Streams, not only videos
30% of revenue ($607.8K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Truly Beauty TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Truly Beauty made an estimated $1.70M (excluding listings the source prices unreliably) on TikTok Shop US, per TokConnect Shop Analytics (99K units, $17.07 on average). That ranks #110 of 1,070 tracked brands, and #30 of 231 in Beauty & Personal Care as the source files it. This leaves out 6 listings the source prices unreliably ($316.3K, 16% of the source total of $2.01M). LIVE streams made 30% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Truly Beauty made an estimated $1.70M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $2.01M, $316.3K of it on flagged listings).
Truly Beauty sold an estimated 99K units at an average price of $17.07 in the 30 days to 19 October 2026.
Affiliate creators drove 98% of Truly Beauty's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.2%.
Truly Beauty ranks #110 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #30 of 231 in Beauty & Personal Care.
The Brightening Body Serum was Truly Beauty's best-selling listing: an estimated $292.6K, 17% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Truly Beauty made $455.2K, down 2% on the 7 days before ($464.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Truly Beauty on TikTok Shop
- Brand
- Truly Beauty
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.70M (without flagged listings)
- Source total
- $2.01M
- On flagged listings
- $316.3K (6 listings)
- Estimated units
- 99,398
- Average price
- $17.07
- Revenue rank
- #110 of 1,070 tracked brands
- Category rank
- #30 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 98%
- From brand-named accounts
- 1.2%
- From LIVE
- 30%
- Listings with sales
- 48
- Best seller
- The Brightening Body Serum, $292.6K
- New listings in the window
- 1
What stands out about Truly Beauty
Where it ranks
Truly Beauty is #110 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #30 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Truly Beauty holds 0.7% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026The top three listings make 45%
Revenue sits with a short list: The Brightening Body Serum, Hydrating Lip Gloss and Unicorn Fruit Brightening and Smoothing Deodorant together took 45%, or $766.4K.
30 days to 19 October 202663% comes from creators under 50K
Among the top 99 affiliates for Truly Beauty, those with fewer than 50K followers drove 63% of the revenue.
30 days to 19 October 2026An average sale of $17.07
That is 65% of the $26.45 median for Beauty & Personal Care brands in the same data.
30 days to 19 October 2026Down 2% on the week before, market 0%
In the last 7 complete days (13 to 19 October) Truly Beauty made $455.2K, down 2% on the 7 days before ($464.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Truly Beauty products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Truly Beauty started as Truly Organics in 2018, according to Beauty Independent. It sells more than 80 products, mostly priced $14 to $59, at Ulta Beauty, Walmart, Target, CVS, Boots and TJX. A September 2026 report says Dollar Shave Club is buying Truly.
$1.70M is the headline here. This leaves out 6 listings the source prices unreliably ($316.3K, 16% of the source total of $2.01M). Affiliates drove 98% of it, LIVE 30%, and the brand's own account 1.2%.
The Brightening Body Serum leads at 17% and the top three listings took 45%, among 48 that sold. An average order is $17.07.
In the last 7 complete days (13 to 19 October) Truly Beauty made $455.2K, down 2% on the 7 days before ($464.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: beautyindependent.com.
