Videos drive 92% of sales
Short video sold $1.53M of the $1.66M. LIVE added 2.7% and the shop tab 5.3%.
30 days to 19 October 2026TikTok Shop US · Brand profile
SKIMS TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts SKIMS's TikTok Shop US sales at an estimated $1.66M for the 30 days to 19 October 2026, from 22K units at $76.24 each on average. That ranks #113 of 1,070 tracked brands, and #25 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was up 8% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
SKIMS made an estimated $1.66M on TikTok Shop US in the 30 days to 19 October 2026.
SKIMS sold an estimated 22K units at an average price of $76.24 in the 30 days to 19 October 2026.
Affiliate creators drove 93% of SKIMS's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 3.0%.
SKIMS ranks #113 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #25 of 167 in Womenswear & Underwear.
Ultimate Balconette Push-Up Bra was SKIMS's best-selling listing: an estimated $138.8K, 8.3% of headline revenue, in the 30 days to 19 October 2026.
SKIMS's last 7 complete days (13 to 19 October) came to $468.0K, up 8% on the 7 days before ($434.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about SKIMS on TikTok Shop
- Brand
- SKIMS
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.66M
- Estimated units
- 21,831
- Average price
- $76.24
- Revenue rank
- #113 of 1,070 tracked brands
- Category rank
- #25 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 93%
- From brand-named accounts
- 3.0%
- From LIVE
- 2.7%
- Listings with sales
- 292
- Best seller
- Ultimate Balconette Push-Up Bra, $138.8K
- New listings in the window
- 37
What stands out about SKIMS
#113 of 1,070 brands
In the 30 days to 19 October 2026, SKIMS is #113 of 1,070 tracked brands by estimated 30-day revenue, and #25 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. SKIMS holds 0.9% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 8.3% of revenue and the top 10 together make 41%. The source counts 292 listings with sales in the 30 days.
30 days to 19 October 202637 listings are new this month
37 products first sold in the window earned an estimated $357.8K (21% of revenue). The best, Cotton Fleece Mock Neck Quarter Zip, made $117.8K since 20 Sep.
30 days to 19 October 2026An average sale of $76.24
That is 2.5 times the $30.70 median for Womenswear & Underwear brands in the same data.
30 days to 19 October 2026Two creators move the needle
The two biggest affiliates, with 10K to 50K followers and 10K to 50K followers, drove an estimated $240.8K, 14% of SKIMS's revenue.
30 days to 19 October 2026Go deeper in TokConnectWhich SKIMS products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
SKIMS launched in June 2019 and is headquartered in Los Angeles. Its range covers shapewear, bras, underwear, loungewear and dresses, in sizes from XXS to 5XL.
Short video drove 92% of the $1.66M. LIVE made 2.7%, a channel that other tracked brands use more, and the brand's own account made 3.0%. An affiliate who streams would be working ground the shop has barely covered.
The top listing holds 8.3% and the top three 21%, so no single product sets the month.
6 days in a row (14 to 19 October) ran at $62.3K to $72.3K a day, against a typical day of $57.1K. SKIMS's last 7 complete days (13 to 19 October) came to $468.0K, up 8% on the 7 days before ($434.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Skims).
