Video does the selling
91% of revenue, an estimated $4.80M, came from creator videos. LIVE made 1.5%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Cider TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Cider sold an estimated $5.30M on TikTok Shop US in the 30 days to 19 October 2026: 127K units at an average price of $41.73. Only 19 of 1,070 tracked brands sold more, and it is #5 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was down 22% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Cider made an estimated $5.30M on TikTok Shop US in the 30 days to 19 October 2026.
Cider sold an estimated 127K units at an average price of $41.73 in the 30 days to 19 October 2026.
Affiliate creators drove 95% of Cider's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0.5%.
Cider ranks #20 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #5 of 167 in Womenswear & Underwear.
V-Neck Halter Ruffle-Hem Tulle Mini Dress was Cider's best-selling listing: an estimated $235.1K, 4.4% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Cider brought in $1.29M, down 22% on the 7 days before ($1.65M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
Key facts about Cider on TikTok Shop
- Brand
- Cider
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $5.30M
- Estimated units
- 126,898
- Average price
- $41.73
- Revenue rank
- #20 of 1,070 tracked brands
- Category rank
- #5 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 95%
- From brand-named accounts
- 0.5%
- From LIVE
- 1.5%
- Listings with sales
- 2,310
- Best seller
- V-Neck Halter Ruffle-Hem Tulle Mini Dress, $235.1K
- New listings in the window
- 20
What stands out about Cider
Where it ranks
Cider is #20 of 1,070 tracked brands by estimated 30-day revenue, and #5 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. Cider holds 2.8% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 4.4% of revenue and the top 10 together make 23%. The source counts 2,310 listings with sales in the 30 days.
30 days to 19 October 202660% comes from creators under 50K
Among the top 98 affiliates for Cider, those with fewer than 50K followers drove 60% of the revenue.
30 days to 19 October 2026A $467.1K peak on 8 Oct
The best day was 2.6 times a typical day, and the next best was $259.1K. It made 9% of the window.
30 days to 19 October 2026An average sale of $41.73
That is 1.4 times the $30.70 median for Womenswear & Underwear brands in the same data.
30 days to 19 October 2026Go deeper in TokConnectWhich Cider products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Cider sells trend-led women's clothing online under the tagline Fashion Starts With A Feeling. One analyst describes it as Hong Kong-based and using pre-orders to keep inventory near zero.
8 October made $467.1K, 2.6 times a typical day, and the next best day made $259.1K. Over 13 to 19 October, the last 7 complete days, Cider brought in $1.29M, down 22% on the 7 days before ($1.65M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
The catalogue is the story: 2,310 listings had sales, and the best, V-Neck Halter Ruffle-Hem Tulle Mini Dress, makes only 4.4%. New listings (20) added 0.1%. Affiliates made 95% and LIVE 1.5%, so this is a creator-video shop. A competitor cannot copy one hit, only the breadth.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: shopcider.com, daxueconsulting.com.
The numbers behind Cider
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $197.9K | 4,874 | $192.4K | $729 | $4.8K | complete |
| 21 September | $208.2K | 5,100 | $201.3K | $1.2K | $5.7K | complete |
| 22 September | $196.5K | 4,802 | $189.8K | $1.2K | $5.6K | complete |
| 23 September | $213.8K | 5,114 | $207.0K | $1.2K | $5.5K | complete |
| 24 September | $133.6K | 3,238 | $132.9K | $502 | $111 | complete |
| 25 September | $148.5K | 3,585 | $147.8K | $426 | $284 | complete |
| 26 September | $132.3K | 3,269 | $130.6K | $460 | $1.3K | complete |
