One day stands out
15 October made an estimated $387.6K, 9.0 times the median day ($43.1K) and 19% of the complete days in the window. The next best day made $212.0K.
30 days to 19 October 2026Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Wavytalk sold an estimated $2.16M on TikTok Shop US in the 30 days to 19 October 2026: 47K units at an average price of $46.42. Only 65 of 1,070 tracked brands sold more, and it is #18 of 231 in Beauty & Personal Care as the source files it. In the last 7 complete days it was up 63% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Wavytalk made an estimated $2.16M on TikTok Shop US in the 30 days to 19 October 2026.
Wavytalk sold an estimated 47K units at an average price of $46.42 in the 30 days to 19 October 2026.
Affiliate creators drove 89% of Wavytalk's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 8.7%.
Wavytalk ranks #66 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #18 of 231 in Beauty & Personal Care.
Steam Sesh Hair Straightener was Wavytalk's best-selling listing: an estimated $485.0K, 22% of headline revenue, in the 30 days to 19 October 2026.
Wavytalk's last 7 complete days (13 to 19 October) came to $707.2K, up 63% on the 7 days before ($434.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The gap of 63 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
15 October made an estimated $387.6K, 9.0 times the median day ($43.1K) and 19% of the complete days in the window. The next best day made $212.0K.
30 days to 19 October 2026Wavytalk is #66 of 1,070 tracked brands by estimated 30-day revenue, and #18 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Wavytalk holds 0.9% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Steam Sesh Hair Straightener, Air Sculpt 5-in-1 Hot Air Brush Set and Multifunctional Ionic Blow Dryer Kit made 49% of Wavytalk's revenue between them, an estimated $1.07M.
30 days to 19 October 20269% of source revenue ($187.5K) came through accounts named after the brand. The biggest, @wavytalkofficial, made $179.1K. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026That is 1.8 times the $26.02 median for Beauty & Personal Care brands in the same data.
30 days to 19 October 2026The two biggest affiliates, with 1M or more followers and 50K to 250K followers, drove an estimated $190.0K, 9% of Wavytalk's revenue.
30 days to 19 October 2026Go deeper in TokConnectWhich Wavytalk products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Wavytalk launched in 2021 as an Amazon-exclusive brand and began selling on TikTok Shop in August 2023. It debuted on Ulta.com on February 4, 2026, with six of its best-selling products.
15 October made $387.6K, 9.0 times a typical day, and the next best day made $212.0K. A seller reading this total should hold it against a typical day of $43.1K, not against the peak.
Steam Sesh Hair Straightener leads at 22% and the top three listings took 49%, from 35 that sold. Average order value is $46.42. Affiliates drove 89%, and accounts named after the brand 8.7%.
Wavytalk's last 7 complete days (13 to 19 October) came to $707.2K, up 63% on the 7 days before ($434.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The gap of 63 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Glossy, Retail Boss.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $45.7K | 743 | $43.4K | $2.2K | $0 | complete |
| 21 September | $38.4K | 644 | $30.4K | $8.0K | $0 | complete |
| 22 September | $202.2K | 4,825 | $162.3K | $28.6K | $11.3K | complete |
| 23 September | $67.5K | 1,496 | $56.7K | $10.7K | $34 | complete |
| 24 September | $44.6K | 859 | $37.8K | $6.7K | $25 | complete |
| 25 September | $32.1K | 581 | $27.8K | $4.3K | $0 | complete |