The numbers behind SKIMS
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $47.7K | 704 | $45.7K | $500 | $1.5K | complete |
| 21 September | $33.7K | 502 | $32.5K | $340 | $843 | complete |
| 22 September | $42.6K | 580 | $36.8K | $460 | $5.3K | complete |
| 23 September | $37.6K | 518 | $35.8K | $212 | $1.6K | complete |
| 24 September | $48.8K | 712 | $47.5K | $644 | $634 | complete |
| 25 September | $61.8K | 825 | $59.9K | $466 | $1.5K | complete |
| 26 September | $66.2K | 887 | $65.0K | $544 | $604 | complete |
| 27 September | $73.2K | 927 | $70.7K | $455 | $2.0K | complete |
| 28 September | $43.4K | 583 | $40.3K | $1.2K | $1.9K | complete |
| 29 September | $41.0K | 550 | $39.2K | $1.0K | $825 | complete |
| 30 September | $18.4K | 269 | $18.2K | $154 | $0 | source reports low |
| 1 October | $21.9K | 311 | $20.3K | $582 | $968 | source reports low |
| 2 October | $63.1K | 831 | $62.0K | $374 | $753 | complete |
| 3 October | $54.9K | 768 | $51.6K | $2.1K | $1.2K | complete |
| 4 October | $54.9K | 734 | $51.7K | $1.5K | $1.8K | complete |
| 5 October | $52.7K | 718 | $49.6K | $1.6K | $1.5K | complete |
| 6 October | $48.9K | 703 | $47.0K | $864 | $1.1K | complete |
| 7 October | $53.0K | 791 | $40.0K | $11.8K | $1.3K | complete |
| 8 October | $81.8K | 1,057 | $73.6K | $1.3K | $6.9K | complete |
| 9 October | $69.1K | 869 | $66.7K | $1.1K | $1.3K | complete |
| 10 October | $69.2K | 856 | $65.7K | $815 | $2.7K | complete |
| 11 October | $53.4K | 683 | $51.4K | $576 | $1.5K | complete |
| 12 October | $59.2K | 743 | $56.1K | $999 | $2.1K | complete |
| 13 October | $54.6K | 698 | $52.8K | $1.0K | $815 | complete |
| 14 October | $70.4K | 902 | $51.4K | $16.0K | $3.1K | complete |
| 15 October | $69.7K | 942 | $63.4K | $529 | $5.8K | complete |
| 16 October | $72.3K | 872 | $65.5K | $824 | $6.0K | complete |
| 17 October | $71.3K | 822 | $66.4K | $903 | $4.0K | complete |
| 18 October | $62.3K | 704 | $59.7K | $507 | $2.0K | complete |
| 19 October | $67.4K | 770 | $64.3K | $432 | $2.7K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.55M | 93.2% |
| Brand accounts | $49.9K | 3.0% |
| Shop tab and mall | $64.1K | 3.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.53M | 92.0% |
| LIVE | $44.9K | 2.7% |
| Shop tab and search | $88.6K | 5.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Ultimate Balconette Push-Up Bra | $138.8K | 2.2K | $63.97 | 8.3% |
| 2 | Cotton Fleece Mock Neck Quarter Zip | $117.8K | 1.1K | $106.10 | 7.1% |
| 3 | Essential Knit Long Sleeve V Neck | $97.7K | 1K | $95.80 | 5.9% |
| 4 | Cotton Jersey Turtleneck Long Sleeve | $85.9K | 1.2K | $68.69 | 5.2% |
| 5 | Body Butt Enhancing Padded Short | $58.6K | 543 | $107.99 | 3.5% |
| 6 | Faux Shearling Jacket | $44.9K | 138 | $325.65 | 2.7% |
| 7 | Soft Lounge Long Robe | $38.6K | 327 | $118.01 | 2.3% |
| 8 | Boyfriend Fleece Oversized Polo | $36.6K | 310 | $118.00 | 2.2% |
| 9 | Cotton Fleece Legging | $35.6K | 413 | $86.15 | 2.1% |
| 10 | Essential Knit Mock Neck Mini Dress | $35.0K | 256 | $136.72 | 2.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 8.3% |
| Listings 2 and 3 | 12.9% |
| Listings 4 to 10 | 20.1% |
| Other listings | 58.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 1 | $2.4K | 0.2% |
| $25 to $50 | 12 | $83.8K | 5.4% |
| $50 to $100 | 57 | $894.6K | 58.0% |
| $100 and up | 30 | $561.0K | 36.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 20 September | Cotton Fleece Mock Neck Quarter Zip | $117.8K |
| 20 September | Faux Shearling Jacket | $44.9K |
| 20 September | Cotton Fleece Zip Up Hoodie with Embossed Logo | $27.0K |
| 20 September | Cotton Fleece Straight Leg Pant with Embossed Logo | $25.9K |
