Videos drive 86% of sales
Short video sold $660.9K of the $770.5K. LIVE added 9.1% and the shop tab 5.2%.
30 days to 19 October 2026TikTok Shop US · Brand profile
DIME Beauty TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts DIME Beauty's TikTok Shop US sales at an estimated $770.5K for the 30 days to 19 October 2026, from 16K units at $47.98 each on average. That ranks #312 of 1,070 tracked brands, and #74 of 231 in Beauty & Personal Care as the source files it. In the last 7 complete days it was down 26% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
DIME Beauty made an estimated $770.5K on TikTok Shop US in the 30 days to 19 October 2026.
DIME Beauty sold an estimated 16K units at an average price of $47.98 in the 30 days to 19 October 2026.
Affiliate creators drove 93% of DIME Beauty's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 2.8%.
DIME Beauty ranks #312 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #74 of 231 in Beauty & Personal Care.
7 Summers Perfume, 50 ml was DIME Beauty's best-selling listing: an estimated $145.0K, 19% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, DIME Beauty brought in $157.5K, down 26% on the 7 days before ($213.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The 7 days before include the 3-day peak of 6 to 8 October, which accounts for most of the gap to the tracked brands.
Key facts about DIME Beauty on TikTok Shop
- Brand
- DIME Beauty
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $770.5K
- Estimated units
- 16,059
- Average price
- $47.98
- Revenue rank
- #312 of 1,070 tracked brands
- Category rank
- #74 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 93%
- From brand-named accounts
- 2.8%
- From LIVE
- 9.1%
- Listings with sales
- 53
- Best seller
- 7 Summers Perfume, 50 ml, $145.0K
- New listings in the window
- 2
What stands out about DIME Beauty
Where it ranks
DIME Beauty is #312 of 1,070 tracked brands by estimated 30-day revenue, and #74 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. DIME Beauty holds 0.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 202688% comes from creators under 50K
Among the top 99 affiliates for DIME Beauty, those with fewer than 50K followers drove 88% of the revenue.
30 days to 19 October 2026An average sale of $47.98
That is 1.8 times the $26.02 median for Beauty & Personal Care brands in the same data.
30 days to 19 October 2026A wide range sells
The best listing makes 18.8% of revenue and the top 10 together make 89%. The source counts 53 listings with sales in the 30 days.
30 days to 19 October 20263 days at the top
6 to 8 October: 3 days in a row at $41.3K to $43.4K a day, 17% of the complete days in the window. A typical day made $25.8K.
30 days to 19 October 2026Go deeper in TokConnectWhich DIME Beauty products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
DIME Beauty is a direct-to-consumer brand based in Draper, Utah, and Trilantic Capital Management lists it as a 2022 investment. Its site groups perfume and cologne by scent family.
3 days in a row (6 to 8 October) ran at $41.3K to $43.4K a day, against a typical day of $25.8K. Over 13 to 19 October, the last 7 complete days, DIME Beauty brought in $157.5K, down 26% on the 7 days before ($213.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The 7 days before include the 3-day peak of 6 to 8 October, which accounts for most of the gap to the tracked brands.
Fragrance carries the shop: the top listings are mostly perfumes, colognes and scent duos, with 7 Summers Perfume, 50 ml at 19% and the top three at 42%. Affiliates made 93% and LIVE 9.1%, so a competitor in fragrance will mostly meet creators, with the brand's own accounts at only 2.8%.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: trilanticnorthamerica.com, dimebeautyco.com.