| 26 September | $30.5K | 573 | $25.9K | $4.5K | $49 | complete |
| 27 September | $23.7K | 391 | $20.7K | $3.0K | $0 | complete |
| 28 September | $21.7K | 364 | $19.1K | $2.6K | $0 | complete |
| 29 September | $193.2K | 5,088 | $155.2K | $21.1K | $17.0K | complete |
| 30 September | $41.5K | 1,019 | $33.9K | $7.4K | $196 | source reports low |
| 1 October | $122.9K | 2,965 | $110.7K | $12.1K | $66 | source reports low |
| 2 October | $48.5K | 1,125 | $42.9K | $5.6K | $0 | complete |
| 3 October | $42.0K | 1,013 | $36.1K | $5.9K | $0 | complete |
| 4 October | $35.7K | 799 | $30.8K | $5.0K | $0 | complete |
| 5 October | $30.0K | 553 | $26.4K | $3.7K | $0 | complete |
| 6 October | $27.6K | 568 | $22.0K | $5.4K | $158 | complete |
| 7 October | $17.6K | 302 | $15.2K | $2.4K | $0 | complete |
| 8 October | $212.0K | 4,572 | $196.4K | $14.7K | $908 | complete |
| 9 October | $55.3K | 1,183 | $51.1K | $3.7K | $424 | complete |
| 10 October | $39.8K | 688 | $38.6K | $783 | $392 | complete |
| 11 October | $49.1K | 879 | $40.6K | $8.4K | $29 | complete |
| 12 October | $33.5K | 540 | $29.0K | $4.5K | $0 | complete |
| 13 October | $32.1K | 508 | $28.3K | $3.9K | $0 | complete |
| 14 October | $28.4K | 406 | $23.9K | $4.5K | $0 | complete |
| 15 October | $387.6K | 8,681 | $373.7K | $4.4K | $9.5K | complete |
| 16 October | $83.8K | 1,791 | $82.6K | $509 | $706 | complete |
| 17 October | $76.0K | 1,510 | $74.0K | $2.0K | $0 | complete |
| 18 October | $54.9K | 1,089 | $54.8K | $0 | $192 | complete |
| 19 October | $44.2K | 827 | $30.8K | $13.0K | $394 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.92M | 88.8% |
| Brand accounts | $187.5K | 8.7% |
| Linked host accounts | $12.4K | 0.6% |
| Shop tab and mall | $41.4K | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.83M | 84.7% |
| LIVE | $289.3K | 13.4% |
| Shop tab and search | $41.7K | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Steam Sesh Hair Straightener | $485.0K | 9.2K | $53.01 | 22.4% |
| 2 | Air Sculpt 5-in-1 Hot Air Brush Set | $326.7K | 6.7K | $48.99 | 15.1% |
| 3 | Multifunctional Ionic Blow Dryer Kit | $255.9K | 7.5K | $33.99 | 11.8% |
| 4 | Bare It IPL Hair Removal with Ice Cooling | $226.2K | 1.6K | $138.74 | 10.5% |
| 5 | Turblow Pro Fast Drying Hair Dryer | $162.6K | 3.5K | $46.86 | 7.5% |
| 6 | Cool Curl Pencil Curler | $114.0K | 2.6K | $43.00 | 5.3% |
| 7 | Glow Time LED Red Light Therapy Face Mask | $81.3K | 712 | $114.17 | 3.8% |
| 8 | Multi-Curl 5-in-1 Ceramic Curling Wand Set | $67.2K | 2.4K | $28.01 | 3.1% |
| 9 | Sleek Sweep Ionic Hair (Straightening Bristle) | $67.0K | 2.3K | $28.99 | 3.1% |
| 10 | Whirlwind Curl | $53.7K | 1.8K | $30.50 | 2.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 22.4% |
| Listings 2 and 3 | 26.9% |
| Listings 4 to 10 | 35.7% |
| Other listings | 14.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 4 | $25.4K | 1.2% |
| $25 to $50 | 14 | $1.20M | 55.4% |
| $50 to $100 | 10 | $600.3K | 27.8% |
| $100 and up | 6 | $338.3K | 15.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Wavytalk | 89% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Wavytalk | $46.42 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Wavytalk | 13% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Wavytalk | +63% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 26 | $143.1K | 8.9% |
| 10K to 50K | 68 | $534.0K | 33.4% |
| 50K to 250K | 45 | $429.0K | 26.8% |
| 250K to 1M | 32 | $258.5K | 16.2% |
| 1M or more | 26 | $235.5K | 14.7% |
Go deeper in TokConnectWhich videos and LIVE streams drove Wavytalk's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Steam Sesh Hair Straightener22.4% of revenue | $485.0K | 9.2K | $53.01 | 6% | 27 Aug 2025 |
