25% of sales happen on LIVE
Anua made $393.3K from LIVE in the 30 days, against $1.13M from videos. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026TikTok Shop US · Brand profile
Anua TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Anua sold an estimated $1.56M on TikTok Shop US in the 30 days to 19 October 2026: 44K units at an average price of $35.13. That ranks #127 of 1,070 tracked brands, and #33 of 231 in Beauty & Personal Care as the source files it. LIVE streams made 25% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Anua made an estimated $1.56M on TikTok Shop US in the 30 days to 19 October 2026.
Anua sold an estimated 44K units at an average price of $35.13 in the 30 days to 19 October 2026.
Affiliate creators drove 97% of Anua's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Anua ranks #127 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #33 of 231 in Beauty & Personal Care.
Plump DewTox Set for Youthful Looking was Anua's best-selling listing: an estimated $232.8K, 15% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Anua made $332.1K, down 19% on the 7 days before ($412.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Anua on TikTok Shop
- Brand
- Anua
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.56M
- Estimated units
- 44,485
- Average price
- $35.13
- Revenue rank
- #127 of 1,070 tracked brands
- Category rank
- #33 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 97%
- From brand-named accounts
- 0.0%
- From LIVE
- 25%
- Listings with sales
- 77
- Best seller
- Plump DewTox Set for Youthful Looking, $232.8K
- New listings in the window
- 0
What stands out about Anua
#127 of 1,070 brands
In the 30 days to 19 October 2026, Anua is #127 of 1,070 tracked brands by estimated 30-day revenue, and #33 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Anua holds 0.6% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Two affiliates drive 24%
Two affiliates (1M or more followers and 10K to 50K followers) account for $379.1K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 202677 listings sold, no clear hero
Anua spreads its sales: the best listing makes 14.9% of revenue, and the top 10 make 77%.
30 days to 19 October 2026An average sale of $35.13
That is 1.4 times the $26.02 median for Beauty & Personal Care brands in the same data.
30 days to 19 October 2026Down 19% on the week before, market 0%
In the last 7 complete days (13 to 19 October) Anua made $332.1K, down 19% on the 7 days before ($412.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026Go deeper in TokConnectWhich Anua products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Anua is a Korean skincare brand set up in 2019 that entered the US in 2022, selling through Ulta Beauty, Amazon and its own site, so TikTok Shop is one door among several.
In the last 7 complete days (13 to 19 October) Anua made $332.1K, down 19% on the 7 days before ($412.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand. The source flags 1 for unreliable prices ($108.0K), which stay out of the product tables.
A set leads here: Plump DewTox Set for Youthful Looking makes 15% and the top three listings make 39%. The brand's own store account made under 0.1% while affiliates made 97%, so creators carry nearly all of it. 25% of revenue comes from LIVE, against 72% from video. A typical order is worth $35.13.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: newswire.ca.
The numbers behind Anua
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $47.1K | 1,300 | $43.6K | $7 | $3.5K | complete |
| 21 September | $49.8K | 1,516 | $48.3K | $14 | $1.5K | complete |
| 22 September | $47.0K | 1,356 | $45.9K | $0 | $1.1K | complete |
| 23 September | $42.0K | 1,225 | $41.8K | $21 | $143 | complete |
| 24 September | $53.0K | 1,484 | $50.6K | $14 | $2.4K | complete |
