Two creators move the needle
The two biggest affiliates, with 10K to 50K followers and 10K to 50K followers, drove an estimated $270.3K, 29% of Caraway's revenue.
30 days to 19 October 2026TikTok Shop US · Brand profile
Caraway TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Caraway's TikTok Shop US sales at an estimated $934.4K for the 30 days to 19 October 2026, from 7.5K units at $123.96 each on average. That ranks #251 of 1,070 tracked brands, and #4 of 12 in Kitchenware as the source files it. One listing, Cookware Set (Cookware), made 29%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Caraway made an estimated $934.4K on TikTok Shop US in the 30 days to 19 October 2026.
Caraway sold an estimated 7.5K units at an average price of $123.96 in the 30 days to 19 October 2026.
Affiliate creators drove 88% of Caraway's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0%.
Caraway ranks #251 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #4 of 12 in Kitchenware.
Cookware Set (Cookware) was Caraway's best-selling listing: an estimated $268.8K, 29% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Caraway brought in $266.9K, down 25% on the 7 days before ($355.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). Caraway trails the tracked brands by 24 points, on 6 of the 7 days: a slowdown beyond the market.
Key facts about Caraway on TikTok Shop
- Brand
- Caraway
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $934.4K
- Estimated units
- 7,538
- Average price
- $123.96
- Revenue rank
- #251 of 1,070 tracked brands
- Category rank
- #4 of 12 in Kitchenware, as the source files it
- From affiliates
- 88%
- From brand-named accounts
- 0.0%
- From LIVE
- 21%
- Listings with sales
- 48
- Best seller
- Cookware Set (Cookware), $268.8K
- New listings in the window
- 8
What stands out about Caraway
#251 of 1,070 brands
In the 30 days to 19 October 2026, Caraway is #251 of 1,070 tracked brands by estimated 30-day revenue, and #4 of 12 in Kitchenware as the source files it. The leader in Kitchenware, Frost Buddy, made $1.31M. Caraway holds 12% of the revenue of the 12 Kitchenware brands tracked.
30 days to 19 October 2026Slowing against the market
Over 13 to 19 October, the last 7 complete days, Caraway brought in $266.9K, down 25% on the 7 days before ($355.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). Caraway trails the tracked brands by 24 points, on 6 of the 7 days: a slowdown beyond the market.
30 days to 19 October 2026An average sale of $123.96
That is 3.8 times the $32.23 median for Kitchenware brands in the same data.
30 days to 19 October 202612% sold without a creator
The shop tab and search made $108.1K in the window. That is 12% of revenue from shoppers who did not come through an affiliate or the brand's accounts.
30 days to 19 October 2026Fresh listings add real sales
Caraway added 8 products in the 30 days and they sold $56.5K, 6.0% of revenue. Best launch: Fluted Cake Pan ($31.8K).
30 days to 19 October 2026Go deeper in TokConnectWhich Caraway products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Caraway sells cookware sets, bakeware, storage and kitchen tools. In July 2026 it launched in more than 500 Walmart stores plus Walmart.com and its marketplace, its largest retail expansion so far.
Over 13 to 19 October, the last 7 complete days, Caraway brought in $266.9K, down 25% on the 7 days before ($355.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). Caraway trails the tracked brands by 24 points, on 6 of the 7 days: a slowdown beyond the market.
On TikTok Shop no account carries the brand's own name (0%), so affiliates (88%) and the shop tab (12%) do the selling. Cookware Set (Cookware) makes 29% and the top three listings make 45%, so one set outsells the single pans and trays. The 8 newer listings added 6.0%. An affiliate has 48 listings with sales to choose from.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: carawayhome.com, retaildive.com.
