Streams, not only videos
41% of revenue ($463.3K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Bask & Lather Co TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Bask & Lather Co made an estimated $1.13M on TikTok Shop US, per TokConnect Shop Analytics (46K units, $24.66 on average). That ranks #200 of 1,070 tracked brands, and #52 of 231 in Beauty & Personal Care as the source files it. LIVE streams made 41% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Bask & Lather Co made an estimated $1.13M on TikTok Shop US in the 30 days to 19 October 2026.
Bask & Lather Co sold an estimated 46K units at an average price of $24.66 in the 30 days to 19 October 2026.
Affiliate creators drove 70% of Bask & Lather Co's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 28%.
Bask & Lather Co ranks #200 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #52 of 231 in Beauty & Personal Care.
Bask & Lather Ultimate Healthy Hair Care Bundle was Bask & Lather Co's best-selling listing: an estimated $148.8K, 13% of headline revenue, in the 30 days to 19 October 2026.
Bask & Lather Co's last 7 complete days (13 to 19 October) came to $243.7K, down 18% on the 7 days before ($296.1K), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Bask & Lather Co on TikTok Shop
- Brand
- Bask & Lather Co
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.13M
- Estimated units
- 45,692
- Average price
- $24.66
- Revenue rank
- #200 of 1,070 tracked brands
- Category rank
- #52 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 70%
- From brand-named accounts
- 28%
- From LIVE
- 41%
- Listings with sales
- 93
- Best seller
- Bask & Lather Ultimate Healthy Hair Care Bundle, $148.8K
- New listings in the window
- 2
What stands out about Bask & Lather Co
Brand accounts bring in 28%
28% of source revenue ($310.1K) came through accounts named after the brand. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026Where it ranks
Bask & Lather Co is #200 of 1,070 tracked brands by estimated 30-day revenue, and #52 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Bask & Lather Co holds 0.5% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 13.2% of revenue and the top 10 together make 63%. The source counts 93 listings with sales in the 30 days.
30 days to 19 October 202660% comes from creators under 50K
Among the top 99 affiliates for Bask & Lather Co, those with fewer than 50K followers drove 60% of the revenue.
30 days to 19 October 2026Down 18% on the week before, market 0%
Bask & Lather Co's last 7 complete days (13 to 19 October) came to $243.7K, down 18% on the 7 days before ($296.1K), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026Go deeper in TokConnectWhich Bask & Lather Co products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Bask & Lather Co launched in Yonkers, New York in December 2020 and describes itself as self-funded. It sells direct and through Amazon, Walmart and TikTok Shop.
Bask & Lather Co's last 7 complete days (13 to 19 October) came to $243.7K, down 18% on the 7 days before ($296.1K), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
The channel mix is unusual. LIVE made 41% of revenue and accounts named after the brand made 28%, so the brand sells for itself on stream while affiliates bring 70%. The best listing, Bask & Lather Ultimate Healthy Hair Care Bundle, makes 13%, and the top three make 29%. An affiliate looking for products to feature has 93 listings with sales, and a competitor can compare its own price against the $24.66 average sale.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: beautymatter.com.
The numbers behind Bask & Lather Co
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $34.9K | 1,478 | $26.1K | $8.4K | $352 | complete |
| 21 September | $23.8K | 1,108 | $16.1K | $7.2K | $458 | complete |
| 22 September | $28.8K | 1,340 | $20.3K | $8.1K | $311 | complete |
| 23 September | $32.1K | 1,424 | $21.9K | $9.6K | $533 | complete |
| 24 September | $37.5K | 1,592 | $24.7K | $12.5K | $275 | complete |
| 25 September | $43.4K | 1,850 | $29.4K | $13.3K | $609 | complete |
