{
 "slug": "which-tiktok-shop-categories-make-the-most-money",
 "title": "Which TikTok Shop Categories Make the Most Money?",
 "h1": "Which TikTok Shop categories make the most money?",
 "group": "Products and price",
 "description": "Beauty & Personal Care makes the most on TikTok Shop US, $196.90M or 22% of tracked product revenue in the 30 days to 19 October; the top five categories make 57%.",
 "kicker": "Study · TikTok Shop US products",
 "answer": "Beauty & Personal Care made the most estimated revenue among 26 categories in the 30 days to 19 October 2026: $196.90M, 22.2% of the $887.49M made by 10,764 tracked TikTok Shop US products. The five biggest categories together make 57%, and Womenswear & Underwear and Health follow.",
 "stats": [
  {
   "id": "stat-top",
   "claim": "Beauty & Personal Care leads TikTok Shop US categories with an estimated $196.90M, 22.2% of tracked product revenue (30 days to 19 October 2026)."
  },
  {
   "id": "stat-second",
   "claim": "Womenswear & Underwear is second at $148.88M (16.8%) and Health third at $57.78M (6.5%) (30 days to 19 October 2026)."
  },
  {
   "id": "stat-top5",
   "claim": "The five biggest categories make 57.2% of tracked product revenue and the top three make 45.5% (30 days to 19 October 2026)."
  },
  {
   "id": "stat-brand",
   "claim": "Among categories with 15 or more brands, the median brand earns $801.4K in Shoes and $350.2K in Automotive & Motorcycle (30 days to 19 October 2026)."
  },
  {
   "id": "stat-count",
   "claim": "26 categories have tracked products; 18 have 15 or more tracked brands (30 days to 19 October 2026)."
  }
 ],
 "sections": [
  {
   "id": "revenue",
   "heading": "The biggest categories by revenue",
   "text": "Beauty & Personal Care (22%), Womenswear & Underwear (17%) and Health (7%) lead. The twelve biggest categories make 83% of tracked product revenue.",
   "chart": {
    "id": "chart-revenue",
    "type": "hbars",
    "fmt": "usd",
    "title": "Estimated revenue by category",
    "caption": "Estimated 30-day revenue of tracked products in the 12 biggest categories, 30 days to 19 October 2026.",
    "items": [
     [
      "Beauty & Personal Care",
      196899900,
      "1,887 products"
     ],
     [
      "Womenswear & Underwear",
      148876580,
      "1,830 products"
     ],
     [
      "Health",
      57776910,
      "610 products"
     ],
     [
      "Sports & Outdoor",
      56888390,
      "687 products"
     ],
     [
      "Phones & Electronics",
      47441050,
      "569 products"
     ],
     [
      "Household Appliances",
      39604660,
      "334 products"
     ],
     [
      "Shoes",
      34818410,
      "461 products"
     ],
     [
      "Fashion Accessories",
      34629850,
      "540 products"
     ],
     [
      "Furniture",
      32845250,
      "495 products"
     ],
     [
      "Home Supplies",
      32158770,
      "477 products"
     ],
     [
      "Menswear & Underwear",
      26605150,
      "400 products"
     ],
     [
      "Textiles & Soft Furnishings",
      24012660,
      "210 products"
     ]
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Tracked products",
     "Est. revenue",
     "Share of revenue",
     "Median revenue per product"
    ],
    "rows": [
     [
      "Beauty & Personal Care",
      "1,887",
      "$196.90M",
      "22.2%",
      "$52.2K"
     ],
     [
      "Womenswear & Underwear",
      "1,830",
      "$148.88M",
      "16.8%",
      "$50.0K"
     ],
     [
      "Health",
      "610",
      "$57.78M",
      "6.5%",
      "$53.9K"
     ],
     [
      "Sports & Outdoor",
      "687",
      "$56.89M",
      "6.4%",
      "$50.4K"
     ],
     [
      "Phones & Electronics",
      "569",
      "$47.44M",
      "5.3%",
      "$49.4K"
     ],
     [
      "Household Appliances",
      "334",
      "$39.60M",