The numbers behind Caraway
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $22.9K | 247 | $20.2K | $0 | $2.7K | complete |
| 21 September | $20.9K | 226 | $19.4K | $0 | $1.5K | complete |
| 22 September | $18.2K | 151 | $17.2K | $0 | $982 | complete |
| 23 September | $21.9K | 230 | $20.3K | $0 | $1.6K | complete |
| 24 September | $20.4K | 162 | $17.5K | $0 | $2.9K | complete |
| 25 September | $23.8K | 277 | $22.3K | $0 | $1.6K | complete |
| 26 September | $26.9K | 283 | $25.0K | $0 | $1.9K | complete |
| 27 September | $32.3K | 262 | $27.5K | $0 | $4.8K | complete |
| 28 September | $9.6K | 110 | $9.3K | $0 | $364 | complete |
| 29 September | $7.2K | 90 | $6.3K | $0 | $930 | complete |
| 30 September | $1.9K | 17 | $1.9K | $0 | $0 | source reports low |
| 1 October | $3.8K | 53 | $3.8K | $0 | $0 | source reports low |
| 2 October | $19.7K | 218 | $15.7K | $0 | $4.0K | complete |
| 3 October | $20.9K | 232 | $18.6K | $0 | $2.3K | complete |
| 4 October | $16.9K | 168 | $16.9K | $0 | $0 | complete |
| 5 October | $44.9K | 331 | $38.5K | $0 | $6.5K | complete |
| 6 October | $59.2K | 462 | $52.3K | $0 | $6.9K | complete |
| 7 October | $40.1K | 366 | $35.0K | $0 | $5.0K | complete |
| 8 October | $52.6K | 451 | $45.9K | $0 | $6.7K | complete |
| 9 October | $51.6K | 407 | $47.6K | $0 | $4.0K | complete |
| 10 October | $52.2K | 454 | $49.2K | $0 | $3.0K | complete |
| 11 October | $70.5K | 542 | $66.3K | $0 | $4.2K | complete |
| 12 October | $28.9K | 217 | $27.3K | $0 | $1.6K | complete |
| 13 October | $36.4K | 303 | $34.6K | $0 | $1.7K | complete |
| 14 October | $23.9K | 188 | $22.3K | $0 | $1.6K | complete |
| 15 October | $58.3K | 289 | $39.5K | $0 | $18.8K | complete |
| 16 October | $39.6K | 241 | $29.8K | $0 | $9.8K | complete |
| 17 October | $50.0K | 243 | $42.3K | $0 | $7.8K | complete |
| 18 October | $33.9K | 193 | $32.5K | $0 | $1.3K | complete |
| 19 October | $24.8K | 125 | $21.4K | $0 | $3.5K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $826.3K | 88.4% |
| Shop tab and mall | $108.1K | 11.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $629.5K | 67.4% |
| LIVE | $194.5K | 20.8% |
| Shop tab and search | $110.5K | 11.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Cookware Set (Cookware) | $268.8K | 614 | $437.75 | 28.8% |
| 2 | Baking Sheet Duo | $83.2K | 760 | $109.54 | 8.9% |
| 3 | Petite Cooker Pot | $64.4K | 515 | $125.01 | 6.9% |
| 4 | Rectangle Pan | $53.7K | 872 | $61.58 | 5.7% |
| 5 | Fry Pan | $53.1K | 486 | $109.20 | 5.7% |
| 6 | Food Storage Set | $46.9K | 209 | $224.50 | 5.0% |
| 7 | Loaf Pan | $36.4K | 808 | $45.00 | 3.9% |
| 8 | Fluted Cake Pan | $31.8K | 538 | $59.03 | 3.4% |
| 9 | Sauté Pan | $27.5K | 195 | $141.18 | 2.9% |
| 10 | Bakeware Set | $25.8K | 62 | $416.77 | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 28.8% |
| Listings 2 and 3 | 15.8% |
| Listings 4 to 10 | 29.4% |
| Other listings | 26.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 2 | $694 | 0.1% |
| $25 to $50 | 11 | $76.8K | 8.2% |
| $50 to $100 | 8 | $123.3K | 13.2% |
| $100 and up | 27 | $733.7K | 78.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 24 September | Fluted Cake Pan | $31.8K |
| 24 September | Mini Bakeware Set | $13.2K |
| 24 September | Utensil Set | $10.0K |
| 24 September | 8 qt Enameled Cast Iron Oval Dutch Oven | $442 |
| 24 September | Pie Pan | $396 |
| 24 September | Kitchen Timer | $256 |
| 24 September | Rectangular Step Trash Can | $206 |
| 24 September | Grill Press | $119 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Caraway | 88% |
| Affiliate share of revenue | Category median | 92% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Caraway | $123.96 |
| Average selling price | Category median | $32.23 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Caraway | 21% |
| LIVE share of revenue | Category median | 30% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Caraway | -25% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 35 | $179.7K | 22.8% |
| 10K to 50K | 47 | $514.9K | 65.4% |
| 50K to 250K | 13 | $66.8K | 8.5% |
| 250K to 1M | 3 | $24.2K | 3.1% |
| 1M or more | 2 | $1.8K | 0.2% |
