Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Prequel's TikTok Shop US sales at an estimated $687.7K for the 30 days to 19 October 2026, from 25K units at $28.04 each on average. That ranks #367 of 1,070 tracked brands, and #84 of 231 in Beauty & Personal Care as the source files it. In the last 7 complete days it was down 9% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Prequel made an estimated $687.7K on TikTok Shop US in the 30 days to 19 October 2026.
Prequel sold an estimated 25K units at an average price of $28.04 in the 30 days to 19 October 2026.
Affiliate creators drove 94% of Prequel's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Prequel ranks #367 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #84 of 231 in Beauty & Personal Care.
Post-Summer Viral Glowing Face & Body Set was Prequel's best-selling listing: an estimated $62.9K, 9.1% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Prequel made $139.8K, down 9% on the 7 days before ($154.0K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
In the 30 days to 19 October 2026, Prequel is #367 of 1,070 tracked brands by estimated 30-day revenue, and #84 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Prequel holds 0.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Affiliates with under 50K followers made 65% of the revenue of the top 99 affiliates, and they are 66 of them.
30 days to 19 October 2026Prequel spreads its sales: the best listing makes 9.1% of revenue, and the top 10 make 54%.
30 days to 19 October 2026In the last 7 complete days (13 to 19 October) Prequel made $139.8K, down 9% on the 7 days before ($154.0K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026By channel, Prequel sold 83% through videos, 12% on LIVE and 5.9% on the shop tab and search, close to what a typical tracked brand shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Prequel products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Prequel was founded in 2023, according to a June 2026 trade report. The same report says it launches in the UK at Space NK from 14 July 2026, its first market outside the US.
Prequel is #367 of 1,070 tracked brands, with an estimated $687.7K to 19 October 2026 and an average order of $28.04. In the last 7 complete days (13 to 19 October) Prequel made $139.8K, down 9% on the 7 days before ($154.0K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Post-Summer Viral Glowing Face & Body Set leads with 9.1% and the top three listings take 24%, across 64 listings with sales. Creators drove 94% of revenue, the brand-named account made under 0.1% and a linked account made $2.0K.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: cosmeticsbusiness.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $22.6K | 816 | $21.3K | $36 | $1.2K | complete |
| 21 September | $28.8K | 975 | $27.3K | $36 | $1.5K | complete |
| 22 September | $19.1K | 708 | $18.7K | $36 | $342 | complete |
| 23 September | $22.3K | 845 | $21.5K | $18 | $749 | complete |
| 24 September | $23.3K | 858 | $22.7K | $36 | $541 | complete |
| 25 September | $21.8K | 764 | $21.0K | $18 | $720 | complete |
| 26 September | $24.4K | 903 | $22.9K | $18 | $1.4K | complete |
| 27 September | $24.2K | 831 | $22.8K | $18 | $1.4K | complete |
| 28 September | $22.7K | 845 | $22.0K | $18 | $652 | complete |
| 29 September | $22.5K | 822 | $21.1K | $18 | $1.3K | complete |
| 30 September | $27.5K | 978 | $24.8K | $34 | $2.7K | source reports low |
| 1 October | $32.1K | 1,093 | $30.8K | $17 | $1.2K | source reports low |
| 2 October | $29.5K | 991 | $27.0K | $17 | $2.5K | complete |
| 3 October | $27.9K | 941 | $26.4K | $34 | $1.4K | complete |
| 4 October | $23.3K | 853 | $21.9K | $0 | $1.4K | complete |
| 5 October | $22.2K | 835 | $20.7K | $0 | $1.4K | complete |
| 6 October | $19.4K | 705 | $18.1K | $17 | $1.2K | complete |
| 7 October | $24.8K | 895 | $23.5K | $0 | $1.3K | complete |
| 8 October | $22.8K | 804 | $21.4K | $0 | $1.3K | complete |
| 9 October | $25.3K | 858 | $24.1K | $0 | $1.2K | complete |
| 10 October | $22.5K | 835 | $20.8K | $17 | $1.7K | complete |
| 11 October | $20.0K | 658 | $18.9K | $0 | $1.1K | complete |
| 12 October | $19.2K | 617 | $18.9K | $0 | $337 | complete |
| 13 October | $18.0K | 645 | $16.8K | $534 | $599 | complete |
| 14 October | $18.7K | 653 | $17.2K | $771 | $753 | complete |
| 15 October | $22.8K | 784 | $21.1K | $297 | $1.4K | complete |
| 16 October | $23.0K | 840 | $21.8K | $360 | $894 | complete |
| 17 October | $20.0K | 780 | $18.4K | $62 | $1.5K | complete |
| 18 October | $19.6K | 735 | $18.8K | $0 | $801 | complete |
| 19 October | $17.7K | 663 | $16.9K | $0 | $803 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $649.7K | 94.5% |
| Brand accounts | $387 | 0.1% |
| Linked host accounts | $2.0K | 0.3% |
| Shop tab and mall | $35.7K | 5.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $568.2K | 82.6% |
| LIVE | $79.2K | 11.5% |
