Videos drive 88% of sales
Short video sold $2.78M of the $3.16M. LIVE added 11% and the shop tab 1.0%.
30 days to 19 October 2026TikTok Shop US · Brand profile
M·A·C Cosmetics TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, M·A·C Cosmetics made an estimated $3.16M on TikTok Shop US, per TokConnect Shop Analytics (83K units, $37.90 on average). Only 36 of 1,070 tracked brands sold more, and it is #9 of 231 in Beauty & Personal Care as the source files it. In the last 7 complete days it was down 13% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
M·A·C Cosmetics made an estimated $3.16M on TikTok Shop US in the 30 days to 19 October 2026.
M·A·C Cosmetics sold an estimated 83K units at an average price of $37.90 in the 30 days to 19 October 2026.
Affiliate creators drove 99% of M·A·C Cosmetics' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0.3%.
M·A·C Cosmetics ranks #37 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #9 of 231 in Beauty & Personal Care.
Nude Icons Lip Duo was M·A·C Cosmetics' best-selling listing: an estimated $574.9K, 18% of headline revenue, in the 30 days to 19 October 2026.
M·A·C Cosmetics' last 7 complete days (13 to 19 October) came to $743.1K, down 13% on the 7 days before ($850.7K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about M·A·C Cosmetics on TikTok Shop
- Brand
- M·A·C Cosmetics
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $3.16M
- Estimated units
- 83,469
- Average price
- $37.90
- Revenue rank
- #37 of 1,070 tracked brands
- Category rank
- #9 of 231 in Beauty & Personal Care, as the source files it
- From affiliates
- 99%
- From brand-named accounts
- 0.3%
- From LIVE
- 11%
- Listings with sales
- 121
- Best seller
- Nude Icons Lip Duo, $574.9K
- New listings in the window
- 14
What stands out about M·A·C Cosmetics
Two creators move the needle
The two biggest affiliates, with 50K to 250K followers and 10K to 50K followers, drove an estimated $861.7K, 27% of M·A·C Cosmetics' revenue.
30 days to 19 October 2026#37 of 1,070 brands
In the 30 days to 19 October 2026, M·A·C Cosmetics is #37 of 1,070 tracked brands by estimated 30-day revenue, and #9 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. M·A·C Cosmetics holds 1.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 18.2% of revenue and the top 10 together make 67%. The source counts 121 listings with sales in the 30 days.
30 days to 19 October 2026An average sale of $37.90
That is 1.5 times the $26.02 median for Beauty & Personal Care brands in the same data.
30 days to 19 October 20268 to 11 Oct was the high point
For 4 straight days, 8 to 11 October, daily revenue held between $123.0K and $146.7K. Those days make 18% of the window; an ordinary day is $100.2K. This overlaps the platform-wide surge of 7 to 11 October, when all tracked brands sold more.
30 days to 19 October 2026Go deeper in TokConnectWhich M·A·C Cosmetics products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
M·A·C began in Toronto in 1984 with products for makeup professionals, and Estée Lauder Companies completed its acquisition in 1998. Its best-known products include Studio Fix Fluid foundation and Ruby Woo lipstick.
It made an estimated $3.16M in the 30 days to 19 October 2026, #37 of 1,070 tracked brands. M·A·C Cosmetics' last 7 complete days (13 to 19 October) came to $743.1K, down 13% on the 7 days before ($850.7K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Creators drove 99% of revenue and the brand's own store account made 0.3%, so the commission programme is where the selling happens and a new affiliate competes with other creators, not with brand-run streams. The three biggest listings take 39% of revenue, led by Nude Icons Lip Duo at 18%, from 121 listings with sales.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Mac_Cosmetics).
