Body Mist Body Fragrance ($12) is the hero listing
Body Mist Body Fragrance ($12) brought in an estimated $120.4K on 10K units. That is 32% of Victoria's Secret's headline revenue.
30 days to 19 October 2026TikTok Shop US · Brand profile
Victoria's Secret TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Victoria's Secret sold an estimated $371.4K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 20K units at an average price of $18.92. That ranks #742 of 1,070 tracked brands, and #169 of 231 in Beauty & Personal Care as the source files it. This leaves out 7 listings the source prices unreliably ($239.5K, 39% of the source total of $610.9K). One listing, Body Mist Body Fragrance ($12), made 32%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Victoria's Secret made an estimated $371.4K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $610.9K, $239.5K of it on flagged listings).
Victoria's Secret sold an estimated 20K units at an average price of $18.92 in the 30 days to 19 October 2026.
Affiliate creators drove 89% of Victoria's Secret's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 8.9%.
Victoria's Secret ranks #742 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #169 of 231 in Beauty & Personal Care.
Body Mist Body Fragrance ($12) was Victoria's Secret's best-selling listing: an estimated $120.4K, 32% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Victoria's Secret brought in $162.9K, up 17% on the 7 days before ($139.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Victoria's Secret on TikTok Shop
- Brand
- Victoria's Secret
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $371.4K (without flagged listings)
- Source total
- $610.9K
- On flagged listings
- $239.5K (7 listings)
- Estimated units
- 19,631
- Average price
- $18.92
- Revenue rank
- #742 of 1,070 tracked brands
- Category rank
- #169 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 89%
- From brand-named accounts
- 8.9%
- From LIVE
- 12%
- Listings with sales
- 199
- Best seller
- Body Mist Body Fragrance ($12), $120.4K
- New listings in the window
- 20
What stands out about Victoria's Secret
89% comes from creators under 50K
Among the top 99 affiliates for Victoria's Secret, those with fewer than 50K followers drove 89% of the revenue.
30 days to 19 October 2026Not only an affiliate story
Accounts named after Victoria's Secret sold an estimated $54.3K (9%). The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026Fresh listings add real sales
Victoria's Secret added 20 products in the 30 days and they sold $59.4K, 16% of revenue. Best launch: Patchology Eye Patches ($32.2K).
30 days to 19 October 2026Where it ranks
Victoria's Secret is #742 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #169 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Victoria's Secret holds 0.2% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Priced below its category
Victoria's Secret's average selling price is $18.92, against a median of $26.45 for tracked Beauty & Personal Care brands.
30 days to 19 October 2026Go deeper in TokConnectWhich Victoria's Secret products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Victoria's Secret opened its first store in Palo Alto, California, in 1977 and has been an independent public company since the August 2021 spin-off from L Brands.
Headline: $371.4K, which is #742 of 1,070. This leaves out 7 listings the source prices unreliably ($239.5K, 39% of the source total of $610.9K). The rank applies to that narrower figure only.
Body Mist Body Fragrance ($12) made 32% of the total and the top three listings 47%. The 20 listings new in the window added 16%. Affiliates drove 89%, and accounts named after the brand 8.9%.
Over 13 to 19 October, the last 7 complete days, Victoria's Secret brought in $162.9K, up 17% on the 7 days before ($139.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Victoria%27s_Secret).