| 27 September | $148.5K | 3,643 | $147.2K | $493 | $884 | complete |
| 28 September | $124.8K | 3,079 | $123.1K | $248 | $1.5K | complete |
| 29 September | $117.4K | 2,816 | $116.3K | $332 | $835 | complete |
| 30 September | $103.0K | 2,475 | $102.0K | $178 | $756 | source reports low |
| 1 October | $120.1K | 2,907 | $118.7K | $147 | $1.2K | source reports low |
| 2 October | $132.6K | 3,269 | $131.2K | $289 | $1.2K | complete |
| 3 October | $125.1K | 3,080 | $123.5K | $112 | $1.5K | complete |
| 4 October | $116.7K | 2,902 | $115.5K | $236 | $964 | complete |
| 5 October | $139.7K | 3,390 | $138.6K | $118 | $999 | complete |
| 6 October | $138.3K | 3,434 | $137.7K | $141 | $506 | complete |
| 7 October | $259.1K | 5,878 | $225.7K | $5.3K | $28.1K | complete |
| 8 October | $467.1K | 10,656 | $378.6K | $6.8K | $81.7K | complete |
| 9 October | $192.4K | 4,583 | $185.9K | $3.2K | $3.3K | complete |
| 10 October | $175.5K | 4,041 | $171.3K | $2.9K | $1.3K | complete |
| 11 October | $221.2K | 5,219 | $202.8K | $4.4K | $14.0K | complete |
| 12 October | $195.8K | 4,681 | $186.1K | $794 | $9.0K | complete |
| 13 October | $181.3K | 4,366 | $175.5K | $750 | $5.0K | complete |
| 14 October | $188.0K | 4,508 | $180.8K | $2.6K | $4.6K | complete |
| 15 October | $194.8K | 4,711 | $184.0K | $3.1K | $7.6K | complete |
| 16 October | $209.1K | 4,962 | $197.2K | $3.4K | $8.6K | complete |
| 17 October | $186.5K | 4,427 | $174.6K | $3.5K | $8.4K | complete |
| 18 October | $178.5K | 4,241 | $170.4K | $528 | $7.5K | complete |
| 19 October | $149.3K | 3,648 | $143.5K | $248 | $5.5K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $5.03M | 95.0% |
| Brand accounts | $28.3K | 0.5% |
| Linked host accounts | $17.2K | 0.3% |
| Shop tab and mall | $218.0K | 4.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $4.80M | 90.7% |
| LIVE | $79.9K | 1.5% |
| Shop tab and search | $412.2K | 7.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | V-Neck Halter Ruffle-Hem Tulle Mini Dress | $235.1K | 5K | $47.02 | 4.4% |
| 2 | Fringed Wool-blend Knit Wrap Cardigan | $167.6K | 3K | $55.12 | 3.2% |
| 3 | Chiffon Bowknot Oversized Mini Nightdress | $146.9K | 4.3K | $34.01 | 2.8% |
| 4 | Cotton Plaid Collar Short Sleeve Blouse & Mid ($53) | $108.0K | 2K | $52.92 | 2.0% |
| 5 | Satin High Neck Cape Sleeve Maxi Dress | $106.0K | 1.6K | $65.04 | 2.0% |
| 6 | BUCKET SPLIT TOE MARY JANE FLATS-Wrinkled | $102.7K | 2K | $51.07 | 1.9% |
| 7 | Napoleonic Core There Will Be Rumors Top | $101.8K | 2.3K | $45.06 | 1.9% |
| 8 | Vintage Sheer Lace Boat Neck Cutout Sleeveless | $87.7K | 3K | $29.23 | 1.7% |
| 9 | Baggy Wide Leg Jeans Women's Retro Y2K Low | $86.0K | 1.8K | $49.11 | 1.6% |
| 10 | Set Asymmetrical Neck Ruched Top, 2-Piece | $85.7K | 2K | $43.07 | 1.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 4.4% |
| Listings 2 and 3 | 5.9% |
| Listings 4 to 10 | 12.8% |
| Other listings | 76.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 4 | $171.0K | 4.4% |
| $25 to $50 | 56 | $2.04M | 52.5% |
| $50 to $100 | 40 | $1.67M | 43.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Cider | 95% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Cider | $41.73 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Cider | 2% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Cider | -22% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 9 | $215.8K | 7.6% |
| 10K to 50K | 47 | $1.46M | 51.9% |
| 50K to 250K | 37 | $1.04M | 36.9% |
| 250K to 1M | 5 | $101.4K | 3.6% |
Go deeper in TokConnectWhich videos and LIVE streams drove Cider's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Cider's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | V-Neck Halter Ruffle-Hem Tulle Mini Dress4.4% of revenue | $235.1K | 5K | $47.02 | 9% | 16 Jan 2026 |
| 2 | Fringed Wool-blend Knit Wrap Cardigan3.2% of revenue | $167.6K | 3K | $55.12 | 9% | 19 Dec 2025 |
