Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Dolls Kill's TikTok Shop US sales at an estimated $7.55M for the 30 days to 19 October 2026, from 85K units at $88.83 each on average. Only 9 of 1,070 tracked brands sold more, and it is #2 of 167 in Womenswear & Underwear as the source files it. Accounts carrying the brand's own name made 17% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Dolls Kill made an estimated $7.55M on TikTok Shop US in the 30 days to 19 October 2026.
Dolls Kill sold an estimated 85K units at an average price of $88.83 in the 30 days to 19 October 2026.
Affiliate creators drove 81% of Dolls Kill's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 17%.
Dolls Kill ranks #10 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #2 of 167 in Womenswear & Underwear.
Werewolf High School Doll Costume And Wig Set was Dolls Kill's best-selling listing: an estimated $322.4K, 4.3% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Dolls Kill brought in $2.84M, down 14% on the 7 days before ($3.31M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
In the 30 days to 19 October 2026, Dolls Kill is #10 of 1,070 tracked brands by estimated 30-day revenue, and #2 of 167 in Womenswear & Underwear as the source files it. The brand just ahead, Comfrt, made $15.05M. Dolls Kill holds 4.0% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 202617% of source revenue ($1.30M) came through accounts named after the brand. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026Dolls Kill spreads its sales: the best listing makes 4.3% of revenue, and the top 10 make 32%.
30 days to 19 October 2026That is 2.9 times the $30.70 median for Womenswear & Underwear brands in the same data.
30 days to 19 October 202610 of the top 10 listings are seasonal (costume and similar). Daily revenue averaged $92.1K in the first 7 complete days and $405.6K in the last 7, so part of the climb is the season, not the brand alone.
30 days to 19 October 2026Affiliates with under 50K followers made 51% of the revenue of the top 99 affiliates, and they are 54 of them.
30 days to 19 October 2026Go deeper in TokConnectWhich Dolls Kill products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Dolls Kill is headquartered in San Francisco and has operated the Delia's label since 2018. Its style mixes kawaii, punk, goth, streetwear and festival fashion.
Over 13 to 19 October, the last 7 complete days, Dolls Kill brought in $2.84M, down 14% on the 7 days before ($3.31M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Costumes fill the top of the listings, and each is small: Werewolf High School Doll Costume And Wig Set leads at 4.3% and the top three make 12%. With 1,020 listings selling, an affiliate has a very wide shelf. 40 listings are new and they added 1.0%. LIVE made 16% and the shop tab and search 3.2%. 6 listings ($334.1K, 4.4% of the source total) are priced unreliably by the source and stay out of the product tables.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia, Dolls Kill.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $87.3K | 1,041 | $83.3K | $395 | $3.7K | complete |
| 21 September | $57.6K | 678 | $54.4K | $2.7K | $566 | complete |
| 22 September | $85.1K | 973 | $61.7K | $19.2K | $4.2K | complete |
| 23 September | $102.1K | 1,125 | $76.5K | $22.4K | $3.1K | complete |
| 24 September | $89.3K | 966 | $70.2K | $18.2K | $913 | complete |
| 25 September | $131.1K | 1,408 | $110.1K | $19.5K | $1.5K | complete |
| 26 September | $91.9K | 982 | $74.3K | $17.1K | $521 | complete |
| 27 September | $77.6K | 858 | $66.5K | $9.6K | $1.5K | complete |
| 28 September | $65.0K | 764 | $57.7K | $6.8K | $541 | complete |
| 29 September | $55.3K | 628 | $37.0K | $18.3K | $71 | complete |
| 30 September | $7.6K | 63 | $7.2K | $397 | $0 | source reports low |
| 1 October | $6.8K | 57 | $5.0K | $1.7K | $129 | source reports low |
| 2 October | $107.8K | 1,132 | $69.3K | $37.7K | $811 | complete |
| 3 October | $86.4K | 919 | $60.4K | $25.2K | $787 | complete |
| 4 October | $96.1K | 1,021 | $80.1K | $15.5K | $485 | complete |
| 5 October | $245.3K | 2,644 | $235.8K | $8.3K | $1.1K | complete |
| 6 October | $317.1K | 3,500 | $268.5K | $45.9K | $2.6K | complete |
| 7 October | $347.5K | 3,806 | $284.7K | $53.8K | $9.0K | complete |
| 8 October | $514.0K | 5,576 | $420.2K | $66.4K | $27.3K | complete |
| 9 October | $742.1K | 7,962 | $616.2K | $121.8K | $4.1K | complete |
| 10 October | $466.7K | 5,188 | $349.0K | $115.9K | $1.8K | complete |
| 11 October | $456.4K | 5,040 | $397.0K | $49.8K | $9.6K | complete |
| 12 October | $471.1K | 5,271 | $439.7K | $22.1K | $9.3K | complete |
| 13 October | $502.4K | 5,676 | $396.1K | $99.3K | $7.1K | complete |
| 14 October | $517.0K | 5,972 | $418.7K | $93.8K | $4.5K | complete |
| 15 October | $523.1K | 6,120 | $401.9K | $113.3K | $7.9K | complete |
| 16 October | $505.2K | 5,891 | $346.1K | $151.1K | $8.0K | complete |
| 17 October | $336.0K | 4,068 | $245.0K | $79.7K | $11.3K | complete |
| 18 October | $243.7K | 3,023 | $206.6K | $27.5K | $9.6K | complete |
| 19 October | $211.7K | 2,602 | $164.7K | $40.8K | $6.1K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $6.10M | 80.9% |