      "4.5%",
      "$52.8K"
     ],
     [
      "Shoes",
      "461",
      "$34.82M",
      "3.9%",
      "$47.9K"
     ],
     [
      "Fashion Accessories",
      "540",
      "$34.63M",
      "3.9%",
      "$47.1K"
     ],
     [
      "Furniture",
      "495",
      "$32.85M",
      "3.7%",
      "$43.3K"
     ],
     [
      "Home Supplies",
      "477",
      "$32.16M",
      "3.6%",
      "$43.2K"
     ],
     [
      "Menswear & Underwear",
      "400",
      "$26.61M",
      "3.0%",
      "$43.9K"
     ],
     [
      "Textiles & Soft Furnishings",
      "210",
      "$24.01M",
      "2.7%",
      "$52.0K"
     ],
     [
      "Tools & Hardware",
      "263",
      "$19.55M",
      "2.2%",
      "$48.8K"
     ],
     [
      "Automotive & Motorcycle",
      "247",
      "$19.09M",
      "2.2%",
      "$49.7K"
     ],
     [
      "Home Improvement",
      "264",
      "$18.89M",
      "2.1%",
      "$47.5K"
     ],
     [
      "Toys & Hobbies",
      "245",
      "$15.69M",
      "1.8%",
      "$41.6K"
     ],
     [
      "Food & Beverages",
      "197",
      "$14.08M",
      "1.6%",
      "$46.3K"
     ],
     [
      "Kitchenware",
      "187",
      "$12.69M",
      "1.4%",
      "$43.0K"
     ],
     [
      "Pet Supplies",
      "167",
      "$11.02M",
      "1.2%",
      "$41.0K"
     ],
     [
      "Computers & Office Equipment",
      "151",
      "$10.60M",
      "1.2%",
      "$42.3K"
     ],
     [
      "Luggage & Bags",
      "155",
      "$9.51M",
      "1.1%",
      "$42.8K"
     ],
     [
      "Baby & Maternity",
      "103",
      "$7.33M",
      "0.8%",
      "$47.6K"
     ],
     [
      "Collectibles",
      "131",
      "$7.01M",
      "0.8%",
      "$38.1K"
     ],
     [
      "Books, Magazines & Audio",
      "47",
      "$3.08M",
      "0.3%",
      "$46.3K"
     ],
     [
      "Jewelry Accessories & Derivatives",
      "55",
      "$2.60M",
      "0.3%",
      "$37.4K"
     ],
     [
      "Kids' Fashion",
      "38",
      "$2.05M",
      "0.2%",
      "$43.7K"
     ]
    ]
   }
  },
  {
   "id": "brands",
   "heading": "What a typical brand earns in each category",
   "text": "The median brand earns $801.4K in Shoes and $350.2K in Automotive & Motorcycle, among categories with 15 or more tracked brands.",
   "chart": {
    "id": "chart-brands",
    "type": "hbars",
    "fmt": "usd",
    "title": "Median brand revenue by category",
    "caption": "Median estimated 30-day revenue of a tracked brand in the 10 categories where it is highest (15 or more brands each), 30 days to 19 October 2026.",
    "items": [
     [
      "Shoes",
      801375.0,
      "32 brands"
     ],
     [
      "Womenswear & Underwear",
      656050,
      "167 brands"
     ],
     [
      "Home Improvement",
      618690,
      "19 brands"
     ],
     [
      "Household Appliances",
      561250,
      "27 brands"
     ],
     [
      "Beauty & Personal Care",
      540610,
      "231 brands"
     ],
     [
      "Health",
      530400,
      "71 brands"
     ],
     [
      "Tools & Hardware",
      519410.0,
      "24 brands"
     ],
     [
      "Phones & Electronics",
      503480.0,
      "60 brands"
     ],
     [
      "Menswear & Underwear",
      475765.0,
      "42 brands"
     ],
     [
      "Textiles & Soft Furnishings",
      463330,
      "19 brands"
     ]
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Tracked brands",
     "Brand revenue",
     "Median brand revenue"
    ],
    "rows": [
     [
      "Shoes",
      "32",
      "$42.41M",
      "$801.4K"
     ],
     [
      "Womenswear & Underwear",
      "167",
      "$188.22M",
      "$656.0K"
     ],
     [
      "Home Improvement",
      "19",
      "$15.66M",
      "$618.7K"
     ],
     [
      "Household Appliances",
      "27",
      "$34.50M",
      "$561.2K"
     ],
     [
