Video does the selling
90% of revenue, an estimated $921.3K, came from creator videos. LIVE made 1.1%.
30 days to 19 October 2026Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, PSD Underwear made an estimated $665.8K (excluding listings the source prices unreliably) on TikTok Shop US, per TokConnect Shop Analytics (12K units, $53.98 on average). That ranks #379 of 1,070 tracked brands, and #12 of 42 in Menswear & Underwear as the source files it. This leaves out 2 listings the source prices unreliably ($355.7K, 35% of the source total of $1.02M). In the last 7 complete days it was down 14% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
PSD Underwear made an estimated $665.8K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.02M, $355.7K of it on flagged listings).
PSD Underwear sold an estimated 12K units at an average price of $53.98 in the 30 days to 19 October 2026.
Affiliate creators drove 98% of PSD Underwear's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0%.
PSD Underwear ranks #379 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #12 of 42 in Menswear & Underwear.
PSD Mens Mystery Boxer Brief, 6-Pack was PSD Underwear's best-selling listing: an estimated $114.7K, 17% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) PSD Underwear made $314.8K, down 14% on the 7 days before ($365.7K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
90% of revenue, an estimated $921.3K, came from creator videos. LIVE made 1.1%.
30 days to 19 October 2026PSD Underwear spreads its sales: the best listing makes 17.2% of revenue, and the top 10 make 65%.
30 days to 19 October 2026PSD Underwear is #379 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #12 of 42 in Menswear & Underwear as the source files it. The leader in Menswear & Underwear, YOUNGLA, made $2.07M. PSD Underwear holds 2.5% of the revenue of the 42 Menswear & Underwear brands tracked.
30 days to 19 October 2026Two affiliates (50K to 250K followers and 10K to 50K followers) account for $189.1K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026PSD Underwear added 17 products in the 30 days and they sold $115.9K, 17% of revenue. Best launch: PSD Youth Boys Mystery Boxer Brief, 10-Pack ($91.5K).
30 days to 19 October 2026That is 1.8 times the $29.85 median for Menswear & Underwear brands in the same data.
30 days to 19 October 2026Go deeper in TokConnectWhich PSD Underwear products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
PSD describes its range as men's, women's and youth underwear plus tees, hoodies, shorts and socks, with themed and licensed collections including Marvel. It began in 2007 as an affordable designer underwear label in upstate New York.
In the 30 days to 19 October 2026 the shop made an estimated $665.8K, #379 of 1,070 tracked brands. This leaves out 2 listings the source prices unreliably ($355.7K, 35% of the source total of $1.02M). The source total is $1.02M, so name the figure you use when comparing. In the last 7 complete days (13 to 19 October) PSD Underwear made $314.8K, down 14% on the 7 days before ($365.7K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
PSD Mens Mystery Boxer Brief, 6-Pack takes 17% of revenue, while creators drove 98% and accounts named after the brand made 0%.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: nz.psd.com, psd.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $23.0K | 362 | $22.7K | $0 | $330 | complete |
| 21 September | $16.2K | 301 | $16.0K | $0 | $229 | complete |
| 22 September | $16.4K | 282 | $15.9K | $0 | $531 | complete |
| 23 September | $17.9K | 338 | $17.4K | $0 | $477 | complete |
| 24 September | $18.9K | 334 | $18.6K | $0 | $312 | complete |
| 25 September | $23.6K | 397 | $22.9K | $0 | $649 | complete |
| 26 September | $20.0K | 337 | $19.7K | $0 | $215 | complete |
| 27 September | $17.5K | 290 | $17.5K | $0 | $53 | complete |
| 28 September | $18.0K | 309 | $17.5K | $0 | $543 | complete |
| 29 September | $14.2K | 245 | $13.9K | $0 | $238 | complete |
| 30 September | $14.3K | 233 | $14.0K | $0 | $222 | source reports low |
| 1 October | $22.6K | 385 | $22.3K | $0 | $277 | source reports low |
| 2 October | $27.2K | 450 | $25.9K | $0 | $1.2K | complete |
| 3 October | $23.1K | 379 | $22.8K | $0 | $378 | complete |
| 4 October | $24.7K | 405 | $24.3K | $0 | $359 | complete |
| 5 October | $43.5K | 656 | $42.4K | $0 | $1.1K | complete |
| 6 October | $39.7K | 652 | $38.4K | $0 | $1.3K | complete |
