Videos drive 86% of sales
Short video sold $1.02M of the $1.18M. LIVE added 4.0% and the shop tab 9.7%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Hanes TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Hanes sold an estimated $976.6K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 40K units at an average price of $24.51. That ranks #238 of 1,070 tracked brands, and #52 of 167 in Womenswear & Underwear as the source files it. This leaves out 3 listings the source prices unreliably ($206.8K, 17% of the source total of $1.18M). In the last 7 complete days it was down 14% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Hanes made an estimated $976.6K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.18M, $206.8K of it on flagged listings).
Hanes sold an estimated 40K units at an average price of $24.51 in the 30 days to 19 October 2026.
Affiliate creators drove 96% of Hanes' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.3%.
Hanes ranks #238 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #52 of 167 in Womenswear & Underwear.
Women's SuperSoft Pajama Set was Hanes' best-selling listing: an estimated $161.2K, 17% of headline revenue, in the 30 days to 19 October 2026.
Hanes' last 7 complete days (13 to 19 October) came to $352.6K, down 14% on the 7 days before ($407.8K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Hanes on TikTok Shop
- Brand
- Hanes
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $976.6K (without flagged listings)
- Source total
- $1.18M
- On flagged listings
- $206.8K (3 listings)
- Estimated units
- 39,852
- Average price
- $24.51
- Revenue rank
- #238 of 1,070 tracked brands
- Category rank
- #52 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 96%
- From brand-named accounts
- 1.3%
- From LIVE
- 4.0%
- Listings with sales
- 463
- Best seller
- Women's SuperSoft Pajama Set, $161.2K
- New listings in the window
- 18
What stands out about Hanes
#238 of 1,070 brands
In the 30 days to 19 October 2026, Hanes is #238 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #52 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. Hanes holds 0.5% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 16.5% of revenue and the top 10 together make 59%. The source counts 463 listings with sales in the 30 days.
30 days to 19 October 202681% comes from creators under 50K
Among the top 99 affiliates for Hanes, those with fewer than 50K followers drove 81% of the revenue.
30 days to 19 October 2026Down 14% on the week before, market 0%
Hanes' last 7 complete days (13 to 19 October) came to $352.6K, down 14% on the 7 days before ($407.8K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Hanes products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Hanes began in 1900 in Winston-Salem as Shamrock Knitting Mills, and Gildan completed its acquisition of Hanesbrands on December 1, 2025.
On TikTok Shop the sales are creator-made: affiliates made 96% of sales and the brand's own account 1.3%. This leaves out 3 listings the source prices unreliably ($206.8K, 17% of the source total of $1.18M). The $976.6K headline is what is left once those listings are out, so read the page on that basis.
Women's SuperSoft Pajama Set makes 17% and the top three 32%, across 463 listings with sales, and the average sale is $24.51. An affiliate has a wide range to pick from, and a competitor has to match range, not one product.
Hanes' last 7 complete days (13 to 19 October) came to $352.6K, down 14% on the 7 days before ($407.8K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Hanes), Wikipedia (Hanesbrands).