      "Beauty & Personal Care",
      "231",
      "$241.18M",
      "$540.6K"
     ],
     [
      "Health",
      "71",
      "$61.51M",
      "$530.4K"
     ],
     [
      "Tools & Hardware",
      "24",
      "$41.56M",
      "$519.4K"
     ],
     [
      "Phones & Electronics",
      "60",
      "$36.44M",
      "$503.5K"
     ],
     [
      "Menswear & Underwear",
      "42",
      "$27.22M",
      "$475.8K"
     ],
     [
      "Textiles & Soft Furnishings",
      "19",
      "$18.62M",
      "$463.3K"
     ],
     [
      "Computers & Office Equipment",
      "15",
      "$8.41M",
      "$457.6K"
     ],
     [
      "Food & Beverages",
      "19",
      "$10.49M",
      "$424.5K"
     ],
     [
      "Home Supplies",
      "37",
      "$24.70M",
      "$422.6K"
     ],
     [
      "Sports & Outdoor",
      "66",
      "$63.63M",
      "$416.1K"
     ],
     [
      "Furniture",
      "54",
      "$34.99M",
      "$408.1K"
     ],
     [
      "Fashion Accessories",
      "65",
      "$37.35M",
      "$381.1K"
     ],
     [
      "Collectibles",
      "26",
      "$11.86M",
      "$374.9K"
     ],
     [
      "Automotive & Motorcycle",
      "24",
      "$11.44M",
      "$350.2K"
     ]
    ]
   }
  },
  {
   "id": "share",
   "heading": "Product revenue against brand revenue",
   "text": "Each category's share of tracked product revenue sits beside its share of tracked brand revenue. The two come from different pools (products with $25K or more, brand shops with $250K or more), so a gap shows where a category sells more through products than through big brand shops.",
   "chart": {
    "id": "chart-share",
    "type": "pairs",
    "fmt": "pct1",
    "title": "Share of product revenue and of brand revenue",
    "caption": "Share of tracked product revenue and of tracked brand revenue in the 8 biggest categories, 30 days to 19 October 2026.",
    "items": [
     [
      "Beauty & Personal Care",
      0.2218619970803442,
      0.25081925872065136,
      "$196.90M"
     ],
     [
      "Womenswear & Underwear",
      0.16775049330797848,
      0.19574121388304022,
      "$148.88M"
     ],
     [
      "Health",
      0.06510161070539554,
      0.06396667345865896,
      "$57.78M"
     ],
     [
      "Sports & Outdoor",
      0.06410044807582677,
      0.06617081067112986,
      "$56.89M"
     ],
     [
      "Phones & Electronics",
      0.0534554161611482,
      0.03790110570119375,
      "$47.44M"
     ],
     [
      "Household Appliances",
      0.044625563351164854,
      0.03587773469596236,
      "$39.60M"
     ],
     [
      "Shoes",
      0.03923253377864706,
      0.04410259712535972,
      "$34.82M"
     ],
     [
      "Fashion Accessories",
      0.03902006897714401,
      0.038845256066896934,
      "$34.63M"
     ]
    ],
    "series": [
     "Product revenue",
     "Brand revenue"
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Share of product revenue",
     "Share of brand revenue"
    ],
    "rows": [
     [
      "Beauty & Personal Care",
      "22.2%",
      "25.1%"
     ],
     [
      "Womenswear & Underwear",
      "16.8%",
      "19.6%"
     ],
     [
      "Health",
      "6.5%",
      "6.4%"
     ],
     [
      "Sports & Outdoor",
      "6.4%",
      "6.6%"
     ],
     [
      "Phones & Electronics",
      "5.3%",
      "3.8%"
     ],
     [
      "Household Appliances",
      "4.5%",
      "3.6%"
     ],
     [
      "Shoes",
      "3.9%",
      "4.4%"
     ],
     [
      "Fashion Accessories",
      "3.9%",
      "3.9%"
     ]
    ]
   }
  }
 ],
 "meaning": [
  [
   "For sellers",
   "Size is not the whole story: Beauty & Personal Care holds 22% of tracked product revenue but also the most competition (1,887 tracked products). Compare revenue per product ($52.2K in Beauty & Personal Care) before you pick a category on size."
