Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Comfrt sold an estimated $15.05M on TikTok Shop US in the 30 days to 19 October 2026: 354K units at an average price of $42.56. Only 2 of 1,070 tracked brands sold more, and it is #1 of 167 in Womenswear & Underwear as the source files it. In the last 7 complete days it was up 6% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Comfrt made an estimated $15.05M on TikTok Shop US in the 30 days to 19 October 2026.
Comfrt sold an estimated 354K units at an average price of $42.56 in the 30 days to 19 October 2026.
Affiliate creators drove 89% of Comfrt's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 5.1%.
Comfrt ranks #3 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #1 of 167 in Womenswear & Underwear.
The Dreamer Blanket was Comfrt's best-selling listing: an estimated $2.63M, 17% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Comfrt made $4.21M, up 6% on the 7 days before ($3.97M); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
In the 30 days to 19 October 2026, Comfrt is #3 of 1,070 tracked brands by estimated 30-day revenue, and #1 of 167 in Womenswear & Underwear as the source files it. The next brand in Womenswear & Underwear, Dolls Kill, made $7.55M, 50% as much. Comfrt holds 8.0% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026The best listing makes 17.5% of revenue and the top 10 together make 47%. The source counts 248 listings with sales in the 30 days.
30 days to 19 October 202617 products first sold in the window earned an estimated $2.61M (17% of revenue). The best, Teddy Half Zip, made $528.2K since 7 Oct.
30 days to 19 October 2026Among the top 94 affiliates for Comfrt, those with fewer than 50K followers drove 55% of the revenue.
30 days to 19 October 2026That is 1.4 times the $30.70 median for Womenswear & Underwear brands in the same data.
30 days to 19 October 20268 to 11 October: 4 days in a row at $621.6K to $770.0K a day, 18% of the complete days in the window. A typical day made $512.0K. This overlaps the platform-wide surge of 7 to 11 October, when all tracked brands sold more.
30 days to 19 October 2026Go deeper in TokConnectWhich Comfrt products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Comfrt describes itself as a feel-good clothing and home brand selling hoodies, loungewear, blankets and pillows.
4 days in a row (8 to 11 October) ran at $621.6K to $770.0K a day, against a typical day of $512.0K. In the last 7 complete days (13 to 19 October) Comfrt made $4.21M, up 6% on the 7 days before ($3.97M); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
The Dreamer Blanket makes 17%, yet the top three listings make only 27%. The 17 new listings made 17%, so fresh drops matter here. The brand's own accounts made 5.1% and 17 other linked accounts added $879.2K, while affiliates made 89%. Only 0.3% came from the shop tab and search, so a competitor must match creator volume.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Comfrt.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $420.0K | 11,066 | $362.3K | $56.8K | $914 | complete |
| 21 September | $382.2K | 11,545 | $344.6K | $32.9K | $4.7K | complete |
| 22 September | $504.5K | 11,025 | $451.2K | $52.1K | $1.2K | complete |
| 23 September | $460.8K | 10,405 | $428.7K | $30.3K | $1.8K | complete |
| 24 September | $569.5K | 13,027 | $526.3K | $41.5K | $1.8K | complete |
| 25 September | $711.0K | 17,537 | $628.5K | $80.8K | $1.7K | complete |
| 26 September | $544.6K | 13,593 | $490.6K | $53.1K | $879 | complete |
| 27 September | $511.4K | 12,297 | $464.7K | $45.2K | $1.6K | complete |
| 28 September | $383.4K | 9,371 | $354.4K | $28.4K | $534 | complete |
| 29 September | $381.1K | 10,219 | $338.7K | $41.7K | $651 | complete |
| 30 September | $32.4K | 805 | $26.7K | $5.7K | $0 | source reports low |
| 1 October | $32.7K | 928 | $25.6K | $7.0K | $39 | source reports low |
| 2 October | $473.9K | 11,727 | $421.5K | $51.3K | $1.1K | complete |
| 3 October | $597.0K | 13,903 | $529.8K | $66.8K | $365 | complete |
