A $985.5K peak on 8 Oct
The best day was 6.5 times a typical day, and the next best was $471.7K. It made 14% of the window.
30 days to 19 October 2026TikTok Shop US · Brand profile
Fashion Nova TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Fashion Nova sold an estimated $7.02M on TikTok Shop US in the 30 days to 19 October 2026: 241K units at an average price of $29.11. Only 11 of 1,070 tracked brands sold more, and it is #3 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was down 5% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Fashion Nova made an estimated $7.02M on TikTok Shop US in the 30 days to 19 October 2026.
Fashion Nova sold an estimated 241K units at an average price of $29.11 in the 30 days to 19 October 2026.
Affiliate creators drove 94% of Fashion Nova's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0%.
Fashion Nova ranks #12 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #3 of 167 in Womenswear & Underwear.
Cat Fight Costume Set, 5 Piece was Fashion Nova's best-selling listing: an estimated $257.2K, 3.7% of headline revenue, in the 30 days to 19 October 2026.
Fashion Nova's last 7 complete days (13 to 19 October) came to $2.66M, down 5% on the 7 days before ($2.79M), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Fashion Nova on TikTok Shop
- Brand
- Fashion Nova
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $7.02M
- Estimated units
- 241,284
- Average price
- $29.11
- Revenue rank
- #12 of 1,070 tracked brands
- Category rank
- #3 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 94%
- From brand-named accounts
- 0.0%
- From LIVE
- 9.6%
- Listings with sales
- 2,560
- Best seller
- Cat Fight Costume Set, 5 Piece, $257.2K
- New listings in the window
- 34
What stands out about Fashion Nova
#12 of 1,070 brands
In the 30 days to 19 October 2026, Fashion Nova is #12 of 1,070 tracked brands by estimated 30-day revenue, and #3 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. Fashion Nova holds 3.7% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026Sales are spread across the range
The biggest listing is 3.7% of revenue. The top 10 listings make 12%; the source counts 2,560 listings with sales.
30 days to 19 October 2026Down 5% on the week before, market 0%
Fashion Nova's last 7 complete days (13 to 19 October) came to $2.66M, down 5% on the 7 days before ($2.79M), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026Where the sales happen
By channel, Fashion Nova sold 82% through videos, 9.6% on LIVE and 8.1% on the shop tab and search, close to what a typical tracked brand shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Fashion Nova products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Fashion Nova operates mainly online with five physical stores and leans heavily on affiliate marketing on Instagram. It was founded in 2006 and is based in Los Angeles.
Accounts named after the brand made 0% and affiliates made 94% of the $7.02M headline. Every sale depends on creators choosing to carry the product.
For an affiliate that is useful. The catalogue is deep, with 2,560 listings selling, and the best one is only 3.7% of revenue, so a creator can feature a niche item without competing for the same one as everyone else. New listings added 0.2% of revenue.
Fashion Nova's last 7 complete days (13 to 19 October) came to $2.66M, down 5% on the 7 days before ($2.79M), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Fashion_Nova).
