Which TikTok Shop categories make the most money?
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
Beauty & Personal Care made the most estimated revenue among 26 categories in the 30 days to 19 October 2026: $196.90M, 22.2% of the $887.49M made by 10,764 tracked TikTok Shop US products. The five biggest categories together make 57%, and Womenswear & Underwear and Health follow.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Beauty & Personal Care leads TikTok Shop US categories with an estimated $196.90M, 22.2% of tracked product revenue (30 days to 19 October 2026).
Womenswear & Underwear is second at $148.88M (16.8%) and Health third at $57.78M (6.5%) (30 days to 19 October 2026).
The five biggest categories make 57.2% of tracked product revenue and the top three make 45.5% (30 days to 19 October 2026).
Among categories with 15 or more brands, the median brand earns $801.4K in Shoes and $350.2K in Automotive & Motorcycle (30 days to 19 October 2026).
26 categories have tracked products; 18 have 15 or more tracked brands (30 days to 19 October 2026).
The biggest categories by revenue
Beauty & Personal Care (22%), Womenswear & Underwear (17%) and Health (7%) lead. The twelve biggest categories make 83% of tracked product revenue.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Category | Tracked products | Est. revenue | Share of revenue | Median revenue per product |
|---|---|---|---|---|
| Beauty & Personal Care | 1,887 | $196.90M | 22.2% | $52.2K |
| Womenswear & Underwear | 1,830 | $148.88M | 16.8% | $50.0K |
| Health | 610 | $57.78M | 6.5% | $53.9K |
| Sports & Outdoor | 687 | $56.89M | 6.4% | $50.4K |
| Phones & Electronics | 569 | $47.44M | 5.3% | $49.4K |
| Household Appliances | 334 | $39.60M | 4.5% | $52.8K |
| Shoes | 461 | $34.82M | 3.9% | $47.9K |
| Fashion Accessories | 540 | $34.63M | 3.9% | $47.1K |
| Furniture | 495 | $32.85M | 3.7% | $43.3K |
| Home Supplies | 477 | $32.16M | 3.6% | $43.2K |
| Menswear & Underwear | 400 | $26.61M | 3.0% | $43.9K |
| Textiles & Soft Furnishings | 210 | $24.01M | 2.7% | $52.0K |
| Tools & Hardware | 263 | $19.55M | 2.2% | $48.8K |
| Automotive & Motorcycle | 247 | $19.09M | 2.2% | $49.7K |
| Home Improvement | 264 | $18.89M | 2.1% | $47.5K |
| Toys & Hobbies | 245 | $15.69M | 1.8% | $41.6K |
| Food & Beverages | 197 | $14.08M | 1.6% | $46.3K |
| Kitchenware | 187 | $12.69M | 1.4% | $43.0K |
| Pet Supplies | 167 | $11.02M | 1.2% | $41.0K |
| Computers & Office Equipment | 151 | $10.60M | 1.2% | $42.3K |
| Luggage & Bags | 155 | $9.51M | 1.1% | $42.8K |
| Baby & Maternity | 103 | $7.33M | 0.8% | $47.6K |
| Collectibles | 131 | $7.01M | 0.8% | $38.1K |
| Books, Magazines & Audio | 47 | $3.08M | 0.3% | $46.3K |
| Jewelry Accessories & Derivatives | 55 | $2.60M | 0.3% | $37.4K |
| Kids' Fashion | 38 | $2.05M | 0.2% | $43.7K |
Go deeper in TokConnectRank the TikTok Shop US subcategories inside [my category] by revenue in the last 30 days, with the number of brands and the top product in each.
What a typical brand earns in each category
The median brand earns $801.4K in Shoes and $350.2K in Automotive & Motorcycle, among categories with 15 or more tracked brands.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Category | Tracked brands | Brand revenue | Median brand revenue |
|---|---|---|---|
| Shoes | 32 | $42.41M | $801.4K |
| Womenswear & Underwear | 167 | $188.22M | $656.0K |
| Home Improvement | 19 | $15.66M | $618.7K |
| Household Appliances | 27 | $34.50M | $561.2K |
| Beauty & Personal Care | 231 | $241.18M | $540.6K |
| Health | 71 | $61.51M | $530.4K |
| Tools & Hardware | 24 | $41.56M | $519.4K |
| Phones & Electronics | 60 | $36.44M | $503.5K |
| Menswear & Underwear | 42 | $27.22M | $475.8K |
| Textiles & Soft Furnishings | 19 | $18.62M | $463.3K |
| Computers & Office Equipment | 15 | $8.41M | $457.6K |
| Food & Beverages | 19 | $10.49M | $424.5K |
| Home Supplies | 37 | $24.70M | $422.6K |
| Sports & Outdoor | 66 | $63.63M | $416.1K |
| Furniture | 54 | $34.99M | $408.1K |
| Fashion Accessories | 65 | $37.35M | $381.1K |
| Collectibles | 26 | $11.86M | $374.9K |
| Automotive & Motorcycle | 24 | $11.44M | $350.2K |
What this means
For sellers
Size is not the whole story: Beauty & Personal Care holds 22% of tracked product revenue but also the most competition (1,887 tracked products). Compare revenue per product ($52.2K in Beauty & Personal Care) before you pick a category on size.
For affiliates
The five biggest categories make 57% of tracked revenue, so most product demand is concentrated in a short list; a smaller category with a median product revenue near $52.8K can still pay.
For brands
A brand in Shoes earns a median $801.4K against $350.2K in Automotive & Motorcycle. Set targets by category, not by the shop-wide figure.
What TokConnect adds to this study
This page is one snapshot of one question. TokConnect runs the same Shop Analytics live, for your own niche, brand or product, down to the creator, the video and the LIVE.
- Subcategories in your nicheRank the subcategories of [my category] on TikTok Shop US by estimated revenue in the last 30 days and show the biggest brand in each.Ask in TokConnect
- Categories that are risingWhich TikTok Shop US categories changed most in revenue in the last 7 days against the 7 before, next to the market's change?Ask in TokConnect
- Best sellers in a categoryList the 10 best-selling products in [my category] on TikTok Shop US with revenue, price, commission and creators.Ask in TokConnect
- Brands in a categoryRank the brands in [my category] on TikTok Shop US by estimated 30-day revenue with their affiliate share.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about this study
What is the biggest TikTok Shop category?
Beauty & Personal Care: an estimated $196.90M, 22.2% of tracked product revenue in the 30 days to 19 October 2026.
Which TikTok Shop categories make the most money?
Beauty & Personal Care, Womenswear & Underwear and Health lead, and the top five make 57% of tracked product revenue.
Which category pays brands the most?
Among categories with 15 or more tracked brands, Shoes has the highest median brand revenue ($801.4K).
How is a product's category decided?
By the first of its category ids that the source names, taken to the top level. A product is counted once.
Does this show the whole category?
No. It sums products with $25K or more and brands with $250K or more of estimated 30-day revenue, so smaller sellers are not counted.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. The product pool holds 10,764 TikTok Shop US products with at least $25K of estimated revenue in 30 days, gathered with subcategory names, level-3 names and 108 keywords. Products the source flags as price-suspect are dropped, and their revenue is in no figure here. Brand figures come from the shop pool (brand shops with $250K or more; shops the source flags as price-suspect are dropped). Totals are sums over these tracked products, not the size of the market. Pulled 21 October 2026, data to 19 October 2026. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