| 20 September | Cotton Fleece Hoodie with Embossed Logo | $8.6K |
| 20 September | Cotton Fleece Jogger with Embossed Logo | $4.6K |
| 20 September | Woven Mens Anorak Jacket | $654 |
| 23 September | Cloud Sleep Shirt Dress | $10.9K |
| 23 September | Cloud Sleep Pant | $7.2K |
| 23 September | Cloud Sleep Duster | $3.4K |
| 23 September | Cloud Sleep Tank | $1.8K |
| 23 September | Cloud Sleep Henley | $1.3K |
| 23 September | Cloud Sleep Boy Short | $764 |
| 23 September | Cloud Sleep Wrap Top | $720 |
| 23 September | Cloud Sleep Bralette | $387 |
| 24 September | Cotton Jersey V Neck Long Sleeve Top | $28.9K |
| 24 September | Fits Everybody Lace Triangle Cami and Boy | $7.9K |
| 24 September | Cotton Rib Mid Rise Legging | $6.4K |
| 24 September | Cotton Fleece Double Waistband Short | $2.8K |
| 24 September | Fits Everybody Lace Cami Bodysuit | $1.7K |
| 24 September | Fits Everybody Lace Scoop Bralette | $638 |
| 24 September | Fits Everybody Lace Boy Short | $564 |
| 25 September | Woven Cotton Oversized Trench Coat | $5.4K |
| 1 October | Cotton Jersey Henley Long Sleeve T-Shirt | $20.7K |
| 1 October | Cotton Rib Henley Long Sleeve | $16.6K |
| 1 October | Sherpa Mens Quarter Zip | $5.7K |
| 1 October | Cotton Knit Mens Logo Beanie | $282 |
| 9 October | Sweater Knit Logo Pant | $1.6K |
| 9 October | Sweater Knit Logo Pullover | $1.3K |
| 9 October | Faux Shearling Mini Duffle | $741 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | SKIMS | 93% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | SKIMS | $76.24 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | SKIMS | 3% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | SKIMS | +8% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 7 | $86.8K | 7.0% |
| 10K to 50K | 49 | $658.6K | 53.4% |
| 50K to 250K | 30 | $356.7K | 28.9% |
| 250K to 1M | 10 | $115.5K | 9.4% |
| 1M or more | 3 | $16.7K | 1.4% |
Go deeper in TokConnectWhich videos and LIVE streams drove SKIMS's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
SKIMS's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Ultimate Balconette Push-Up Bra8.3% of revenue | $138.8K | 2.2K | $63.97 | 14% | 10 Jun 2026 |
| 2 | Cotton Fleece Mock Neck Quarter Zip7.1% of revenue | $117.8K | 1.1K | $106.10 | – | 20 Sep 2026 |
| 3 | Essential Knit Long Sleeve V Neck5.9% of revenue | $97.7K | 1K | $95.80 | 15% | 3 Sep 2026 |
| 4 | Cotton Jersey Turtleneck Long Sleeve5.2% of revenue | $85.9K | 1.2K | $68.69 | – | 3 Sep 2026 |
| 5 | Body Butt Enhancing Padded Short3.5% of revenue | $58.6K | 543 | $107.99 | 15% | 10 Jun 2026 |
| 6 | Faux Shearling Jacket2.7% of revenue | $44.9K | 138 | $325.65 | – | 20 Sep 2026 |
| 7 | Soft Lounge Long Robe2.3% of revenue | $38.6K | 327 | $118.01 | 14% | 16 Jun 2026 |
| 8 | Boyfriend Fleece Oversized Polo2.2% of revenue | $36.6K | 310 | $118.00 | 14% | 7 Aug 2026 |
| 9 | Cotton Fleece Legging2.1% of revenue | $35.6K | 413 | $86.15 | – | 10 Sep 2026 |
| 10 | Essential Knit Mock Neck Mini Dress2.1% of revenue | $35.0K | 256 | $136.72 | – | 3 Sep 2026 |
| 11 | Soft Lounge Sleep Set2.1% of revenue | $34.3K | 310 | $110.77 | 15% | 11 Jun 2026 |
| 12 | Boyfriend Long Sleeve T-Shirt1.9% of revenue | $31.8K | 548 | $57.99 | 14% | 11 Jun 2026 |
| 13 | Cotton Fleece Sweatpant with Rib Leg Warmer1.8% of revenue | $30.7K | 313 | $98.05 | 14% | 10 Sep 2026 |
| 14 | Cotton Jersey V Neck Long Sleeve Top1.7% of revenue | $28.9K | 416 | $69.42 | – | 24 Sep 2026 |
| 15 | Flannel Sleep Oversized Pant1.7% of revenue | $28.3K | 488 | $57.99 | 14% | 7 Aug 2026 |
2 listings ($5.6K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Ultimate Balconette Push-Up Bra from SKIMS on TikTok Shop, and how much did each one drive in the last 30 days?