| 26 September | $33.0K | 1,471 | $21.8K | $10.6K | $569 | complete |
| 27 September | $30.0K | 1,298 | $19.2K | $10.7K | $136 | complete |
| 28 September | $25.8K | 1,189 | $22.3K | $1.4K | $2.1K | complete |
| 29 September | $26.8K | 1,148 | $23.1K | $1.2K | $2.5K | complete |
| 30 September | $33.2K | 1,403 | $29.4K | $1.8K | $2.0K | source reports low |
| 1 October | $36.5K | 1,505 | $31.6K | $2.2K | $2.7K | source reports low |
| 2 October | $71.0K | 2,619 | $33.3K | $37.1K | $659 | complete |
| 3 October | $56.2K | 2,406 | $38.0K | $17.8K | $396 | complete |
| 4 October | $38.3K | 1,644 | $27.1K | $10.2K | $940 | complete |
| 5 October | $36.0K | 1,594 | $28.5K | $3.7K | $3.7K | complete |
| 6 October | $33.9K | 1,600 | $23.5K | $10.3K | $130 | complete |
| 7 October | $38.3K | 1,469 | $24.2K | $13.5K | $643 | complete |
| 8 October | $48.8K | 1,846 | $32.6K | $14.9K | $1.3K | complete |
| 9 October | $54.5K | 1,972 | $39.4K | $14.2K | $866 | complete |
| 10 October | $48.0K | 1,811 | $34.3K | $13.5K | $267 | complete |
| 11 October | $37.4K | 1,442 | $27.2K | $10.0K | $155 | complete |
| 12 October | $35.2K | 1,196 | $25.4K | $9.6K | $204 | complete |
| 13 October | $31.7K | 1,203 | $19.5K | $11.7K | $413 | complete |
| 14 October | $35.2K | 1,328 | $26.6K | $8.6K | $9 | complete |
| 15 October | $41.6K | 1,535 | $29.0K | $12.0K | $610 | complete |
| 16 October | $47.8K | 1,747 | $35.1K | $11.5K | $1.2K | complete |
| 17 October | $36.6K | 1,389 | $26.2K | $10.1K | $275 | complete |
| 18 October | $27.9K | 1,116 | $20.6K | $6.8K | $500 | complete |
| 19 October | $23.0K | 969 | $14.8K | $7.8K | $361 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $791.4K | 70.2% |
| Brand accounts | $310.1K | 27.5% |
| Linked host accounts | $119 | 0.0% |
| Shop tab and mall | $25.2K | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $626.6K | 55.6% |
| LIVE | $463.3K | 41.1% |
| Shop tab and search | $36.9K | 3.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Bask & Lather Ultimate Healthy Hair Care Bundle | $148.8K | 1.2K | $119.00 | 13.2% |
| 2 | MOISTURIZE & SEAL BUNDLE- Hair Growth | $96.6K | 2K | $48.55 | 8.6% |
| 3 | Healthy Hair Starter Kit with Scalp Stimulator | $83.5K | 932 | $89.64 | 7.4% |
| 4 | Stimulating Scalp and Hair Balm | $82.0K | 5.9K | $14.00 | 7.3% |
| 5 | Scalp Stimulator Hair Growth Oil (Bask Lather) | $59.8K | 4.2K | $14.35 | 5.3% |
| 6 | Men's Healthy Hair and Beard Starter Kit | $56.1K | 967 | $58.00 | 5.0% |
| 7 | Scalp Stimulator hair growth oil (3 Month) | $53.1K | 1.2K | $43.89 | 4.7% |
| 8 | STRONG HOLD- THICK EDGES- EDGE CONTROL Gel | $45.7K | 7.6K | $6.00 | 4.1% |
| 9 | Aloequench Flaxseed Coiling Jelly Gel Haircare | $45.3K | 3.5K | $12.99 | 4.0% |
| 10 | Scalp Stimulator & Hair Elixir Bundle: Growth | $43.0K | 1.5K | $28.85 | 3.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 13.2% |
| Listings 2 and 3 | 16.0% |
| Listings 4 to 10 | 34.2% |
| Other listings | 36.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 10 | $91.7K | 8.1% |
| $10 to $25 | 29 | $275.7K | 24.5% |
| $25 to $50 | 25 | $316.1K | 28.1% |
| $50 to $100 | 19 | $239.9K | 21.3% |
| $100 and up | 10 | $203.5K | 18.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Bask & Lather Co | 70% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Bask & Lather Co | $24.66 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Bask & Lather Co | 41% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Bask & Lather Co | -18% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 25 | $99.0K | 20.6% |
| 10K to 50K | 38 | $190.1K | 39.6% |
| 50K to 250K | 28 | $155.4K | 32.3% |
| 250K to 1M | 6 | $29.7K | 6.2% |
| 1M or more | 2 | $6.3K | 1.3% |
Go deeper in TokConnectWhich videos and LIVE streams drove Bask & Lather Co's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Bask & Lather Co's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Bask & Lather Ultimate Healthy Hair Care Bundle13.2% of revenue | $148.8K | 1.2K | $119.00 | 17% | 12 Dec 2023 |
