68% of sales happen on LIVE
Sol de Janeiro made $430.0K from LIVE in the 30 days, against $161.4K from videos. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Sol de Janeiro TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Sol de Janeiro's TikTok Shop US sales at an estimated $633.1K for the 30 days to 19 October 2026, from 17K units at $37.29 each on average. That ranks #411 of 1,070 tracked brands, and #97 of 231 in Beauty & Personal Care as the source files it. LIVE streams made 68% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Sol de Janeiro made an estimated $633.1K on TikTok Shop US in the 30 days to 19 October 2026.
Sol de Janeiro sold an estimated 17K units at an average price of $37.29 in the 30 days to 19 October 2026.
Affiliate creators drove 72% of Sol de Janeiro's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 22%.
Sol de Janeiro ranks #411 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #97 of 231 in Beauty & Personal Care.
Cheirosa 71 Duo Bundle Limited Edition was Sol de Janeiro's best-selling listing: an estimated $69.3K, 11% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Sol de Janeiro made $137.0K, up 8% on the 7 days before ($126.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Sol de Janeiro on TikTok Shop
- Brand
- Sol de Janeiro
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $633.1K
- Estimated units
- 16,976
- Average price
- $37.29
- Revenue rank
- #411 of 1,070 tracked brands
- Category rank
- #97 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 72%
- From brand-named accounts
- 22%
- From LIVE
- 68%
- Listings with sales
- 185
- Best seller
- Cheirosa 71 Duo Bundle Limited Edition, $69.3K
- New listings in the window
- 25
What stands out about Sol de Janeiro
Not only an affiliate story
Accounts named after Sol de Janeiro sold an estimated $141.0K (22%). The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 202692% comes from creators under 50K
Among the top 99 affiliates for Sol de Janeiro, those with fewer than 50K followers drove 92% of the revenue.
30 days to 19 October 2026185 listings sold, no clear hero
Sol de Janeiro spreads its sales: the best listing makes 11.0% of revenue, and the top 10 make 44%.
30 days to 19 October 2026Where it ranks
Sol de Janeiro is #411 of 1,070 tracked brands by estimated 30-day revenue, and #97 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Sol de Janeiro holds 0.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Priced above its category
Sol de Janeiro's average selling price is $37.29, against a median of $26.02 for tracked Beauty & Personal Care brands.
30 days to 19 October 2026Go deeper in TokConnectWhich Sol de Janeiro products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Sol de Janeiro was founded in 2015 and is named for the Sun of January, the height of Brazilian summer. Brazilian Bum Bum Cream and the Cheirosa 62 fragrance mist are among its hero products, and L'Occitane Group acquired a majority stake in 2021.
Sets, duos and bundles fill most of the top listings. Cheirosa 71 Duo Bundle Limited Edition leads at 11% and the top three made 25%, across 185 listings that sold. A seller matching the shop competes with multi-item sets at an average sale of $37.29.
LIVE made 68% of $633.1K, short video 25%, and the brand's own account 22%. 25 new listings account for 2.8%.
In the last 7 complete days (13 to 19 October) Sol de Janeiro made $137.0K, up 8% on the 7 days before ($126.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: soldejaneiro.com, Wikipedia (Sol_de_Janeiro).
