What commission do TikTok Shop products pay affiliates?
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
The median TikTok Shop US product pays affiliates 9% commission, and 15.5% of the 10,764 top products list no commission at all (30 days to 19 October 2026). 4.4% of products with a commission pay 20% or more, and the rate that appears most often is 8%.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
The median commission rate on 9,097 top TikTok Shop US products that list one is 9% (30 days to 19 October 2026).
15.5% of 10,764 top products list no commission (30 days to 19 October 2026).
4.4% of products with a commission pay 20% or more, and 14.3% pay 15% or more (30 days to 19 October 2026).
Weighted by revenue, the average commission is 10.3% (estimated, 30 days to 19 October 2026).
Median commission runs from 5% in Fashion Accessories to 18% in Health among categories with 30 or more products.
Most products pay a single-digit commission
55% of top products pay 10% or less, and the most common rate is 8% (1,132 products). 223 products (2.1%) pay over 20%.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Commission rate | Products | Share of products | Est. revenue |
|---|---|---|---|
| No commission listed | 1,667 | 15.5% | $120.48M |
| 1% to 5% | 1,466 | 13.6% | $115.99M |
| 6% to 10% | 4,495 | 41.8% | $357.68M |
| 11% to 15% | 2,208 | 20.5% | $203.74M |
| 16% to 20% | 705 | 6.5% | $63.28M |
| Over 20% | 223 | 2.1% | $26.30M |
Go deeper in TokConnectFind TikTok Shop US products in [my category] that pay 15% commission or more and earned over $50K in the last 30 days, with price, creators and the change in the last 7 days against the category.
Which categories pay creators the most
Health has the highest median commission (18%) and Fashion Accessories the lowest (5%)..
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Category | Products with a commission | Median commission |
|---|---|---|
| Health | 557 | 18.0% |
| Beauty & Personal Care | 1,645 | 13.0% |
| Food & Beverages | 174 | 13.0% |
| Books, Magazines & Audio | 37 | 13.0% |
| Kitchenware | 155 | 10.0% |
| Pet Supplies | 150 | 9.5% |
| Textiles & Soft Furnishings | 171 | 9.0% |
| Womenswear & Underwear | 1,626 | 9.0% |
| Shoes | 386 | 9.0% |
| Toys & Hobbies | 200 | 9.0% |
| Menswear & Underwear | 336 | 9.0% |
| Home Supplies | 371 | 9.0% |
| Luggage & Bags | 142 | 9.0% |
| Kids' Fashion | 30 | 9.0% |
| Automotive & Motorcycle | 210 | 8.0% |
| Phones & Electronics | 443 | 8.0% |
| Sports & Outdoor | 595 | 8.0% |
| Home Improvement | 210 | 8.0% |
| Baby & Maternity | 100 | 8.0% |
| Computers & Office Equipment | 116 | 8.0% |
| Jewelry Accessories & Derivatives | 35 | 8.0% |
| Furniture | 455 | 6.0% |
| Household Appliances | 306 | 6.0% |
| Tools & Hardware | 222 | 6.0% |
| Fashion Accessories | 403 | 5.0% |
Do cheaper products pay a higher rate?
The median commission is 11% under $10 and 6% at $100 or more. Premium products pay a lower rate but a higher amount per sale.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Products with a commission | Median commission |
|---|---|---|
| Under $10 | 157 | 11.0% |
| $10 to $20 | 1,636 | 9.0% |
| $20 to $30 | 1,895 | 10.0% |
| $30 to $50 | 2,240 | 9.0% |
| $50 to $100 | 1,617 | 9.0% |
| $100 and up | 1,552 | 6.0% |
What this means
For affiliates
Treat 9% as the baseline. A product that pays 20% or more is in the top 4% of offers, so it is worth the pitch to the brand for a custom rate. In Fashion Accessories the median is 5%; do not expect 18%.
For brands
If you pay under 9% you are below the median offer. 15% of tracked products list no commission, which may mean the listing has no public affiliate offer; those that do have one compete on rate and on samples.
For sellers
Commission is a cost of the main sales channel (see the affiliate study). Model it at the category median of 9% across categories before you set a price.
What TokConnect adds to this study
This page is one snapshot of one question. TokConnect runs the same Shop Analytics live, for your own niche, brand or product, down to the creator, the video and the LIVE.
- High-commission productsList TikTok Shop US products in [my category] with commission of 15% or more and at least $25K of revenue in the last 30 days.Ask in TokConnect
- Your commission against peersI sell a product in [category] with a [rate]% commission. Show the median commission among TikTok Shop US best sellers in my category.Ask in TokConnect
- Who sells themFor the top 5 high-commission TikTok Shop US products in [my category], show how many creators sell each and the follower bands of the top ones.Ask in TokConnect
- Commission and changeIn [my category] on TikTok Shop US, did products that raised commission change more in revenue over the last 7 days than their category overall?Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about this study
What commission do TikTok Shop products pay affiliates?
The median is 9% for the 9,097 top products that list a commission, 30 days to 19 October 2026. The most common rate is 8%.
What is a good commission on TikTok Shop?
20% or more puts a product in the top 4% of offers among products with a commission. The revenue-weighted average is 10.3%.
Which TikTok Shop category pays the highest commission?
Health, at a median of 18%, among categories with 30 or more products.
Why do some products list no commission?
15.5% of tracked products show none. The source lists a public affiliate rate only where the product offers one.
Do cheaper products pay higher commissions?
The median is 11% for products under $10 and 6% for products at $100 or more.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. The product pool holds 10,764 TikTok Shop US products with at least $25K of estimated revenue in 30 days, gathered with subcategory names, level-3 names and 108 keywords. Products the source flags as price-suspect are dropped, and their revenue is in no figure here. A product with no listed commission is counted as none and left out of medians. Totals are sums over these tracked products, not the size of the market. Pulled 21 October 2026, data to 19 October 2026. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