The numbers behind Truly Beauty
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $61.3K | 2,982 | $61.1K | $17 | $123 | complete |
| 21 September | $91.1K | 5,052 | $84.6K | $5.9K | $508 | complete |
| 22 September | $104.7K | 6,323 | $103.7K | $17 | $942 | complete |
| 23 September | $68.7K | 3,684 | $68.0K | $0 | $664 | complete |
| 24 September | $129.8K | 6,199 | $119.2K | $8.8K | $1.8K | complete |
| 25 September | $92.8K | 4,378 | $85.9K | $6.2K | $716 | complete |
| 26 September | $81.3K | 3,973 | $77.1K | $3.5K | $764 | complete |
| 27 September | $74.6K | 3,839 | $74.0K | $20 | $527 | complete |
| 28 September | $55.1K | 2,516 | $54.5K | $20 | $650 | complete |
| 29 September | $58.3K | 2,582 | $57.7K | $0 | $586 | complete |
| 30 September | $1.8K | 56 | $1.8K | $0 | $0 | source reports low |
| 1 October | $1.5K | 46 | $1.5K | $0 | $0 | source reports low |
| 2 October | $61.9K | 3,051 | $61.4K | $0 | $514 | complete |
| 3 October | $75.5K | 4,297 | $75.3K | $0 | $207 | complete |
| 4 October | $80.4K | 5,026 | $79.9K | $0 | $416 | complete |
| 5 October | $54.5K | 3,119 | $54.2K | $0 | $331 | complete |
| 6 October | $59.7K | 3,221 | $59.4K | $20 | $321 | complete |
| 7 October | $65.2K | 3,579 | $64.9K | $0 | $322 | complete |
| 8 October | $65.9K | 3,679 | $64.9K | $0 | $1.1K | complete |
| 9 October | $73.6K | 4,113 | $72.9K | $0 | $660 | complete |
| 10 October | $65.4K | 3,839 | $64.9K | $0 | $469 | complete |
| 11 October | $62.1K | 3,666 | $62.0K | $0 | $115 | complete |
| 12 October | $72.6K | 4,269 | $72.5K | $0 | $135 | complete |
| 13 October | $60.5K | 3,448 | $60.3K | $0 | $182 | complete |
| 14 October | $65.0K | 3,541 | $64.9K | $0 | $156 | complete |
| 15 October | $62.2K | 3,579 | $61.9K | $0 | $255 | complete |
| 16 October | $75.2K | 4,113 | $74.4K | $0 | $809 | complete |
| 17 October | $73.9K | 4,004 | $73.3K | $0 | $555 | complete |
| 18 October | $64.3K | 3,850 | $64.0K | $20 | $203 | complete |
| 19 October | $54.2K | 3,067 | $54.1K | $0 | $38 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.97M | 98.1% |
| Brand accounts | $24.5K | 1.2% |
| Shop tab and mall | $14.0K | 0.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.39M | 69.1% |
| LIVE | $607.8K | 30.2% |
| Shop tab and search | $14.0K | 0.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | The Brightening Body Serum | $292.6K | 14K | $21.00 | 17.2% |
| 2 | Hydrating Lip Gloss | $280.0K | 35K | $8.00 | 16.5% |
| 3 | Unicorn Fruit Brightening and Smoothing Deodorant | $193.8K | 16K | $12.00 | 11.4% |
| 4 | The Viral Edit: Brightening Edition | $158.0K | 1.8K | $86.34 | 9.3% |
| 5 | Soft Serve After Shave Oil | $91.4K | 2.8K | $33.00 | 5.4% |
| 6 | Laser Spot | $76.2K | 3.9K | $19.80 | 4.5% |
| 7 | Jelly Booster Pigment Body Potion | $73.6K | 3.6K | $20.38 | 4.3% |
| 8 | Unicorn Fruit Brightening, 2-Pack | $48.4K | 2K | $24.44 | 2.9% |
| 9 | The Viral Edit: Travel Edition | $46.1K | 1.6K | $29.20 | 2.7% |
| 10 | Hydrating Lip Gloss Complete Collection, 4-Piece | $40.6K | 1.2K | $34.44 | 2.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 17.2% |
| Listings 2 and 3 | 27.9% |
| Listings 4 to 10 | 31.5% |
| Other listings | 23.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $280.0K | 16.5% |
| $10 to $25 | 20 | $884.3K | 52.1% |
| $25 to $50 | 15 | $358.4K | 21.1% |
| $50 to $100 | 6 | $173.8K | 10.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Truly Beauty | 98% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Truly Beauty | $17.07 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Truly Beauty | 30% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Truly Beauty | -2% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 20 | $129.5K | 10.3% |
| 10K to 50K | 45 | $666.2K | 53.0% |
| 50K to 250K | 21 | $199.7K | 15.9% |
| 250K to 1M | 6 | $102.8K | 8.2% |
| 1M or more | 7 | $158.7K | 12.6% |
Go deeper in TokConnectWhich videos and LIVE streams drove Truly Beauty's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Truly Beauty's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | The Brightening Body Serum17.2% of revenue | $292.6K | 14K | $21.00 | 14% | 27 Sep 2025 |