| 7 October | $43.1K | 671 | $41.7K | $0 | $1.4K | complete |
| 8 October | $58.7K | 887 | $57.9K | $0 | $748 | complete |
| 9 October | $77.0K | 1,179 | $75.4K | $0 | $1.6K | complete |
| 10 October | $53.3K | 810 | $52.9K | $0 | $347 | complete |
| 11 October | $53.5K | 795 | $52.4K | $0 | $1.0K | complete |
| 12 October | $40.4K | 636 | $40.0K | $0 | $428 | complete |
| 13 October | $38.6K | 593 | $37.2K | $0 | $1.4K | complete |
| 14 October | $49.5K | 736 | $49.2K | $0 | $320 | complete |
| 15 October | $60.8K | 871 | $60.0K | $0 | $717 | complete |
| 16 October | $51.2K | 784 | $48.9K | $0 | $2.3K | complete |
| 17 October | $45.5K | 756 | $44.8K | $0 | $665 | complete |
| 18 October | $39.4K | 623 | $39.1K | $0 | $270 | complete |
| 19 October | $29.8K | 476 | $28.8K | $0 | $1.0K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.00M | 98.0% |
| Shop tab and mall | $20.8K | 2.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $921.3K | 90.2% |
| LIVE | $11.0K | 1.1% |
| Shop tab and search | $89.1K | 8.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | PSD Mens Mystery Boxer Brief, 6-Pack | $114.7K | 1.7K | $69.08 | 17.2% |
| 2 | PSD Youth Boys Mystery Boxer Brief, 10-Pack | $91.5K | 1.1K | $86.30 | 13.7% |
| 3 | PSD Youth Boys Boxer Brief 6 Packs | $61.5K | 904 | $68.00 | 9.2% |
| 4 | PSD Mens Solids Dark Tones Boxer Brief, 6 Pack | $34.6K | 433 | $80.00 | 5.2% |
| 5 | PSD Mens Essentials Boxer Brief, 6 Pack | $26.9K | 336 | $80.00 | 4.0% |
| 6 | PSD Womens Halloween Thong | $23.5K | 412 | $57.09 | 3.5% |
| 7 | PSD Mens Lure Life Boxer Brief, 3 Pack | $22.2K | 366 | $60.68 | 3.3% |
| 8 | PSD Mens Navy Core Boxer Brief, 6 Pack | $21.8K | 294 | $74.01 | 3.3% |
| 9 | PSD Mens Rope It Ride It Boxer Brief, 3 Pack | $17.7K | 286 | $61.99 | 2.7% |
| 10 | PSD Mens Realtree Boxer Brief, 3 Pack | $16.4K | 235 | $70.00 | 2.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 17.2% |
| Listings 2 and 3 | 23.0% |
| Listings 4 to 10 | 24.5% |
| Other listings | 35.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 12 | $13.6K | 2.2% |
| $25 to $50 | 48 | $72.9K | 11.6% |
| $50 to $100 | 38 | $532.8K | 84.8% |
| $100 and up | 2 | $9.3K | 1.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 24 September | PSD Womens Halloween Boy Short Underwear | $5.2K |
| 26 September | PSD Womens Ghostface Boy Short Underwear | $110 |
| 26 September | PSD Womens Halloween Racerback Sports Bras | $62 |
| 28 September | PSD Womens Halloween Scoop Bralette | $2.4K |
| 30 September | PSD Youth Boys Mystery Boxer Brief, 10-Pack | $91.5K |
| 30 September | PSD Youth Boys Mystery Boxer Brief, 6-Pack | $15.5K |
| 4 October | PSD Youth Boys Send Bail Boxer Brief | $160 |
| 4 October | PSD Youth Boys Hot Wheels Mayhem Boxer Brief, 3 Pack | $49 |
| 4 October | PSD Youth Boys Warface Desert Strike Boxer Brief | $20 |
| 4 October | PSD Youth Boys Cash Mingo Boxer Brief | $18 |
| 5 October | PSD Youth Boys Street Race Boxer Brief | $54 |
| 12 October | PSD Youth Boys Looney Tunes Team Boxer Brief, 3 Pack | $296 |
| 12 October | PSD Youth Boys Boo Crew Boxer Brief, 3 Pack | $247 |
| 12 October | PSD Mens Ride a Cowboy Black Boxer Brief | $130 |
| 12 October | PSD Youth Boys Cash Garden Boxer Brief | $78 |
| 12 October | PSD Womens Ribbed Knit Boy Short Underwear | $26 |
| 12 October | PSD Youth Boys Warface Diamond Bills Boxer Brief | $20 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | PSD Underwear | 98% |
| Affiliate share of revenue | Category median | 90% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | PSD Underwear | $53.98 |
| Average selling price | Category median | $29.85 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | PSD Underwear | 1% |
| LIVE share of revenue | Category median | 3% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | PSD Underwear | -14% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 22 | $88.6K | 9.5% |
| 10K to 50K | 51 | $479.6K | 51.4% |
| 50K to 250K | 20 | $306.8K | 32.9% |
| 250K to 1M | 4 | $30.6K | 3.3% |
| 1M or more | 3 | $28.2K | 3.0% |
Go deeper in TokConnectWhich videos and LIVE streams drove PSD Underwear's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | PSD Mens Mystery Boxer Brief, 6-Pack17.2% of revenue | $114.7K | 1.7K | $69.08 | 10% | 3 Aug 2025 |
| 2 | PSD Youth Boys Mystery Boxer Brief, 10-Pack13.7% of revenue | $91.5K | 1.1K | $86.30 | – | 30 Sep 2026 |
