LIVE is a real channel here
LIVE streams sold an estimated $395.1K, 30% of Frost Buddy's revenue. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Frost Buddy TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Frost Buddy sold an estimated $1.16M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 46K units at an average price of $25.35. That ranks #193 of 1,070 tracked brands, and #1 of 12 in Kitchenware as the source files it. This leaves out 2 listings the source prices unreliably ($152.7K, 12% of the source total of $1.31M). LIVE streams made 30% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Frost Buddy made an estimated $1.16M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.31M, $152.7K of it on flagged listings).
Frost Buddy sold an estimated 46K units at an average price of $25.35 in the 30 days to 19 October 2026.
Affiliate creators drove 87% of Frost Buddy's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 3.5%.
Frost Buddy ranks #193 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #1 of 12 in Kitchenware.
To-Go Buddy (Universal 12+) was Frost Buddy's best-selling listing: an estimated $226.7K, 20% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Frost Buddy brought in $299.6K, up 14% on the 7 days before ($262.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Frost Buddy on TikTok Shop
- Brand
- Frost Buddy
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.16M (without flagged listings)
- Source total
- $1.31M
- On flagged listings
- $152.7K (2 listings)
- Estimated units
- 45,681
- Average price
- $25.35
- Revenue rank
- #193 of 1,070 tracked brands
- Category rank
- #1 of 12 in Kitchenware, as the source files it
- From affiliates
- 87%
- From brand-named accounts
- 3.5%
- From LIVE
- 30%
- Listings with sales
- 43
- Best seller
- To-Go Buddy (Universal 12+), $226.7K
- New listings in the window
- 2
What stands out about Frost Buddy
Where it ranks
Frost Buddy is #193 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #1 of 12 in Kitchenware as the source files it. The next brand in Kitchenware, HSN,, made $998.6K, 86% as much. Frost Buddy holds 16% of the revenue of the 12 Kitchenware brands tracked.
30 days to 19 October 2026Small creators do the selling
Affiliates with under 50K followers made 75% of the revenue of the top 98 affiliates, and they are 75 of them.
30 days to 19 October 20264 days at the top
23 to 26 September: 4 days in a row at $63.3K to $79.4K a day, 22% of the complete days in the window. A typical day made $45.0K.
30 days to 19 October 2026Priced below its category
Frost Buddy's average selling price is $25.35, against a median of $39.78 for tracked Kitchenware brands.
30 days to 19 October 202643 listings sold, no clear hero
Frost Buddy spreads its sales: the best listing makes 19.6% of revenue, and the top 10 make 76%.
30 days to 19 October 2026Go deeper in TokConnectWhich Frost Buddy products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Frost Buddy launched in 2020, and its own site lists Universal Buddy, To-Go Buddy and Junior Buddy, plus collaborations with MLB, NHL, Coca-Cola and Realtree.
This leaves out 2 listings the source prices unreliably ($152.7K, 12% of the source total of $1.31M). The $1.16M headline is the total without them, not the source total.
To-Go Buddy (Universal 12+) leads at 20% and the top three make 37%, across only 43 listings with sales. The brand's own account made 3.5% and 2 other linked accounts added $125.6K. LIVE brought 30%. 4 days in a row (23 to 26 September) ran at $63.3K to $79.4K a day, against a typical day of $45.0K.
Over 13 to 19 October, the last 7 complete days, Frost Buddy brought in $299.6K, up 14% on the 7 days before ($262.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: buzzsprout.com, frostbuddy.com.
