Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Princess Polly's TikTok Shop US sales at an estimated $1.72M for the 30 days to 19 October 2026, from 34K units at $51.20 each on average. That ranks #109 of 1,070 tracked brands, and #24 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was up 13% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Princess Polly made an estimated $1.72M on TikTok Shop US in the 30 days to 19 October 2026.
Princess Polly sold an estimated 34K units at an average price of $51.20 in the 30 days to 19 October 2026.
Affiliate creators drove 86% of Princess Polly's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 2.9%.
Princess Polly ranks #109 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #24 of 167 in Womenswear & Underwear.
Loveliness Romper Brown Check was Princess Polly's best-selling listing: an estimated $161.1K, 9.4% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Princess Polly brought in $519.1K, up 13% on the 7 days before ($459.0K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Princess Polly is #109 of 1,070 tracked brands by estimated 30-day revenue, and #24 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. Princess Polly holds 0.9% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026The biggest listing is 9.4% of revenue. The top 10 listings make 32%; the source counts 2,240 listings with sales.
30 days to 19 October 202623% of revenue ($387.7K) came from the shop tab and search, not from videos or LIVE.
30 days to 19 October 2026Affiliates with under 50K followers made 58% of the revenue of the top 99 affiliates, and they are 55 of them.
30 days to 19 October 2026Princess Polly's average selling price is $51.20, against a median of $30.70 for tracked Womenswear & Underwear brands.
30 days to 19 October 2026The shop tab and search made $190.0K in the window. That is 11% of revenue from shoppers who did not come through an affiliate or the brand's accounts.
30 days to 19 October 2026Go deeper in TokConnectWhich Princess Polly products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Princess Polly began in 2010 online from a beachside apartment on the Gold Coast. It is owned by AKA Brands and opened its first US store at Westfield Century City in 2023.
In the 30 days to 19 October 2026 it made an estimated $1.72M, #109 of 1,070 tracked brands, from 34K units at an average sale of $51.20. 2 listings ($100.1K, 5.8% of the source total) are priced unreliably by the source and stay out of the product tables. Over 13 to 19 October, the last 7 complete days, Princess Polly brought in $519.1K, up 13% on the 7 days before ($459.0K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
The shop tab and search made 23% of revenue, and the brand-named account made 2.9%. The best listing, Loveliness Romper Brown Check, takes 9.4%, so a seller is up against 2,240 listings with sales and no single hero.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: us.princesspolly.com, ragtrader.com.au.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $34.7K | 695 | $31.6K | $0 | $3.1K | complete |
| 21 September | $48.8K | 1,017 | $36.2K | $6.0K | $6.7K | complete |
| 22 September | $42.7K | 849 | $35.9K | $1.8K | $5.1K | complete |
| 23 September | $35.8K | 731 | $30.2K | $0 | $5.6K | complete |
| 24 September | $32.4K | 615 | $26.9K | $3.8K | $1.7K | complete |
| 25 September | $39.4K | 747 | $32.1K | $5.6K | $1.7K | complete |
| 26 September | $59.2K | 1,218 | $48.4K | $0 | $10.8K | complete |
| 27 September | $38.1K | 745 | $36.2K | $0 | $1.9K | complete |
| 28 September | $34.9K | 707 | $27.7K | $4.9K | $2.2K | complete |
| 29 September | $31.0K | 615 | $26.2K | $3.0K | $1.8K | complete |
| 30 September | $40.7K | 789 | $31.6K | $6.4K | $2.8K | source reports low |
| 1 October | $44.3K | 873 | $42.4K | $0 | $1.9K | source reports low |
| 2 October | $49.0K | 952 | $46.6K | $0 | $2.4K | complete |
| 3 October | $43.3K | 833 | $41.4K | $0 | $1.9K | complete |
| 4 October | $50.3K | 970 | $47.7K | $0 | $2.6K | complete |
| 5 October | $118.0K | 2,518 | $91.7K | $3.7K | $22.6K | complete |
| 6 October | $44.4K | 914 | $43.2K | $90 | $1.1K | complete |
| 7 October | $56.0K | 1,150 | $49.4K | $2.6K | $4.1K | complete |
| 8 October | $73.0K | 1,464 | $63.8K | $0 | $9.2K | complete |
| 9 October | $59.5K | 1,125 | $54.8K | $1.5K | $3.2K | complete |
| 10 October | $50.5K | 966 | $43.7K | $0 | $6.8K | complete |
| 11 October | $69.4K | 1,270 | $59.3K | $0 | $10.1K | complete |
| 12 October | $106.3K | 2,065 | $80.5K | $2.9K | $22.9K | complete |
| 13 October | $57.7K | 1,098 | $53.6K | $0 | $4.2K | complete |
| 14 October | $79.7K | 1,495 | $71.2K | $2.5K | $5.9K | complete |
| 15 October | $74.6K | 1,420 | $67.6K | $0 | $7.0K | complete |
| 16 October | $70.9K | 1,319 | $62.2K | $2.1K | $6.6K | complete |
| 17 October | $65.7K | 1,215 | $59.4K | $32 | $6.2K | complete |
| 18 October | $67.0K | 1,266 | $61.3K | $0 | $5.7K | complete |
| 19 October | $103.5K | 1,972 | $78.5K | $2.8K | $22.2K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.48M | 86.1% |
| Brand accounts | $49.6K | 2.9% |
