Streams, not only videos
39% of revenue ($585.9K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Fenty Beauty TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Fenty Beauty's TikTok Shop US sales at an estimated $1.50M for the 30 days to 19 October 2026, from 37K units at $40.37 each on average. That ranks #132 of 1,070 tracked brands, and #34 of 231 in Beauty & Personal Care as the source files it. LIVE streams made 39% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Fenty Beauty made an estimated $1.50M on TikTok Shop US in the 30 days to 19 October 2026.
Fenty Beauty sold an estimated 37K units at an average price of $40.37 in the 30 days to 19 October 2026.
Affiliate creators drove 86% of Fenty Beauty's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 12%.
Fenty Beauty ranks #132 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #34 of 231 in Beauty & Personal Care.
Skin Butta Drop Body Cream + Body Milk Body was Fenty Beauty's best-selling listing: an estimated $539.9K, 36% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Fenty Beauty brought in $277.6K, down 67% on the 7 days before ($835.3K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). That is 66 points worse than the tracked brands and it holds on 7 of the 7 days, so Fenty Beauty is slowing against the market.
Key facts about Fenty Beauty on TikTok Shop
- Brand
- Fenty Beauty
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.50M
- Estimated units
- 37,170
- Average price
- $40.37
- Revenue rank
- #132 of 1,070 tracked brands
- Category rank
- #34 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 86%
- From brand-named accounts
- 12%
- From LIVE
- 39%
- Listings with sales
- 338
- Best seller
- Skin Butta Drop Body Cream + Body Milk Body, $539.9K
- New listings in the window
- 28
What stands out about Fenty Beauty
One listing carries 36% of sales
36% of Fenty Beauty's revenue came from one listing, Skin Butta Drop Body Cream + Body Milk Body, at an estimated $539.9K. Its average price was $52.02.
30 days to 19 October 2026Slowing against the market
Over 13 to 19 October, the last 7 complete days, Fenty Beauty brought in $277.6K, down 67% on the 7 days before ($835.3K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). That is 66 points worse than the tracked brands and it holds on 7 of the 7 days, so Fenty Beauty is slowing against the market.
30 days to 19 October 2026#132 of 1,070 brands
In the 30 days to 19 October 2026, Fenty Beauty is #132 of 1,070 tracked brands by estimated 30-day revenue, and #34 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Fenty Beauty holds 0.6% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Brand accounts bring in 12%
12% of source revenue ($185.5K) came through accounts named after the brand. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 202628 listings are new this month
28 products first sold in the window earned an estimated $356.2K (24% of revenue). The best, Skin Butta Drop Whipped Oil Body Cream, made $40.0K since 25 Sep.
30 days to 19 October 2026Go deeper in TokConnectWhich Fenty Beauty products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Fenty Beauty launched on September 8, 2017, with the Pro Filt'r foundation, and announced a partnership with the New York Liberty in 2025.
The top three listings make 51% of the $1.50M headline, with one listing alone at 36%, so the total moves with a few products. Newer listings are a large slice too: 28 first sold in the window and made 24%. A competitor is measuring itself against a range that is partly new, not a settled line-up.
Affiliates made 86% of revenue, LIVE 39% and the brand's own account 12%.
Over 13 to 19 October, the last 7 complete days, Fenty Beauty brought in $277.6K, down 67% on the 7 days before ($835.3K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). That is 66 points worse than the tracked brands and it holds on 7 of the 7 days, so Fenty Beauty is slowing against the market.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Fenty_Beauty).