| 4 October | $470.6K | 11,106 | $396.2K | $73.7K | $769 | complete |
| 5 October | $391.4K | 9,188 | $352.2K | $37.4K | $1.7K | complete |
| 6 October | $361.9K | 8,268 | $322.4K | $38.8K | $655 | complete |
| 7 October | $388.7K | 9,008 | $325.9K | $60.1K | $2.8K | complete |
| 8 October | $621.6K | 13,230 | $556.2K | $55.9K | $9.4K | complete |
| 9 October | $770.0K | 16,247 | $697.5K | $70.7K | $1.8K | complete |
| 10 October | $668.2K | 15,115 | $598.2K | $68.6K | $1.4K | complete |
| 11 October | $622.1K | 13,915 | $571.3K | $49.1K | $1.7K | complete |
| 12 October | $534.6K | 11,793 | $482.1K | $52.1K | $501 | complete |
| 13 October | $445.0K | 9,600 | $416.7K | $28.2K | $169 | complete |
| 14 October | $512.5K | 11,370 | $465.4K | $45.1K | $2.1K | complete |
| 15 October | $773.7K | 19,130 | $598.3K | $173.9K | $1.6K | complete |
| 16 October | $737.3K | 17,177 | $615.5K | $118.8K | $3.0K | complete |
| 17 October | $720.9K | 16,981 | $647.6K | $71.5K | $1.8K | complete |
| 18 October | $575.9K | 13,348 | $520.5K | $53.9K | $1.5K | complete |
| 19 October | $447.7K | 10,576 | $393.2K | $53.7K | $734 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $13.35M | 88.7% |
| Brand accounts | $765.9K | 5.1% |
| Linked host accounts | $879.2K | 5.8% |
| Shop tab and mall | $48.9K | 0.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $12.69M | 84.4% |
| LIVE | $2.30M | 15.3% |
| Shop tab and search | $50.3K | 0.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | The Dreamer Blanket | $2.63M | 28K | $93.73 | 17.5% |
| 2 | Minimalist Straight Leg Sweatpants (Casual Comfy) | $776.3K | 29K | $27.00 | 5.2% |
| 3 | Minimalist Hoodie | $635.2K | 13K | $48.01 | 4.2% |
| 4 | Teddy Half Zip | $528.2K | 10K | $52.09 | 3.5% |
| 5 | CalmTouch Hoodie | $485.8K | 8.2K | $59.03 | 3.2% |
| 6 | Cloud Zip Hoodie | $450.1K | 9.6K | $46.74 | 3.0% |
| 7 | Lavender Ember Heated Blanket | $430.1K | 3.7K | $115.63 | 2.9% |
| 8 | Teddy Full Zip Jacket | $428.6K | 8.2K | $52.45 | 2.8% |
| 9 | Signature Hoodie (Mega Roomy) | $393.3K | 10K | $39.02 | 2.6% |
| 10 | The Camo Hoodie | $378.8K | 7K | $54.03 | 2.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 17.5% |
| Listings 2 and 3 | 9.4% |
| Listings 4 to 10 | 20.6% |
| Other listings | 52.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 2 | $212.8K | 1.5% |
| $10 to $25 | 10 | $380.8K | 2.7% |
| $25 to $50 | 67 | $7.13M | 51.5% |
| $50 to $100 | 20 | $5.70M | 41.1% |
| $100 and up | 1 | $430.1K | 3.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 23 September | Lavender Ember Heated Blanket | $430.1K |
| 24 September | Waffle Lounge Henley Long Sleeve | $37.4K |
| 29 September | Dreamer Slipper | $87.1K |
| 1 October | ComfrtCore 2.0 Sculpt High-Waist Legging | $58.9K |
| 1 October | ComfrtCore 2.0 Sculpt High-Waist Flare | $26.6K |
| 1 October | Cross Back Strappy Bra | $8.7K |
| 1 October | Square Neck Bra | $1.9K |
| 7 October | Teddy Half Zip | $528.2K |
| 7 October | Teddy Full Zip Jacket | $428.6K |
| 7 October | Flannel Pajama Pants | $230.1K |
| 7 October | Packable Puffer Jacket | $168.4K |
| 7 October | Puffer Vest | $53.5K |
| 7 October | Flannel Pajama Shirt | $49.0K |
| 7 October | Breast Awareness Teddy Bear Keychain | $9.8K |
| 7 October | Cloud Lounge Set, 2-Piece | $7.0K |
| 7 October | Rib Contour Set, 2-Piece | $76 |
| 9 October | CalmTouch Hoodie | $485.8K |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Comfrt | 89% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Comfrt | $42.56 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Comfrt | 15% |
| LIVE share of revenue | Category median | 6% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Comfrt | +6% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 22 | $1.10M | 14.2% |
| 10K to 50K | 45 | $3.18M | 40.8% |
| 50K to 250K | 22 | $3.13M | 40.2% |
| 250K to 1M | 5 | $377.8K | 4.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Comfrt's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | The Dreamer Blanket17.5% of revenue | $2.63M | 28K | $93.73 | 10% | 11 Nov 2024 |
