Video does the selling
91% of revenue, an estimated $6.10M, came from creator videos. LIVE made 0.5%.
30 days to 19 October 2026TikTok Shop US · Brand profile
PacSun TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, PacSun sold an estimated $6.72M on TikTok Shop US in the 30 days to 19 October 2026: 235K units at an average price of $28.66. Only 15 of 1,070 tracked brands sold more, and it is #4 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was down 26% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
PacSun made an estimated $6.72M on TikTok Shop US in the 30 days to 19 October 2026.
PacSun sold an estimated 235K units at an average price of $28.66 in the 30 days to 19 October 2026.
Affiliate creators drove 94% of PacSun's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0%.
PacSun ranks #16 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #4 of 167 in Womenswear & Underwear.
Men's Dylan Baggy Jeans Medium Indigo was PacSun's best-selling listing: an estimated $355.1K, 5.3% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) PacSun made $1.50M, down 26% on the 7 days before ($2.03M); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
Key facts about PacSun on TikTok Shop
- Brand
- PacSun
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $6.72M
- Estimated units
- 234,576
- Average price
- $28.66
- Revenue rank
- #16 of 1,070 tracked brands
- Category rank
- #4 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 94%
- From brand-named accounts
- 0.0%
- From LIVE
- 0.5%
- Listings with sales
- 2,280
- Best seller
- Men's Dylan Baggy Jeans Medium Indigo, $355.1K
- New listings in the window
- 15
What stands out about PacSun
Where it ranks
PacSun is #16 of 1,070 tracked brands by estimated 30-day revenue, and #4 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. PacSun holds 3.6% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026Sales are spread across the range
The biggest listing is 5.3% of revenue. The top 10 listings make 32%; the source counts 2,280 listings with sales.
30 days to 19 October 202687% comes from creators under 50K
Among the top 100 affiliates for PacSun, those with fewer than 50K followers drove 87% of the revenue.
30 days to 19 October 2026One day stands out
8 October made an estimated $611.0K, 2.9 times the median day ($210.1K) and 10% of the complete days in the window. The next best day made $305.2K.
30 days to 19 October 2026Down 26% on the week before, market 0%
In the last 7 complete days (13 to 19 October) PacSun made $1.50M, down 26% on the 7 days before ($2.03M); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
30 days to 19 October 2026Go deeper in TokConnectWhich PacSun products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
PacSun began in 1980 in Newport Beach and is now headquartered in Anaheim, California. It is privately held and ran 325 stores in 46 states and Puerto Rico in 2025.
The TikTok Shop made an estimated $6.72M in the 30 days to 19 October 2026, #16 of 1,070 tracked brands, at an average sale of $28.66. In the last 7 complete days (13 to 19 October) PacSun made $1.50M, down 26% on the 7 days before ($2.03M); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
Creators drove 94% of revenue and accounts named after the brand made 0%, so the selling here is done by others. Of 2,280 listings with sales, those that first sold this month made under 0.1%, so the range that sells is the established one.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Pacific_Sunwear).
The numbers behind PacSun
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $238.8K | 9,227 | $220.1K | $0 | $18.7K | complete |
| 21 September | $229.2K | 8,787 | $211.9K | $0 | $17.3K | complete |
| 22 September | $218.8K | 8,562 | $205.4K | $0 | $13.4K | complete |
| 23 September | $207.9K | 8,139 | $197.1K | $0 | $10.9K | complete |
| 24 September | $172.3K | 6,719 | $165.9K | $0 | $6.5K | complete |