The numbers behind Fashion Nova
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $139.0K | 5,503 | $133.0K | $0 | $6.0K | complete |
| 21 September | $165.6K | 6,495 | $156.5K | $0 | $9.1K | complete |
| 22 September | $133.8K | 5,155 | $128.3K | $0 | $5.5K | complete |
| 23 September | $120.3K | 4,670 | $115.4K | $0 | $4.9K | complete |
| 24 September | $97.2K | 3,713 | $93.9K | $0 | $3.3K | complete |
| 25 September | $103.3K | 3,975 | $99.9K | $0 | $3.4K | complete |
| 26 September | $94.4K | 3,674 | $92.3K | $0 | $2.1K | complete |
| 27 September | $98.1K | 3,743 | $95.7K | $0 | $2.3K | complete |
| 28 September | $93.2K | 3,625 | $91.6K | $0 | $1.6K | complete |
| 29 September | $99.3K | 3,815 | $97.5K | $0 | $1.9K | complete |
| 30 September | $22.4K | 987 | $22.3K | $0 | $119 | source reports low |
| 1 October | $27.5K | 1,178 | $26.8K | $0 | $714 | source reports low |
| 2 October | $106.4K | 4,017 | $103.2K | $0 | $3.2K | complete |
| 3 October | $87.4K | 3,265 | $85.5K | $0 | $1.9K | complete |
| 4 October | $82.1K | 3,013 | $79.7K | $0 | $2.4K | complete |
| 5 October | $102.5K | 3,306 | $100.8K | $0 | $1.7K | complete |
| 6 October | $116.1K | 3,446 | $114.3K | $0 | $1.8K | complete |
| 7 October | $417.0K | 12,977 | $357.4K | $0 | $59.6K | complete |
| 8 October | $985.5K | 30,139 | $794.8K | $0 | $190.7K | complete |
| 9 October | $258.8K | 7,889 | $251.8K | $0 | $7.0K | complete |
| 10 October | $164.9K | 5,625 | $159.6K | $0 | $5.3K | complete |
| 11 October | $471.7K | 15,091 | $455.1K | $0 | $16.6K | complete |
| 12 October | $375.7K | 13,053 | $365.4K | $0 | $10.3K | complete |
| 13 October | $377.6K | 12,677 | $368.1K | $0 | $9.5K | complete |
| 14 October | $387.2K | 13,299 | $377.4K | $0 | $9.8K | complete |
| 15 October | $436.3K | 15,400 | $420.8K | $0 | $15.5K | complete |
| 16 October | $428.2K | 15,283 | $412.5K | $0 | $15.7K | complete |
| 17 October | $414.7K | 14,276 | $398.6K | $0 | $16.2K | complete |
| 18 October | $358.5K | 12,565 | $343.0K | $0 | $15.5K | complete |
| 19 October | $260.1K | 9,430 | $250.9K | $0 | $9.1K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $6.59M | 93.8% |
| Shop tab and mall | $432.5K | 6.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $5.79M | 82.4% |
| LIVE | $672.9K | 9.6% |
| Shop tab and search | $565.8K | 8.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Cat Fight Costume Set, 5 Piece | $257.2K | 3.1K | $81.92 | 3.7% |
| 2 | For The Night Mesh Jumpsuit | $72.1K | 1.4K | $52.25 | 1.0% |
| 3 | Frida Leopard Faux Fur Coat | $69.0K | 2K | $35.02 | 1.0% |
| 4 | Feeling Good Fleece Jogger Set | $66.6K | 2K | $34.00 | 0.9% |
| 5 | Petite As You Please Ripped Straight Leg Jeans | $63.8K | 2.4K | $27.02 | 0.9% |
| 6 | Police Costume Set, 6 Piece | $61.7K | 1.2K | $52.77 | 0.9% |
| 7 | Gemma Sculpting Stretch Bootcut Jeans | $58.0K | 2.9K | $20.00 | 0.8% |
| 8 | Super Babe Costume Set, 5 Piece | $55.7K | 1.1K | $51.14 | 0.8% |
| 9 | Dragon Ninja Costume Set, 3 Piece (Black/Red) | $55.2K | 2.3K | $24.44 | 0.8% |
| 10 | Better Than Your Next Convertible Trench Coat | $53.6K | 1.1K | $49.67 | 0.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 3.7% |
| Listings 2 and 3 | 2.0% |
| Listings 4 to 10 | 5.9% |
| Other listings | 88.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 28 | $789.9K | 23.4% |
| $25 to $50 | 53 | $1.62M | 48.0% |
| $50 to $100 | 19 | $962.2K | 28.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Fashion Nova | 94% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Fashion Nova | $29.11 |
| Average selling price | Category median | $31.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Fashion Nova | 10% |
| LIVE share of revenue | Category median | 6% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Fashion Nova | -5% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 7 | $143.9K | 5.7% |
| 10K to 50K | 26 | $628.9K | 25.0% |
| 50K to 250K | 45 | $1.13M | 44.8% |
| 250K to 1M | 18 | $508.1K | 20.2% |