The numbers behind DIME Beauty
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $19.1K | 367 | $17.8K | $262 | $1.1K | complete |
| 21 September | $14.2K | 270 | $12.9K | $216 | $1.1K | complete |
| 22 September | $14.7K | 272 | $13.4K | $696 | $610 | complete |
| 23 September | $20.1K | 379 | $19.7K | $266 | $73 | complete |
| 24 September | $24.7K | 473 | $22.3K | $612 | $1.8K | complete |
| 25 September | $31.2K | 622 | $28.2K | $310 | $2.7K | complete |
| 26 September | $44.5K | 837 | $43.0K | $572 | $886 | complete |
| 27 September | $46.9K | 900 | $44.6K | $248 | $2.1K | complete |
| 28 September | $22.4K | 453 | $21.0K | $549 | $869 | complete |
| 29 September | $27.8K | 547 | $27.1K | $432 | $261 | complete |
| 30 September | $6.5K | 110 | $6.5K | $0 | $0 | source reports low |
| 1 October | $4.4K | 75 | $4.4K | $24 | $24 | source reports low |
| 2 October | $33.3K | 672 | $32.5K | $147 | $738 | complete |
| 3 October | $26.9K | 565 | $26.2K | $463 | $206 | complete |
| 4 October | $27.9K | 593 | $27.0K | $507 | $378 | complete |
| 5 October | $34.6K | 701 | $33.3K | $781 | $493 | complete |
| 6 October | $42.6K | 864 | $40.2K | $436 | $2.0K | complete |
| 7 October | $41.3K | 792 | $39.1K | $333 | $1.9K | complete |
| 8 October | $43.4K | 850 | $40.8K | $719 | $1.9K | complete |
| 9 October | $27.6K | 597 | $24.0K | $1.5K | $2.1K | complete |
| 10 October | $20.5K | 454 | $17.1K | $1.1K | $2.3K | complete |
| 11 October | $21.8K | 482 | $18.2K | $1.3K | $2.3K | complete |
| 12 October | $16.4K | 368 | $14.3K | $1.6K | $616 | complete |
| 13 October | $15.9K | 330 | $14.4K | $932 | $541 | complete |
| 14 October | $19.6K | 453 | $16.7K | $2.3K | $618 | complete |
| 15 October | $23.1K | 534 | $20.1K | $2.4K | $687 | complete |
| 16 October | $24.1K | 578 | $22.0K | $1.0K | $1.0K | complete |
| 17 October | $30.9K | 774 | $29.2K | $685 | $1.0K | complete |
| 18 October | $28.0K | 721 | $25.9K | $890 | $1.2K | complete |
| 19 October | $16.0K | 426 | $14.8K | $766 | $412 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $716.7K | 93.0% |
| Brand accounts | $21.9K | 2.8% |
| Shop tab and mall | $31.8K | 4.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $660.9K | 85.8% |
| LIVE | $69.8K | 9.1% |
| Shop tab and search | $39.7K | 5.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | 7 Summers Perfume, 50 ml | $145.0K | 2.3K | $61.95 | 18.8% |
| 2 | Stay Awhile Eau de Parfum | $107.6K | 1.7K | $61.82 | 14.0% |
| 3 | Perfume Dans Les Bois, 50 ml | $70.8K | 1.3K | $52.87 | 9.2% |
| 4 | No. 1 Cologne | $66.9K | 1.1K | $58.15 | 8.7% |
| 5 | Signature Scent Duo | $58.6K | 1.7K | $35.08 | 7.6% |
| 6 | Malibu Night Perfume, 50 ml | $56.4K | 959 | $58.84 | 7.3% |
| 7 | Travel Scent Duo | $52.8K | 1.3K | $39.97 | 6.8% |
| 8 | Love Your Smell (Fruity Vanilla) | $50.1K | 1K | $49.15 | 6.5% |
| 9 | Perfume Lovely Sweet Dreams, 50 ml | $44.0K | 847 | $52.00 | 5.7% |
| 10 | Blue Facial Oil | $36.0K | 951 | $37.81 | 4.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 18.8% |
| Listings 2 and 3 | 23.2% |
| Listings 4 to 10 | 47.3% |
| Other listings | 10.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 13 | $12.9K | 1.7% |
| $25 to $50 | 26 | $255.4K | 33.2% |
| $50 to $100 | 9 | $497.2K | 64.6% |
| $100 and up | 2 | $3.8K | 0.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | DIME Beauty | 93% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | DIME Beauty | $47.98 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | DIME Beauty | 9% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | DIME Beauty | -26% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 36 | $152.5K | 27.5% |
| 10K to 50K | 46 | $333.9K | 60.1% |
| 50K to 250K | 14 | $64.6K | 11.6% |
| 250K to 1M | 2 | $2.7K | 0.5% |
| 1M or more | 1 | $1.9K | 0.3% |
Go deeper in TokConnectWhich videos and LIVE streams drove DIME Beauty's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