| 2 | Hydrating Lip Gloss16.5% of revenue | $280.0K | 35K | $8.00 | 13% | 18 Oct 2025 |
| 3 | Unicorn Fruit Brightening and Smoothing Deodorant11.4% of revenue | $193.8K | 16K | $12.00 | 8% | 13 Jan 2024 |
| 4 | The Viral Edit: Brightening Edition9.3% of revenue | $158.0K | 1.8K | $86.34 | 13% | 21 Aug 2026 |
| 5 | Soft Serve After Shave Oil5.4% of revenue | $91.4K | 2.8K | $33.00 | 18% | 5 Mar 2024 |
| 6 | Laser Spot4.5% of revenue | $76.2K | 3.9K | $19.80 | 21% | 6 Jun 2026 |
| 7 | Jelly Booster Pigment Body Potion4.3% of revenue | $73.6K | 3.6K | $20.38 | 20% | 5 Feb 2024 |
| 8 | Unicorn Fruit Brightening, 2-Pack2.9% of revenue | $48.4K | 2K | $24.44 | – | 18 Sep 2026 |
| 9 | The Viral Edit: Travel Edition2.7% of revenue | $46.1K | 1.6K | $29.20 | – | 12 Sep 2026 |
| 10 | Hydrating Lip Gloss Complete Collection, 4-Piece2.4% of revenue | $40.6K | 1.2K | $34.44 | – | 18 Sep 2026 |
| 11 | Unicorn Fruit After Shave Serum1.9% of revenue | $32.7K | 1.6K | $20.85 | 20% | 22 Sep 2024 |
| 12 | The Brightening Face Serum1.9% of revenue | $32.7K | 1.3K | $25.33 | – | – |
| 13 | Jelly Booster Pigment Body Potion, 2-Pack1.8% of revenue | $31.3K | 694 | $45.09 | – | – |
| 14 | Unicorn Fruit Serum Deodorant with Vitamin C1.7% of revenue | $29.5K | 2.7K | $11.00 | 18% | 2 Feb 2026 |
| 15 | Soft Serve After Shave Duo1.5% of revenue | $25.8K | 667 | $38.68 | 13% | 22 Mar 2025 |
This leaves out 6 listings the source prices unreliably ($316.3K, 16% of the source total of $2.01M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell The Brightening Body Serum from Truly Beauty on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Truly Beauty
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Truly Beauty | 3M | $24.5K | 99% | 905 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Truly Beauty live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Truly Beauty on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Truly Beauty on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for The Brightening Body Serum from Truly Beauty? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Truly Beauty's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Truly Beauty on TikTok Shop
Is Truly Beauty on TikTok Shop?
An estimated $1.70M (excluding listings the source prices unreliably) of sales over the 30 days to 19 October 2026. Truly Beauty ranks #110 of 1,070 tracked brands, selling through 1 US storefront.
How much does Truly Beauty sell on TikTok Shop?
A typical day brings in about $65.7K. Across the 30 days to 19 October 2026, Truly Beauty sold an estimated 99K units for $1.70M (excluding listings the source prices unreliably), $17.07 each on average. Figures are estimates, not the brand's accounts.
What is Truly Beauty's best-selling product on TikTok Shop?
The Brightening Body Serum, with an estimated $292.6K (17% of headline revenue) on 14K units at $21.00 in the 30 days to 19 October 2026. Behind it come Hydrating Lip Gloss at $280.0K and Unicorn Fruit Brightening and Smoothing Deodorant at $193.8K.
Do affiliates drive Truly Beauty's sales on TikTok Shop?
Mostly. Affiliate creators drove 98% of Truly Beauty's estimated source revenue ($1.97M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 1.2% ($24.5K), other linked accounts 0% and the shop tab and mall 0.7% ($14.0K).
How is Truly Beauty's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Truly Beauty made $455.2K, down 2% on the 7 days before ($464.5K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Truly Beauty's TikTok Shop numbers estimated?
Not from Truly Beauty's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Truly Beauty's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 6 listings the source prices unreliably ($316.3K, 16% of the source total of $2.01M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 94% of the revenue of the top 42 listings to the source's own flag. Product tables and price bands cover the top 42 listings, 100% of headline revenue; the source counts 48 listings with sales. Ranks and medians compare Truly Beauty with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.