| 1M or more | 4 | $107.4K | 4.3% |
Go deeper in TokConnectWhich videos and LIVE streams drove Fashion Nova's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Fashion Nova's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Cat Fight Costume Set, 5 Piece3.7% of revenue | $257.2K | 3.1K | $81.92 | 10% | 28 Sep 2025 |
| 2 | For The Night Mesh Jumpsuit1.0% of revenue | $72.1K | 1.4K | $52.25 | – | – |
| 3 | Frida Leopard Faux Fur Coat1.0% of revenue | $69.0K | 2K | $35.02 | 9% | 7 Oct 2025 |
| 4 | Feeling Good Fleece Jogger Set0.9% of revenue | $66.6K | 2K | $34.00 | 9% | 28 Feb 2025 |
| 5 | Petite As You Please Ripped Straight Leg Jeans0.9% of revenue | $63.8K | 2.4K | $27.02 | 7% | 15 Apr 2025 |
| 6 | Police Costume Set, 6 Piece0.9% of revenue | $61.7K | 1.2K | $52.77 | 9% | 11 Sep 2026 |
| 7 | Gemma Sculpting Stretch Bootcut Jeans0.8% of revenue | $58.0K | 2.9K | $20.00 | 10% | 26 Feb 2025 |
| 8 | Super Babe Costume Set, 5 Piece0.8% of revenue | $55.7K | 1.1K | $51.14 | 10% | 9 Sep 2026 |
| 9 | Dragon Ninja Costume Set, 3 Piece (Black/Red)0.8% of revenue | $55.2K | 2.3K | $24.44 | – | 12 Sep 2026 |
| 10 | Better Than Your Next Convertible Trench Coat0.8% of revenue | $53.6K | 1.1K | $49.67 | – | 17 Sep 2026 |
| 11 | Iconic Crossover Straight Leg Jeans0.7% of revenue | $51.0K | 1.6K | $30.91 | – | – |
| 12 | On The Web Spider Costume Set, 4 Piece0.7% of revenue | $50.3K | 837 | $60.14 | – | 9 Sep 2026 |
| 13 | Whole New World Princess Costume Set, 3 Piece0.7% of revenue | $48.1K | 713 | $67.45 | – | 10 Sep 2026 |
| 14 | Detective Damsel Costume Set, 4 Piece0.7% of revenue | $47.9K | 641 | $74.70 | – | 12 Sep 2026 |
| 15 | In Here Firefighter Costume Set, 3 Piece0.7% of revenue | $47.4K | 1.1K | $45.12 | 9% | 8 Sep 2026 |
1 listing ($18.7K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Cat Fight Costume Set, 5 Piece from Fashion Nova on TikTok Shop, and how much did each one drive in the last 30 days?
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Fashion Nova live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Fashion Nova on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Fashion Nova on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Cat Fight Costume Set, 5 Piece from Fashion Nova? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Fashion Nova's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Fashion Nova on TikTok Shop
Is Fashion Nova on TikTok Shop?
An estimated $7.02M of sales over the 30 days to 19 October 2026. Fashion Nova ranks #12 of 1,070 tracked brands, selling through 1 US storefront.
How much does Fashion Nova sell on TikTok Shop?
$7.02M of estimated revenue and about 241K units over the 30 days to 19 October 2026; a typical sale was $29.11.
What is Fashion Nova's best-selling product on TikTok Shop?
Cat Fight Costume Set, 5 Piece sits on top with an estimated $257.2K in the 30 days to 19 October 2026, 3.1K units at $81.92. Next are For The Night Mesh Jumpsuit ($72.1K) and Frida Leopard Faux Fur Coat ($69.0K).
Do affiliates drive Fashion Nova's sales on TikTok Shop?
Affiliates account for 94% of the estimated sales, which is $6.59M. The rest splits between brand-named accounts (0%), linked host accounts (0%) and the shop tab and mall (6.2%). Window: 30 days to 19 October 2026.
How is Fashion Nova's TikTok Shop revenue changing?
Fashion Nova's last 7 complete days (13 to 19 October) came to $2.66M, down 5% on the 7 days before ($2.79M), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Fashion Nova's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Fashion Nova's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Fashion Nova's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 1 listing ($18.7K, 0.3% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 77% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 48% of headline revenue; the source counts 2,560 listings with sales. Ranks and medians compare Fashion Nova with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.