Video does the selling
92% of revenue, an estimated $773.8K, came from creator videos. LIVE made 3.6%.
30 days to 19 October 2026Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Clinique's TikTok Shop US sales at an estimated $844.8K for the 30 days to 19 October 2026, from 15K units at $55.98 each on average. That ranks #283 of 1,070 tracked brands, and #70 of 231 in Beauty & Personal Care as the source files it. One listing, Black Honey Deluxe Collection Set, made 31%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Clinique made an estimated $844.8K on TikTok Shop US in the 30 days to 19 October 2026.
Clinique sold an estimated 15K units at an average price of $55.98 in the 30 days to 19 October 2026.
Affiliate creators drove 96% of Clinique's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0.1%.
Clinique ranks #283 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #70 of 231 in Beauty & Personal Care.
Black Honey Deluxe Collection Set was Clinique's best-selling listing: an estimated $264.5K, 31% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Clinique made $312.2K, up 67% on the 7 days before ($186.5K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 4-day peak of 15 to 18 October, which accounts for most of the gap to the tracked brands.
92% of revenue, an estimated $773.8K, came from creator videos. LIVE made 3.6%.
30 days to 19 October 2026Clinique sold 2.1K units of Black Honey Deluxe Collection Set for an estimated $264.5K. Take it out and 31% of revenue goes with it.
30 days to 19 October 2026Two affiliates (50K to 250K followers and 50K to 250K followers) account for $229.6K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026In the 30 days to 19 October 2026, Clinique is #283 of 1,070 tracked brands by estimated 30-day revenue, and #70 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Clinique holds 0.4% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Clinique's average selling price is $55.98, against a median of $26.02 for tracked Beauty & Personal Care brands.
30 days to 19 October 202615 to 18 October: 4 days in a row at $42.2K to $53.7K a day, 23% of the complete days in the window. A typical day made $26.1K. This overlaps the platform-wide surge of 7 to 11 October, when all tracked brands sold more.
30 days to 19 October 2026Go deeper in TokConnectWhich Clinique products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Clinique launched in April 1968 at Saks Fifth Avenue and is a subsidiary of Estée Lauder Companies. A Black Honey lipstick shade went viral in 2021.
4 days in a row (15 to 18 October) ran at $42.2K to $53.7K a day, against a typical day of $26.1K. In the last 7 complete days (13 to 19 October) Clinique made $312.2K, up 67% on the 7 days before ($186.5K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 4-day peak of 15 to 18 October, which accounts for most of the gap to the tracked brands.
Black Honey sets are where the money sits: Black Honey Deluxe Collection Set makes 31% and the top three listings make 58%. The brand's own store account made 0.1%, so almost everything is creator-driven (96%). 4 listings ($54.7K, 6.5% of the source total) are priced unreliably by the source and stay out of the product tables.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia, Clinique.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $46.1K | 743 | $43.3K | $0 | $2.7K | complete |
| 21 September | $26.1K | 423 | $25.0K | $0 | $1.1K | complete |
| 22 September | $18.0K | 293 | $17.3K | $86 | $553 | complete |
| 23 September | $15.4K | 275 | $14.6K | $0 | $823 | complete |
| 24 September | $21.0K | 364 | $20.0K | $0 | $1.0K | complete |
| 25 September | $23.8K | 396 | $23.0K | $0 | $829 | complete |
| 26 September | $27.4K | 494 | $25.5K | $0 | $1.9K | complete |
| 27 September | $31.5K | 523 | $31.2K | $0 | $367 | complete |
| 28 September | $24.6K | 410 | $23.9K | $0 | $645 | complete |
| 29 September | $22.1K | 442 | $20.8K | $17 | $1.2K | complete |
| 30 September | $159 | 4 | $159 | $0 | $0 | source reports low |
| 1 October | $747 | 17 | $648 | $67 | $32 | source reports low |
| 2 October | $25.5K | 452 | $23.7K | $40 | $1.7K | complete |
| 3 October | $24.5K | 428 | $23.4K | $40 | $1.1K | complete |
| 4 October | $20.7K | 379 | $20.0K | $0 | $749 | complete |
| 5 October | $18.6K | 356 | $18.0K | $0 | $597 | complete |
| 6 October | $12.3K | 240 | $11.5K | $55 | $736 | complete |
| 7 October | $21.5K | 321 | $20.9K | $0 | $642 | complete |
| 8 October | $22.9K | 357 | $21.9K | $61 | $852 | complete |
| 9 October | $28.1K | 469 | $27.0K | $0 | $1.1K | complete |
| 10 October | $26.2K | 451 | $25.7K | $0 | $501 | complete |
| 11 October | $40.7K | 702 | $39.2K | $0 | $1.5K | complete |
| 12 October | $34.8K | 698 | $33.9K | $0 | $929 | complete |
| 13 October | $47.6K | 927 | $46.1K | $68 | $1.4K | complete |
| 14 October | $40.2K | 755 | $39.2K | $0 | $953 | complete |
| 15 October | $42.2K | 796 | $40.9K | $33 | $1.3K | complete |
| 16 October | $53.7K | 957 | $51.7K | $485 | $1.6K | complete |
| 17 October | $46.6K | 859 | $45.7K | $0 | $863 | complete |
| 18 October | $51.2K | 982 | $49.7K | $165 | $1.3K | complete |
| 19 October | $30.8K | 578 | $29.6K | $0 | $1.2K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $813.5K | 96.3% |
