Videos drive 86% of sales
Short video sold $679.3K of the $791.8K. LIVE added 12% and the shop tab 2.6%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Stanley 1913 TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Stanley 1913 sold an estimated $791.8K on TikTok Shop US in the 30 days to 19 October 2026: 20K units at an average price of $39.78. That ranks #305 of 1,070 tracked brands, and #5 of 12 in Kitchenware as the source files it. In the last 7 complete days it was down 4% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Stanley 1913 made an estimated $791.8K on TikTok Shop US in the 30 days to 19 October 2026.
Stanley 1913 sold an estimated 20K units at an average price of $39.78 in the 30 days to 19 October 2026.
Affiliate creators drove 98% of Stanley 1913's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Stanley 1913 ranks #305 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #5 of 12 in Kitchenware.
The Flowstate Spring Water Bottle, 20 OZ was Stanley 1913's best-selling listing: an estimated $132.4K, 17% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Stanley 1913 made $139.4K, down 4% on the 7 days before ($145.6K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Stanley 1913 on TikTok Shop
- Brand
- Stanley 1913
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $791.8K
- Estimated units
- 19,904
- Average price
- $39.78
- Revenue rank
- #305 of 1,070 tracked brands
- Category rank
- #5 of 12 in Kitchenware, as the source files it
- From affiliates
- 98%
- From brand-named accounts
- 0.0%
- From LIVE
- 12%
- Listings with sales
- 87
- Best seller
- The Flowstate Spring Water Bottle, 20 OZ, $132.4K
- New listings in the window
- 22
What stands out about Stanley 1913
Fresh listings add real sales
Stanley 1913 added 22 products in the 30 days and they sold $233.4K, 29% of revenue. Best launch: Halloween Quencher ProTour Flip Straw Tumbler, 40 OZ ($73.1K).
30 days to 19 October 2026#305 of 1,070 brands
In the 30 days to 19 October 2026, Stanley 1913 is #305 of 1,070 tracked brands by estimated 30-day revenue, and #5 of 12 in Kitchenware as the source files it. The leader in Kitchenware, Frost Buddy, made $1.31M. Stanley 1913 holds 11% of the revenue of the 12 Kitchenware brands tracked.
30 days to 19 October 2026Two creators move the needle
The two biggest affiliates, with 10K to 50K followers and under 10K followers, drove an estimated $164.7K, 21% of Stanley 1913's revenue.
30 days to 19 October 2026Sales are spread across the range
The biggest listing is 16.7% of revenue. The top 10 listings make 78%; the source counts 87 listings with sales.
30 days to 19 October 2026Down 4% on the week before, market 0%
In the last 7 complete days (13 to 19 October) Stanley 1913 made $139.4K, down 4% on the 7 days before ($145.6K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Stanley 1913 products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Stanley traces its name to an all-steel vacuum flask patented in 1913, and Stanley Bottle was established in 1915. The Quencher launched in 2016 as the Adventure Quencher and became the top seller in 2020 after influencer marketing.
Here the selling sits with creators: affiliates drove 98% of $791.8K and the brand's own account under 0.1%, with LIVE at 12%. The Flowstate Spring Water Bottle, 20 OZ leads at 17%, and the top three listings made 40% of the 87 that sold.
The best day made $52.7K, on 20 September, against a typical day of $25.8K. 22 listings first sold in the window and made 29% of revenue.
In the last 7 complete days (13 to 19 October) Stanley 1913 made $139.4K, down 4% on the 7 days before ($145.6K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Stanley_(drinkware_company)).