The numbers behind Victoria's Secret
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $23.0K | 1,686 | $22.6K | $254 | $142 | complete |
| 21 September | $15.4K | 1,077 | $15.2K | $128 | $61 | complete |
| 22 September | $18.6K | 1,304 | $18.1K | $467 | $61 | complete |
| 23 September | $18.1K | 1,244 | $17.7K | $164 | $275 | complete |
| 24 September | $25.0K | 1,686 | $23.6K | $762 | $629 | complete |
| 25 September | $28.6K | 1,658 | $20.2K | $7.2K | $1.2K | complete |
| 26 September | $27.8K | 1,635 | $21.5K | $5.6K | $622 | complete |
| 27 September | $27.2K | 1,707 | $25.1K | $2.0K | $140 | complete |
| 28 September | $24.9K | 1,627 | $23.6K | $1.3K | $41 | complete |
| 29 September | $22.5K | 1,427 | $20.9K | $1.5K | $183 | complete |
| 30 September | $396 | 31 | $372 | $24 | $0 | source reports low |
| 1 October | $1.4K | 85 | $1.2K | $120 | $50 | source reports low |
| 2 October | $21.6K | 1,396 | $20.8K | $525 | $233 | complete |
| 3 October | $21.0K | 1,387 | $20.0K | $724 | $245 | complete |
| 4 October | $18.0K | 1,166 | $17.2K | $679 | $86 | complete |
| 5 October | $14.8K | 1,025 | $14.1K | $619 | $42 | complete |
| 6 October | $16.9K | 1,180 | $16.4K | $323 | $145 | complete |
| 7 October | $20.9K | 1,498 | $17.6K | $453 | $2.9K | complete |
| 8 October | $19.1K | 1,304 | $17.6K | $393 | $1.1K | complete |
| 9 October | $23.4K | 1,581 | $22.1K | $746 | $483 | complete |
| 10 October | $19.6K | 1,407 | $19.1K | $283 | $126 | complete |
| 11 October | $21.5K | 1,485 | $20.6K | $667 | $257 | complete |
| 12 October | $18.4K | 1,300 | $17.9K | $392 | $119 | complete |
| 13 October | $17.2K | 1,198 | $16.8K | $255 | $107 | complete |
| 14 October | $19.5K | 1,370 | $19.0K | $382 | $135 | complete |
| 15 October | $19.2K | 1,389 | $18.7K | $436 | $129 | complete |
| 16 October | $34.3K | 2,013 | $33.4K | $432 | $473 | complete |
| 17 October | $23.7K | 1,539 | $19.2K | $4.1K | $450 | complete |
| 18 October | $14.0K | 720 | $6.4K | $6.6K | $1.1K | complete |
| 19 October | $34.9K | 1,450 | $16.1K | $16.7K | $2.0K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $543.2K | 88.9% |
| Brand accounts | $54.3K | 8.9% |
| Shop tab and mall | $13.5K | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $515.5K | 84.4% |
| LIVE | $75.5K | 12.4% |
| Shop tab and search | $20.0K | 3.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Body Mist Body Fragrance ($12) | $120.4K | 10K | $12.00 | 32.4% |
| 2 | Patchology Eye Patches | $32.2K | 1.7K | $18.72 | 8.7% |
| 3 | Stretch Cotton Halloween Bikini Panties, 5-Pack | $21.4K | 712 | $30.00 | 5.8% |
| 4 | Wristlet Strap Keychain ($29) | $18.8K | 649 | $29.00 | 5.1% |
| 5 | Bombshell Shine Diva Dust Face & Body Shimmer Powder | $17.0K | 559 | $30.41 | 4.6% |
| 6 | Foldover Card Case Keychain | $16.1K | 673 | $24.00 | 4.3% |
| 7 | Modal Pajama Set | $12.4K | 157 | $78.98 | 3.3% |
| 8 | Summer Must-Have Flip Flops | $10.1K | 348 | $28.99 | 2.7% |
| 9 | Bombshell Bling Scented Shimmer Hair Spray | $8.7K | 284 | $30.77 | 2.4% |
| 10 | Archive Body Fragrance Mist | $7.7K | 643 | $12.01 | 2.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 32.4% |
| Listings 2 and 3 | 14.4% |
| Listings 4 to 10 | 24.5% |
| Other listings | 28.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 2 | $4.3K | 1.2% |
| $10 to $25 | 24 | $197.2K | 54.2% |
| $25 to $50 | 33 | $108.9K | 30.0% |
| $50 to $100 | 33 | $47.5K | 13.1% |
| $100 and up | 8 | $5.7K | 1.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 24 September | Bombshell Shine Diva Dust Face & Body Shimmer Powder | $17.0K |