The numbers behind M·A·C Cosmetics
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $116.9K | 2,597 | $116.5K | $203 | $192 | complete |
| 21 September | $83.3K | 1,916 | $82.4K | $57 | $791 | complete |
| 22 September | $71.8K | 1,708 | $71.6K | $177 | $57 | complete |
| 23 September | $79.7K | 1,866 | $79.3K | $169 | $281 | complete |
| 24 September | $129.6K | 3,255 | $128.5K | $261 | $783 | complete |
| 25 September | $156.4K | 4,465 | $156.2K | $57 | $111 | complete |
| 26 September | $107.3K | 3,084 | $106.9K | $32 | $388 | complete |
| 27 September | $101.9K | 2,640 | $100.0K | $450 | $1.4K | complete |
| 28 September | $69.4K | 1,837 | $69.0K | $367 | $74 | complete |
| 29 September | $92.0K | 2,305 | $89.6K | $304 | $2.1K | complete |
| 30 September | $82.9K | 2,112 | $82.6K | $202 | $28 | source reports low |
| 1 October | $85.7K | 2,156 | $85.5K | $85 | $88 | source reports low |
| 2 October | $92.5K | 2,279 | $91.8K | $250 | $510 | complete |
| 3 October | $90.6K | 2,151 | $89.9K | $315 | $469 | complete |
| 4 October | $111.8K | 2,638 | $111.2K | $208 | $379 | complete |
| 5 October | $97.7K | 2,496 | $96.3K | $361 | $1.1K | complete |
| 6 October | $93.0K | 2,447 | $90.6K | $360 | $2.1K | complete |
| 7 October | $97.4K | 2,569 | $96.3K | $636 | $428 | complete |
| 8 October | $123.0K | 3,156 | $119.4K | $635 | $3.0K | complete |
| 9 October | $134.8K | 3,553 | $129.8K | $723 | $4.3K | complete |
| 10 October | $143.5K | 3,947 | $140.8K | $381 | $2.3K | complete |
| 11 October | $146.7K | 3,993 | $144.7K | $157 | $1.8K | complete |
| 12 October | $112.3K | 3,163 | $111.0K | $476 | $763 | complete |
| 13 October | $81.5K | 2,328 | $81.2K | $253 | $0 | complete |
| 14 October | $90.4K | 2,558 | $90.0K | $235 | $139 | complete |
| 15 October | $98.6K | 2,798 | $97.6K | $322 | $645 | complete |
| 16 October | $125.1K | 3,527 | $122.2K | $178 | $2.7K | complete |
| 17 October | $125.6K | 3,557 | $124.6K | $129 | $872 | complete |
| 18 October | $142.4K | 4,113 | $140.0K | $188 | $2.2K | complete |
| 19 October | $79.6K | 2,255 | $79.4K | $79 | $154 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $3.13M | 98.8% |
| Brand accounts | $8.2K | 0.3% |
| Shop tab and mall | $30.0K | 0.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $2.78M | 87.8% |
| LIVE | $355.0K | 11.2% |
| Shop tab and search | $31.1K | 1.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Nude Icons Lip Duo | $574.9K | 18K | $32.01 | 18.2% |
| 2 | Cool-Toned Nude Lip Trio | $390.7K | 8.1K | $48.17 | 12.4% |
| 3 | OG Glossy Lip Trio | $282.4K | 5.7K | $49.99 | 8.9% |
| 4 | Lustreglass Nudes Trio | $170.2K | 2.9K | $58.08 | 5.4% |
| 5 | Skinfinish Colourstruck Blush | $167.6K | 4.9K | $33.99 | 5.3% |
| 6 | Pink It-Girl Trio | $165.8K | 2.5K | $65.03 | 5.2% |
| 7 | Doja Cat Lip Duo | $113.2K | 3.3K | $34.40 | 3.6% |
| 8 | Powder Kiss Lip + Cheek Mousse | $96.2K | 4.3K | $22.49 | 3.0% |
| 9 | Powder Kiss Hazy Matte Lipstick | $83.7K | 3.1K | $27.01 | 2.6% |
| 10 | Velvet Teddy Duo | $78.1K | 2K | $38.47 | 2.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 18.2% |
| Listings 2 and 3 | 21.3% |
| Listings 4 to 10 | 27.7% |
| Other listings | 32.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 26 | $307.6K | 9.9% |
| $25 to $50 | 51 | $2.03M | 65.7% |
| $50 to $100 | 20 | $644.9K | 20.8% |
| $100 and up | 3 | $107.8K | 3.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 20 September | Lip Combo | $25.9K |
| 20 September | Hyper Real Serumizer Eye 360° Bright Eye | $314 |
| 1 October | 24 Days Of Icons Advent Calendar | $40.6K |
| 1 October | Celebrity Nudes Lip Vault | $15.8K |
| 1 October | Fizzy Feels Lip Balm | $12.5K |
| 1 October | Strobe Dewy Glow Stick | $1.7K |
| 1 October | Festive Affair Lipglass Air Trio | $1.5K |
| 1 October | Meld + Lock Fix+ Duo | $800 |
| 1 October | Mini Nudes Lip Combo | $615 |
| 1 October | Plumping Powerhouses Lip Combo | $290 |
| 6 October | Deep in Winter Trio | $1.5K |
| 6 October | Holiday Full-Face Glam Night | $98 |
| 7 October | Brows On Lock Duo | $156 |
| 9 October | Satin Soirée Mini Lip Trio | $192 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | M·A·C Cosmetics | 99% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | M·A·C Cosmetics | $37.90 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | M·A·C Cosmetics | 11% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | M·A·C Cosmetics | -13% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 14 | $235.7K | 9.2% |
| 10K to 50K | 44 | $1.19M | 46.3% |
| 50K to 250K | 30 | $989.3K | 38.5% |
| 250K to 1M | 8 | $106.9K | 4.2% |
| 1M or more | 3 | $48.7K | 1.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove M·A·C Cosmetics' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