The numbers behind Fenty Beauty
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $17.3K | 457 | $15.6K | $405 | $1.2K | complete |
| 21 September | $14.1K | 375 | $12.8K | $314 | $1.1K | complete |
| 22 September | $16.3K | 415 | $15.0K | $473 | $742 | complete |
| 23 September | $16.2K | 422 | $14.4K | $1.3K | $385 | complete |
| 24 September | $21.9K | 580 | $20.8K | $391 | $653 | complete |
| 25 September | $41.9K | 1,076 | $41.1K | $374 | $479 | complete |
| 26 September | $21.3K | 540 | $21.1K | $67 | $176 | complete |
| 27 September | $18.5K | 487 | $17.9K | $235 | $395 | complete |
| 28 September | $32.2K | 873 | $28.9K | $2.9K | $293 | complete |
| 29 September | $30.2K | 860 | $29.4K | $121 | $654 | complete |
| 30 September | $727 | 25 | $700 | $27 | $0 | source reports low |
| 1 October | $2.7K | 68 | $2.5K | $196 | $16 | source reports low |
| 2 October | $51.4K | 1,340 | $49.0K | $837 | $1.6K | complete |
| 3 October | $41.0K | 1,051 | $39.3K | $685 | $976 | complete |
| 4 October | $33.7K | 831 | $33.0K | $550 | $116 | complete |
| 5 October | $28.4K | 726 | $27.5K | $284 | $592 | complete |
| 6 October | $205.9K | 4,810 | $162.7K | $41.2K | $2.0K | complete |
| 7 October | $182.7K | 4,180 | $69.6K | $112.6K | $515 | complete |
| 8 October | $105.5K | 2,405 | $101.0K | $2.2K | $2.3K | complete |
| 9 October | $105.2K | 2,343 | $100.0K | $1.2K | $4.0K | complete |
| 10 October | $93.2K | 2,252 | $90.8K | $1.2K | $1.1K | complete |
| 11 October | $84.3K | 2,050 | $82.1K | $884 | $1.4K | complete |
| 12 October | $58.5K | 1,484 | $55.5K | $2.2K | $719 | complete |
| 13 October | $42.1K | 1,107 | $39.6K | $2.1K | $334 | complete |
| 14 October | $37.3K | 1,040 | $33.2K | $3.3K | $813 | complete |
| 15 October | $46.4K | 1,285 | $42.9K | $1.9K | $1.7K | complete |
| 16 October | $37.3K | 1,041 | $34.9K | $1.8K | $585 | complete |
| 17 October | $34.7K | 989 | $31.2K | $2.4K | $1.0K | complete |
| 18 October | $31.8K | 884 | $29.8K | $1.5K | $462 | complete |
| 19 October | $48.0K | 1,174 | $45.8K | $1.6K | $531 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.29M | 85.9% |
| Brand accounts | $185.5K | 12.4% |
| Shop tab and mall | $26.8K | 1.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $863.3K | 57.5% |
| LIVE | $585.9K | 39.0% |
| Shop tab and search | $51.5K | 3.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Skin Butta Drop Body Cream + Body Milk Body | $539.9K | 10K | $52.02 | 36.0% |
| 2 | Lip Lock'r Duo: Trace'd Out Longwear | $190.9K | 4.9K | $38.96 | 12.7% |
| 3 | Skin Butta Drop Whipped Oil Body Cream (Guava Getaway) | $40.0K | 821 | $48.72 | 2.7% |
| 4 | Fuzzy Gloss Bomb Holder Keychain | $39.6K | 2.1K | $18.85 | 2.6% |
| 5 | The Lip Vault Lip Gloss + Liner Set, 10-Piece | $37.4K | 245 | $152.82 | 2.5% |
| 6 | Gloss Bomb Lip Gloss Duo | $34.4K | 930 | $37.00 | 2.3% |
| 7 | Skin Guava Goodiez Hydrating Lip + Body Duo | $31.7K | 1.1K | $29.11 | 2.1% |
| 8 | Fluid Flex Foundation + Brush: Pro Filt'r | $28.7K | 342 | $84.01 | 1.9% |
| 9 | Skin Mini Milks Hydrating Body Milk Travel | $27.4K | 759 | $36.17 | 1.8% |
| 10 | Skin Butta Up Bundle: Butta Drop, 4-piece | $25.3K | 175 | $144.69 | 1.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 36.0% |
| Listings 2 and 3 | 15.4% |
| Listings 4 to 10 | 15.0% |
| Other listings | 33.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 21 | $146.7K | 10.1% |
| $25 to $50 | 53 | $592.4K | 40.8% |
| $50 to $100 | 20 | $631.5K | 43.5% |
| $100 and up | 6 | $81.9K | 5.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 25 September | Skin Butta Drop Whipped Oil Body Cream | $40.0K |
| 25 September | The Lip Vault Lip Gloss + Liner Set, 10-Piece | $37.4K |
| 25 September | Skin Mini Milks Hydrating Body Milk Travel | $27.4K |
| 25 September | Gloss Bomb Prismatic Lip Luminizer | $24.4K |
| 25 September | Skin TikTok Shop Exclusive: Lil Butta Dropz | $23.5K |
| 25 September | Skin Butta Drop Hydrating Body Milk | $21.1K |