The numbers behind Sol de Janeiro
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $48.6K | 1,238 | $44.3K | $126 | $4.2K | complete |
| 21 September | $27.9K | 821 | $26.7K | $104 | $1.1K | complete |
| 22 September | $30.9K | 854 | $9.3K | $20.0K | $1.5K | complete |
| 23 September | $20.1K | 610 | $12.8K | $6.9K | $449 | complete |
| 24 September | $29.0K | 812 | $15.3K | $13.1K | $639 | complete |
| 25 September | $41.8K | 1,195 | $22.8K | $18.6K | $276 | complete |
| 26 September | $48.5K | 1,403 | $33.5K | $14.4K | $484 | complete |
| 27 September | $30.7K | 960 | $25.7K | $185 | $4.8K | complete |
| 28 September | $14.0K | 396 | $13.1K | $51 | $860 | complete |
| 29 September | $19.9K | 434 | $17.1K | $12 | $2.8K | complete |
| 30 September | $13.6K | 373 | $13.3K | $24 | $266 | source reports low |
| 1 October | $14.7K | 406 | $14.5K | $173 | $61 | source reports low |
| 2 October | $6.7K | 195 | $6.6K | $40 | $0 | complete |
| 3 October | $7.0K | 221 | $6.7K | $72 | $168 | complete |
| 4 October | $8.9K | 246 | $8.7K | $114 | $138 | complete |
| 5 October | $7.4K | 237 | $7.0K | $208 | $228 | complete |
| 6 October | $6.9K | 194 | $5.8K | $114 | $898 | complete |
| 7 October | $19.7K | 459 | $7.2K | $7.1K | $5.4K | complete |
| 8 October | $27.6K | 614 | $9.9K | $14.9K | $2.8K | complete |
| 9 October | $19.6K | 434 | $10.3K | $8.3K | $1.1K | complete |
| 10 October | $18.4K | 536 | $16.5K | $474 | $1.4K | complete |
| 11 October | $16.6K | 411 | $14.2K | $354 | $2.1K | complete |
| 12 October | $17.7K | 415 | $7.5K | $9.5K | $742 | complete |
| 13 October | $15.3K | 406 | $6.9K | $8.4K | $32 | complete |
| 14 October | $17.4K | 440 | $11.0K | $6.3K | $116 | complete |
| 15 October | $19.9K | 467 | $13.4K | $6.3K | $142 | complete |
| 16 October | $16.8K | 438 | $16.3K | $275 | $178 | complete |
| 17 October | $24.1K | 572 | $23.3K | $738 | $141 | complete |
| 18 October | $27.8K | 746 | $27.2K | $371 | $219 | complete |
| 19 October | $15.8K | 443 | $12.0K | $3.7K | $0 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $458.9K | 72.5% |
| Brand accounts | $141.0K | 22.3% |
| Shop tab and mall | $33.2K | 5.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $161.4K | 25.5% |
| LIVE | $430.0K | 67.9% |
| Shop tab and search | $41.8K | 6.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Cheirosa 71 Duo Bundle Limited Edition | $69.3K | 937 | $74.00 | 11.0% |
| 2 | Deep Drench & Towel Bundle | $54.4K | 689 | $79.00 | 8.6% |
| 3 | Cheirosa Best Sellers Limited Edition, 360ml | $34.2K | 1.1K | $31.35 | 5.4% |
| 4 | Women's Perfumes for Women Set Pack | $25.8K | 160 | $161.00 | 4.1% |
| 5 | Spritz & Sol Fragrance Bundle | $20.8K | 516 | $40.33 | 3.3% |
| 6 | Rio Body Retreat Self Care Products Set | $17.0K | 354 | $47.99 | 2.7% |
| 7 | Unisex Cologne Mist Duo | $15.3K | 326 | $46.99 | 2.4% |
| 8 | Cheirosa 59 Perfume Mist + Cheirosa 76 Perfume | $14.5K | 424 | $34.20 | 2.3% |
| 9 | Leite Perfume Mist Bundle, 180ml | $13.8K | 294 | $47.01 | 2.2% |
| 10 | Unisex Passport to Paradise Perfume Set | $12.4K | 106 | $116.98 | 2.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 11.0% |
| Listings 2 and 3 | 14.0% |
| Listings 4 to 10 | 18.9% |
| Other listings | 56.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 2 | $3.8K | 0.7% |
| $10 to $25 | 29 | $72.3K | 13.3% |
| $25 to $50 | 40 | $226.3K | 41.5% |
| $50 to $100 | 21 | $176.9K | 32.4% |
| $100 and up | 8 | $66.2K | 12.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 22 September | Cheirosa 87 Rio Radiance Perfume Mist, 30ml | $270 |
| 23 September | Sundays In Rio Unisex Perfume Mist, 90ml | $3.1K |
| 23 September | Exclusive Bring Back Bundle Limited Time Only | $2.8K |
| 23 September | Exclusive Badalada + Perfume Mist Discovery Set | $942 |