The numbers behind Stanley 1913
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $52.7K | 1,364 | $52.1K | $40 | $602 | complete |
| 21 September | $33.6K | 851 | $33.0K | $0 | $589 | complete |
| 22 September | $33.1K | 877 | $32.5K | $30 | $518 | complete |
| 23 September | $43.4K | 1,046 | $41.1K | $165 | $2.1K | complete |
| 24 September | $33.0K | 800 | $32.3K | $61 | $684 | complete |
| 25 September | $30.2K | 700 | $29.8K | $46 | $299 | complete |
| 26 September | $29.5K | 713 | $29.0K | $0 | $473 | complete |
| 27 September | $25.8K | 647 | $25.3K | $0 | $509 | complete |
| 28 September | $24.3K | 600 | $24.0K | $21 | $293 | complete |
| 29 September | $25.7K | 656 | $25.4K | $0 | $290 | complete |
| 30 September | $28.5K | 768 | $28.4K | $0 | $108 | source reports low |
| 1 October | $36.5K | 983 | $36.1K | $0 | $334 | source reports low |
| 2 October | $36.2K | 926 | $35.9K | $0 | $343 | complete |
| 3 October | $28.5K | 731 | $28.2K | $0 | $218 | complete |
| 4 October | $26.6K | 704 | $26.5K | $0 | $12 | complete |
| 5 October | $19.4K | 493 | $19.1K | $0 | $265 | complete |
| 6 October | $20.6K | 525 | $20.0K | $0 | $636 | complete |
| 7 October | $23.8K | 610 | $21.7K | $0 | $2.1K | complete |
| 8 October | $19.9K | 426 | $19.3K | $0 | $514 | complete |
| 9 October | $28.9K | 626 | $28.1K | $0 | $774 | complete |
| 10 October | $20.7K | 557 | $20.5K | $0 | $187 | complete |
| 11 October | $18.5K | 456 | $18.1K | $0 | $378 | complete |
| 12 October | $13.4K | 333 | $13.2K | $0 | $206 | complete |
| 13 October | $9.5K | 234 | $9.4K | $0 | $158 | complete |
| 14 October | $16.2K | 406 | $16.0K | $0 | $230 | complete |
| 15 October | $18.6K | 476 | $18.3K | $0 | $303 | complete |
| 16 October | $25.8K | 604 | $25.3K | $0 | $535 | complete |
| 17 October | $21.4K | 536 | $20.6K | $0 | $796 | complete |
| 18 October | $27.7K | 728 | $27.3K | $0 | $347 | complete |
| 19 October | $20.1K | 528 | $19.5K | $0 | $638 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $776.0K | 98.0% |
| Brand accounts | $363 | 0.0% |
| Shop tab and mall | $15.5K | 2.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $679.3K | 85.8% |
| LIVE | $92.0K | 11.6% |
| Shop tab and search | $20.5K | 2.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | The Flowstate Spring Water Bottle, 20 OZ | $132.4K | 3.7K | $36.19 | 16.7% |
| 2 | Everyday Camp Cup, 12 OZ | $94.6K | 3.1K | $30.43 | 12.0% |
| 3 | The Quencher ProTour Flip Straw Tumbler, 30 OZ ($45) | $88.8K | 2K | $45.32 | 11.2% |
| 4 | Halloween Quencher ProTour Flip Straw Tumbler, 40 OZ | $73.1K | 1.6K | $45.38 | 9.2% |
| 5 | Halloween Quencher H2.0 Flowstate Tumbler, 20 OZ | $62.3K | 1.6K | $39.92 | 7.9% |
| 6 | The Transit 2.0 Flip Top Mug, 16 OZ ($40) | $51.7K | 1.3K | $40.38 | 6.5% |
| 7 | The Vitalize Shaker Bottle, 20 OZ | $50.2K | 1.3K | $39.84 | 6.3% |
| 8 | The Stay-Hot Camp Mug, 24 OZ ($36) | $24.4K | 669 | $36.49 | 3.1% |
| 9 | The IceFlow Flip Straw Tumbler, 30 OZ (2.0) | $19.1K | 467 | $41.01 | 2.4% |
| 10 | The Vitalize Backpack | $17.4K | 158 | $110.00 | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 16.7% |
| Listings 2 and 3 | 23.2% |
| Listings 4 to 10 | 37.7% |
| Other listings | 22.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $192 | 0.0% |
| $10 to $25 | 7 | $6.8K | 0.9% |
| $25 to $50 | 53 | $710.6K | 90.1% |
| $50 to $100 | 17 | $18.4K | 2.3% |
| $100 and up | 7 | $53.1K | 6.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 22 September | Halloween Quencher ProTour Flip Straw Tumbler, 40 OZ | $73.1K |
| 22 September | Halloween Quencher ProTour Flip Straw Tumbler, 30 OZ | $10.6K |
| 22 September | Halloween IceFlow Flip Straw Tumbler 2.0, 30 OZ | $7.6K |
| 22 September | Halloween Quencher H2.0 Flowstate Tumbler, 40 OZ ($45) | $5.5K |