Go deeper in TokConnectWhich videos and LIVE streams drove Caraway's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Caraway's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Cookware Set (Cookware)28.8% of revenue | $268.8K | 614 | $437.75 | 15% | 5 Dec 2023 |
| 2 | Baking Sheet Duo8.9% of revenue | $83.2K | 760 | $109.54 | 15% | 5 Feb 2024 |
| 3 | Petite Cooker Pot6.9% of revenue | $64.4K | 515 | $125.01 | 14% | 11 Aug 2026 |
| 4 | Rectangle Pan5.7% of revenue | $53.7K | 872 | $61.58 | 14% | 5 Feb 2024 |
| 5 | Fry Pan5.7% of revenue | $53.1K | 486 | $109.20 | 16% | 5 Feb 2024 |
| 6 | Food Storage Set5.0% of revenue | $46.9K | 209 | $224.50 | – | – |
| 7 | Loaf Pan3.9% of revenue | $36.4K | 808 | $45.00 | 13% | 5 Feb 2024 |
| 8 | Fluted Cake Pan3.4% of revenue | $31.8K | 538 | $59.03 | – | 24 Sep 2026 |
| 9 | Sauté Pan2.9% of revenue | $27.5K | 195 | $141.18 | 14% | 5 Feb 2024 |
| 10 | Bakeware Set2.8% of revenue | $25.8K | 62 | $416.77 | – | – |
| 11 | Glass Airtight Container Set2.1% of revenue | $19.9K | 406 | $48.99 | 14% | 11 Aug 2026 |
| 12 | Muffin Pan2.1% of revenue | $19.2K | 366 | $52.60 | 15% | 5 Feb 2024 |
| 13 | Dutch Oven1.7% of revenue | $15.8K | 106 | $148.96 | 15% | 30 Nov 2023 |
| 14 | Minis Duo1.7% of revenue | $15.8K | 84 | $187.62 | 15% | 5 Feb 2024 |
| 15 | Roasting Pan with Rack1.6% of revenue | $15.0K | 71 | $211.41 | – | – |
Go deeper in TokConnectWhich creators sell Cookware Set (Cookware) from Caraway on TikTok Shop, and how much did each one drive in the last 30 days?
New Caraway listings
8 listings sold for the first time in the 30 days to 19 October 2026, $56.5K together (6.0% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Fluted Cake Pan | 24 September | $31.8K | 538 | $59.03 |
| Mini Bakeware Set | 24 September | $13.2K | 97 | $136.49 |
| Utensil Set | 24 September | $10.0K | 83 | $120.96 |
| 8 qt Enameled Cast Iron Oval Dutch Oven | 24 September | $442 | 2 | $220.88 |
| Pie Pan | 24 September | $396 | 7 | $56.64 |
| Kitchen Timer | 24 September | $256 | 7 | $36.57 |
| Rectangular Step Trash Can | 24 September | $206 | 1 | $206.50 |
| Grill Press | 24 September | $119 | 2 | $59.50 |
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Caraway live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Caraway on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Caraway on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Cookware Set (Cookware) from Caraway? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Caraway's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Caraway on TikTok Shop
Is Caraway on TikTok Shop?
Yes. Caraway sells through 1 TikTok Shop US storefront and made an estimated $934.4K in the 30 days to 19 October 2026, from 7.5K units. That is #251 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Caraway sell on TikTok Shop?
An estimated $934.4K in the 30 days to 19 October 2026, a typical day of about $27.9K, on 7.5K units at an average price of $123.96. These are estimates built from TikTok sold counts and listed prices.
What is Caraway's best-selling product on TikTok Shop?
Cookware Set (Cookware), with an estimated $268.8K (29% of headline revenue) on 614 units at $437.75 in the 30 days to 19 October 2026. Behind it come Baking Sheet Duo at $83.2K and Petite Cooker Pot at $64.4K.
Do affiliates drive Caraway's sales on TikTok Shop?
Affiliates account for 88% of the estimated sales, which is $826.3K. The rest splits between brand-named accounts (0%), linked host accounts (0%) and the shop tab and mall (12%). Window: 30 days to 19 October 2026.
How is Caraway's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Caraway brought in $266.9K, down 25% on the 7 days before ($355.2K). Across the tracked brands the same comparison was unchanged (the windows include platform-wide surge days). Caraway trails the tracked brands by 24 points, on 6 of the 7 days: a slowdown beyond the market.
How are Caraway's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Caraway's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Caraway's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 83% of the revenue of the top 48 listings to the source's own flag. Product tables and price bands cover the top 48 listings, 100% of headline revenue; the source counts 48 listings with sales. Ranks and medians compare Caraway with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.