| 25 September | $53.1K | 1,454 | $50.7K | $0 | $2.3K | complete |
| 26 September | $57.4K | 1,698 | $53.3K | $0 | $4.1K | complete |
| 27 September | $59.4K | 1,658 | $56.1K | $7 | $3.3K | complete |
| 28 September | $47.2K | 1,409 | $46.1K | $0 | $1.1K | complete |
| 29 September | $47.1K | 1,399 | $47.0K | $14 | $129 | complete |
| 30 September | $53.6K | 1,543 | $52.8K | $21 | $766 | source reports low |
| 1 October | $50.4K | 1,441 | $50.3K | $0 | $77 | source reports low |
| 2 October | $56.7K | 1,642 | $56.0K | $0 | $681 | complete |
| 3 October | $50.6K | 1,526 | $50.3K | $0 | $284 | complete |
| 4 October | $51.5K | 1,511 | $50.5K | $7 | $948 | complete |
| 5 October | $52.7K | 1,471 | $52.6K | $14 | $69 | complete |
| 6 October | $50.7K | 1,428 | $50.5K | $0 | $243 | complete |
| 7 October | $52.8K | 1,437 | $52.2K | $0 | $694 | complete |
| 8 October | $55.7K | 1,504 | $55.5K | $7 | $160 | complete |
| 9 October | $57.3K | 1,584 | $54.7K | $21 | $2.5K | complete |
| 10 October | $50.7K | 1,447 | $50.2K | $36 | $510 | complete |
| 11 October | $93.8K | 2,726 | $89.3K | $64 | $4.4K | complete |
| 12 October | $51.0K | 1,422 | $50.5K | $0 | $444 | complete |
| 13 October | $42.7K | 1,186 | $41.5K | $29 | $1.2K | complete |
| 14 October | $42.9K | 1,214 | $42.8K | $14 | $88 | complete |
| 15 October | $55.9K | 1,509 | $53.0K | $57 | $2.9K | complete |
| 16 October | $59.5K | 1,615 | $57.6K | $29 | $1.9K | complete |
| 17 October | $44.8K | 1,279 | $44.1K | $7 | $773 | complete |
| 18 October | $44.2K | 1,301 | $43.7K | $7 | $494 | complete |
| 19 October | $41.9K | 1,200 | $41.5K | $279 | $89 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.52M | 97.5% |
| Brand accounts | $669 | 0.0% |
| Shop tab and mall | $38.9K | 2.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.13M | 72.2% |
| LIVE | $393.3K | 25.2% |
| Shop tab and search | $41.5K | 2.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Plump DewTox Set for Youthful Looking | $232.8K | 3.3K | $69.89 | 14.9% |
| 2 | Retinol Berry Revitalizing Eye Patch, 60ea | $220.2K | 9.3K | $23.75 | 14.1% |
| 3 | Correcting Serum, 30ml | $164.2K | 7.1K | $23.00 | 10.5% |
| 4 | Azelaic Acid 10 Hyaluron Soothing Serum ., 30ml | $143.4K | 5.6K | $25.69 | 9.2% |
| 5 | Viral Ultimate Glass Skin Bundle | $108.5K | 1.4K | $78.04 | 6.9% |
| 6 | PDRN Dewy Glow Essential Duo & Trio Set | $99.3K | 2.1K | $46.86 | 6.4% |
| 7 | 2-in-1 Collagen Retinol Refining Guasha | $78.0K | 2.2K | $34.99 | 5.0% |
| 8 | PDRN Hyaluronic Acid 100 Moisturizing Cream, 60ml | $69.6K | 2.4K | $29.01 | 4.5% |
| 9 | PDRN Collagen Glow Facial Serum Spray, 30ml | $41.9K | 1.8K | $23.04 | 2.7% |
| 10 | Ultimate Skincare Routine Set | $40.9K | 541 | $75.53 | 2.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 14.9% |
| Listings 2 and 3 | 24.6% |
| Listings 4 to 10 | 37.2% |
| Other listings | 23.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 2 | $576 | 0.0% |
| $10 to $25 | 21 | $493.7K | 33.9% |
| $25 to $50 | 40 | $511.9K | 35.2% |
| $50 to $100 | 10 | $420.7K | 28.9% |
| $100 and up | 3 | $27.8K | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Anua | 97% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Anua | $35.13 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Anua | 25% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Anua | -19% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 19 | $156.7K | 13.1% |
| 10K to 50K | 31 | $295.6K | 24.8% |
| 50K to 250K | 22 | $196.5K | 16.5% |
| 250K to 1M | 14 | $94.3K | 7.9% |
| 1M or more | 14 | $449.7K | 37.7% |
Go deeper in TokConnectWhich videos and LIVE streams drove Anua's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Anua's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Plump DewTox Set for Youthful Looking14.9% of revenue | $232.8K | 3.3K | $69.89 | – | 8 Jun 2026 |