| 2 | MOISTURIZE & SEAL BUNDLE- Hair Growth8.6% of revenue | $96.6K | 2K | $48.55 | 15% | 26 Jul 2023 |
| 3 | Healthy Hair Starter Kit with Scalp Stimulator7.4% of revenue | $83.5K | 932 | $89.64 | 16% | 22 Jul 2023 |
| 4 | Stimulating Scalp and Hair Balm7.3% of revenue | $82.0K | 5.9K | $14.00 | 21% | 26 Jul 2023 |
| 5 | Scalp Stimulator Hair Growth Oil (Bask Lather)5.3% of revenue | $59.8K | 4.2K | $14.35 | 20% | 25 Jul 2023 |
| 6 | Men's Healthy Hair and Beard Starter Kit5.0% of revenue | $56.1K | 967 | $58.00 | 16% | 17 Jun 2024 |
| 7 | Scalp Stimulator hair growth oil (3 Month)4.7% of revenue | $53.1K | 1.2K | $43.89 | 16% | 15 Aug 2023 |
| 8 | STRONG HOLD- THICK EDGES- EDGE CONTROL Gel4.1% of revenue | $45.7K | 7.6K | $6.00 | 17% | 26 Jul 2023 |
| 9 | Aloequench Flaxseed Coiling Jelly Gel Haircare4.0% of revenue | $45.3K | 3.5K | $12.99 | 15% | 2 Sep 2024 |
| 10 | Scalp Stimulator & Hair Elixir Bundle: Growth3.8% of revenue | $43.0K | 1.5K | $28.85 | 13% | 16 Dec 2023 |
| 11 | Scalp Therapy Full Collection, 5 Piece2.8% of revenue | $31.9K | 462 | $69.16 | – | – |
| 12 | Wash Day & Healthy Hair Renewal Kit- Hydrating1.9% of revenue | $21.9K | 292 | $75.17 | 16% | 24 Sep 2025 |
| 13 | Strengthen & Replenish Shampoo and Conditioner1.7% of revenue | $18.7K | 738 | $25.38 | – | – |
| 14 | XL Growth & Style Bundle + Free Edge Brush1.6% of revenue | $18.5K | 139 | $133.02 | 15% | 12 Sep 2025 |
| 15 | Repair & Protect XL Upgrade Kit Cleanser Conditioner1.6% of revenue | $17.5K | 154 | $113.83 | – | – |
Go deeper in TokConnectWhich creators sell Bask & Lather Ultimate Healthy Hair Care Bundle from Bask & Lather Co on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Bask & Lather Co
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Bask and Lather Co | 729K | $310.1K | 91% | 13K |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown;
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Bask & Lather Co live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Bask & Lather Co on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Bask & Lather Co on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Bask & Lather Ultimate Healthy Hair Care Bundle from Bask & Lather Co? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Bask & Lather Co's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Bask & Lather Co on TikTok Shop
Is Bask & Lather Co on TikTok Shop?
Yes. Bask & Lather Co sells through 1 TikTok Shop US storefront and made an estimated $1.13M in the 30 days to 19 October 2026, from 46K units. That is #200 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Bask & Lather Co sell on TikTok Shop?
$1.13M of estimated revenue and about 46K units over the 30 days to 19 October 2026; a typical sale was $24.66.
What is Bask & Lather Co's best-selling product on TikTok Shop?
Bask & Lather Ultimate Healthy Hair Care Bundle sits on top with an estimated $148.8K in the 30 days to 19 October 2026, 1.2K units at $119.00. Behind it come MOISTURIZE & SEAL BUNDLE- Hair Growth at $96.6K and Healthy Hair Starter Kit with Scalp Stimulator at $83.5K.
Do affiliates drive Bask & Lather Co's sales on TikTok Shop?
Affiliates account for 70% of the estimated sales, which is $791.4K. The rest splits between brand-named accounts (28%), linked host accounts (under 0.1%) and the shop tab and mall (2.2%). Window: 30 days to 19 October 2026.
How is Bask & Lather Co's TikTok Shop revenue changing?
Bask & Lather Co's last 7 complete days (13 to 19 October) came to $243.7K, down 18% on the 7 days before ($296.1K), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Bask & Lather Co's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Bask & Lather Co's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Bask & Lather Co's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 71% of the revenue of the top 93 listings to the source's own flag. Product tables and price bands cover the top 93 listings, 100% of headline revenue; the source counts 93 listings with sales. Ranks and medians compare Bask & Lather Co with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.