M·A·C Cosmetics' top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Nude Icons Lip Duo18.2% of revenue | $574.9K | 18K | $32.01 | 19% | 11 Aug 2025 |
| 2 | Cool-Toned Nude Lip Trio12.4% of revenue | $390.7K | 8.1K | $48.17 | 17% | 20 Apr 2026 |
| 3 | OG Glossy Lip Trio8.9% of revenue | $282.4K | 5.7K | $49.99 | 16% | 20 Apr 2026 |
| 4 | Lustreglass Nudes Trio5.4% of revenue | $170.2K | 2.9K | $58.08 | 16% | 10 Aug 2026 |
| 5 | Skinfinish Colourstruck Blush5.3% of revenue | $167.6K | 4.9K | $33.99 | 18% | 7 May 2026 |
| 6 | Pink It-Girl Trio5.2% of revenue | $165.8K | 2.5K | $65.03 | 14% | 10 Aug 2026 |
| 7 | Doja Cat Lip Duo3.6% of revenue | $113.2K | 3.3K | $34.40 | 12% | 10 Sep 2025 |
| 8 | Powder Kiss Lip + Cheek Mousse3.0% of revenue | $96.2K | 4.3K | $22.49 | 14% | 28 Feb 2026 |
| 9 | Powder Kiss Hazy Matte Lipstick2.6% of revenue | $83.7K | 3.1K | $27.01 | 15% | 27 Feb 2026 |
| 10 | Velvet Teddy Duo2.5% of revenue | $78.1K | 2K | $38.47 | 14% | 12 Jun 2026 |
| 11 | Cool-Toned Soft Pink Lip Trio1.9% of revenue | $60.3K | 1.2K | $51.08 | 16% | 20 Apr 2026 |
| 12 | Y2K Lipglass Trio, 3-piece1.7% of revenue | $53.9K | 962 | $56.00 | 14% | 23 Jul 2026 |
| 13 | Everyday Lip Trio1.7% of revenue | $52.2K | 1.2K | $44.66 | 17% | 16 Jul 2025 |
| 14 | Lustreglass Sheer-Shine Lipstick: Lightweight1.6% of revenue | $49.5K | 2K | $25.03 | 20% | 21 Jul 2025 |
| 15 | Lip Pencil: Smooth1.6% of revenue | $49.3K | 2.2K | $22.21 | 15% | 14 Jul 2025 |
2 listings ($63.9K, 2.0% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Nude Icons Lip Duo from M·A·C Cosmetics on TikTok Shop, and how much did each one drive in the last 30 days?
New M·A·C Cosmetics listings
14 listings sold for the first time in the 30 days to 19 October 2026, $102.0K together (3.2% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| 24 Days Of Icons Advent Calendar | 1 October | $40.6K | 154 | $263.51 |
| Lip Combo | 20 September | $25.9K | 719 | $36.08 |
| Celebrity Nudes Lip Vault | 1 October | $15.8K | 202 | $78.37 |
| Fizzy Feels Lip Balm | 1 October | $12.5K | 437 | $28.60 |
| Strobe Dewy Glow Stick | 1 October | $1.7K | 47 | $37.02 |
| Festive Affair Lipglass Air Trio | 1 October | $1.5K | 29 | $51.03 |
| Deep in Winter Trio | 6 October | $1.5K | 27 | $54.81 |
| Meld + Lock Fix+ Duo | 1 October | $800 | 18 | $44.42 |
| Mini Nudes Lip Combo | 1 October | $615 | 23 | $26.74 |
| Hyper Real Serumizer Eye 360° Bright Eye | 20 September | $314 | 6 | $52.25 |
| Plumping Powerhouses Lip Combo | 1 October | $290 | 8 | $36.31 |
| Satin Soirée Mini Lip Trio | 9 October | $192 | 6 | $32.00 |
Accounts named after M·A·C Cosmetics
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| M.A.C Cosmetics Store@maccosmeticsusa | 441K | $8.2K | 0% | 213 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for M·A·C Cosmetics live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling M·A·C Cosmetics on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling M·A·C Cosmetics on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Nude Icons Lip Duo from M·A·C Cosmetics? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank M·A·C Cosmetics' TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about M·A·C Cosmetics on TikTok Shop
Is M·A·C Cosmetics on TikTok Shop?
Yes. M·A·C Cosmetics sells through 1 TikTok Shop US storefront and made an estimated $3.16M in the 30 days to 19 October 2026, from 83K units. That is #37 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does M·A·C Cosmetics sell on TikTok Shop?
$3.16M of estimated revenue and about 83K units over the 30 days to 19 October 2026; a typical sale was $37.90.
What is M·A·C Cosmetics' best-selling product on TikTok Shop?
By revenue the leader is Nude Icons Lip Duo: $574.9K, or 18% of the total, from 18K units priced at $32.01 (30 days to 19 October 2026). Behind it come Cool-Toned Nude Lip Trio at $390.7K and OG Glossy Lip Trio at $282.4K.
Do affiliates drive M·A·C Cosmetics' sales on TikTok Shop?
Mostly. Affiliate creators drove 99% of M·A·C Cosmetics's estimated source revenue ($3.13M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 0.3% ($8.2K), other linked accounts 0% and the shop tab and mall 0.9% ($30.0K).
How is M·A·C Cosmetics' TikTok Shop revenue changing?
M·A·C Cosmetics' last 7 complete days (13 to 19 October) came to $743.1K, down 13% on the 7 days before ($850.7K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are M·A·C Cosmetics' TikTok Shop numbers estimated?
Not from M·A·C Cosmetics' books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not M·A·C Cosmetics' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($63.9K, 2.0% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 98% of headline revenue; the source counts 121 listings with sales. Ranks and medians compare M·A·C Cosmetics with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.