| 22 September | Halloween Quencher H2.0 Flowstate Tumbler, 30 OZ | $2.4K |
| 23 September | Halloween Quencher H2.0 Flowstate Tumbler, 20 OZ | $62.3K |
| 23 September | Halloween Easy-Fill Wide Mouth Flask, 8 OZ | $15.0K |
| 23 September | Halloween Quencher H2.0 Flowstate Tumbler, 40 OZ ($54) | $6.3K |
| 29 September | The Quencher ProTour Flip Straw Tumbler, 30 OZ ($49) | $6.6K |
| 29 September | The Everyday Tumbler, 16 OZ | $3.4K |
| 29 September | The Quencher ProTour Flip Straw Tumbler, 20 OZ | $1.2K |
| 9 October | The Stay-Hot Camp Mug, 24 OZ | $24.4K |
| 9 October | Everyday Camp Mug Set, 11 OZ | $6.4K |
| 9 October | The Quencher ProTour Flip Straw Tumbler, 30 OZ ($46) | $3.2K |
| 9 October | The Quencher H2.0 Flowstate Tumbler, 40 OZ | $2.0K |
| 9 October | The Quencher H2.0 Flowstate Tumbler, 30 OZ | $1.7K |
| 9 October | The Quencher H2.0 Flowstate Tumbler, 20 OZ | $600 |
| 9 October | The Café-To-Go Travel Mug, 12 OZ | $452 |
| 9 October | The Transit 2.0 Flip Top Mug, 16 OZ | $262 |
| 9 October | The Stanley Charm | $192 |
| 9 October | The Stanley Pet Bowl, 48 OZ | $148 |
| 9 October | The Reserve Wine Tumbler, 11 OZ | $39 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Stanley 1913 | 98% |
| Affiliate share of revenue | Category median | 89% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Stanley 1913 | $39.78 |
| Average selling price | Category median | $32.23 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Stanley 1913 | 12% |
| LIVE share of revenue | Category median | 30% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Stanley 1913 | -4% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 18 | $121.4K | 18.6% |
| 10K to 50K | 50 | $388.3K | 59.6% |
| 50K to 250K | 24 | $108.8K | 16.7% |
| 250K to 1M | 3 | $11.4K | 1.8% |
| 1M or more | 5 | $22.0K | 3.4% |
Go deeper in TokConnectWhich videos and LIVE streams drove Stanley 1913's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Stanley 1913's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | The Flowstate Spring Water Bottle, 20 OZ16.7% of revenue | $132.4K | 3.7K | $36.19 | – | 9 Sep 2026 |
| 2 | Everyday Camp Cup, 12 OZ12.0% of revenue | $94.6K | 3.1K | $30.43 | 20% | 8 Sep 2026 |
| 3 | The Quencher ProTour Flip Straw Tumbler, 30 OZ ($45)11.2% of revenue | $88.8K | 2K | $45.32 | – | 9 Sep 2026 |
| 4 | Halloween Quencher ProTour Flip Straw Tumbler, 40 OZ9.2% of revenue | $73.1K | 1.6K | $45.38 | – | 22 Sep 2026 |
| 5 | Halloween Quencher H2.0 Flowstate Tumbler, 20 OZ7.9% of revenue | $62.3K | 1.6K | $39.92 | 20% | 23 Sep 2026 |
| 6 | The Transit 2.0 Flip Top Mug, 16 OZ ($40)6.5% of revenue | $51.7K | 1.3K | $40.38 | – | 9 Sep 2026 |
| 7 | The Vitalize Shaker Bottle, 20 OZ6.3% of revenue | $50.2K | 1.3K | $39.84 | 10% | 28 Apr 2026 |
| 8 | The Stay-Hot Camp Mug, 24 OZ ($36)3.1% of revenue | $24.4K | 669 | $36.49 | – | 9 Oct 2026 |
| 9 | The IceFlow Flip Straw Tumbler, 30 OZ (2.0)2.4% of revenue | $19.1K | 467 | $41.01 | – | 9 Sep 2026 |
| 10 | The Vitalize Backpack2.2% of revenue | $17.4K | 158 | $110.00 | 15% | 8 Jun 2026 |
| 11 | The All Day Julienne Mini Cooler, 10 Can ($100)2.1% of revenue | $16.8K | 168 | $100.00 | 12% | 30 Apr 2026 |
| 12 | The Wellspring Bottle, 24 OZ2.1% of revenue | $16.6K | 415 | $40.00 | 10% | 8 May 2026 |
| 13 | Halloween Easy-Fill Wide Mouth Flask, 8 OZ1.9% of revenue | $15.0K | 460 | $32.67 | – | – |
| 14 | The Vitalize Tote1.4% of revenue | $10.8K | 98 | $110.00 | 15% | 8 Jun 2026 |
| 15 | Halloween Quencher ProTour Flip Straw Tumbler, 30 OZ1.3% of revenue | $10.6K | 264 | $40.00 | 15% | 22 Sep 2026 |
2 listings ($2.7K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell The Flowstate Spring Water Bottle, 20 OZ from Stanley 1913 on TikTok Shop, and how much did each one drive in the last 30 days?