  ],
  [
   "For affiliates",
   "The five biggest categories make 57% of tracked revenue, so most product demand is concentrated in a short list; a smaller category with a median product revenue near $52.8K can still pay."
  ],
  [
   "For brands",
   "A brand in Shoes earns a median $801.4K against $350.2K in Automotive & Motorcycle. Set targets by category, not by the shop-wide figure."
  ]
 ],
 "faq": [
  [
   "What is the biggest TikTok Shop category?",
   "Beauty & Personal Care: an estimated $196.90M, 22.2% of tracked product revenue in the 30 days to 19 October 2026."
  ],
  [
   "Which TikTok Shop categories make the most money?",
   "Beauty & Personal Care, Womenswear & Underwear and Health lead, and the top five make 57% of tracked product revenue."
  ],
  [
   "Which category pays brands the most?",
   "Among categories with 15 or more tracked brands, Shoes has the highest median brand revenue ($801.4K)."
  ],
  [
   "How is a product's category decided?",
   "By the first of its category ids that the source names, taken to the top level. A product is counted once."
  ],
  [
   "Does this show the whole category?",
   "No. It sums products with $25K or more and brands with $250K or more of estimated 30-day revenue, so smaller sellers are not counted."
  ]
 ],
 "method": "The product pool holds 10,764 TikTok Shop US products with at least $25K of estimated revenue in 30 days, gathered with subcategory names, level-3 names and 108 keywords. Products the source flags as price-suspect are dropped, and their revenue is in no figure here. Brand figures come from the shop pool (brand shops with $250K or more; shops the source flags as price-suspect are dropped). Totals are sums over these tracked products, not the size of the market. Pulled 21 October 2026, data to 19 October 2026.",
 "pool": {
  "kind": "products",
  "n": 10764,
  "revenue": 887488180,
  "floor": 25000,
  "dataEnd": "2026-10-19",
  "retrievedOn": "2026-10-21"
 },
 "numbers": {
  "products": 10764,
  "categories": 26,
  "revenue": 887488180,
  "topCategoryRevenue": 196899900,
  "topCategoryShare": 0.2219,
  "top3Share": 0.4547,
  "top5Share": 0.5723,
  "brandCategories": 18,
  "highestMedianBrand": 801375,
  "lowestMedianBrand": 350180
 },
 "csv": {
  "headers": [
   "category",
   "tracked_products",
   "est_revenue_usd",
   "share_of_revenue_pct",
   "median_revenue_per_product_usd",
   "tracked_brands",
   "median_brand_revenue_usd"
  ],
  "rows": [
   [
    "Beauty & Personal Care",
    1887,
    196899900,
    22.2,
    52240,
    231,
    540610
   ],
   [
    "Womenswear & Underwear",
    1830,
    148876580,
    16.8,
    49990,
    167,
    656050
   ],
   [
    "Health",
    610,
    57776910,
    6.5,
    53860,
    71,
    530400
   ],
   [
    "Sports & Outdoor",
    687,
    56888390,
    6.4,
    50420,
    66,
    416110
   ],
   [
    "Phones & Electronics",
    569,
    47441050,
    5.3,
    49410,
    60,
    503480
   ],
   [
    "Household Appliances",
    334,
    39604660,
    4.5,
    52815,
    27,
    561250
   ],
   [
    "Shoes",
    461,
    34818410,
    3.9,
    47900,
    32,
    801375
   ],
   [
    "Fashion Accessories",
    540,
    34629850,
    3.9,
    47135,
    65,
    381110
   ],
   [
    "Furniture",
    495,
    32845250,
    3.7,
    43330,
    54,
    408145
   ],
   [
    "Home Supplies",
    477,
    32158770,
    3.6,
    43160,
    37,
    422550
   ],
   [
    "Menswear & Underwear",