| Shop tab and search | $40.3K | 5.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Post-Summer Viral Glowing Face & Body Set | $62.9K | 635 | $98.99 | 9.1% |
| 2 | Derm Approved Post-Summer Rescue Set | $52.1K | 1.6K | $31.94 | 7.6% |
| 3 | Derm-Approved Double Cleanse ($34) | $51.2K | 1.5K | $33.91 | 7.4% |
| 4 | Fall Essentials: Barrier Therapy Cream Duo | $48.6K | 1.6K | $30.19 | 7.1% |
| 5 | Derm-Approved Reactive Skin | $39.0K | 582 | $66.99 | 5.7% |
| 6 | Half & Half | $27.5K | 1.1K | $25.00 | 4.0% |
| 7 | Foot Reset Ointment For Dry | $25.0K | 1.4K | $17.99 | 3.6% |
| 8 | Derm Approved Post-Summer Solutions Silicone Stick | $23.3K | 1.4K | $17.28 | 3.4% |
| 9 | The Reform Duo | $20.5K | 621 | $33.00 | 3.0% |
| 10 | Retinal Sandwich Method Bundle | $19.2K | 399 | $48.20 | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 9.1% |
| Listings 2 and 3 | 15.0% |
| Listings 4 to 10 | 29.5% |
| Other listings | 46.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 4 | $5.7K | 0.8% |
| $10 to $25 | 27 | $214.6K | 31.2% |
| $25 to $50 | 25 | $318.9K | 46.4% |
| $50 to $100 | 7 | $148.3K | 21.6% |
| $100 and up | 1 | $202 | 0.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Prequel | 94% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Prequel | $28.04 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Prequel | 12% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Prequel | -9% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 20 | $81.0K | 18.1% |
| 10K to 50K | 46 | $209.9K | 46.9% |
| 50K to 250K | 23 | $110.9K | 24.8% |
| 250K to 1M | 9 | $38.2K | 8.5% |
| 1M or more | 1 | $8.0K | 1.8% |
Go deeper in TokConnectWhich videos and LIVE streams drove Prequel's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Post-Summer Viral Glowing Face & Body Set9.1% of revenue | $62.9K | 635 | $98.99 | 17% | 21 Nov 2025 |
| 2 | Derm Approved Post-Summer Rescue Set7.6% of revenue | $52.1K | 1.6K | $31.94 | 16% | 24 Sep 2025 |
| 3 | Derm-Approved Double Cleanse ($34)7.4% of revenue | $51.2K | 1.5K | $33.91 | 18% | 28 Feb 2025 |
| 4 | Fall Essentials: Barrier Therapy Cream Duo7.1% of revenue | $48.6K | 1.6K | $30.19 | 10% | 7 Jan 2026 |
| 5 | Derm-Approved Reactive Skin5.7% of revenue | $39.0K | 582 | $66.99 | 10% | 12 Feb 2026 |
| 6 | Half & Half4.0% of revenue | $27.5K | 1.1K | $25.00 | 12% | 25 Feb 2025 |
| 7 | Foot Reset Ointment For Dry3.6% of revenue | $25.0K | 1.4K | $17.99 | – | – |
| 8 | Derm Approved Post-Summer Solutions Silicone Stick3.4% of revenue | $23.3K | 1.4K | $17.28 | 12% | 22 Jan 2025 |
| 9 | The Reform Duo3.0% of revenue | $20.5K | 621 | $33.00 | 18% | 4 Feb 2026 |
| 10 | Retinal Sandwich Method Bundle2.8% of revenue | $19.2K | 399 | $48.20 | 17% | 12 Nov 2025 |
| 11 | Derm-Approved AHA Exfoliating Solution2.5% of revenue | $17.3K | 785 | $22.00 | 14% | 12 Dec 2024 |
| 12 | Derm Solutions Sets2.5% of revenue | $17.2K | 232 | $74.01 | 9% | 10 Sep 2026 |
| 13 | Barrier Therapy Skin Protectant Cream For Face2.5% of revenue | $17.1K | 950 | $18.00 | 11% | 5 Nov 2023 |
| 14 | Post-Summer Skin Longevity Set2.5% of revenue | $16.9K | 184 | $92.01 | 14% | 14 Mar 2026 |
| 15 | Prequel Gleanser2.1% of revenue | $14.7K | 815 | $18.00 | 11% | 29 Oct 2023 |
Go deeper in TokConnectWhich creators sell Post-Summer Viral Glowing Face & Body Set from Prequel on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Prequel@prequelskin | 89K | $387 | 0% | 22 |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown;
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Prequel live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Yes. Prequel sells through 1 TikTok Shop US storefront and made an estimated $687.7K in the 30 days to 19 October 2026, from 25K units. That is #367 of 1,070 tracked brands in the TokConnect Shop Analytics data.
An estimated $687.7K in the 30 days to 19 October 2026, a typical day of about $22.5K, on 25K units at an average price of $28.04. These are estimates built from TikTok sold counts and listed prices.
By revenue the leader is Post-Summer Viral Glowing Face & Body Set: $62.9K, or 9% of the total, from 635 units priced at $98.99 (30 days to 19 October 2026). Second and third are Derm Approved Post-Summer Rescue Set ($52.1K) and Derm-Approved Double Cleanse ($34) ($51.2K).
Affiliates account for 94% of the estimated sales, which is $649.7K. The rest splits between brand-named accounts (under 0.1%), linked host accounts (0.3%) and the shop tab and mall (5.2%). Window: 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Prequel made $139.8K, down 9% on the 7 days before ($154.0K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Not from Prequel's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Prequel's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 80% of the revenue of the top 64 listings to the source's own flag. Product tables and price bands cover the top 64 listings, 100% of headline revenue; the source counts 64 listings with sales. Ranks and medians compare Prequel with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
