Videos drive 92% of sales
Short video sold $1.88M of the $2.04M. LIVE added 7.9% and the shop tab 0.2%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Wonderskin TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Wonderskin made an estimated $2.04M on TikTok Shop US, per TokConnect Shop Analytics (110K units, $18.52 on average). Only 73 of 1,070 tracked brands sold more, and it is #20 of 231 in Beauty & Personal Care as the source files it. One listing, 1440 Longwear Eyeliner, made 31%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Wonderskin made an estimated $2.04M on TikTok Shop US in the 30 days to 19 October 2026.
Wonderskin sold an estimated 110K units at an average price of $18.52 in the 30 days to 19 October 2026.
Affiliate creators drove 98% of Wonderskin's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.9%.
Wonderskin ranks #74 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #20 of 231 in Beauty & Personal Care.
1440 Longwear Eyeliner was Wonderskin's best-selling listing: an estimated $628.9K, 31% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Wonderskin made $551.5K, down 8% on the 7 days before ($597.1K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Wonderskin on TikTok Shop
- Brand
- Wonderskin
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $2.04M
- Estimated units
- 110,384
- Average price
- $18.52
- Revenue rank
- #74 of 1,070 tracked brands
- Category rank
- #20 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 98%
- From brand-named accounts
- 1.9%
- From LIVE
- 7.9%
- Listings with sales
- 45
- Best seller
- 1440 Longwear Eyeliner, $628.9K
- New listings in the window
- 2
What stands out about Wonderskin
Lose 1440 Longwear Eyeliner and the month changes
Wonderskin sold 35K units of 1440 Longwear Eyeliner for an estimated $628.9K. Take it out and 31% of revenue goes with it.
30 days to 19 October 2026#74 of 1,070 brands
In the 30 days to 19 October 2026, Wonderskin is #74 of 1,070 tracked brands by estimated 30-day revenue, and #20 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Wonderskin holds 0.8% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Two affiliates drive 22%
Two affiliates (under 10K followers and 50K to 250K followers) account for $452.6K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026One day stands out
11 October made an estimated $182.9K, 2.6 times the median day ($69.4K) and 10% of the complete days in the window. The next best day made $94.1K.
30 days to 19 October 2026Priced below its category
Wonderskin's average selling price is $18.52, against a median of $26.45 for tracked Beauty & Personal Care brands.
30 days to 19 October 2026Go deeper in TokConnectWhich Wonderskin products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Wonderskin is headquartered in London. In May 2025 it raised a $50 million Series A led by Insight Partners, its first institutional funding, and most of its roughly 25 products are priced between $15 and $35.
Sales sit on a few listings: 1440 Longwear Eyeliner made 31%, and the top three 73%. Only 45 listings sold, so a rival or a partner is dealing with a very short list. Orders average $18.52.
Affiliates drove 98% and the brand's own account 1.9%, so creator posts do nearly all the selling. 11 October made $182.9K, 2.6 times a typical day, and the next best day made $94.1K.
In the last 7 complete days (13 to 19 October) Wonderskin made $551.5K, down 8% on the 7 days before ($597.1K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: beautyindependent.com.