| 23 September | Mini Perfume Mist Vault | $792 |
| 23 September | Cheirosa 59 Delícia Drench Perfume Mist, 30ml | $653 |
| 23 September | Hydrating Skin Refresh Water Lotion, 30ml | $32 |
| 29 September | Cheirosa 91 Intense Perfume Mist and Rosa | $728 |
| 29 September | Women's Cheirosa 91 Intense Perfume Mist, 90ml | $449 |
| 29 September | Limited Edition Bring Back Summer é Amor, 90ml | $342 |
| 29 September | Cheirosa 62 Intense Perfume Mist + Brazilian | $104 |
| 29 September | Cheirosa 59 Intense Perfume Mist + Delícia | $104 |
| 29 September | Sol Passport | $56 |
| 30 September | Limited Edition Summer Bring Back Exclusive | $2.2K |
| 30 September | Mini Cheirosa Favorites Trio | $381 |
| 1 October | Exclusive Cheirosa To Go Cheirosa 62 Set | $1.1K |
| 1 October | Brazilian Kiss Cupuaçu Lip Butter Bundle | $583 |
| 1 October | Mini Hair Routine Trio Bundle | $576 |
| 1 October | Beija Self-Care Routine Set | $154 |
| 2 October | Ultimate Cheirosa Perfume Mist, 7-Piece | $1.6K |
| 2 October | Beija Flor & Delícia Drench Discovery Set | $334 |
| 2 October | Cheirosa 68 Beija Flor Unisex Perfume Mist, 30ml | $60 |
| 2 October | Delícia Drench Body Butter, 25ml | $39 |
| 2 October | Beija Flor Elasti-Cream Body Moisturizers, 25ml | $13 |
| 8 October | Cheirosa 39 Scent Layering Duo | $152 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Sol de Janeiro | 72% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Sol de Janeiro | $37.29 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Sol de Janeiro | 68% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Sol de Janeiro | +8% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 27 | $80.2K | 19.3% |
| 10K to 50K | 56 | $302.1K | 72.7% |
| 50K to 250K | 12 | $25.6K | 6.2% |
| 250K to 1M | 2 | $6.5K | 1.6% |
| 1M or more | 2 | $1.2K | 0.3% |
Go deeper in TokConnectWhich videos and LIVE streams drove Sol de Janeiro's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Sol de Janeiro's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Cheirosa 71 Duo Bundle Limited Edition11.0% of revenue | $69.3K | 937 | $74.00 | 9% | 18 Sep 2026 |
| 2 | Deep Drench & Towel Bundle8.6% of revenue | $54.4K | 689 | $79.00 | 10% | 8 Sep 2026 |
| 3 | Cheirosa Best Sellers Limited Edition, 360ml5.4% of revenue | $34.2K | 1.1K | $31.35 | 7% | 24 Mar 2026 |
| 4 | Women's Perfumes for Women Set Pack4.1% of revenue | $25.8K | 160 | $161.00 | – | 18 Sep 2026 |
| 5 | Spritz & Sol Fragrance Bundle3.3% of revenue | $20.8K | 516 | $40.33 | 8% | 18 Sep 2026 |
| 6 | Rio Body Retreat Self Care Products Set2.7% of revenue | $17.0K | 354 | $47.99 | 8% | 27 Jun 2026 |
| 7 | Unisex Cologne Mist Duo2.4% of revenue | $15.3K | 326 | $46.99 | 9% | 14 Jul 2026 |
| 8 | Cheirosa 59 Perfume Mist + Cheirosa 76 Perfume2.3% of revenue | $14.5K | 424 | $34.20 | 8% | 18 Sep 2026 |
| 9 | Leite Perfume Mist Bundle, 180ml2.2% of revenue | $13.8K | 294 | $47.01 | 9% | 5 Jul 2026 |
| 10 | Unisex Passport to Paradise Perfume Set2.0% of revenue | $12.4K | 106 | $116.98 | 9% | 11 Aug 2026 |
| 11 | Badalada Baseball Cap1.9% of revenue | $12.3K | 440 | $28.00 | 7% | 21 Jul 2026 |
| 12 | Biggie Beija Flor Elasti-Cream Body Lotion1.8% of revenue | $11.3K | 133 | $84.96 | 9% | 14 Aug 2026 |
| 13 | Limited Edition Sol Tote & Perfume Mist Collection1.8% of revenue | $11.1K | 56 | $198.93 | 10% | 11 Mar 2026 |
| 14 | Cheirosa 39 Limited Edition Unisex Body, 90ml1.7% of revenue | $10.5K | 524 | $20.00 | 10% | 1 Feb 2026 |
| 15 | Brazilian Touch Hydrating Hand Cream Tube1.6% of revenue | $10.3K | 647 | $16.00 | 6% | 5 Feb 2026 |
11 listings ($59.9K, 9.5% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Cheirosa 71 Duo Bundle Limited Edition from Sol de Janeiro on TikTok Shop, and how much did each one drive in the last 30 days?