| 25 September | Glossy Posse IX Lip Set, 4-Piece | $16.7K |
| 25 September | Skin The Driplets Mini Body Wash | $15.2K |
| 25 September | Skin Lil Puddin' Pots Mini Intensive Recovery | $13.7K |
| 25 September | Skin Allover Body Mist | $9.5K |
| 25 September | Skin Treatz Hydrating + Strengthening Lip Oil | $8.5K |
| 25 September | Skin Mist N Match Mini Allover Body Mist Trio | $8.4K |
| 25 September | Lipz Like Riri Lip Set + Sharpener, 2-Piece | $5.2K |
| 25 September | Skin Body: Hannah Faves: Butta Drop Hydrating | $4.1K |
| 25 September | Skin Lil Dripp'rz Mini Body Wash Trio | $3.9K |
| 25 September | Gloss Bomb Stackz Layered Lip Luminizer | $3.2K |
| 25 September | Skin Quench Kit Mini Hydrating, 3-Piece | $2.6K |
| 26 September | Blushin' In Diamonds Liquid Blush | $746 |
| 27 September | Lil Finish'rs Mini Setting Spray + Blotting | $609 |
| 27 September | The Hi-Shine Hunniez Micro Hair Oil + Full | $607 |
| 27 September | Hair The Showrunners Reparative Essentials | $53 |
| 1 October | 12 Dayz of + Skin Advent Calendar, 12-Piece | $4.7K |
| 2 October | Fuzzy Gloss Bomb Holder Keychain | $39.6K |
| 6 October | Skin Butta Up Bundle: Butta Drop, 4-piece | $25.3K |
| 6 October | XL Puffer Bag | $4.3K |
| 6 October | Double Drip Duo: Butta Drop Whipped Oil Body | $1.1K |
| 6 October | The Bounce Besties Mini Leave-In Conditioner | $840 |
| 7 October | Stunna Stix Soft-Glide Matte Lipstick | $13.4K |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Fenty Beauty | 86% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Fenty Beauty | $40.37 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Fenty Beauty | 39% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Fenty Beauty | -67% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 16 | $93.5K | 9.0% |
| 10K to 50K | 44 | $500.3K | 48.0% |
| 50K to 250K | 31 | $356.4K | 34.2% |
| 250K to 1M | 4 | $14.5K | 1.4% |
| 1M or more | 4 | $76.7K | 7.4% |
Go deeper in TokConnectWhich videos and LIVE streams drove Fenty Beauty's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Fenty Beauty's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Skin Butta Drop Body Cream + Body Milk Body36.0% of revenue | $539.9K | 10K | $52.02 | 15% | 18 Oct 2024 |
| 2 | Lip Lock'r Duo: Trace'd Out Longwear12.7% of revenue | $190.9K | 4.9K | $38.96 | 13% | 23 Jan 2025 |
| 3 | Skin Butta Drop Whipped Oil Body Cream (Guava Getaway)2.7% of revenue | $40.0K | 821 | $48.72 | – | 25 Sep 2026 |
| 4 | Fuzzy Gloss Bomb Holder Keychain2.6% of revenue | $39.6K | 2.1K | $18.85 | – | 2 Oct 2026 |
| 5 | The Lip Vault Lip Gloss + Liner Set, 10-Piece2.5% of revenue | $37.4K | 245 | $152.82 | – | 25 Sep 2026 |
| 6 | Gloss Bomb Lip Gloss Duo2.3% of revenue | $34.4K | 930 | $37.00 | 24% | 9 Oct 2024 |
| 7 | Skin Guava Goodiez Hydrating Lip + Body Duo2.1% of revenue | $31.7K | 1.1K | $29.11 | 7% | 6 Apr 2026 |
| 8 | Fluid Flex Foundation + Brush: Pro Filt'r1.9% of revenue | $28.7K | 342 | $84.01 | 14% | 5 Sep 2026 |
| 9 | Skin Mini Milks Hydrating Body Milk Travel1.8% of revenue | $27.4K | 759 | $36.17 | – | 25 Sep 2026 |
| 10 | Skin Butta Up Bundle: Butta Drop, 4-piece1.7% of revenue | $25.3K | 175 | $144.69 | – | 6 Oct 2026 |
| 11 | Gloss Bomb Prismatic Lip Luminizer1.6% of revenue | $24.4K | 995 | $24.53 | – | 25 Sep 2026 |
| 12 | Skin TikTok Shop Exclusive: Lil Butta Dropz1.6% of revenue | $23.5K | 651 | $36.14 | – | 25 Sep 2026 |
| 13 | Gloss Bomb Universal Lip Luminizer (Cherry Amor)1.4% of revenue | $21.7K | 930 | $23.31 | – | 10 Sep 2026 |
| 14 | Skin Butta Drop Hydrating Body Milk (Lil Miss)1.4% of revenue | $21.1K | 603 | $35.02 | – | 25 Sep 2026 |
| 15 | Pro Filt'r Fluid Flex Natural Matte Longwear (Beauty)1.4% of revenue | $20.5K | 428 | $47.99 | 15% | 10 Sep 2026 |
1 listing ($64, 0.0% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Skin Butta Drop Body Cream + Body Milk Body from Fenty Beauty on TikTok Shop, and how much did each one drive in the last 30 days?