The numbers behind Wonderskin
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $63.4K | 3,298 | $63.2K | $0 | $113 | complete |
| 21 September | $61.8K | 3,143 | $58.2K | $3.4K | $197 | complete |
| 22 September | $55.2K | 2,797 | $54.0K | $1.0K | $177 | complete |
| 23 September | $52.7K | 2,674 | $50.5K | $2.0K | $192 | complete |
| 24 September | – | – | – | – | – | no value in the source |
| 25 September | – | – | – | – | – | no value in the source |
| 26 September | $54.9K | 2,796 | $53.5K | $1.3K | $40 | complete |
| 27 September | $61.6K | 3,177 | $61.4K | $0 | $212 | complete |
| 28 September | $58.9K | 3,014 | $57.7K | $1.1K | $160 | complete |
| 29 September | $60.0K | 3,184 | $57.5K | $2.4K | $83 | complete |
| 30 September | $65.0K | 3,562 | $63.9K | $1.1K | $47 | source reports low |
| 1 October | $69.9K | 3,827 | $67.8K | $2.0K | $44 | source reports low |
| 2 October | $72.9K | 3,942 | $71.4K | $1.5K | $85 | complete |
| 3 October | $77.8K | 4,229 | $76.1K | $1.5K | $147 | complete |
| 4 October | $63.8K | 3,508 | $63.7K | $0 | $94 | complete |
| 5 October | $77.6K | 4,266 | $77.4K | $0 | $210 | complete |
| 6 October | $62.9K | 3,452 | $59.9K | $2.9K | $44 | complete |
| 7 October | $65.9K | 3,596 | $63.7K | $2.1K | $132 | complete |
| 8 October | $85.1K | 4,733 | $82.5K | $2.4K | $194 | complete |
| 9 October | $73.8K | 4,081 | $71.2K | $2.6K | $123 | complete |
| 10 October | $45.7K | 2,472 | $45.5K | $0 | $168 | complete |
| 11 October | $182.9K | 9,963 | $178.5K | $3.6K | $769 | complete |
| 12 October | $80.8K | 4,479 | $79.8K | $890 | $30 | complete |
| 13 October | $78.2K | 4,316 | $76.9K | $1.2K | $30 | complete |
| 14 October | $74.2K | 4,027 | $73.1K | $949 | $82 | complete |
| 15 October | $87.2K | 4,751 | $85.0K | $2.0K | $150 | complete |
| 16 October | $94.1K | 5,145 | $92.2K | $1.7K | $195 | complete |
| 17 October | $77.9K | 4,234 | $76.1K | $1.7K | $129 | complete |
| 18 October | $78.6K | 4,319 | $78.0K | $0 | $621 | complete |
| 19 October | $61.4K | 3,399 | $61.3K | $0 | $125 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $2.00M | 97.9% |
| Brand accounts | $39.2K | 1.9% |
| Shop tab and mall | $4.6K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.88M | 91.9% |
| LIVE | $160.5K | 7.9% |
| Shop tab and search | $4.6K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | 1440 Longwear Eyeliner | $628.9K | 35K | $18.00 | 30.8% |
| 2 | 360 Contour Lip Liner ($16) | $521.5K | 33K | $16.00 | 25.5% |
| 3 | WONDER BLADING Lip Stain Masque | $346.2K | 18K | $18.95 | 16.9% |
| 4 | IYKYK Eyeshadow Stick | $121.7K | 6.1K | $20.01 | 6.0% |
| 5 | 1440 Longwear Eyeliner Trio Set, 3-Pack | $96.2K | 3.9K | $25.00 | 4.7% |
| 6 | Perfect Lip Duo | $65.8K | 2.3K | $28.73 | 3.2% |
| 7 | 1440 Longwear Eyeliner + Cosmetic Pencil | $55.3K | 2.5K | $21.96 | 2.7% |
| 8 | Cosmetic Pencil Sharpener | $35.5K | 4.4K | $8.00 | 1.7% |
| 9 | Wonder Blading Lip Masque, 2-PACK | $33.6K | 961 | $35.01 | 1.6% |
| 10 | WONDER BLADING Brow Stain & Go Masque | $16.4K | 747 | $21.99 | 0.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 30.8% |
| Listings 2 and 3 | 42.4% |
| Listings 4 to 10 | 20.8% |
| Other listings | 6.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $35.5K | 1.8% |
| $10 to $25 | 18 | $1.72M | 85.8% |
| $25 to $50 | 20 | $240.0K | 12.0% |
| $50 to $100 | 4 | $8.2K | 0.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Wonderskin | 98% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Wonderskin | $18.52 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Wonderskin | 8% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Wonderskin | -8% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 20 | $325.0K | 19.7% |
| 10K to 50K | 37 | $526.2K | 31.9% |
| 50K to 250K | 30 | $547.3K | 33.1% |
| 250K to 1M | 8 | $221.7K | 13.4% |
| 1M or more | 4 | $31.9K | 1.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Wonderskin's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Wonderskin's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | 1440 Longwear Eyeliner30.8% of revenue | $628.9K | 35K | $18.00 | 11% | 21 Nov 2023 |
