Streams, not only videos
29% of revenue ($698.2K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Kitsch TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Kitsch made an estimated $1.88M (excluding listings the source prices unreliably) on TikTok Shop US, per TokConnect Shop Analytics (90K units, $21.00 on average). Only 89 of 1,070 tracked brands sold more, and it is #25 of 231 in Beauty & Personal Care as the source files it. This leaves out 95 listings the source prices unreliably ($518.7K, 22% of the source total of $2.40M). LIVE streams made 29% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Kitsch made an estimated $1.88M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $2.40M, $518.7K of it on flagged listings).
Kitsch sold an estimated 90K units at an average price of $21.00 in the 30 days to 19 October 2026.
Affiliate creators drove 79% of Kitsch's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 18%.
Kitsch ranks #90 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #25 of 231 in Beauty & Personal Care.
Whoville Cookies Hair Perfume was Kitsch's best-selling listing: an estimated $233.3K, 12% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Kitsch made $487.7K, down 15% on the 7 days before ($573.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Kitsch on TikTok Shop
- Brand
- Kitsch
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.88M (without flagged listings)
- Source total
- $2.40M
- On flagged listings
- $518.7K (95 listings)
- Estimated units
- 89,595
- Average price
- $21.00
- Revenue rank
- #90 of 1,070 tracked brands
- Category rank
- #25 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 79%
- From brand-named accounts
- 18%
- From LIVE
- 29%
- Listings with sales
- 520
- Best seller
- Whoville Cookies Hair Perfume, $233.3K
- New listings in the window
- 11
What stands out about Kitsch
Brand accounts bring in 18%
18% of source revenue ($432.5K) came through accounts named after the brand. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026#90 of 1,070 brands
In the 30 days to 19 October 2026, Kitsch is #90 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #25 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Kitsch holds 0.8% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 12.4% of revenue and the top 10 together make 63%. The source counts 520 listings with sales in the 30 days.
30 days to 19 October 2026Small creators do the selling
Affiliates with under 50K followers made 80% of the revenue of the top 99 affiliates, and they are 76 of them.
30 days to 19 October 202623 to 26 Sep was the high point
For 4 straight days, 23 to 26 September, daily revenue held between $92.1K and $118.3K. Those days make 18% of the window; an ordinary day is $80.1K.
30 days to 19 October 2026Go deeper in TokConnectWhich Kitsch products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Kitsch says it started in 2010 with hand-made hair ties sold door to door. Its line now covers hair care, hair accessories, styling tools and sleep items.
In the 30 days to 19 October 2026 it made an estimated $1.88M, #90 of 1,070 tracked brands. This leaves out 95 listings the source prices unreliably ($518.7K, 22% of the source total of $2.40M). In the last 7 complete days (13 to 19 October) Kitsch made $487.7K, down 15% on the 7 days before ($573.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Whoville Cookies Hair Perfume takes 12% of revenue and the top three listings take 33%, while listings that first sold this month add only 2.7%. An affiliate choosing what to promote is picking from established sellers, not fresh launches.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: mykitsch.com.
The numbers behind Kitsch
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $59.4K | 3,163 | $47.7K | $9.7K | $2.0K | complete |
| 21 September | $51.4K | 2,828 | $42.6K | $7.6K | $1.3K | complete |
| 22 September | $86.8K | 4,489 | $73.1K | $10.4K | $3.3K | complete |
| 23 September | $118.3K | 4,857 | $73.7K | $43.2K | $1.4K | complete |
| 24 September | $92.1K | 4,738 | $77.2K | $13.3K | $1.6K | complete |
| 25 September | $99.8K | 5,068 | $86.2K | $11.2K | $2.4K | complete |
| 26 September | $100.4K | 4,984 | $88.8K | $9.3K | $2.3K | complete |
| 27 September | $85.8K | 4,191 | $79.6K | $4.6K | $1.6K | complete |
| 28 September | $75.9K | 4,019 | $61.1K | $13.5K | $1.3K | complete |
| 29 September | $63.9K | 3,341 | $51.2K | $11.3K | $1.5K | complete |
| 30 September | $80.1K | 3,525 | $66.1K | $10.3K | $3.6K | source reports low |