    400,
    26605150,
    3.0,
    43855,
    42,
    475765
   ],
   [
    "Textiles & Soft Furnishings",
    210,
    24012660,
    2.7,
    51995,
    19,
    463330
   ],
   [
    "Tools & Hardware",
    263,
    19550720,
    2.2,
    48790,
    24,
    519410
   ],
   [
    "Automotive & Motorcycle",
    247,
    19091980,
    2.2,
    49680,
    24,
    350180
   ],
   [
    "Home Improvement",
    264,
    18893010,
    2.1,
    47485,
    19,
    618690
   ],
   [
    "Toys & Hobbies",
    245,
    15687760,
    1.8,
    41640,
    11,
    418230
   ],
   [
    "Food & Beverages",
    197,
    14083770,
    1.6,
    46290,
    19,
    424460
   ],
   [
    "Kitchenware",
    187,
    12688270,
    1.4,
    43040,
    12,
    501480
   ],
   [
    "Pet Supplies",
    167,
    11017100,
    1.2,
    40990,
    7,
    494640
   ],
   [
    "Computers & Office Equipment",
    151,
    10601400,
    1.2,
    42270,
    15,
    457580
   ],
   [
    "Luggage & Bags",
    155,
    9508480,
    1.1,
    42810,
    14,
    567765
   ],
   [
    "Baby & Maternity",
    103,
    7330510,
    0.8,
    47620,
    7,
    448120
   ],
   [
    "Collectibles",
    131,
    7012240,
    0.8,
    38100,
    26,
    374905
   ],
   [
    "Books, Magazines & Audio",
    47,
    3078550,
    0.3,
    46300,
    5,
    512330
   ],
   [
    "Jewelry Accessories & Derivatives",
    55,
    2601470,
    0.3,
    37350,
    8,
    446170
   ],
   [
    "Kids' Fashion",
    38,
    2045430,
    0.2,
    43680,
    0,
    0
   ]
  ]
 },
 "related": [
  "video-vs-live-share-by-tiktok-shop-category",
  "how-much-do-the-top-three-brands-take-in-each-tiktok-shop-category",
  "what-tiktok-shop-shoppers-pay-in-each-category"
 ],
 "ask": "Rank the TikTok Shop US subcategories inside [my category] by revenue in the last 30 days, with the number of brands and the top product in each.",
 "adds": [
  [
   "Subcategories in your niche",
   "Rank the subcategories of [my category] on TikTok Shop US by estimated revenue in the last 30 days and show the biggest brand in each."
  ],
  [
   "Categories that are rising",
   "Which TikTok Shop US categories changed most in revenue in the last 7 days against the 7 before, next to the market's change?"
  ],
  [
   "Best sellers in a category",
   "List the 10 best-selling products in [my category] on TikTok Shop US with revenue, price, commission and creators."
  ],
  [
   "Brands in a category",
   "Rank the brands in [my category] on TikTok Shop US by estimated 30-day revenue with their affiliate share."
  ]
 ],
 "og": [
  [
   "$196.90M",
   "Beauty & Personal Care, the biggest category"
  ],
  [
   "57%",
   "of revenue from the top five categories"
  ],
  [
   "$801.4K",
   "median brand in Shoes"
  ]
 ],
 "measured": [
  "estimated revenue by category",
  "median brand revenue",
  "category share"
 ],
 "dock": [
  "Rank the TikTok Shop US subcategories inside [my category] by revenue in the last 30 days, with the number of brands and the top product in each.",
  "What are the biggest categories on TikTok Shop?",
  "Which TikTok Shop categories make the most money?"
 ],
 "schema": 1,
 "retrievedOn": "2026-10-21",
 "dataEnd": "2026-10-19",
 "window": {
  "start": "2026-09-20",
  "end": "2026-10-19",
  "days": 30
 },
 "source": "TokConnect Shop Analytics (TikTok Shop US). Revenue and units are estimates: units follow TikTok's sold counter and revenue is units times the listed price."
}