| 24 September | Bombshell Shine Glow Getter Shimmer Body Butter | $3.5K |
| 24 September | Bombshell Shine Shimmer Eau de Toilette | $1.1K |
| 24 September | Bombshell Shine Lip Drama Ultra-Shimmer Gloss | $440 |
| 1 October | Bombshell Runway Ft. Limited Edition | $1.4K |
| 1 October | VSFS '26 Luxe Travel Vanity Case | $234 |
| 1 October | Shine Strap Push Up Bra | $225 |
| 1 October | VSFS '26 Satin Short Wide-Sleeve Robe | $208 |
| 1 October | Very Shine Strap Brazilian Panty | $75 |
| 1 October | Icon Canvas Small Tote Bag | $65 |
| 1 October | Black Lace-Trim Cut-Out Cheeky Panty | $63 |
| 7 October | Earbud Case Keychain | $217 |
| 7 October | Victoria's Secret Stocking | $100 |
| 10 October | Patchology Eye Patches | $32.2K |
| 13 October | 100% Cotton Oversized Tee | $1.6K |
| 14 October | Sweet Decadence Fragrance Lotion | $200 |
| 14 October | Luxe Plush Closed-Toe Slippers | $153 |
| 15 October | Cozy Plush Robe | $503 |
| 15 October | Cotton Shine Patch Unlined High-Neck Bralette | $45 |
| 15 October | Shine Strap Dot Thong Panty | $30 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Victoria's Secret | 89% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Victoria's Secret | $18.92 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Victoria's Secret | 12% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Victoria's Secret | +17% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 49 | $273.5K | 56.4% |
| 10K to 50K | 32 | $159.2K | 32.8% |
| 50K to 250K | 15 | $45.5K | 9.4% |
| 250K to 1M | 3 | $7.1K | 1.5% |
Go deeper in TokConnectWhich videos and LIVE streams drove Victoria's Secret's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Victoria's Secret's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Body Mist Body Fragrance ($12)32.4% of revenue | $120.4K | 10K | $12.00 | – | 23 Jun 2026 |
| 2 | Patchology Eye Patches8.7% of revenue | $32.2K | 1.7K | $18.72 | – | 10 Oct 2026 |
| 3 | Stretch Cotton Halloween Bikini Panties, 5-Pack5.8% of revenue | $21.4K | 712 | $30.00 | 7% | 20 Aug 2026 |
| 4 | Wristlet Strap Keychain ($29)5.1% of revenue | $18.8K | 649 | $29.00 | 7% | 23 Feb 2026 |
| 5 | Bombshell Shine Diva Dust Face & Body Shimmer Powder4.6% of revenue | $17.0K | 559 | $30.41 | – | 24 Sep 2026 |
| 6 | Foldover Card Case Keychain4.3% of revenue | $16.1K | 673 | $24.00 | 8% | 1 Jul 2026 |
| 7 | Modal Pajama Set3.3% of revenue | $12.4K | 157 | $78.98 | 8% | 15 Jan 2026 |
| 8 | Summer Must-Have Flip Flops2.7% of revenue | $10.1K | 348 | $28.99 | 7% | 16 May 2026 |
| 9 | Bombshell Bling Scented Shimmer Hair Spray2.4% of revenue | $8.7K | 284 | $30.77 | – | 24 Sep 2026 |
| 10 | Archive Body Fragrance Mist2.1% of revenue | $7.7K | 643 | $12.01 | – | 27 Apr 2026 |
| 11 | Body Mist Body Fragrance (v2)2.0% of revenue | $7.6K | 632 | $11.99 | – | 10 Jul 2026 |
| 12 | Women's Dream Angels Wicked Unlined Balconette Bra1.8% of revenue | $6.8K | 138 | $48.99 | 8% | 5 Jun 2026 |
| 13 | FlexFactor Lightly Lined Balconette Bra1.7% of revenue | $6.2K | 115 | $54.00 | 7% | 1 Jul 2026 |
| 14 | Tease Satin Lace-Trim Half-Cup Demi Bra1.6% of revenue | $6.0K | 137 | $44.01 | 7% | 15 Jul 2026 |
| 15 | Shimmer Fragrance Lotion1.4% of revenue | $5.1K | 427 | $11.99 | – | 27 Aug 2026 |
This leaves out 7 listings the source prices unreliably ($239.5K, 39% of the source total of $610.9K). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Body Mist Body Fragrance ($12) from Victoria's Secret on TikTok Shop, and how much did each one drive in the last 30 days?