| 1 October | $81.0K | 3,715 | $52.4K | $27.5K | $1.2K | source reports low |
| 2 October | $100.8K | 4,807 | $78.3K | $20.1K | $2.5K | complete |
| 3 October | $90.2K | 4,171 | $73.1K | $14.4K | $2.7K | complete |
| 4 October | $80.3K | 3,925 | $72.9K | $5.0K | $2.3K | complete |
| 5 October | $73.7K | 3,932 | $56.0K | $15.4K | $2.3K | complete |
| 6 October | $56.6K | 2,879 | $41.2K | $14.0K | $1.4K | complete |
| 7 October | $64.2K | 3,401 | $48.1K | $13.4K | $2.6K | complete |
| 8 October | $99.8K | 5,218 | $73.3K | $19.3K | $7.2K | complete |
| 9 October | $80.0K | 4,640 | $64.9K | $12.7K | $2.4K | complete |
| 10 October | $90.9K | 5,166 | $74.7K | $14.5K | $1.7K | complete |
| 11 October | $93.5K | 5,050 | $74.1K | $16.1K | $3.3K | complete |
| 12 October | $88.1K | 4,700 | $70.6K | $16.1K | $1.3K | complete |
| 13 October | $70.3K | 3,922 | $53.1K | $16.0K | $1.2K | complete |
| 14 October | $61.5K | 3,528 | $49.4K | $10.9K | $1.1K | complete |
| 15 October | $80.2K | 4,387 | $59.4K | $18.5K | $2.3K | complete |
| 16 October | $75.4K | 4,452 | $59.2K | $14.2K | $1.9K | complete |
| 17 October | $79.9K | 4,586 | $60.1K | $16.9K | $2.8K | complete |
| 18 October | $68.7K | 4,043 | $54.6K | $12.3K | $1.8K | complete |
| 19 October | $51.8K | 2,873 | $40.3K | $10.9K | $664 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.90M | 79.3% |
| Brand accounts | $432.5K | 18.0% |
| Linked host accounts | $118 | 0.0% |
| Shop tab and mall | $64.8K | 2.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.61M | 67.0% |
| LIVE | $698.2K | 29.1% |
| Shop tab and search | $94.3K | 3.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Whoville Cookies Hair Perfume | $233.3K | 8.8K | $26.60 | 12.4% |
| 2 | Heather Gray Set & Flow Active Curling Headband | $199.0K | 8.7K | $23.01 | 10.6% |
| 3 | Holiday Advent Calendar | $187.7K | 1.7K | $113.07 | 10.0% |
| 4 | Waves & Curls Duo | $181.2K | 7K | $25.88 | 9.6% |
| 5 | Scalp Oil Applicator | $94.4K | 6.7K | $14.00 | 5.0% |
| 6 | Smoothing Air Dry Cream with Castor Oil, 5 fl oz | $72.6K | 5.2K | $14.01 | 3.9% |
| 7 | Chocolate Brown Set & Flow Active Curling Headband | $68.1K | 3.1K | $21.98 | 3.6% |
| 8 | Hair Perfume Discovery Set | $64.2K | 4.6K | $14.01 | 3.4% |
| 9 | Signature Scent Bundle | $57.1K | 524 | $109.01 | 3.0% |
| 10 | Black Set & Flow Active Curling Headband | $35.8K | 1.6K | $22.92 | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 12.4% |
| Listings 2 and 3 | 20.5% |
| Listings 4 to 10 | 30.5% |
| Other listings | 36.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 18 | $62.2K | 3.5% |
| $10 to $25 | 49 | $816.8K | 46.4% |
| $25 to $50 | 23 | $610.8K | 34.7% |
| $50 to $100 | 8 | $26.1K | 1.5% |
| $100 and up | 2 | $244.8K | 13.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 24 September | Six Scents Holiday Exclusive Bundle | $6.5K |
| 24 September | Cozy Season Hair Accessory Bundle | $59 |
| 2 October | Gifting Season Body & Skincare Bundle | $2.1K |
| 2 October | Festive Faves Hair Kit | $2.1K |
| 2 October | Curl Cream Duo | $849 |
| 2 October | Holiday Party Essentials Hair Bundle | $205 |
| 9 October | Cherry Cheer Hair & Body Perfume Mist | $5.4K |
| 9 October | Black Cat Energy Halloween Bundle | $320 |
| 9 October | Trick or Tulle Halloween Bundle | $51 |
| 10 October | Cindy-Lou Duo Set | $30.6K |
| 11 October | Kitschmas Grinch Bundle | $1.7K |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Kitsch | 79% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Kitsch | $21.00 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Kitsch | 29% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Kitsch | -15% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 37 | $403.5K | 36.9% |
| 10K to 50K | 39 | $473.4K | 43.3% |
| 50K to 250K | 21 | $195.9K | 17.9% |
| 250K to 1M | 2 | $20.3K | 1.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Kitsch's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Kitsch's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Whoville Cookies Hair Perfume12.4% of revenue | $233.3K | 8.8K | $26.60 | 17% | 3 Nov 2025 |
| 2 | Heather Gray Set & Flow Active Curling Headband10.6% of revenue | $199.0K | 8.7K | $23.01 | 13% | 27 Jan 2026 |
| 3 | Holiday Advent Calendar10.0% of revenue | $187.7K | 1.7K | $113.07 | 17% | 11 Sep 2026 |
| 4 | Waves & Curls Duo9.6% of revenue | $181.2K | 7K | $25.88 | 17% | 13 Aug 2026 |
| 5 | Scalp Oil Applicator5.0% of revenue | $94.4K | 6.7K | $14.00 | 14% | 15 Jul 2026 |
| 6 | Smoothing Air Dry Cream with Castor Oil, 5 fl oz3.9% of revenue | $72.6K | 5.2K | $14.01 | 14% | 25 Jul 2025 |