| Brand accounts | $1.1K | 0.1% |
| Shop tab and mall | $30.3K | 3.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $773.8K | 91.6% |
| LIVE | $30.5K | 3.6% |
| Shop tab and search | $40.6K | 4.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Black Honey Deluxe Collection Set | $264.5K | 2.1K | $123.60 | 31.3% |
| 2 | High Impact Eye Duo | $135.0K | 3.1K | $43.99 | 16.0% |
| 3 | Sun-Kissed Face Gelee Complexion (Moisture 100H) | $88.8K | 2.2K | $40.94 | 10.5% |
| 4 | Black Honey Hi Gel Tech + High-Fi Mascara Duo | $61.0K | 1.7K | $36.08 | 7.2% |
| 5 | Black Honey Collection Set | $27.9K | 288 | $97.01 | 3.3% |
| 6 | Black Honey Icon Collection | $26.6K | 218 | $121.88 | 3.1% |
| 7 | Almost Lipstick Tinted Lip Balm in 3 Iconic Shades | $21.9K | 1K | $21.47 | 2.6% |
| 8 | Moisture Surge Head to Toe Collection, 6-piece | $17.4K | 174 | $99.89 | 2.1% |
| 9 | Everyday Lip Duo in 3 Iconic Shades Black Honey | $14.8K | 370 | $40.00 | 1.8% |
| 10 | All About Shadow Octet | $13.7K | 296 | $46.15 | 1.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 31.3% |
| Listings 2 and 3 | 26.5% |
| Listings 4 to 10 | 21.7% |
| Other listings | 20.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 3 | $815 | 0.1% |
| $10 to $25 | 10 | $25.0K | 3.2% |
| $25 to $50 | 60 | $383.0K | 48.7% |
| $50 to $100 | 24 | $85.9K | 10.9% |
| $100 and up | 3 | $292.1K | 37.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Clinique | 96% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Clinique | $55.98 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Clinique | 4% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Clinique | +67% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 23 | $92.2K | 12.2% |
| 10K to 50K | 48 | $291.2K | 38.6% |
| 50K to 250K | 22 | $361.5K | 48.0% |
| 250K to 1M | 6 | $8.9K | 1.2% |
Go deeper in TokConnectWhich videos and LIVE streams drove Clinique's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Black Honey Deluxe Collection Set31.3% of revenue | $264.5K | 2.1K | $123.60 | 20% | 6 Oct 2025 |
| 2 | High Impact Eye Duo16.0% of revenue | $135.0K | 3.1K | $43.99 | 11% | 28 Sep 2025 |
| 3 | Sun-Kissed Face Gelee Complexion (Moisture 100H)10.5% of revenue | $88.8K | 2.2K | $40.94 | 12% | 15 Sep 2025 |
| 4 | Black Honey Hi Gel Tech + High-Fi Mascara Duo7.2% of revenue | $61.0K | 1.7K | $36.08 | 14% | 12 Jun 2026 |
| 5 | Black Honey Collection Set3.3% of revenue | $27.9K | 288 | $97.01 | 13% | 10 Oct 2025 |
| 6 | Black Honey Icon Collection3.1% of revenue | $26.6K | 218 | $121.88 | 13% | 12 Jun 2026 |
| 7 | Almost Lipstick Tinted Lip Balm in 3 Iconic Shades2.6% of revenue | $21.9K | 1K | $21.47 | 14% | 4 Aug 2025 |
| 8 | Moisture Surge Head to Toe Collection, 6-piece2.1% of revenue | $17.4K | 174 | $99.89 | 16% | 18 Jun 2026 |
| 9 | Everyday Lip Duo in 3 Iconic Shades Black Honey1.8% of revenue | $14.8K | 370 | $40.00 | 13% | 9 Jan 2026 |
| 10 | All About Shadow Octet1.6% of revenue | $13.7K | 296 | $46.15 | 11% | 13 Aug 2025 |
| 11 | Cheek Pop Powder Blush1.1% of revenue | $9.0K | 280 | $32.00 | 9% | 10 Aug 2025 |
| 12 | Honey Trio1.0% of revenue | $8.4K | 117 | $71.62 | 14% | 21 Dec 2025 |
| 13 | Black Honey Lip & Eye Bundle0.9% of revenue | $8.0K | 190 | $42.00 | 12% | 29 Aug 2025 |
| 14 | Moisture Surge Duo (Auto-Replenishing Exfoliating)0.8% of revenue | $6.4K | 119 | $54.03 | 13% | 18 Sep 2025 |
| 15 | Dramatically Different Moisturizing Lotion+ AM0.8% of revenue | $6.4K | 145 | $44.00 | 11% | 14 Feb 2026 |
4 listings ($54.7K, 6.5% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Black Honey Deluxe Collection Set from Clinique on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Clinique Store | 34K | $1.1K | 43% | 21 |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Clinique live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Clinique has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 15K units for an estimated $844.8K in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #283.
$844.8K of estimated revenue and about 15K units over the 30 days to 19 October 2026; a typical sale was $55.98.
Black Honey Deluxe Collection Set sits on top with an estimated $264.5K in the 30 days to 19 October 2026, 2.1K units at $123.60. Next are High Impact Eye Duo ($135.0K) and Sun-Kissed Face Gelee Complexion (Moisture 100H) ($88.8K).
Affiliates account for 96% of the estimated sales, which is $813.5K. The rest splits between brand-named accounts (0.1%), linked host accounts (0%) and the shop tab and mall (3.6%). Window: 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Clinique made $312.2K, up 67% on the 7 days before ($186.5K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 4-day peak of 15 to 18 October, which accounts for most of the gap to the tracked brands.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Clinique's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Clinique's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 4 listings ($54.7K, 6.5% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 100% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 93% of headline revenue; the source counts 150 listings with sales. Ranks and medians compare Clinique with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.