New Stanley 1913 listings
22 listings sold for the first time in the 30 days to 19 October 2026, $233.4K together (29% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Halloween Quencher ProTour Flip Straw Tumbler, 40 OZ | 22 September | $73.1K | 1.6K | $45.38 |
| Halloween Quencher H2.0 Flowstate Tumbler, 20 OZ | 23 September | $62.3K | 1.6K | $39.92 |
| The Stay-Hot Camp Mug, 24 OZ | 9 October | $24.4K | 669 | $36.49 |
| Halloween Easy-Fill Wide Mouth Flask, 8 OZ | 23 September | $15.0K | 460 | $32.67 |
| Halloween Quencher ProTour Flip Straw Tumbler, 30 OZ | 22 September | $10.6K | 264 | $40.00 |
| Halloween IceFlow Flip Straw Tumbler 2.0, 30 OZ | 22 September | $7.6K | 217 | $35.02 |
| The Quencher ProTour Flip Straw Tumbler, 30 OZ ($49) | 29 September | $6.6K | 136 | $48.68 |
| Everyday Camp Mug Set, 11 OZ | 9 October | $6.4K | 140 | $45.86 |
| Halloween Quencher H2.0 Flowstate Tumbler, 40 OZ ($54) | 23 September | $6.3K | 116 | $54.14 |
| Halloween Quencher H2.0 Flowstate Tumbler, 40 OZ ($45) | 22 September | $5.5K | 123 | $45.04 |
| The Everyday Tumbler, 16 OZ | 29 September | $3.4K | 96 | $35.31 |
| The Quencher ProTour Flip Straw Tumbler, 30 OZ ($46) | 9 October | $3.2K | 71 | $45.77 |
Accounts named after Stanley 1913
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Stanley 1913 | 1.7M | $363 | 0% | 12 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Stanley 1913 live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Stanley 1913 on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Stanley 1913 on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for The Flowstate Spring Water Bottle, 20 OZ from Stanley 1913? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Stanley 1913's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Stanley 1913 on TikTok Shop
Is Stanley 1913 on TikTok Shop?
Yes. Stanley 1913 sells through 1 TikTok Shop US storefront and made an estimated $791.8K in the 30 days to 19 October 2026, from 20K units. That is #305 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Stanley 1913 sell on TikTok Shop?
$791.8K of estimated revenue and about 20K units over the 30 days to 19 October 2026; a typical sale was $39.78.
What is Stanley 1913's best-selling product on TikTok Shop?
By revenue the leader is The Flowstate Spring Water Bottle, 20 OZ: $132.4K, or 17% of the total, from 3.7K units priced at $36.19 (30 days to 19 October 2026). Behind it come Everyday Camp Cup, 12 OZ at $94.6K and The Quencher ProTour Flip Straw Tumbler, 30 OZ ($45) at $88.8K.
Do affiliates drive Stanley 1913's sales on TikTok Shop?
Mostly: $776.0K of the $791.8K source revenue came through affiliates, 98%. Accounts named after the brand brought $363 (under 0.1%), linked host accounts 0% and the shop tab and mall $15.5K (2.0%), in the 30 days to 19 October 2026.
How is Stanley 1913's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Stanley 1913 made $139.4K, down 4% on the 7 days before ($145.6K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Stanley 1913's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $791.8K here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Stanley 1913's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($2.7K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 95% of the revenue of the top 85 listings to the source's own flag. Product tables and price bands cover the top 85 listings, 100% of headline revenue; the source counts 87 listings with sales. Ranks and medians compare Stanley 1913 with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.