New Victoria's Secret listings
20 listings sold for the first time in the 30 days to 19 October 2026, $59.4K together (16% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Patchology Eye Patches | 10 October | $32.2K | 1.7K | $18.72 |
| Bombshell Shine Diva Dust Face & Body Shimmer Powder | 24 September | $17.0K | 559 | $30.41 |
| Bombshell Shine Glow Getter Shimmer Body Butter | 24 September | $3.5K | 133 | $26.24 |
| 100% Cotton Oversized Tee | 13 October | $1.6K | 43 | $37.44 |
| Bombshell Runway Ft. Limited Edition | 1 October | $1.4K | 8 | $175.00 |
| Bombshell Shine Shimmer Eau de Toilette | 24 September | $1.1K | 16 | $69.38 |
| Cozy Plush Robe | 15 October | $503 | 6 | $83.87 |
| Bombshell Shine Lip Drama Ultra-Shimmer Gloss | 24 September | $440 | 22 | $20.00 |
| VSFS '26 Luxe Travel Vanity Case | 1 October | $234 | 2 | $116.94 |
| Shine Strap Push Up Bra | 1 October | $225 | 3 | $74.95 |
| Earbud Case Keychain | 7 October | $217 | 5 | $43.34 |
| VSFS '26 Satin Short Wide-Sleeve Robe | 1 October | $208 | 2 | $103.94 |
Accounts named after Victoria's Secret
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Victoria's Secret@victoriassecret | 11.6M | $54.3K | 47% | 2.2K |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Victoria's Secret live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Victoria's Secret on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Victoria's Secret on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Body Mist Body Fragrance ($12) from Victoria's Secret? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Victoria's Secret's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Victoria's Secret on TikTok Shop
Is Victoria's Secret on TikTok Shop?
An estimated $371.4K (excluding listings the source prices unreliably) of sales over the 30 days to 19 October 2026. Victoria's Secret ranks #742 of 1,070 tracked brands, selling through 1 US storefront.
How much does Victoria's Secret sell on TikTok Shop?
An estimated $371.4K (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, a typical day of about $20.9K, on 20K units at an average price of $18.92. These are estimates built from TikTok sold counts and listed prices.
What is Victoria's Secret's best-selling product on TikTok Shop?
Body Mist Body Fragrance ($12) sits on top with an estimated $120.4K in the 30 days to 19 October 2026, 10K units at $12.00. Second and third are Patchology Eye Patches ($32.2K) and Stretch Cotton Halloween Bikini Panties, 5-Pack ($21.4K).
Do affiliates drive Victoria's Secret's sales on TikTok Shop?
Mostly. Affiliate creators drove 89% of Victoria's Secret's estimated source revenue ($543.2K) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 8.9% ($54.3K), other linked accounts 0% and the shop tab and mall 2.2% ($13.5K).
How is Victoria's Secret's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Victoria's Secret brought in $162.9K, up 17% on the 7 days before ($139.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Victoria's Secret's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Victoria's Secret's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Victoria's Secret's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 7 listings the source prices unreliably ($239.5K, 39% of the source total of $610.9K). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 100% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 98% of headline revenue; the source counts 199 listings with sales. Ranks and medians compare Victoria's Secret with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.