selling
7 to 30 days holds the most revenue (44%); posts over 90 days old still make 20%. Photo posts are 10% of selling posts and make 11% of revenue.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Age of the post | Posts | Share of revenue |
|---|---|---|
| Last 7 days | 414 | 4.7% |
| 7 to 30 days | 2,514 | 43.8% |
| 30 to 90 days | 1,364 | 31.2% |
| 3 to 12 months | 1,070 | 19.0% |
| Over a year | 112 | 1.3% |
What this means
For creators
Cut for the length that sells, not the length that is easy: 30 to 60 s makes 41% of revenue, and the best median per video is in the 1 to 2 min band ($3.4K). A longer demonstration is worth it when the product needs explaining.
For brands
Brief creators on length by product type. Videos under 30 seconds are 39% of selling videos, and the 1 to 2 min videos earn the highest median ($3.4K).
For sellers
Old videos keep paying: posts over 90 days old make 20% of revenue. Reuse and repost what already sold before commissioning new creative.
What TokConnect adds to this study
This page is one snapshot of one question. TokConnect runs the same Shop Analytics live, for your own niche, brand or product, down to the creator, the video and the LIVE.
- Length in your nicheFor [my category] on TikTok Shop US, what video length earns most per 1,000 views among the top products in the last 30 days?Ask in TokConnect
- Winning videosList the top 10 selling videos for [product link] on TikTok Shop US with length, views, units and revenue.Ask in TokConnect
- Evergreen videosWhich videos posted over 90 days ago still sell [product link] on TikTok Shop US, and what do they earn?Ask in TokConnect
- Similar products' creativeShow how videos for the 5 best-selling products like [product link] on TikTok Shop US differ in length and posting age.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about this study
How long should a TikTok Shop video be?
30 to 60 s videos make the most revenue (41%) in a sample of 4,909 selling videos; the median is 37 seconds (30 days to 19 October 2026).
Do longer TikTok Shop videos sell more?
The highest median revenue per video is in the 1 to 2 min band at $3.4K, against $2.2K under 15 seconds.
Do photo posts sell on TikTok Shop?
Yes: photo posts are 10% of selling posts and 11% of their revenue.
How long does a TikTok Shop video keep selling?
Posts over 90 days old still make 20% of the sample's revenue; the biggest share is from posts 7 to 30 days.
How many videos were measured for length?
5,474 posts from 60 products: the 30 biggest by revenue and 30 drawn at random from the rest of the top 1,000.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. This study uses a sample of selling videos: the 30 biggest products by revenue and 30 products drawn at random, with a fixed seed, from ranks 31 to 1,000 of the product pool, and for each the up to 100 videos with the most estimated revenue in the window. That is 5,474 videos from 60 products. Videos are reduced to numbers (flags, revenue, units, views, length, age); no video, caption or creator is stored. Products come from the product pool, which leaves out rows the source flags as price-suspect. Product-level counts use products with 10 or more selling videos in the sample. Photo posts are counted in the age chart and left out of the length bands. Pulled 21 October 2026, data to 19 October 2026. Totals are sums over this sample, not all TikTok Shop video sales. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
