LIVE is a real channel here
LIVE streams sold an estimated $341.0K, 30% of GuruNanda's revenue. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
GuruNanda TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, GuruNanda made an estimated $1.15M on TikTok Shop US, per TokConnect Shop Analytics (62K units, $18.51 on average). That ranks #196 of 1,070 tracked brands, and #50 of 231 in Beauty & Personal Care as the source files it. LIVE streams made 30% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
GuruNanda made an estimated $1.15M on TikTok Shop US in the 30 days to 19 October 2026.
GuruNanda sold an estimated 62K units at an average price of $18.51 in the 30 days to 19 October 2026.
Affiliate creators drove 77% of GuruNanda's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 20%.
GuruNanda ranks #196 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #50 of 231 in Beauty & Personal Care.
Whitening Strips, 7-day, 7 Packets was GuruNanda's best-selling listing: an estimated $126.8K, 11% of headline revenue, in the 30 days to 19 October 2026.
GuruNanda's last 7 complete days (13 to 19 October) came to $280.3K, up 4% on the 7 days before ($270.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about GuruNanda on TikTok Shop
- Brand
- GuruNanda
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.15M
- Estimated units
- 62,023
- Average price
- $18.51
- Revenue rank
- #196 of 1,070 tracked brands
- Category rank
- #50 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 77%
- From brand-named accounts
- 20%
- From LIVE
- 30%
- Listings with sales
- 130
- Best seller
- Whitening Strips, 7-day, 7 Packets, $126.8K
- New listings in the window
- 0
What stands out about GuruNanda
The brand sells for itself too
Accounts carrying GuruNanda's own name made an estimated $225.9K, 20% of source revenue. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026#196 of 1,070 brands
In the 30 days to 19 October 2026, GuruNanda is #196 of 1,070 tracked brands by estimated 30-day revenue, and #50 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. GuruNanda holds 0.5% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 11.1% of revenue and the top 10 together make 50%. The source counts 130 listings with sales in the 30 days.
30 days to 19 October 2026Small creators do the selling
Affiliates with under 50K followers made 64% of the revenue of the top 97 affiliates, and they are 62 of them.
30 days to 19 October 2026Priced below its category
GuruNanda's average selling price is $18.51, against a median of $26.45 for tracked Beauty & Personal Care brands.
30 days to 19 October 2026Go deeper in TokConnectWhich GuruNanda products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
GuruNanda launched in 2015 as a holistic wellness company and makes oil pulling mouthwash and essential oils in Buena Park, California. The same profile says a viral TikTok video about the mouthwash drove 90,000 orders overnight.
No listing carries the page today. The best makes 11% of the $1.15M headline, the top three make 22%, and 130 listings had sales, with 0 new in the window. A competitor has to match a broad range of oral care and wellness items, not one hit.
The brand's own account made 20% and 2 other linked accounts added $21.7K. 7 listings ($48.5K, 4.2% of the source total) are priced unreliably by the source and stay out of the product tables.
GuruNanda's last 7 complete days (13 to 19 October) came to $280.3K, up 4% on the 7 days before ($270.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: ocbj.com.