| 25 September | $192.8K | 7,234 | $189.4K | $0 | $3.4K | complete |
| 26 September | $180.8K | 6,668 | $176.8K | $0 | $4.0K | complete |
| 27 September | $212.2K | 8,027 | $207.4K | $0 | $4.8K | complete |
| 28 September | $185.1K | 6,963 | $179.6K | $0 | $5.5K | complete |
| 29 September | $172.6K | 6,362 | $168.7K | $0 | $3.9K | complete |
| 30 September | $232.6K | 8,691 | $226.1K | $0 | $6.5K | source reports low |
| 1 October | $189.9K | 7,150 | $186.5K | $0 | $3.4K | source reports low |
| 2 October | $184.3K | 6,724 | $180.2K | $0 | $4.1K | complete |
| 3 October | $201.5K | 6,976 | $198.0K | $0 | $3.5K | complete |
| 4 October | $213.6K | 7,603 | $210.6K | $0 | $3.0K | complete |
| 5 October | $169.2K | 5,927 | $166.9K | $0 | $2.3K | complete |
| 6 October | $199.2K | 7,007 | $197.3K | $0 | $2.0K | complete |
| 7 October | $305.2K | 9,909 | $268.4K | $0 | $36.7K | complete |
| 8 October | $611.0K | 17,868 | $469.2K | $0 | $141.8K | complete |
| 9 October | $260.1K | 8,490 | $247.6K | $0 | $12.5K | complete |
| 10 October | $188.2K | 6,405 | $183.7K | $0 | $4.6K | complete |
| 11 October | $239.2K | 7,620 | $213.8K | $0 | $25.4K | complete |
| 12 October | $223.8K | 7,118 | $210.9K | $0 | $12.9K | complete |
| 13 October | $220.9K | 7,107 | $208.6K | $0 | $12.3K | complete |
| 14 October | $214.5K | 7,258 | $203.2K | $0 | $11.3K | complete |
| 15 October | $256.3K | 8,790 | $242.8K | $0 | $13.5K | complete |
| 16 October | $217.0K | 7,483 | $206.0K | $0 | $11.0K | complete |
| 17 October | $189.0K | 6,423 | $176.0K | $0 | $13.0K | complete |
| 18 October | $200.2K | 6,745 | $187.8K | $0 | $12.4K | complete |
| 19 October | $197.3K | 6,594 | $184.0K | $0 | $13.3K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $6.29M | 93.5% |
| Shop tab and mall | $433.9K | 6.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $6.10M | 90.8% |
| LIVE | $35.5K | 0.5% |
| Shop tab and search | $584.9K | 8.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Men's Dylan Baggy Jeans Medium Indigo | $355.1K | 14K | $24.99 | 5.3% |
| 2 | Men's Blake Extreme Baggy Jeans Black | $267.1K | 11K | $25.01 | 4.0% |
| 3 | Women's Casey Low Rise Baggy Jeans Astrid | $255.1K | 5.7K | $44.99 | 3.8% |
| 4 | Women's Kaia Ultimate Low Rise Baggy Jeans ($25) | $241.5K | 9.7K | $25.00 | 3.6% |
| 5 | Women's Casey Low Rise Baggy Jeans Light | $201.9K | 11K | $18.99 | 3.0% |
| 6 | Women's Casey Low Rise Baggy Jeans Medium Blue | $191.9K | 7K | $27.57 | 2.9% |
| 7 | Women's Kaia Ultimate Low Rise Baggy Jeans (Lighter) | $160.8K | 6.4K | $25.00 | 2.4% |
| 8 | Women's Casey Low Rise Baggy Jeans Dark Indigo Wash | $154.5K | 8.1K | $19.00 | 2.3% |
| 9 | Women's Zoe Low Rise Girlfriend Jeans Medium ($25) | $149.9K | 6K | $24.99 | 2.2% |
| 10 | Women's Zoe Low Rise Girlfriend Jeans Dark Blue | $148.8K | 3.3K | $44.95 | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 5.3% |
| Listings 2 and 3 | 7.8% |
| Listings 4 to 10 | 18.6% |
| Other listings | 68.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $10.7K | 0.2% |
| $10 to $25 | 19 | $1.43M | 26.7% |
| $25 to $50 | 67 | $3.43M | 64.0% |
| $50 to $100 | 11 | $346.7K | 6.5% |
| $100 and up | 2 | $139.5K | 2.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | PacSun | 94% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | PacSun | $28.66 |
| Average selling price | Category median | $31.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | PacSun | 1% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | PacSun | -26% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 25 | $1.07M | 24.3% |
| 10K to 50K | 57 | $2.77M | 62.9% |
| 50K to 250K | 16 | $517.7K | 11.8% |
| 250K to 1M | 2 | $45.5K | 1.0% |
Go deeper in TokConnectWhich videos and LIVE streams drove PacSun's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
PacSun's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Men's Dylan Baggy Jeans Medium Indigo5.3% of revenue | $355.1K | 14K | $24.99 | 8% | 17 Jul 2024 |