The numbers behind Frost Buddy
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $57.1K | 1,935 | $47.5K | $9.4K | $164 | complete |
| 21 September | $53.5K | 1,775 | $45.9K | $7.3K | $239 | complete |
| 22 September | $55.2K | 2,016 | $46.8K | $8.0K | $389 | complete |
| 23 September | $63.3K | 2,359 | $59.5K | $3.2K | $550 | complete |
| 24 September | $67.5K | 2,420 | $58.3K | $9.1K | $21 | complete |
| 25 September | $79.4K | 2,843 | $70.9K | $8.2K | $305 | complete |
| 26 September | $68.1K | 2,613 | $61.4K | $6.6K | $27 | complete |
| 27 September | $51.6K | 1,955 | $47.8K | $3.8K | $29 | complete |
| 28 September | $35.4K | 1,338 | $31.3K | $4.1K | $33 | complete |
| 29 September | – | – | – | – | – | no value in the source |
| 30 September | $4.2K | 161 | $3.6K | $587 | $0 | source reports low |
| 1 October | $46.3K | 2,117 | $41.3K | $5.0K | $21 | source reports low |
| 2 October | $49.7K | 2,289 | $44.8K | $4.9K | $71 | complete |
| 3 October | $45.0K | 2,042 | $41.0K | $3.8K | $128 | complete |
| 4 October | $38.2K | 1,752 | $33.2K | $5.0K | $40 | complete |
| 5 October | $34.4K | 1,396 | $28.8K | $5.5K | $32 | complete |
| 6 October | $31.4K | 1,301 | $25.4K | $5.9K | $44 | complete |
| 7 October | $39.6K | 1,681 | $34.7K | $4.8K | $64 | complete |
| 8 October | $38.7K | 1,638 | $31.6K | $6.8K | $314 | complete |
| 9 October | $45.8K | 1,872 | $39.4K | $6.3K | $65 | complete |
| 10 October | $42.0K | 1,713 | $38.5K | $3.3K | $189 | complete |
| 11 October | $35.3K | 1,466 | $32.0K | $3.2K | $20 | complete |
| 12 October | $29.4K | 1,246 | $25.8K | $3.7K | $0 | complete |
| 13 October | $30.9K | 1,355 | $27.7K | $3.1K | $50 | complete |
| 14 October | $36.8K | 1,620 | $33.0K | $3.7K | $39 | complete |
| 15 October | $54.8K | 2,348 | $48.6K | $6.2K | $0 | complete |
| 16 October | $65.7K | 2,985 | $46.1K | $19.6K | $17 | complete |
| 17 October | $52.4K | 2,362 | $42.8K | $9.5K | $19 | complete |
| 18 October | $39.6K | 1,752 | $32.5K | $7.1K | $0 | complete |
| 19 October | $19.5K | 831 | $16.1K | $3.4K | $19 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.14M | 86.7% |
| Brand accounts | $45.7K | 3.5% |
| Linked host accounts | $125.6K | 9.6% |
| Shop tab and mall | $2.9K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $912.5K | 69.6% |
| LIVE | $395.1K | 30.1% |
| Shop tab and search | $3.0K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | To-Go Buddy (Universal 12+) | $226.7K | 11K | $21.43 | 19.6% |
| 2 | Universal Buddy, 12oz ($35) | $110.3K | 3.1K | $35.01 | 9.5% |
| 3 | Bottle Buddy (Collegiate Edition) | $87.5K | 3.6K | $24.30 | 7.6% |
| 4 | Summer Collection | $76.2K | 3.6K | $20.89 | 6.6% |
| 5 | Bottle Buddy ($21) | $74.5K | 3.5K | $20.99 | 6.4% |
| 6 | Frost Buddy Halloween | $68.8K | 2.6K | $26.47 | 5.9% |
| 7 | Universal XL Can Cooler, 24oz | $66.5K | 2.2K | $29.95 | 5.7% |
| 8 | Fall Collection | $65.5K | 3.1K | $20.87 | 5.7% |
| 9 | Universal Buddy Collegiate Edition, 12oz | $53.8K | 1.9K | $28.92 | 4.6% |
| 10 | Thicc Buddy | $51.4K | 1.9K | $26.79 | 4.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 19.6% |
| Listings 2 and 3 | 17.1% |
| Listings 4 to 10 | 39.4% |
| Other listings | 23.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 5 | $8.1K | 0.7% |
| $10 to $25 | 10 | $570.5K | 49.3% |
| $25 to $50 | 25 | $577.8K | 49.9% |
| $50 to $100 | 1 | $1.5K | 0.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Frost Buddy | 87% |
| Affiliate share of revenue | Category median | 92% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Frost Buddy | $25.35 |
| Average selling price | Category median | $39.78 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Frost Buddy | 30% |
| LIVE share of revenue | Category median | 28% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Frost Buddy | +14% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 26 | $186.8K | 22.5% |
| 10K to 50K | 49 | $436.3K | 52.5% |
| 50K to 250K | 16 | $179.6K | 21.6% |
| 250K to 1M | 7 | $28.0K | 3.4% |
Go deeper in TokConnectWhich videos and LIVE streams drove Frost Buddy's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Frost Buddy's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | To-Go Buddy (Universal 12+)19.6% of revenue | $226.7K | 11K | $21.43 | 18% | 13 Jan 2024 |