The numbers behind GuruNanda
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $39.4K | 2,085 | $25.0K | $14.1K | $238 | complete |
| 21 September | $62.6K | 3,209 | $50.8K | $5.9K | $5.9K | complete |
| 22 September | $38.5K | 2,053 | $28.9K | $8.7K | $889 | complete |
| 23 September | $38.0K | 2,083 | $33.0K | $3.9K | $1.1K | complete |
| 24 September | $43.2K | 2,330 | $31.6K | $11.5K | $98 | complete |
| 25 September | $39.0K | 2,111 | $31.8K | $6.4K | $776 | complete |
| 26 September | $35.0K | 1,822 | $27.2K | $7.3K | $466 | complete |
| 27 September | $37.6K | 2,061 | $32.2K | $4.9K | $509 | complete |
| 28 September | $34.5K | 1,816 | $24.1K | $10.1K | $240 | complete |
| 29 September | $28.2K | 1,436 | $24.1K | $3.8K | $319 | complete |
| 30 September | $31.5K | 1,689 | $22.4K | $8.8K | $347 | source reports low |
| 1 October | $32.7K | 1,722 | $22.2K | $10.1K | $394 | source reports low |
| 2 October | $33.8K | 1,877 | $28.6K | $4.9K | $217 | complete |
| 3 October | $32.0K | 1,782 | $28.1K | $3.6K | $355 | complete |
| 4 October | $36.5K | 1,971 | $27.2K | $9.2K | $99 | complete |
| 5 October | $34.3K | 1,928 | $29.4K | $4.4K | $498 | complete |
| 6 October | $31.4K | 1,739 | $22.7K | $8.4K | $224 | complete |
| 7 October | $31.8K | 1,743 | $22.6K | $8.8K | $465 | complete |
| 8 October | $44.9K | 2,221 | $26.6K | $17.5K | $861 | complete |
| 9 October | $42.4K | 2,318 | $35.0K | $6.8K | $589 | complete |
| 10 October | $40.1K | 2,209 | $31.8K | $8.0K | $280 | complete |
| 11 October | $40.6K | 2,251 | $31.7K | $8.6K | $283 | complete |
| 12 October | $39.6K | 2,198 | $31.2K | $7.7K | $575 | complete |
| 13 October | $35.0K | 1,959 | $30.3K | $4.5K | $266 | complete |
| 14 October | $33.3K | 1,869 | $24.0K | $9.2K | $115 | complete |
| 15 October | $42.6K | 2,305 | $32.3K | $10.0K | $221 | complete |
| 16 October | $39.9K | 2,170 | $27.4K | $12.0K | $423 | complete |
| 17 October | $42.8K | 2,330 | $33.3K | $9.1K | $311 | complete |
| 18 October | $50.1K | 2,618 | $34.2K | $15.8K | $199 | complete |
| 19 October | $36.7K | 2,118 | $33.1K | $3.5K | $180 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $882.8K | 76.9% |
| Brand accounts | $225.9K | 19.7% |
| Linked host accounts | $21.7K | 1.9% |
| Shop tab and mall | $17.5K | 1.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $786.4K | 68.5% |
| LIVE | $341.0K | 29.7% |
| Shop tab and search | $20.5K | 1.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Whitening Strips, 7-day, 7 Packets | $126.8K | 10K | $12.14 | 11.1% |
| 2 | Advanced Dental Water Flosser 3.0 with UV Mode | $68.9K | 2.1K | $32.80 | 6.0% |
| 3 | Hydroxyapatite Neem Whitening Toothpaste, 4.2oz | $61.7K | 3.9K | $15.99 | 5.4% |
| 4 | Anti-Gingivitis Oral Rinse with 0.05% CPC, 16 oz | $60.7K | 4K | $14.99 | 5.3% |
| 5 | Professional Whitening Wireless Kit | $55.0K | 1.6K | $33.98 | 4.8% |
| 6 | Whitening Dual Barrel Oxyburst Mouthwash, 20 oz | $50.1K | 3.4K | $14.65 | 4.4% |
| 7 | Teeth Whitening Strips, 16 Packets | $42.0K | 2.1K | $20.31 | 3.7% |
| 8 | Charcoal Total Smile Makeover Kit | $40.9K | 929 | $44.00 | 3.6% |
| 9 | Tongue Scraper, 2 Pack | $38.4K | 2.7K | $14.00 | 3.3% |
| 10 | Oral Rinse Breath Harmonizer Mouthwash, 2 Pack | $31.8K | 1.2K | $26.07 | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 11.1% |
| Listings 2 and 3 | 11.4% |
| Listings 4 to 10 | 27.8% |
| Other listings | 49.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 6 | $11.9K | 1.1% |
| $10 to $25 | 60 | $666.2K | 60.8% |
| $25 to $50 | 30 | $367.9K | 33.6% |
| $50 to $100 | 3 | $18.0K | 1.6% |
| $100 and up | 1 | $30.9K | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | GuruNanda | 77% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | GuruNanda | $18.51 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | GuruNanda | 30% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | GuruNanda | +4% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 14 | $53.1K | 8.5% |
| 10K to 50K | 48 | $347.5K | 55.3% |
| 50K to 250K | 23 | $140.4K | 22.3% |
| 250K to 1M | 8 | $36.7K | 5.8% |
| 1M or more | 4 | $50.8K | 8.1% |
Go deeper in TokConnectWhich videos and LIVE streams drove GuruNanda's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