New SKIMS listings
37 listings sold for the first time in the 30 days to 19 October 2026, $357.8K together (21% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Cotton Fleece Mock Neck Quarter Zip | 20 September | $117.8K | 1.1K | $106.10 |
| Faux Shearling Jacket | 20 September | $44.9K | 138 | $325.65 |
| Cotton Jersey V Neck Long Sleeve Top | 24 September | $28.9K | 416 | $69.42 |
| Cotton Fleece Zip Up Hoodie with Embossed Logo | 20 September | $27.0K | 264 | $102.39 |
| Cotton Fleece Straight Leg Pant with Embossed Logo | 20 September | $25.9K | 270 | $96.11 |
| Cotton Jersey Henley Long Sleeve T-Shirt | 1 October | $20.7K | 251 | $82.63 |
| Cotton Rib Henley Long Sleeve | 1 October | $16.6K | 248 | $66.85 |
| Cloud Sleep Shirt Dress | 23 September | $10.9K | 81 | $135.19 |
| Cotton Fleece Hoodie with Embossed Logo | 20 September | $8.6K | 75 | $114.80 |
| Fits Everybody Lace Triangle Cami and Boy | 24 September | $7.9K | 92 | $85.43 |
| Cloud Sleep Pant | 23 September | $7.2K | 84 | $86.07 |
| Cotton Rib Mid Rise Legging | 24 September | $6.4K | 92 | $69.35 |
Accounts named after SKIMS
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| SKIMS | 3.1M | $49.9K | 51% | 684 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for SKIMS live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling SKIMS on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling SKIMS on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Ultimate Balconette Push-Up Bra from SKIMS? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank SKIMS's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about SKIMS on TikTok Shop
Is SKIMS on TikTok Shop?
SKIMS has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 22K units for an estimated $1.66M in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #113.
How much does SKIMS sell on TikTok Shop?
An estimated $1.66M in the 30 days to 19 October 2026, a typical day of about $57.1K, on 22K units at an average price of $76.24. These are estimates built from TikTok sold counts and listed prices.
What is SKIMS's best-selling product on TikTok Shop?
Ultimate Balconette Push-Up Bra, with an estimated $138.8K (8% of headline revenue) on 2.2K units at $63.97 in the 30 days to 19 October 2026. Behind it come Cotton Fleece Mock Neck Quarter Zip at $117.8K and Essential Knit Long Sleeve V Neck at $97.7K.
Do affiliates drive SKIMS's sales on TikTok Shop?
Affiliates account for 93% of the estimated sales, which is $1.55M. The rest splits between brand-named accounts (3.0%), linked host accounts (0%) and the shop tab and mall (3.8%). Window: 30 days to 19 October 2026.
How is SKIMS's TikTok Shop revenue changing?
SKIMS's last 7 complete days (13 to 19 October) came to $468.0K, up 8% on the 7 days before ($434.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are SKIMS's TikTok Shop numbers estimated?
Not from SKIMS's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not SKIMS's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($5.6K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 93% of headline revenue; the source counts 292 listings with sales. Ranks and medians compare SKIMS with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.