| 2 | Universal Buddy, 12oz ($35)9.5% of revenue | $110.3K | 3.1K | $35.01 | 14% | 8 Jan 2024 |
| 3 | Bottle Buddy (Collegiate Edition)7.6% of revenue | $87.5K | 3.6K | $24.30 | 12% | 10 Apr 2025 |
| 4 | Summer Collection6.6% of revenue | $76.2K | 3.6K | $20.89 | 12% | 23 Apr 2026 |
| 5 | Bottle Buddy ($21)6.4% of revenue | $74.5K | 3.5K | $20.99 | 13% | 28 Feb 2025 |
| 6 | Frost Buddy Halloween5.9% of revenue | $68.8K | 2.6K | $26.47 | 12% | 2 Jul 2026 |
| 7 | Universal XL Can Cooler, 24oz5.7% of revenue | $66.5K | 2.2K | $29.95 | 17% | 22 Nov 2023 |
| 8 | Fall Collection5.7% of revenue | $65.5K | 3.1K | $20.87 | 16% | 27 May 2026 |
| 9 | Universal Buddy Collegiate Edition, 12oz4.6% of revenue | $53.8K | 1.9K | $28.92 | 14% | 3 Aug 2024 |
| 10 | Thicc Buddy4.4% of revenue | $51.4K | 1.9K | $26.79 | 16% | 26 Feb 2024 |
| 11 | Frost Buddy Coca-Cola4.2% of revenue | $48.1K | 1.1K | $44.17 | 14% | 2 May 2026 |
| 12 | Texas Longhorns3.6% of revenue | $42.3K | 1.2K | $34.08 | 15% | 21 Aug 2026 |
| 13 | Mug Buddy, 16oz3.5% of revenue | $40.0K | 1.4K | $29.00 | 14% | 5 Aug 2026 |
| 14 | Thicc Buddy Leak Proof Double Wall, 50oz2.5% of revenue | $29.4K | 775 | $38.00 | 13% | 14 Dec 2025 |
| 15 | Book Collection2.3% of revenue | $26.7K | 921 | $29.00 | – | – |
This leaves out 2 listings the source prices unreliably ($152.7K, 12% of the source total of $1.31M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell To-Go Buddy (Universal 12+) from Frost Buddy on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Frost Buddy
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Frost Buddy | 626K | $45.7K | 92% | 1.7K |
Only accounts whose name or handle is the brand's own name are shown. 2 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $125.6K under the shop for them and any unlisted accounts.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Frost Buddy live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Frost Buddy on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Frost Buddy on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for To-Go Buddy (Universal 12+) from Frost Buddy? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Frost Buddy's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Frost Buddy on TikTok Shop
Is Frost Buddy on TikTok Shop?
Yes. Frost Buddy sells through 1 TikTok Shop US storefront and made an estimated $1.16M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, from 46K units. That is #193 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Frost Buddy sell on TikTok Shop?
A typical day brings in about $45.0K. Across the 30 days to 19 October 2026, Frost Buddy sold an estimated 46K units for $1.16M (excluding listings the source prices unreliably), $25.35 each on average. Figures are estimates, not the brand's accounts.
What is Frost Buddy's best-selling product on TikTok Shop?
By revenue the leader is To-Go Buddy (Universal 12+): $226.7K, or 20% of the total, from 11K units priced at $21.43 (30 days to 19 October 2026). Next are Universal Buddy, 12oz ($35) ($110.3K) and Bottle Buddy (Collegiate Edition) ($87.5K).
Do affiliates drive Frost Buddy's sales on TikTok Shop?
Mostly. Affiliate creators drove 87% of Frost Buddy's estimated source revenue ($1.14M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 3.5% ($45.7K), other linked accounts 9.6% and the shop tab and mall 0.2% ($2.9K).
How is Frost Buddy's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Frost Buddy brought in $299.6K, up 14% on the 7 days before ($262.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Frost Buddy's TikTok Shop numbers estimated?
Not from Frost Buddy's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Frost Buddy's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 2 listings the source prices unreliably ($152.7K, 12% of the source total of $1.31M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 95% of the revenue of the top 41 listings to the source's own flag. Product tables and price bands cover the top 41 listings, 100% of headline revenue; the source counts 43 listings with sales. Ranks and medians compare Frost Buddy with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.