The numbers behind Hanes
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $41.2K | 1,689 | $40.3K | $300 | $533 | complete |
| 21 September | $34.9K | 1,415 | $33.7K | $253 | $919 | complete |
| 22 September | $29.9K | 1,226 | $29.2K | $276 | $372 | complete |
| 23 September | $26.5K | 1,127 | $25.7K | $201 | $608 | complete |
| 24 September | $31.0K | 1,284 | $30.0K | $273 | $727 | complete |
| 25 September | $33.0K | 1,358 | $32.0K | $90 | $837 | complete |
| 26 September | $27.2K | 1,120 | $26.6K | $298 | $386 | complete |
| 27 September | $31.0K | 1,271 | $30.0K | $192 | $758 | complete |
| 28 September | $21.8K | 935 | $21.2K | $196 | $402 | complete |
| 29 September | $19.3K | 821 | $18.8K | $61 | $445 | complete |
| 30 September | $107 | 5 | $69 | $0 | $38 | source reports low |
| 1 October | $5.1K | 181 | $5.0K | $92 | $25 | source reports low |
| 2 October | $24.3K | 1,011 | $23.4K | $146 | $838 | complete |
| 3 October | $20.4K | 857 | $19.1K | $387 | $893 | complete |
| 4 October | $21.2K | 892 | $20.8K | $123 | $244 | complete |
| 5 October | $56.2K | 2,158 | $54.8K | $302 | $1.0K | complete |
| 6 October | $85.4K | 3,233 | $83.2K | $453 | $1.8K | complete |
| 7 October | $54.6K | 2,138 | $51.8K | $549 | $2.3K | complete |
| 8 October | $75.0K | 2,898 | $71.3K | $987 | $2.7K | complete |
| 9 October | $56.4K | 2,217 | $54.8K | $322 | $1.2K | complete |
| 10 October | $60.2K | 2,389 | $57.4K | $1.1K | $1.6K | complete |
| 11 October | $41.7K | 1,680 | $39.9K | $581 | $1.2K | complete |
| 12 October | $34.6K | 1,435 | $32.9K | $640 | $984 | complete |
| 13 October | $44.6K | 1,819 | $42.8K | $605 | $1.2K | complete |
| 14 October | $47.0K | 1,885 | $42.3K | $3.5K | $1.2K | complete |
| 15 October | $70.4K | 2,763 | $67.9K | $470 | $2.0K | complete |
| 16 October | $59.4K | 2,347 | $56.6K | $609 | $2.2K | complete |
| 17 October | $51.8K | 2,088 | $49.1K | $1.2K | $1.6K | complete |
| 18 October | $54.1K | 2,270 | $50.0K | $731 | $3.4K | complete |
| 19 October | $25.2K | 1,060 | $23.8K | $484 | $882 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.13M | 95.9% |
| Brand accounts | $15.4K | 1.3% |
| Shop tab and mall | $33.3K | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.02M | 86.3% |
| LIVE | $47.6K | 4.0% |
| Shop tab and search | $114.2K | 9.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Women's SuperSoft Pajama Set | $161.2K | 5.3K | $30.35 | 16.5% |
| 2 | Men's Cotton Tank Undershirt, 10-pack | $85.4K | 3K | $28.96 | 8.7% |
| 3 | Originals Lounge Set Comfywear, 2 Piece | $65.7K | 2.6K | $24.97 | 6.7% |
| 4 | Women's Loungewear Set, 2-Piece | $49.9K | 1.7K | $29.02 | 5.1% |
| 5 | Men's Boxer Brief Super Value Pack, 10-pack | $48.5K | 1.8K | $26.96 | 5.0% |
| 6 | Men's Underwear Boxer Brief Pack, 12-Pack ($35) | $48.1K | 1.4K | $35.10 | 4.9% |
| 7 | Men's Cotton Boxer Brief Underwear, 10-pack (2349k0) | $34.9K | 1.3K | $27.04 | 3.6% |
| 8 | Originals Women's Lounge Set RIBBED, 2-Piece | $30.4K | 1.3K | $23.92 | 3.1% |
| 9 | Originals Women's Comfywear Pajama Set | $29.5K | 1.3K | $23.04 | 3.0% |
| 10 | Men's Underwear Boxer Brief Pack, 12-Pack (Comfort Flex) | $25.4K | 1.1K | $23.93 | 2.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 16.5% |
| Listings 2 and 3 | 15.5% |
| Listings 4 to 10 | 27.3% |
| Other listings | 40.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Hanes | 96% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Hanes | $24.51 |
| Average selling price | Category median | $31.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Hanes | 4% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Hanes | -14% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 20 | $199.5K | 22.8% |
| 10K to 50K | 49 | $511.3K | 58.3% |
| 50K to 250K | 20 | $86.4K | 9.9% |
| 250K to 1M | 7 | $54.6K | 6.2% |
| 1M or more | 3 | $24.6K | 2.8% |
Go deeper in TokConnectWhich videos and LIVE streams drove Hanes' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Hanes' top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Women's SuperSoft Pajama Set16.5% of revenue | $161.2K | 5.3K | $30.35 | 9% | 12 Aug 2026 |