| 7 | Chocolate Brown Set & Flow Active Curling Headband3.6% of revenue | $68.1K | 3.1K | $21.98 | 18% | 27 Jan 2026 |
| 8 | Hair Perfume Discovery Set3.4% of revenue | $64.2K | 4.6K | $14.01 | 14% | 21 Mar 2025 |
| 9 | Signature Scent Bundle3.0% of revenue | $57.1K | 524 | $109.01 | 17% | 30 Jan 2026 |
| 10 | Black Set & Flow Active Curling Headband1.9% of revenue | $35.8K | 1.6K | $22.92 | 13% | 27 Jan 2026 |
| 11 | Cindy-Lou Duo Set1.6% of revenue | $30.6K | 1.1K | $28.64 | – | 10 Oct 2026 |
| 12 | Standard Satin Pillowcase1.6% of revenue | $29.4K | 1.6K | $18.97 | 16% | 1 Nov 2025 |
| 13 | Zero-Frizz Air Dry Cream DUO1.5% of revenue | $28.4K | 1K | $28.11 | 14% | 31 Jul 2026 |
| 14 | Gingham Blue Hair Care Duo1.4% of revenue | $25.8K | 613 | $42.01 | 17% | 8 Aug 2026 |
| 15 | Air Dry Essentials Bundle1.3% of revenue | $23.8K | 1K | $22.88 | 17% | 20 Aug 2026 |
This leaves out 95 listings the source prices unreliably ($518.7K, 22% of the source total of $2.40M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Whoville Cookies Hair Perfume from Kitsch on TikTok Shop, and how much did each one drive in the last 30 days?
New Kitsch listings
11 listings sold for the first time in the 30 days to 19 October 2026, $49.9K together (2.7% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Cindy-Lou Duo Set | 10 October | $30.6K | 1.1K | $28.64 |
| Six Scents Holiday Exclusive Bundle | 24 September | $6.5K | 65 | $99.23 |
| Cherry Cheer Hair & Body Perfume Mist | 9 October | $5.4K | 222 | $24.41 |
| Gifting Season Body & Skincare Bundle | 2 October | $2.1K | 22 | $96.82 |
| Festive Faves Hair Kit | 2 October | $2.1K | 49 | $42.24 |
| Kitschmas Grinch Bundle | 11 October | $1.7K | 23 | $73.48 |
| Curl Cream Duo | 2 October | $849 | 28 | $30.32 |
| Black Cat Energy Halloween Bundle | 9 October | $320 | 15 | $21.34 |
| Holiday Party Essentials Hair Bundle | 2 October | $205 | 2 | $102.39 |
| Cozy Season Hair Accessory Bundle | 24 September | $59 | 2 | $29.70 |
| Trick or Tulle Halloween Bundle | 9 October | $51 | 2 | $25.30 |
Accounts named after Kitsch
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Kitsch | 380K | $432.5K | 90% | 20K |
Only accounts whose name or handle is the brand's own name are shown. 2 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown;
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Kitsch live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Kitsch on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Kitsch on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Whoville Cookies Hair Perfume from Kitsch? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Kitsch's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Kitsch on TikTok Shop
Is Kitsch on TikTok Shop?
An estimated $1.88M (excluding listings the source prices unreliably) of sales over the 30 days to 19 October 2026. Kitsch ranks #90 of 1,070 tracked brands, selling through 1 US storefront.
How much does Kitsch sell on TikTok Shop?
An estimated $1.88M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, a typical day of about $80.1K, on 90K units at an average price of $21.00. These are estimates built from TikTok sold counts and listed prices.
What is Kitsch's best-selling product on TikTok Shop?
Whoville Cookies Hair Perfume, with an estimated $233.3K (12% of headline revenue) on 8.8K units at $26.60 in the 30 days to 19 October 2026. Second and third are Heather Gray Set & Flow Active Curling Headband ($199.0K) and Holiday Advent Calendar ($187.7K).
Do affiliates drive Kitsch's sales on TikTok Shop?
Mostly. Affiliate creators drove 79% of Kitsch's estimated source revenue ($1.90M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 18% ($432.5K), other linked accounts under 0.1% and the shop tab and mall 2.7% ($64.8K).
How is Kitsch's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Kitsch made $487.7K, down 15% on the 7 days before ($573.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Kitsch's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Kitsch's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Kitsch's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 95 listings the source prices unreliably ($518.7K, 22% of the source total of $2.40M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 95% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 94% of headline revenue; the source counts 520 listings with sales. Ranks and medians compare Kitsch with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.