| 2 | 360 Contour Lip Liner ($16)25.5% of revenue | $521.5K | 33K | $16.00 | 13% | 12 Dec 2023 |
| 3 | WONDER BLADING Lip Stain Masque16.9% of revenue | $346.2K | 18K | $18.95 | 11% | 23 Oct 2023 |
| 4 | IYKYK Eyeshadow Stick6.0% of revenue | $121.7K | 6.1K | $20.01 | 15% | 14 Oct 2024 |
| 5 | 1440 Longwear Eyeliner Trio Set, 3-Pack4.7% of revenue | $96.2K | 3.9K | $25.00 | 16% | 31 Oct 2024 |
| 6 | Perfect Lip Duo3.2% of revenue | $65.8K | 2.3K | $28.73 | 13% | 7 Aug 2025 |
| 7 | 1440 Longwear Eyeliner + Cosmetic Pencil2.7% of revenue | $55.3K | 2.5K | $21.96 | 18% | 15 Jul 2026 |
| 8 | Cosmetic Pencil Sharpener1.7% of revenue | $35.5K | 4.4K | $8.00 | 13% | 1 Oct 2025 |
| 9 | Wonder Blading Lip Masque, 2-PACK1.6% of revenue | $33.6K | 961 | $35.01 | 14% | 13 Sep 2024 |
| 10 | WONDER BLADING Brow Stain & Go Masque0.8% of revenue | $16.4K | 747 | $21.99 | 14% | 27 Nov 2023 |
| 11 | WONDER BLADING Top Gloss0.7% of revenue | $15.1K | 657 | $23.00 | 13% | 28 Nov 2023 |
| 12 | 360 Contour Lip Liner Trio Set, 3-Pack0.6% of revenue | $11.6K | 323 | $36.01 | 14% | 26 Aug 2026 |
| 13 | WONDER BLADING Peel & Reveal Lip Stain Kit0.5% of revenue | $10.6K | 367 | $28.99 | 14% | 10 Nov 2023 |
| 14 | Hyper-Bond Life-Proof Foundation0.4% of revenue | $7.6K | 196 | $38.98 | 15% | 8 Oct 2025 |
| 15 | Ultimate Lips Set0.3% of revenue | $5.1K | 94 | $54.47 | 19% | 14 Jul 2026 |
2 listings ($40.7K, 2.0% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell 1440 Longwear Eyeliner from Wonderskin on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Wonderskin
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Wonderskin | 276K | $39.2K | 100% | 1.6K |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Wonderskin live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Wonderskin on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Wonderskin on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for 1440 Longwear Eyeliner from Wonderskin? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Wonderskin's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Wonderskin on TikTok Shop
Is Wonderskin on TikTok Shop?
Yes. Wonderskin sells through 1 TikTok Shop US storefront and made an estimated $2.04M in the 30 days to 19 October 2026, from 110K units. That is #74 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Wonderskin sell on TikTok Shop?
An estimated $2.04M in the 30 days to 19 October 2026, a typical day of about $69.4K, on 110K units at an average price of $18.52. These are estimates built from TikTok sold counts and listed prices.
What is Wonderskin's best-selling product on TikTok Shop?
1440 Longwear Eyeliner, with an estimated $628.9K (31% of headline revenue) on 35K units at $18.00 in the 30 days to 19 October 2026. Behind it come 360 Contour Lip Liner ($16) at $521.5K and WONDER BLADING Lip Stain Masque at $346.2K.
Do affiliates drive Wonderskin's sales on TikTok Shop?
Mostly: $2.00M of the $2.04M source revenue came through affiliates, 98%. Accounts named after the brand brought $39.2K (1.9%), linked host accounts 0% and the shop tab and mall $4.6K (0.2%), in the 30 days to 19 October 2026.
How is Wonderskin's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Wonderskin made $551.5K, down 8% on the 7 days before ($597.1K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Wonderskin's TikTok Shop numbers estimated?
Not from Wonderskin's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Wonderskin's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($40.7K, 2.0% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 100% of the revenue of the top 43 listings to the source's own flag. Product tables and price bands cover the top 43 listings, 98% of headline revenue; the source counts 45 listings with sales. Ranks and medians compare Wonderskin with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.