New Fenty Beauty listings
28 listings sold for the first time in the 30 days to 19 October 2026, $356.2K together (24% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Skin Butta Drop Whipped Oil Body Cream | 25 September | $40.0K | 821 | $48.72 |
| Fuzzy Gloss Bomb Holder Keychain | 2 October | $39.6K | 2.1K | $18.85 |
| The Lip Vault Lip Gloss + Liner Set, 10-Piece | 25 September | $37.4K | 245 | $152.82 |
| Skin Mini Milks Hydrating Body Milk Travel | 25 September | $27.4K | 759 | $36.17 |
| Skin Butta Up Bundle: Butta Drop, 4-piece | 6 October | $25.3K | 175 | $144.69 |
| Gloss Bomb Prismatic Lip Luminizer | 25 September | $24.4K | 995 | $24.53 |
| Skin TikTok Shop Exclusive: Lil Butta Dropz | 25 September | $23.5K | 651 | $36.14 |
| Skin Butta Drop Hydrating Body Milk | 25 September | $21.1K | 603 | $35.02 |
| Glossy Posse IX Lip Set, 4-Piece | 25 September | $16.7K | 323 | $51.67 |
| Skin The Driplets Mini Body Wash | 25 September | $15.2K | 423 | $36.05 |
| Skin Lil Puddin' Pots Mini Intensive Recovery | 25 September | $13.7K | 536 | $25.56 |
| Stunna Stix Soft-Glide Matte Lipstick | 7 October | $13.4K | 666 | $20.09 |
Accounts named after Fenty Beauty
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Fenty Beauty | 3.6M | $185.5K | 83% | 4.1K |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Fenty Beauty live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Fenty Beauty on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Fenty Beauty on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Skin Butta Drop Body Cream + Body Milk Body from Fenty Beauty? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Fenty Beauty's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Fenty Beauty on TikTok Shop
Is Fenty Beauty on TikTok Shop?
Yes. Fenty Beauty sells through 1 TikTok Shop US storefront and made an estimated $1.50M in the 30 days to 19 October 2026, from 37K units. That is #132 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Fenty Beauty sell on TikTok Shop?
A typical day brings in about $37.3K. Across the 30 days to 19 October 2026, Fenty Beauty sold an estimated 37K units for $1.50M, $40.37 each on average. Figures are estimates, not the brand's accounts.
What is Fenty Beauty's best-selling product on TikTok Shop?
Skin Butta Drop Body Cream + Body Milk Body sits on top with an estimated $539.9K in the 30 days to 19 October 2026, 10K units at $52.02. Second and third are Lip Lock'r Duo: Trace'd Out Longwear ($190.9K) and Skin Butta Drop Whipped Oil Body Cream (Guava Getaway) ($40.0K).
Do affiliates drive Fenty Beauty's sales on TikTok Shop?
Mostly. Affiliate creators drove 86% of Fenty Beauty's estimated source revenue ($1.29M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 12% ($185.5K), other linked accounts 0% and the shop tab and mall 1.8% ($26.8K).
How is Fenty Beauty's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Fenty Beauty brought in $277.6K, down 67% on the 7 days before ($835.3K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). That is 66 points worse than the tracked brands and it holds on 7 of the 7 days, so Fenty Beauty is slowing against the market.
How are Fenty Beauty's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $1.50M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Fenty Beauty's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 1 listing ($64, 0.0% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 97% of headline revenue; the source counts 338 listings with sales. Ranks and medians compare Fenty Beauty with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.