| 2 | Retinol Berry Revitalizing Eye Patch, 60ea14.1% of revenue | $220.2K | 9.3K | $23.75 | 13% | 13 Jul 2026 |
| 3 | Correcting Serum, 30ml10.5% of revenue | $164.2K | 7.1K | $23.00 | 13% | 12 Mar 2024 |
| 4 | Azelaic Acid 10 Hyaluron Soothing Serum ., 30ml9.2% of revenue | $143.4K | 5.6K | $25.69 | 12% | 2 Dec 2024 |
| 5 | Viral Ultimate Glass Skin Bundle6.9% of revenue | $108.5K | 1.4K | $78.04 | 14% | 4 May 2024 |
| 6 | PDRN Dewy Glow Essential Duo & Trio Set6.4% of revenue | $99.3K | 2.1K | $46.86 | 15% | 5 Feb 2026 |
| 7 | 2-in-1 Collagen Retinol Refining Guasha5.0% of revenue | $78.0K | 2.2K | $34.99 | 14% | 12 Mar 2026 |
| 8 | PDRN Hyaluronic Acid 100 Moisturizing Cream, 60ml4.5% of revenue | $69.6K | 2.4K | $29.01 | 14% | 6 Aug 2025 |
| 9 | PDRN Collagen Glow Facial Serum Spray, 30ml2.7% of revenue | $41.9K | 1.8K | $23.04 | 13% | 3 Dec 2025 |
| 10 | Ultimate Skincare Routine Set2.6% of revenue | $40.9K | 541 | $75.53 | 14% | 19 Mar 2024 |
| 11 | 100M Viral Double Cleanser Duo1.6% of revenue | $24.8K | 669 | $37.00 | 14% | 18 Jun 2024 |
| 12 | LIVE EXCLUSIVE Super Affordable Korean1.5% of revenue | $23.8K | 135 | $176.00 | 15% | 11 Jun 2025 |
| 13 | Heartleaf Quercetinol Pore Deep, 150 ml1.2% of revenue | $19.1K | 830 | $23.00 | 13% | 29 Feb 2024 |
| 14 | Zero-cast Moisturizing Finish Sunscreen, 50ml1.0% of revenue | $15.6K | 650 | $24.00 | 13% | 6 May 2025 |
| 15 | Korean Rice Glass Skin 4-Step Routine1.0% of revenue | $15.1K | 232 | $65.00 | 14% | 18 Oct 2024 |
1 listing ($108.0K, 6.9% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Plump DewTox Set for Youthful Looking from Anua on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Anua
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Anua Store US@anua_official.store | 181K | $669 | 0% | 46 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Anua live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Anua on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Anua on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Plump DewTox Set for Youthful Looking from Anua? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Anua's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Anua on TikTok Shop
Is Anua on TikTok Shop?
Yes. Anua sells through 1 TikTok Shop US storefront and made an estimated $1.56M in the 30 days to 19 October 2026, from 44K units. That is #127 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Anua sell on TikTok Shop?
$1.56M of estimated revenue and about 44K units over the 30 days to 19 October 2026; a typical sale was $35.13.
What is Anua's best-selling product on TikTok Shop?
By revenue the leader is Plump DewTox Set for Youthful Looking: $232.8K, or 15% of the total, from 3.3K units priced at $69.89 (30 days to 19 October 2026). Next are Retinol Berry Revitalizing Eye Patch, 60ea ($220.2K) and Correcting Serum, 30ml ($164.2K).
Do affiliates drive Anua's sales on TikTok Shop?
Affiliates account for 97% of the estimated sales, which is $1.52M. The rest splits between brand-named accounts (under 0.1%), linked host accounts (0%) and the shop tab and mall (2.5%). Window: 30 days to 19 October 2026.
How is Anua's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Anua made $332.1K, down 19% on the 7 days before ($412.0K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Anua's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Anua's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Anua's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 1 listing ($108.0K, 6.9% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 100% of the revenue of the top 76 listings to the source's own flag. Product tables and price bands cover the top 76 listings, 93% of headline revenue; the source counts 77 listings with sales. Ranks and medians compare Anua with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.