| 2 | Air Sculpt 5-in-1 Hot Air Brush Set15.1% of revenue | $326.7K | 6.7K | $48.99 | 6% | 16 Aug 2024 |
| 3 | Multifunctional Ionic Blow Dryer Kit11.8% of revenue | $255.9K | 7.5K | $33.99 | 6% | 13 Aug 2023 |
| 4 | Bare It IPL Hair Removal with Ice Cooling10.5% of revenue | $226.2K | 1.6K | $138.74 | 5% | 25 Aug 2024 |
| 5 | Turblow Pro Fast Drying Hair Dryer7.5% of revenue | $162.6K | 3.5K | $46.86 | 5% | 15 Jul 2024 |
| 6 | Cool Curl Pencil Curler5.3% of revenue | $114.0K | 2.6K | $43.00 | 7% | 21 Jul 2025 |
| 7 | Glow Time LED Red Light Therapy Face Mask3.8% of revenue | $81.3K | 712 | $114.17 | 5% | 11 Aug 2025 |
| 8 | Multi-Curl 5-in-1 Ceramic Curling Wand Set3.1% of revenue | $67.2K | 2.4K | $28.01 | 4% | 18 Aug 2023 |
| 9 | Sleek Sweep Ionic Hair (Straightening Bristle)3.1% of revenue | $67.0K | 2.3K | $28.99 | 7% | 26 Feb 2024 |
| 10 | Whirlwind Curl2.5% of revenue | $53.7K | 1.8K | $30.50 | 3% | 6 Aug 2025 |
| 11 | Steamlift Pro Steam Thermal Brush2.4% of revenue | $52.4K | 529 | $99.00 | 6% | 3 Sep 2026 |
| 12 | Whirlwind Curl 360° Airflow Styler1.8% of revenue | $40.0K | 1.6K | $25.30 | 3% | 9 May 2024 |
| 13 | Heatwave Pro Ionic Thermal Brush Set: Negative1.6% of revenue | $35.2K | 1.2K | $29.10 | 7% | 23 Nov 2024 |
| 14 | Hair Straightener 1.75 Inch for Effortless Straightening1.3% of revenue | $28.1K | 879 | $32.00 | 6% | 19 Sep 2023 |
| 15 | Jet Brush Dual Voltage Ionic Hair Dryer Brush1.3% of revenue | $27.6K | 952 | $29.00 | 3% | 3 Sep 2025 |
Go deeper in TokConnectWhich creators sell Steam Sesh Hair Straightener from Wavytalk on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| wavytalkofficial | 519K | $179.1K | 100% | 4.8K |
| Wavytalk_beauty | 13K | $8.4K | 91% | 69 |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $12.4K under the shop for them and any unlisted accounts.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Wavytalk live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Wavytalk has a live TikTok Shop US presence. The source tracks 2 storefronts for it, which together sold about 47K units for an estimated $2.16M in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #66.
An estimated $2.16M in the 30 days to 19 October 2026, a typical day of about $43.1K, on 47K units at an average price of $46.42. These are estimates built from TikTok sold counts and listed prices.
Steam Sesh Hair Straightener, with an estimated $485.0K (22% of headline revenue) on 9.2K units at $53.01 in the 30 days to 19 October 2026. Behind it come Air Sculpt 5-in-1 Hot Air Brush Set at $326.7K and Multifunctional Ionic Blow Dryer Kit at $255.9K.
Affiliates account for 89% of the estimated sales, which is $1.92M. The rest splits between brand-named accounts (8.7%), linked host accounts (0.6%) and the shop tab and mall (1.9%). Window: 30 days to 19 October 2026.
Wavytalk's last 7 complete days (13 to 19 October) came to $707.2K, up 63% on the 7 days before ($434.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The gap of 63 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Wavytalk's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Wavytalk's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Wavytalk combines 2 storefronts (wavytalk, Wavytalk beauty); revenue and units are summed, daily series merged by day and listings combined. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 100% of the revenue of the top 34 listings to the source's own flag. Product tables and price bands cover the top 34 listings, 100% of headline revenue; the source counts 35 listings with sales. Ranks and medians compare Wavytalk with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.