| Linked host accounts | $135 | 0.0% |
| Shop tab and mall | $190.0K | 11.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.28M | 74.1% |
| LIVE | $57.7K | 3.4% |
| Shop tab and search | $387.7K | 22.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Loveliness Romper Brown Check | $161.1K | 3.1K | $51.15 | 9.4% |
| 2 | Cielo Mesh Halter Top Red Zebra | $101.6K | 2.1K | $49.10 | 5.9% |
| 3 | Ainsleigh Shift Denim Romper Dark Wash | $70.4K | 1K | $69.00 | 4.1% |
| 4 | Yumiko Romper Black | $39.3K | 604 | $65.00 | 2.3% |
| 5 | Stefenie Denim Skort Mid Wash | $34.5K | 714 | $48.33 | 2.0% |
| 6 | Justina Bandage Mini Dress Red | $33.8K | 471 | $71.83 | 2.0% |
| 7 | Mastery Faux Suede Bomber Jacket Brown | $28.7K | 241 | $119.21 | 1.7% |
| 8 | Hudsen Longline Cargo Shorts Khaki | $28.0K | 406 | $68.99 | 1.6% |
| 9 | Kelehan Long Sleeve Zip Front Jacket | $25.8K | 397 | $64.99 | 1.5% |
| 10 | Renaissance Corset Lace Top Black | $21.6K | 366 | $58.99 | 1.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 9.4% |
| Listings 2 and 3 | 10.0% |
| Listings 4 to 10 | 12.3% |
| Other listings | 68.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 3 | $27.3K | 2.4% |
| $25 to $50 | 26 | $288.8K | 25.0% |
| $50 to $100 | 68 | $804.9K | 69.6% |
| $100 and up | 3 | $35.5K | 3.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Princess Polly | 86% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Princess Polly | $51.20 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Princess Polly | 3% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Princess Polly | +13% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 11 | $129.0K | 14.8% |
| 10K to 50K | 44 | $372.8K | 42.9% |
| 50K to 250K | 34 | $268.6K | 30.9% |
| 250K to 1M | 8 | $86.3K | 9.9% |
| 1M or more | 2 | $12.6K | 1.5% |
Go deeper in TokConnectWhich videos and LIVE streams drove Princess Polly's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Loveliness Romper Brown Check9.4% of revenue | $161.1K | 3.1K | $51.15 | 9% | 10 Aug 2025 |
| 2 | Cielo Mesh Halter Top Red Zebra5.9% of revenue | $101.6K | 2.1K | $49.10 | 8% | 4 Oct 2024 |
| 3 | Ainsleigh Shift Denim Romper Dark Wash4.1% of revenue | $70.4K | 1K | $69.00 | 9% | 29 Apr 2025 |
| 4 | Yumiko Romper Black2.3% of revenue | $39.3K | 604 | $65.00 | 9% | 2 Sep 2024 |
| 5 | Stefenie Denim Skort Mid Wash2.0% of revenue | $34.5K | 714 | $48.33 | 9% | 13 Oct 2024 |
| 6 | Justina Bandage Mini Dress Red2.0% of revenue | $33.8K | 471 | $71.83 | 9% | 10 Nov 2025 |
| 7 | Mastery Faux Suede Bomber Jacket Brown1.7% of revenue | $28.7K | 241 | $119.21 | – | 23 Nov 2025 |
| 8 | Hudsen Longline Cargo Shorts Khaki1.6% of revenue | $28.0K | 406 | $68.99 | 9% | 28 May 2026 |
| 9 | Kelehan Long Sleeve Zip Front Jacket1.5% of revenue | $25.8K | 397 | $64.99 | – | – |
| 10 | Renaissance Corset Lace Top Black1.3% of revenue | $21.6K | 366 | $58.99 | – | – |
| 11 | Adrietta Long Sleeve Off Shoulder Mini Dress Brown1.2% of revenue | $20.4K | 307 | $66.58 | – | – |
| 12 | Quinbie Lace Short Sleeve Top Black1.2% of revenue | $20.0K | 408 | $49.00 | – | – |
| 13 | Betsey Ring Detail Tie Neck Top Burgundy1.1% of revenue | $19.5K | 413 | $47.24 | 8% | 9 May 2026 |
| 14 | Yumiko Romper Brown Pinstripe1.1% of revenue | $18.1K | 279 | $65.02 | 9% | 18 Sep 2025 |
| 15 | Yumiko Romper Brown Stripe1.0% of revenue | $16.8K | 259 | $65.02 | 9% | 14 Nov 2024 |
2 listings ($100.1K, 5.8% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Loveliness Romper Brown Check from Princess Polly on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Princess Polly | 1.1M | $49.6K | 99% | 923 |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown;
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Princess Polly live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Princess Polly has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 34K units for an estimated $1.72M in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #109.
$1.72M of estimated revenue and about 34K units over the 30 days to 19 October 2026; a typical sale was $51.20.
Loveliness Romper Brown Check sits on top with an estimated $161.1K in the 30 days to 19 October 2026, 3.1K units at $51.15. Behind it come Cielo Mesh Halter Top Red Zebra at $101.6K and Ainsleigh Shift Denim Romper Dark Wash at $70.4K.
Affiliates account for 86% of the estimated sales, which is $1.48M. The rest splits between brand-named accounts (2.9%), linked host accounts (under 0.1%) and the shop tab and mall (11%). Window: 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Princess Polly brought in $519.1K, up 13% on the 7 days before ($459.0K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $1.72M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Princess Polly's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($100.1K, 5.8% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 61% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 67% of headline revenue; the source counts 2,240 listings with sales. Ranks and medians compare Princess Polly with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