New Sol de Janeiro listings
25 listings sold for the first time in the 30 days to 19 October 2026, $17.6K together (2.8% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Sundays In Rio Unisex Perfume Mist, 90ml | 23 September | $3.1K | 100 | $30.60 |
| Exclusive Bring Back Bundle Limited Time Only | 23 September | $2.8K | 60 | $47.33 |
| Limited Edition Summer Bring Back Exclusive | 30 September | $2.2K | 50 | $44.00 |
| Ultimate Cheirosa Perfume Mist, 7-Piece | 2 October | $1.6K | 23 | $67.83 |
| Exclusive Cheirosa To Go Cheirosa 62 Set | 1 October | $1.1K | 36 | $31.94 |
| Exclusive Badalada + Perfume Mist Discovery Set | 23 September | $942 | 28 | $33.64 |
| Mini Perfume Mist Vault | 23 September | $792 | 17 | $46.59 |
| Cheirosa 91 Intense Perfume Mist and Rosa | 29 September | $728 | 14 | $52.00 |
| Cheirosa 59 Delícia Drench Perfume Mist, 30ml | 23 September | $653 | 46 | $14.19 |
| Brazilian Kiss Cupuaçu Lip Butter Bundle | 1 October | $583 | 17 | $34.27 |
| Mini Hair Routine Trio Bundle | 1 October | $576 | 24 | $24.00 |
| Women's Cheirosa 91 Intense Perfume Mist, 90ml | 29 September | $449 | 12 | $37.40 |
Accounts named after Sol de Janeiro
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Sol de Janeiro | 3.5M | $141.0K | 96% | 3.8K |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Sol de Janeiro live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Sol de Janeiro on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Sol de Janeiro on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Cheirosa 71 Duo Bundle Limited Edition from Sol de Janeiro? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Sol de Janeiro's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Sol de Janeiro on TikTok Shop
Is Sol de Janeiro on TikTok Shop?
An estimated $633.1K of sales over the 30 days to 19 October 2026. Sol de Janeiro ranks #411 of 1,070 tracked brands, selling through 1 US storefront.
How much does Sol de Janeiro sell on TikTok Shop?
A typical day brings in about $19.6K. Across the 30 days to 19 October 2026, Sol de Janeiro sold an estimated 17K units for $633.1K, $37.29 each on average. Figures are estimates, not the brand's accounts.
What is Sol de Janeiro's best-selling product on TikTok Shop?
Cheirosa 71 Duo Bundle Limited Edition sits on top with an estimated $69.3K in the 30 days to 19 October 2026, 937 units at $74.00. Second and third are Deep Drench & Towel Bundle ($54.4K) and Cheirosa Best Sellers Limited Edition, 360ml ($34.2K).
Do affiliates drive Sol de Janeiro's sales on TikTok Shop?
Mostly. Affiliate creators drove 72% of Sol de Janeiro's estimated source revenue ($458.9K) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 22% ($141.0K), other linked accounts 0% and the shop tab and mall 5.2% ($33.2K).
How is Sol de Janeiro's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Sol de Janeiro made $137.0K, up 8% on the 7 days before ($126.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Sol de Janeiro's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $633.1K here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Sol de Janeiro's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 11 listings ($59.9K, 9.5% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 95% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 86% of headline revenue; the source counts 185 listings with sales. Ranks and medians compare Sol de Janeiro with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.