| 2 | Men's Cotton Tank Undershirt, 10-pack8.7% of revenue | $85.4K | 3K | $28.96 | 7% | 5 Jul 2025 |
| 3 | Originals Lounge Set Comfywear, 2 Piece6.7% of revenue | $65.7K | 2.6K | $24.97 | 8% | 5 Aug 2025 |
| 4 | Women's Loungewear Set, 2-Piece5.1% of revenue | $49.9K | 1.7K | $29.02 | 10% | 12 Aug 2026 |
| 5 | Men's Boxer Brief Super Value Pack, 10-pack5.0% of revenue | $48.5K | 1.8K | $26.96 | 7% | 21 Jul 2025 |
| 6 | Men's Underwear Boxer Brief Pack, 12-Pack ($35)4.9% of revenue | $48.1K | 1.4K | $35.10 | 9% | 7 Feb 2026 |
| 7 | Men's Cotton Boxer Brief Underwear, 10-pack (2349k0)3.6% of revenue | $34.9K | 1.3K | $27.04 | 7% | 26 May 2025 |
| 8 | Originals Women's Lounge Set RIBBED, 2-Piece3.1% of revenue | $30.4K | 1.3K | $23.92 | 8% | 17 Aug 2025 |
| 9 | Originals Women's Comfywear Pajama Set3.0% of revenue | $29.5K | 1.3K | $23.04 | 9% | 8 Mar 2026 |
| 10 | Men's Underwear Boxer Brief Pack, 12-Pack (Comfort Flex)2.6% of revenue | $25.4K | 1.1K | $23.93 | 13% | 12 Jan 2026 |
| 11 | Originals Women's Supersoft Comfywear (Slip Hla219)1.9% of revenue | $18.7K | 1K | $18.02 | 6% | 30 Jul 2025 |
| 12 | Men's Boxer Underwear Moisture-wicking, 6-pack1.9% of revenue | $18.5K | 713 | $26.00 | 8% | 26 May 2025 |
| 13 | Men's Cotton Boxer Briefs Underwear Multi Pack1.9% of revenue | $18.2K | 519 | $34.99 | 9% | 3 Feb 2026 |
| 14 | Men's Tank Undershirt Pack, 12-Pack1.6% of revenue | $15.7K | 425 | $36.99 | 8% | 19 Feb 2026 |
| 15 | Unisex Socks, Crew, 6-PACK1.5% of revenue | $14.5K | 854 | $17.00 | 6% | 13 Oct 2025 |
This leaves out 3 listings the source prices unreliably ($206.8K, 17% of the source total of $1.18M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Women's SuperSoft Pajama Set from Hanes on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Hanes
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Hanes | 132K | $15.4K | 18% | 773 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Hanes live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Hanes on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Hanes on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Women's SuperSoft Pajama Set from Hanes? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Hanes' TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Hanes on TikTok Shop
Is Hanes on TikTok Shop?
Yes. Hanes sells through 1 TikTok Shop US storefront and made an estimated $976.6K (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, from 40K units. That is #238 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Hanes sell on TikTok Shop?
An estimated $976.6K (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, a typical day of about $38.0K, on 40K units at an average price of $24.51. These are estimates built from TikTok sold counts and listed prices.
What is Hanes' best-selling product on TikTok Shop?
Women's SuperSoft Pajama Set sits on top with an estimated $161.2K in the 30 days to 19 October 2026, 5.3K units at $30.35. Next are Men's Cotton Tank Undershirt, 10-pack ($85.4K) and Originals Lounge Set Comfywear, 2 Piece ($65.7K).
Do affiliates drive Hanes' sales on TikTok Shop?
Affiliates account for 96% of the estimated sales, which is $1.13M. The rest splits between brand-named accounts (1.3%), linked host accounts (0%) and the shop tab and mall (2.8%). Window: 30 days to 19 October 2026.
How is Hanes' TikTok Shop revenue changing?
Hanes' last 7 complete days (13 to 19 October) came to $352.6K, down 14% on the 7 days before ($407.8K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Hanes' TikTok Shop numbers estimated?
Not from Hanes' books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Hanes' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 3 listings the source prices unreliably ($206.8K, 17% of the source total of $1.18M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 91% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 94% of headline revenue; the source counts 463 listings with sales. Ranks and medians compare Hanes with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.