| 3 | Chiffon Bowknot Oversized Mini Nightdress2.8% of revenue | $146.9K | 4.3K | $34.01 | 9% | 25 Sep 2025 |
| 4 | Cotton Plaid Collar Short Sleeve Blouse & Mid ($53)2.0% of revenue | $108.0K | 2K | $52.92 | 9% | 17 Oct 2025 |
| 5 | Satin High Neck Cape Sleeve Maxi Dress2.0% of revenue | $106.0K | 1.6K | $65.04 | 9% | 8 Apr 2026 |
| 6 | BUCKET SPLIT TOE MARY JANE FLATS-Wrinkled1.9% of revenue | $102.7K | 2K | $51.07 | 9% | 16 Aug 2026 |
| 7 | Napoleonic Core There Will Be Rumors Top1.9% of revenue | $101.8K | 2.3K | $45.06 | 9% | 3 Sep 2026 |
| 8 | Vintage Sheer Lace Boat Neck Cutout Sleeveless1.7% of revenue | $87.7K | 3K | $29.23 | 10% | 11 Apr 2026 |
| 9 | Baggy Wide Leg Jeans Women's Retro Y2K Low1.6% of revenue | $86.0K | 1.8K | $49.11 | 10% | 30 Sep 2025 |
| 10 | Set Asymmetrical Neck Ruched Top, 2-Piece1.6% of revenue | $85.7K | 2K | $43.07 | 9% | 5 Mar 2026 |
| 11 | Maxi Dress with Nude Lining for Sheer1.5% of revenue | $79.9K | 1.2K | $66.00 | 9% | 2 Jan 2026 |
| 12 | Set Lace Sculptural Embroidery Floral, 2-Piece1.5% of revenue | $79.2K | 1.1K | $70.75 | 10% | 31 May 2026 |
| 13 | Knit High Neck Sleeve A-line Maxi Dress1.5% of revenue | $78.3K | 1.5K | $51.84 | 9% | 30 Nov 2025 |
| 14 | Bow Ballet Mary Jane Flats1.4% of revenue | $75.9K | 2.5K | $30.38 | 7% | 6 Nov 2023 |
| 15 | Elegant Vacation Bandeau Dress for Beach Holiday1.4% of revenue | $75.7K | 1.4K | $52.92 | 11% | 27 Apr 2026 |
2 listings ($7.1K, 0.1% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell V-Neck Halter Ruffle-Hem Tulle Mini Dress from Cider on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Cider
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Cider@shopcider | 1.1M | $28.3K | 93% | 813 |
Only accounts whose name or handle is the brand's own name are shown. 4 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $17.2K under the shop for them and any unlisted accounts.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Cider live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Cider on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Cider on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for V-Neck Halter Ruffle-Hem Tulle Mini Dress from Cider? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Cider's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Cider on TikTok Shop
Is Cider on TikTok Shop?
Cider has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 127K units for an estimated $5.30M in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #20.
How much does Cider sell on TikTok Shop?
A typical day brings in about $179.9K. Across the 30 days to 19 October 2026, Cider sold an estimated 127K units for $5.30M, $41.73 each on average. Figures are estimates, not the brand's accounts.
What is Cider's best-selling product on TikTok Shop?
V-Neck Halter Ruffle-Hem Tulle Mini Dress sits on top with an estimated $235.1K in the 30 days to 19 October 2026, 5K units at $47.02. Second and third are Fringed Wool-blend Knit Wrap Cardigan ($167.6K) and Chiffon Bowknot Oversized Mini Nightdress ($146.9K).
Do affiliates drive Cider's sales on TikTok Shop?
Affiliates account for 95% of the estimated sales, which is $5.03M. The rest splits between brand-named accounts (0.5%), linked host accounts (0.3%) and the shop tab and mall (4.1%). Window: 30 days to 19 October 2026.
How is Cider's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Cider brought in $1.29M, down 22% on the 7 days before ($1.65M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
How are Cider's TikTok Shop numbers estimated?
Not from Cider's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Cider's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($7.1K, 0.1% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 97% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 73% of headline revenue; the source counts 2,310 listings with sales. Ranks and medians compare Cider with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.