| 3 | PSD Youth Boys Boxer Brief 6 Packs9.2% of revenue | $61.5K | 904 | $68.00 | 9% | 20 Apr 2026 |
| 4 | PSD Mens Solids Dark Tones Boxer Brief, 6 Pack5.2% of revenue | $34.6K | 433 | $80.00 | 10% | 19 Oct 2025 |
| 5 | PSD Mens Essentials Boxer Brief, 6 Pack4.0% of revenue | $26.9K | 336 | $80.00 | 10% | 8 Feb 2026 |
| 6 | PSD Womens Halloween Thong3.5% of revenue | $23.5K | 412 | $57.09 | – | 19 Sep 2026 |
| 7 | PSD Mens Lure Life Boxer Brief, 3 Pack3.3% of revenue | $22.2K | 366 | $60.68 | 9% | 16 Jul 2026 |
| 8 | PSD Mens Navy Core Boxer Brief, 6 Pack3.3% of revenue | $21.8K | 294 | $74.01 | 10% | 6 Apr 2026 |
| 9 | PSD Mens Rope It Ride It Boxer Brief, 3 Pack2.7% of revenue | $17.7K | 286 | $61.99 | 10% | 3 May 2026 |
| 10 | PSD Mens Realtree Boxer Brief, 3 Pack2.5% of revenue | $16.4K | 235 | $70.00 | 10% | 6 May 2026 |
| 11 | PSD Youth Boys Mystery Boxer Brief, 6-Pack2.3% of revenue | $15.5K | 224 | $69.33 | – | 30 Sep 2026 |
| 12 | PSD Womens Realtree Thong Boxed Gift Set, 4 Pack1.7% of revenue | $11.4K | 217 | $52.67 | 9% | 3 May 2026 |
| 13 | PSD Mens Chrome Solids Boxer Brief, 6 Pack1.6% of revenue | $10.5K | 131 | $80.00 | 10% | 5 Feb 2026 |
| 14 | PSD Mens Black Solids Boxer Brief, 3 Pack1.4% of revenue | $9.4K | 208 | $45.00 | 9% | 21 Nov 2024 |
| 15 | PSD Mens Primary Solids Boxer Brief, 6 Pack1.3% of revenue | $9.0K | 112 | $80.00 | 10% | 11 Feb 2026 |
This leaves out 2 listings the source prices unreliably ($355.7K, 35% of the source total of $1.02M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell PSD Mens Mystery Boxer Brief, 6-Pack from PSD Underwear on TikTok Shop, and how much did each one drive in the last 30 days?
17 listings sold for the first time in the 30 days to 19 October 2026, $115.9K together (17% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| PSD Youth Boys Mystery Boxer Brief, 10-Pack | 30 September | $91.5K | 1.1K | $86.30 |
| PSD Youth Boys Mystery Boxer Brief, 6-Pack | 30 September | $15.5K | 224 | $69.33 |
| PSD Womens Halloween Boy Short Underwear | 24 September | $5.2K | 181 | $28.51 |
| PSD Womens Halloween Scoop Bralette | 28 September | $2.4K | 31 | $78.06 |
| PSD Youth Boys Looney Tunes Team Boxer Brief, 3 Pack | 12 October | $296 | 6 | $49.40 |
| PSD Youth Boys Boo Crew Boxer Brief, 3 Pack | 12 October | $247 | 5 | $49.40 |
| PSD Youth Boys Send Bail Boxer Brief | 4 October | $160 | 9 | $17.72 |
| PSD Mens Ride a Cowboy Black Boxer Brief | 12 October | $130 | 4 | $32.50 |
| PSD Womens Ghostface Boy Short Underwear | 26 September | $110 | 5 | $21.90 |
| PSD Youth Boys Cash Garden Boxer Brief | 12 October | $78 | 4 | $19.50 |
| PSD Womens Halloween Racerback Sports Bras | 26 September | $62 | 2 | $31.25 |
| PSD Youth Boys Street Race Boxer Brief | 5 October | $54 | 3 | $18.00 |
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for PSD Underwear live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
PSD Underwear has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 12K units for an estimated $665.8K (excluding listings the source prices unreliably) in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #379.
A typical day brings in about $34.2K. Across the 30 days to 19 October 2026, PSD Underwear sold an estimated 12K units for $665.8K (excluding listings the source prices unreliably), $53.98 each on average. Figures are estimates, not the brand's accounts.
PSD Mens Mystery Boxer Brief, 6-Pack sits on top with an estimated $114.7K in the 30 days to 19 October 2026, 1.7K units at $69.08. Next are PSD Youth Boys Mystery Boxer Brief, 10-Pack ($91.5K) and PSD Youth Boys Boxer Brief 6 Packs ($61.5K).
Affiliates account for 98% of the estimated sales, which is $1.00M. The rest splits between brand-named accounts (0%), linked host accounts (0%) and the shop tab and mall (2.0%). Window: 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) PSD Underwear made $314.8K, down 14% on the 7 days before ($365.7K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not PSD Underwear's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not PSD Underwear's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 2 listings the source prices unreliably ($355.7K, 35% of the source total of $1.02M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 97% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 94% of headline revenue; the source counts 435 listings with sales. Ranks and medians compare PSD Underwear with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.