DIME Beauty's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | 7 Summers Perfume, 50 ml18.8% of revenue | $145.0K | 2.3K | $61.95 | 15% | 23 Jun 2024 |
| 2 | Stay Awhile Eau de Parfum14.0% of revenue | $107.6K | 1.7K | $61.82 | 15% | 24 Apr 2026 |
| 3 | Perfume Dans Les Bois, 50 ml9.2% of revenue | $70.8K | 1.3K | $52.87 | 14% | 27 Jun 2024 |
| 4 | No. 1 Cologne8.7% of revenue | $66.9K | 1.1K | $58.15 | 16% | 1 Aug 2024 |
| 5 | Signature Scent Duo7.6% of revenue | $58.6K | 1.7K | $35.08 | 11% | 23 Sep 2025 |
| 6 | Malibu Night Perfume, 50 ml7.3% of revenue | $56.4K | 959 | $58.84 | 14% | 16 Aug 2024 |
| 7 | Travel Scent Duo6.8% of revenue | $52.8K | 1.3K | $39.97 | 15% | 13 Aug 2026 |
| 8 | Love Your Smell (Fruity Vanilla)6.5% of revenue | $50.1K | 1K | $49.15 | 14% | 16 Aug 2024 |
| 9 | Perfume Lovely Sweet Dreams, 50 ml5.7% of revenue | $44.0K | 847 | $52.00 | 13% | 27 Jun 2024 |
| 10 | Blue Facial Oil4.7% of revenue | $36.0K | 951 | $37.81 | 13% | 3 Jul 2024 |
| 11 | Mini Scent Trio3.7% of revenue | $28.8K | 1K | $27.92 | – | – |
| 12 | TTS Exclusive: Tuesday Date Night1.0% of revenue | $7.9K | 161 | $49.01 | 14% | 26 May 2025 |
| 13 | Scent & Glow Duo0.5% of revenue | $3.7K | 58 | $63.97 | – | 1 Oct 2026 |
| 14 | Perfume Mix & Match Duo0.5% of revenue | $3.7K | 32 | $114.69 | – | 27 Apr 2026 |
| 15 | Eyelash Boost Serum, 6 ml0.4% of revenue | $3.1K | 67 | $46.87 | 11% | 11 Jul 2025 |
1 listing ($1.2K, 0.2% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell 7 Summers Perfume, 50 ml from DIME Beauty on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after DIME Beauty
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| DIME Beauty@dimebeautyco | 88K | $21.9K | 0% | 559 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for DIME Beauty live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling DIME Beauty on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling DIME Beauty on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for 7 Summers Perfume, 50 ml from DIME Beauty? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank DIME Beauty's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about DIME Beauty on TikTok Shop
Is DIME Beauty on TikTok Shop?
DIME Beauty has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 16K units for an estimated $770.5K in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #312.
How much does DIME Beauty sell on TikTok Shop?
$770.5K of estimated revenue and about 16K units over the 30 days to 19 October 2026; a typical sale was $47.98.
What is DIME Beauty's best-selling product on TikTok Shop?
7 Summers Perfume, 50 ml, with an estimated $145.0K (19% of headline revenue) on 2.3K units at $61.95 in the 30 days to 19 October 2026. Next are Stay Awhile Eau de Parfum ($107.6K) and Perfume Dans Les Bois, 50 ml ($70.8K).
Do affiliates drive DIME Beauty's sales on TikTok Shop?
Mostly: $716.7K of the $770.5K source revenue came through affiliates, 93%. Accounts named after the brand brought $21.9K (2.8%), linked host accounts 0% and the shop tab and mall $31.8K (4.1%), in the 30 days to 19 October 2026.
How is DIME Beauty's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, DIME Beauty brought in $157.5K, down 26% on the 7 days before ($213.7K). Across the tracked brands the same comparison was unchanged (partly a platform-wide surge in those days). The 7 days before include the 3-day peak of 6 to 8 October, which accounts for most of the gap to the tracked brands.
How are DIME Beauty's TikTok Shop numbers estimated?
Not from DIME Beauty's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not DIME Beauty's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 1 listing ($1.2K, 0.2% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 96% of the revenue of the top 50 listings to the source's own flag. Product tables and price bands cover the top 50 listings, 100% of headline revenue; the source counts 53 listings with sales. Ranks and medians compare DIME Beauty with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.