| 2 | Minimalist Straight Leg Sweatpants (Casual Comfy)5.2% of revenue | $776.3K | 29K | $27.00 | 7% | 28 Feb 2025 |
| 3 | Minimalist Hoodie4.2% of revenue | $635.2K | 13K | $48.01 | 8% | 29 Jun 2024 |
| 4 | Teddy Half Zip3.5% of revenue | $528.2K | 10K | $52.09 | – | 7 Oct 2026 |
| 5 | CalmTouch Hoodie3.2% of revenue | $485.8K | 8.2K | $59.03 | – | 9 Oct 2026 |
| 6 | Cloud Zip Hoodie3.0% of revenue | $450.1K | 9.6K | $46.74 | 9% | 12 Dec 2023 |
| 7 | Lavender Ember Heated Blanket2.9% of revenue | $430.1K | 3.7K | $115.63 | – | 23 Sep 2026 |
| 8 | Teddy Full Zip Jacket2.8% of revenue | $428.6K | 8.2K | $52.45 | – | 7 Oct 2026 |
| 9 | Signature Hoodie (Mega Roomy)2.6% of revenue | $393.3K | 10K | $39.02 | 8% | 11 Aug 2026 |
| 10 | The Camo Hoodie2.5% of revenue | $378.8K | 7K | $54.03 | 9% | 22 Nov 2024 |
| 11 | Signature Straight Leg Sweatpants2.2% of revenue | $336.8K | 8.9K | $38.01 | 8% | 28 Feb 2025 |
| 12 | VIP Airplane Mode Travel Zip Hoodie1.8% of revenue | $274.0K | 4.4K | $62.00 | 10% | 1 Sep 2026 |
| 13 | Camo Zip Hoodie1.7% of revenue | $249.5K | 4.5K | $54.95 | 9% | 30 May 2025 |
| 14 | Flannel Pajama Pants1.5% of revenue | $230.1K | 5.8K | $39.41 | – | 7 Oct 2026 |
| 15 | Airplane Mode Straight Leg Sweatpants1.4% of revenue | $209.5K | 5.4K | $39.01 | 8% | 9 Jun 2026 |
7 listings ($382.7K, 2.5% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell The Dreamer Blanket from Comfrt on TikTok Shop, and how much did each one drive in the last 30 days?
17 listings sold for the first time in the 30 days to 19 October 2026, $2.61M together (17% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Teddy Half Zip | 7 October | $528.2K | 10K | $52.09 |
| CalmTouch Hoodie | 9 October | $485.8K | 8.2K | $59.03 |
| Lavender Ember Heated Blanket | 23 September | $430.1K | 3.7K | $115.63 |
| Teddy Full Zip Jacket | 7 October | $428.6K | 8.2K | $52.45 |
| Flannel Pajama Pants | 7 October | $230.1K | 5.8K | $39.41 |
| Packable Puffer Jacket | 7 October | $168.4K | 3.4K | $48.96 |
| Dreamer Slipper | 29 September | $87.1K | 1.9K | $46.09 |
| ComfrtCore 2.0 Sculpt High-Waist Legging | 1 October | $58.9K | 1.5K | $39.54 |
| Puffer Vest | 7 October | $53.5K | 1.1K | $49.55 |
| Flannel Pajama Shirt | 7 October | $49.0K | 1.2K | $40.15 |
| Waffle Lounge Henley Long Sleeve | 24 September | $37.4K | 901 | $41.47 |
| ComfrtCore 2.0 Sculpt High-Waist Flare | 1 October | $26.6K | 704 | $37.86 |
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Comfrt | 870K | $765.9K | 100% | 20K |
Only accounts whose name or handle is the brand's own name are shown. 17 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $879.2K under the shop for them and any unlisted accounts.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Comfrt live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $15.05M of sales over the 30 days to 19 October 2026. Comfrt ranks #3 of 1,070 tracked brands, selling through 1 US storefront.
A typical day brings in about $512.0K. Across the 30 days to 19 October 2026, Comfrt sold an estimated 354K units for $15.05M, $42.56 each on average. Figures are estimates, not the brand's accounts.
The Dreamer Blanket sits on top with an estimated $2.63M in the 30 days to 19 October 2026, 28K units at $93.73. Behind it come Minimalist Straight Leg Sweatpants (Casual Comfy) at $776.3K and Minimalist Hoodie at $635.2K.
Mostly. Affiliate creators drove 89% of Comfrt's estimated source revenue ($13.35M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 5.1% ($765.9K), other linked accounts 5.8% and the shop tab and mall 0.3% ($48.9K).
In the last 7 complete days (13 to 19 October) Comfrt made $4.21M, up 6% on the 7 days before ($3.97M); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Not from Comfrt's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Comfrt's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 7 listings ($382.7K, 2.5% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 92% of headline revenue; the source counts 248 listings with sales. Ranks and medians compare Comfrt with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