GuruNanda's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Whitening Strips, 7-day, 7 Packets11.1% of revenue | $126.8K | 10K | $12.14 | 9% | 9 Aug 2023 |
| 2 | Advanced Dental Water Flosser 3.0 with UV Mode6.0% of revenue | $68.9K | 2.1K | $32.80 | 15% | 15 Aug 2025 |
| 3 | Hydroxyapatite Neem Whitening Toothpaste, 4.2oz5.4% of revenue | $61.7K | 3.9K | $15.99 | 13% | 17 Aug 2024 |
| 4 | Anti-Gingivitis Oral Rinse with 0.05% CPC, 16 oz5.3% of revenue | $60.7K | 4K | $14.99 | 13% | 20 Jan 2026 |
| 5 | Professional Whitening Wireless Kit4.8% of revenue | $55.0K | 1.6K | $33.98 | 15% | 20 May 2025 |
| 6 | Whitening Dual Barrel Oxyburst Mouthwash, 20 oz4.4% of revenue | $50.1K | 3.4K | $14.65 | 13% | 8 Aug 2023 |
| 7 | Teeth Whitening Strips, 16 Packets3.7% of revenue | $42.0K | 2.1K | $20.31 | 14% | 16 Aug 2024 |
| 8 | Charcoal Total Smile Makeover Kit3.6% of revenue | $40.9K | 929 | $44.00 | 14% | 30 Oct 2024 |
| 9 | Tongue Scraper, 2 Pack3.3% of revenue | $38.4K | 2.7K | $14.00 | 14% | 11 Sep 2023 |
| 10 | Oral Rinse Breath Harmonizer Mouthwash, 2 Pack2.8% of revenue | $31.8K | 1.2K | $26.07 | 15% | 8 Dec 2024 |
| 11 | 7-Step Regimen2.7% of revenue | $30.9K | 249 | $124.02 | 15% | 1 Aug 2026 |
| 12 | Floss Fusion Toothbrushes, 8 Pack2.6% of revenue | $30.2K | 2.2K | $13.97 | 14% | 1 May 2026 |
| 13 | Lion & Lamb Kit2.4% of revenue | $28.0K | 597 | $46.85 | 15% | 31 Oct 2024 |
| 14 | Retainer & Denture Cleaning Pod with UV2.4% of revenue | $27.6K | 708 | $39.00 | 15% | 16 Mar 2025 |
| 15 | Ready-to-Go Pre-Pasted Butter on Gums, 70 Ct2.4% of revenue | $27.6K | 1.1K | $24.83 | 12% | 9 May 2025 |
7 listings ($48.5K, 4.2% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Whitening Strips, 7-day, 7 Packets from GuruNanda on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after GuruNanda
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| GuruNanda LLC@gurunanda.official | 278K | $225.9K | 92% | 10K |
Only accounts whose name or handle is the brand's own name are shown. 2 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $21.7K under the shop for them and any unlisted accounts.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for GuruNanda live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling GuruNanda on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling GuruNanda on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Whitening Strips, 7-day, 7 Packets from GuruNanda? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank GuruNanda's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about GuruNanda on TikTok Shop
Is GuruNanda on TikTok Shop?
Yes. GuruNanda sells through 1 TikTok Shop US storefront and made an estimated $1.15M in the 30 days to 19 October 2026, from 62K units. That is #196 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does GuruNanda sell on TikTok Shop?
$1.15M of estimated revenue and about 62K units over the 30 days to 19 October 2026; a typical sale was $18.51.
What is GuruNanda's best-selling product on TikTok Shop?
By revenue the leader is Whitening Strips, 7-day, 7 Packets: $126.8K, or 11% of the total, from 10K units priced at $12.14 (30 days to 19 October 2026). Next are Advanced Dental Water Flosser 3.0 with UV Mode ($68.9K) and Hydroxyapatite Neem Whitening Toothpaste, 4.2oz ($61.7K).
Do affiliates drive GuruNanda's sales on TikTok Shop?
Mostly: $882.8K of the $1.15M source revenue came through affiliates, 77%. Accounts named after the brand brought $225.9K (20%), linked host accounts 1.9% and the shop tab and mall $17.5K (1.5%), in the 30 days to 19 October 2026.
How is GuruNanda's TikTok Shop revenue changing?
GuruNanda's last 7 complete days (13 to 19 October) came to $280.3K, up 4% on the 7 days before ($270.7K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are GuruNanda's TikTok Shop numbers estimated?
Not from GuruNanda's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not GuruNanda's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 7 listings ($48.5K, 4.2% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 97% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 95% of headline revenue; the source counts 130 listings with sales. Ranks and medians compare GuruNanda with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.