| Brand accounts | $1.30M | 17.3% |
| Shop tab and mall | $138.1K | 1.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $6.10M | 80.8% |
| LIVE | $1.21M | 16.0% |
| Shop tab and search | $240.2K | 3.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Werewolf High School Doll Costume And Wig Set | $322.4K | 2.3K | $139.57 | 4.3% |
| 2 | No Prisoners Pirate Costume | $314.3K | 2.6K | $119.05 | 4.2% |
| 3 | Bite The Boyfriend Costume | $304.7K | 5.2K | $58.94 | 4.0% |
| 4 | Fast N' Curious Costume | $245.5K | 1.9K | $129.21 | 3.3% |
| 5 | Nailed It Costume | $239.8K | 2.7K | $88.83 | 3.2% |
| 6 | Revenge Assassin Costume | $232.2K | 2.8K | $84.43 | 3.1% |
| 7 | Nightmare Stalker Costume | $200.9K | 2.5K | $80.02 | 2.7% |
| 8 | Play Along Cowboy Costume | $197.4K | 2.4K | $82.93 | 2.6% |
| 9 | 911 Firefighter Costume | $183.9K | 1.9K | $95.79 | 2.4% |
| 10 | Adventure Scout Costume | $172.9K | 1.8K | $98.81 | 2.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 4.3% |
| Listings 2 and 3 | 8.2% |
| Listings 4 to 10 | 19.5% |
| Other listings | 68.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $25 to $50 | 8 | $300.4K | 5.2% |
| $50 to $100 | 52 | $3.15M | 54.3% |
| $100 and up | 40 | $2.35M | 40.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Dolls Kill | 81% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Dolls Kill | $88.83 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Dolls Kill | 16% |
| LIVE share of revenue | Category median | 6% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Dolls Kill | -14% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 16 | $645.0K | 17.9% |
| 10K to 50K | 38 | $1.19M | 33.1% |
| 50K to 250K | 31 | $1.36M | 37.9% |
| 250K to 1M | 13 | $374.3K | 10.4% |
| 1M or more | 1 | $25.1K | 0.7% |
Go deeper in TokConnectWhich videos and LIVE streams drove Dolls Kill's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Werewolf High School Doll Costume And Wig Set4.3% of revenue | $322.4K | 2.3K | $139.57 | 9% | 21 Aug 2024 |
| 2 | No Prisoners Pirate Costume4.2% of revenue | $314.3K | 2.6K | $119.05 | 9% | 31 Aug 2025 |
| 3 | Bite The Boyfriend Costume4.0% of revenue | $304.7K | 5.2K | $58.94 | 8% | 13 Oct 2023 |
| 4 | Fast N' Curious Costume3.3% of revenue | $245.5K | 1.9K | $129.21 | 9% | 8 May 2024 |
| 5 | Nailed It Costume3.2% of revenue | $239.8K | 2.7K | $88.83 | 9% | 14 Sep 2024 |
| 6 | Revenge Assassin Costume3.1% of revenue | $232.2K | 2.8K | $84.43 | 10% | 12 Sep 2025 |
| 7 | Nightmare Stalker Costume2.7% of revenue | $200.9K | 2.5K | $80.02 | 9% | 1 Aug 2024 |
| 8 | Play Along Cowboy Costume2.6% of revenue | $197.4K | 2.4K | $82.93 | 11% | 30 Aug 2025 |
| 9 | 911 Firefighter Costume2.4% of revenue | $183.9K | 1.9K | $95.79 | 10% | 12 Sep 2025 |
| 10 | Adventure Scout Costume2.3% of revenue | $172.9K | 1.8K | $98.81 | 9% | 18 Sep 2025 |
| 11 | Y2K Runway Flight Attendant Costume2.0% of revenue | $151.0K | 1.4K | $108.60 | 9% | 14 Aug 2026 |
| 12 | Lone Star Cheerleader Costume1.5% of revenue | $111.9K | 1.3K | $83.52 | 8% | 22 Sep 2024 |
| 13 | Y2K Runway Supermodel Angel Costume1.4% of revenue | $108.8K | 747 | $145.68 | 9% | 9 Oct 2025 |
| 14 | Little Maniac Villain Costume1.4% of revenue | $105.3K | 885 | $119.01 | 9% | 3 Sep 2026 |
| 15 | Fembot Babe Costume1.3% of revenue | $98.6K | 2.4K | $41.59 | 10% | 21 Aug 2024 |
6 listings ($334.1K, 4.4% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Werewolf High School Doll Costume And Wig Set from Dolls Kill on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Dolls Kill | 1.9M | $1.30M | 90% | 15K |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Dolls Kill live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $7.55M of sales over the 30 days to 19 October 2026. Dolls Kill ranks #10 of 1,070 tracked brands, selling through 1 US storefront.
An estimated $7.55M in the 30 days to 19 October 2026, a typical day of about $227.7K, on 85K units at an average price of $88.83. These are estimates built from TikTok sold counts and listed prices.
Werewolf High School Doll Costume And Wig Set sits on top with an estimated $322.4K in the 30 days to 19 October 2026, 2.3K units at $139.57. Second and third are No Prisoners Pirate Costume ($314.3K) and Bite The Boyfriend Costume ($304.7K).
Mostly. Affiliate creators drove 81% of Dolls Kill's estimated source revenue ($6.10M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 17% ($1.30M), other linked accounts 0% and the shop tab and mall 1.8% ($138.1K).
Over 13 to 19 October, the last 7 complete days, Dolls Kill brought in $2.84M, down 14% on the 7 days before ($3.31M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Dolls Kill's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Dolls Kill's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 6 listings ($334.1K, 4.4% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 81% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 77% of headline revenue; the source counts 1,020 listings with sales. Ranks and medians compare Dolls Kill with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