| 2 | Men's Blake Extreme Baggy Jeans Black4.0% of revenue | $267.1K | 11K | $25.01 | 8% | 2 Feb 2025 |
| 3 | Women's Casey Low Rise Baggy Jeans Astrid3.8% of revenue | $255.1K | 5.7K | $44.99 | 13% | 13 Oct 2023 |
| 4 | Women's Kaia Ultimate Low Rise Baggy Jeans ($25)3.6% of revenue | $241.5K | 9.7K | $25.00 | 12% | 11 Jul 2026 |
| 5 | Women's Casey Low Rise Baggy Jeans Light3.0% of revenue | $201.9K | 11K | $18.99 | 5% | 29 Apr 2026 |
| 6 | Women's Casey Low Rise Baggy Jeans Medium Blue2.9% of revenue | $191.9K | 7K | $27.57 | 8% | 9 Aug 2026 |
| 7 | Women's Kaia Ultimate Low Rise Baggy Jeans (Lighter)2.4% of revenue | $160.8K | 6.4K | $25.00 | 12% | 25 Aug 2026 |
| 8 | Women's Casey Low Rise Baggy Jeans Dark Indigo Wash2.3% of revenue | $154.5K | 8.1K | $19.00 | 5% | 3 May 2026 |
| 9 | Women's Zoe Low Rise Girlfriend Jeans Medium ($25)2.2% of revenue | $149.9K | 6K | $24.99 | 8% | 22 Jul 2026 |
| 10 | Women's Zoe Low Rise Girlfriend Jeans Dark Blue2.2% of revenue | $148.8K | 3.3K | $44.95 | 9% | 2 Feb 2025 |
| 11 | Women's Natalina Mini Skort2.0% of revenue | $133.1K | 5.3K | $25.02 | 8% | 21 Oct 2024 |
| 12 | Women's Casey Low Rise Baggy Jeans Washed Black1.9% of revenue | $129.9K | 2.9K | $44.20 | 9% | 7 Aug 2025 |
| 13 | Women's Kaia Ultimate Low Rise Baggy Jeans (Stretch)1.9% of revenue | $128.7K | 2K | $64.03 | 11% | 16 May 2026 |
| 14 | Women's Jessa Sleek Cami Top1.8% of revenue | $120.6K | 10K | $12.00 | 8% | 9 Feb 2026 |
| 15 | Women's Casey Low Rise Baggy Jeans Lighter Blue1.7% of revenue | $116.3K | 4.7K | $25.02 | 8% | 22 Jul 2026 |
13 listings ($129.1K, 1.9% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Men's Dylan Baggy Jeans Medium Indigo from PacSun on TikTok Shop, and how much did each one drive in the last 30 days?
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for PacSun live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling PacSun on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling PacSun on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Men's Dylan Baggy Jeans Medium Indigo from PacSun? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank PacSun's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about PacSun on TikTok Shop
Is PacSun on TikTok Shop?
Yes. PacSun sells through 1 TikTok Shop US storefront and made an estimated $6.72M in the 30 days to 19 October 2026, from 235K units. That is #16 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does PacSun sell on TikTok Shop?
An estimated $6.72M in the 30 days to 19 October 2026, a typical day of about $210.1K, on 235K units at an average price of $28.66. These are estimates built from TikTok sold counts and listed prices.
What is PacSun's best-selling product on TikTok Shop?
Men's Dylan Baggy Jeans Medium Indigo sits on top with an estimated $355.1K in the 30 days to 19 October 2026, 14K units at $24.99. Next are Men's Blake Extreme Baggy Jeans Black ($267.1K) and Women's Casey Low Rise Baggy Jeans Astrid ($255.1K).
Do affiliates drive PacSun's sales on TikTok Shop?
Mostly: $6.29M of the $6.72M source revenue came through affiliates, 94%. Accounts named after the brand brought $0 (0%), linked host accounts 0% and the shop tab and mall $433.9K (6.5%), in the 30 days to 19 October 2026.
How is PacSun's TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) PacSun made $1.50M, down 26% on the 7 days before ($2.03M); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). The 7 days before include the single peak day of 8 October, which accounts for most of the gap to the tracked brands.
How are PacSun's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $6.72M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not PacSun's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 13 listings ($129.1K, 1.9% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 80% of headline revenue; the source counts 2,280 listings with sales. Ranks and medians compare PacSun with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.