Videos drive 88% of sales
Short video sold $912.8K of the $1.04M. LIVE added 4.4% and the shop tab 8.1%.
30 days to 19 October 2026TikTok Shop US · Brand profile
TOMS TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts TOMS's TikTok Shop US sales at an estimated $1.04M for the 30 days to 19 October 2026, from 14K units at $73.80 each on average. That ranks #215 of 1,070 tracked brands, and #12 of 32 in Shoes as the source files it. In the last 7 complete days it was down 54% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
TOMS made an estimated $1.04M on TikTok Shop US in the 30 days to 19 October 2026.
TOMS sold an estimated 14K units at an average price of $73.80 in the 30 days to 19 October 2026.
Affiliate creators drove 91% of TOMS's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 4.1%.
TOMS ranks #215 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #12 of 32 in Shoes.
Womens Marie Loafer Chocolate Brown Deco Stich Suede was TOMS's best-selling listing: an estimated $85.8K, 8.2% of headline revenue, in the 30 days to 19 October 2026.
TOMS's last 7 complete days (13 to 19 October) came to $229.9K, down 54% on the 7 days before ($497.4K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is 53 points worse than the tracked brands and it holds on 7 of the 7 days, so TOMS is slowing against the market.
Key facts about TOMS on TikTok Shop
- Brand
- TOMS
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.04M
- Estimated units
- 14,132
- Average price
- $73.80
- Revenue rank
- #215 of 1,070 tracked brands
- Category rank
- #12 of 32 in Shoes, as the source files it
- From affiliates
- 91%
- From brand-named accounts
- 4.1%
- From LIVE
- 4.4%
- Listings with sales
- 278
- Best seller
- Womens Marie Loafer Chocolate Brown Deco Stich Suede, $85.8K
- New listings in the window
- 10
What stands out about TOMS
Two creators move the needle
The two biggest affiliates, with under 10K followers and under 10K followers, drove an estimated $304.7K, 29% of TOMS's revenue.
30 days to 19 October 2026Slowing against the market
TOMS's last 7 complete days (13 to 19 October) came to $229.9K, down 54% on the 7 days before ($497.4K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is 53 points worse than the tracked brands and it holds on 7 of the 7 days, so TOMS is slowing against the market.
30 days to 19 October 2026#215 of 1,070 brands
In the 30 days to 19 October 2026, TOMS is #215 of 1,070 tracked brands by estimated 30-day revenue, and #12 of 32 in Shoes as the source files it. The leader in Shoes, CROCS, made $8.40M. TOMS holds 2.5% of the revenue of the 32 Shoes brands tracked.
30 days to 19 October 2026278 listings sold, no clear hero
TOMS spreads its sales: the best listing makes 8.2% of revenue, and the top 10 make 50%.
30 days to 19 October 2026Priced above its category
TOMS's average selling price is $73.80, against a median of $47.55 for tracked Shoes brands.
30 days to 19 October 2026Go deeper in TokConnectWhich TOMS products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
TOMS says it has given over $200 million in grants and shoe donations since 2006. It ended its One for One model in 2019 and now says it funds grants for children's education, health and well-being.
Read the 278 listings as styles in different colours. Many are one style in several colours, so a seller sizing up the shop should count styles, not listings. The top 10 listings make up half the sales, at an average of $73.80.
Affiliates drove 91%, video 88% and LIVE 4.4%. The best day made $120.0K on 9 October, against a typical day of $26.6K.
TOMS's last 7 complete days (13 to 19 October) came to $229.9K, down 54% on the 7 days before ($497.4K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is 53 points worse than the tracked brands and it holds on 7 of the 7 days, so TOMS is slowing against the market.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Toms_Shoes), toms.com.
The numbers behind TOMS
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $28.1K | 377 | $22.2K | $5.3K | $535 | complete |
| 21 September | $23.5K | 316 | $19.0K | $4.2K | $330 | complete |
| 22 September | $17.7K | 237 | $13.2K | $3.5K | $979 | complete |
| 23 September | $17.3K | 237 | $13.9K | $3.3K | $90 | complete |
| 24 September | $37.3K | 500 | $32.2K | $4.0K | $1.1K | complete |
| 25 September | $46.3K | 597 | $41.6K | $3.5K | $1.2K | complete |
| 26 September | $25.1K | 335 | $20.1K | $4.4K | $565 | complete |
| 27 September | $25.1K | 322 | $23.8K | $50 | $1.2K | complete |
| 28 September | $13.2K | 173 | $10.4K | $2.6K | $219 | complete |
| 29 September | $16.1K | 203 | $15.4K | $110 | $598 | complete |
| 30 September | $5.6K | 78 | $3.4K | $2.2K | $0 | source reports low |
| 1 October | $5.7K | 78 | $5.1K | $0 | $567 | source reports low |
| 2 October | $13.2K | 166 | $12.2K | $149 | $845 | complete |
| 3 October | $9.7K | 122 | $9.7K | $0 | $0 | complete |
| 4 October | $17.7K | 226 | $15.6K | $324 | $1.7K | complete |
| 5 October | $13.9K | 173 | $12.9K | $100 | $852 | complete |
| 6 October | $13.9K | 177 | $13.4K | $0 | $522 | complete |
| 7 October | $24.6K | 318 | $23.1K | $226 | $1.3K | complete |
| 8 October | $114.3K | 1,519 | $109.5K | $460 | $4.3K | complete |
| 9 October | $120.0K | 1,629 | $113.2K | $539 | $6.3K | complete |
| 10 October | $89.5K | 1,300 | $86.6K | $131 | $2.8K | complete |
| 11 October | $70.8K | 1,003 | $67.0K | $192 | $3.6K | complete |
| 12 October | $64.3K | 908 | $56.4K | $3.6K | $4.3K | complete |
| 13 October | $42.1K | 557 | $36.9K | $1.3K | $3.9K | complete |
| 14 October | $28.1K | 409 | $23.5K | $1.0K | $3.5K | complete |
| 15 October | $39.1K | 534 | $35.0K | $196 | $3.8K | complete |
| 16 October | $37.4K | 507 | $34.8K | $323 | $2.3K | complete |
| 17 October | $39.7K | 546 | $37.8K | $257 | $1.6K | complete |
| 18 October | $35.5K | 479 | $31.2K | $179 | $4.2K | complete |
| 19 October | $8.1K | 106 | $7.2K | $0 | $934 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $946.4K | 90.8% |
| Brand accounts | $42.4K | 4.1% |
| Shop tab and mall | $54.1K | 5.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $912.8K | 87.5% |
| LIVE | $45.5K | 4.4% |
| Shop tab and search | $84.6K | 8.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Womens Marie Loafer Chocolate Brown Deco Stich Suede | $85.8K | 969 | $88.58 | 8.2% |
| 2 | Womens Marie Loafer Taupe Suede | $78.3K | 1.3K | $58.91 | 7.5% |
| 3 | Womens Astrid Boot Water Repellent Chocolate | $65.8K | 658 | $100.00 | 6.3% |
| 4 | Womens Cara Mary Jane Loafer Hot Cocoa Nubuck Leather | $58.4K | 649 | $90.00 | 5.6% |
| 5 | Womens Alpargata Mary Jane Black Canvas | $52.4K | 874 | $60.00 | 5.0% |
| 6 | Womens Astrid Boot Water Repellent Black Faux Leather | $50.0K | 579 | $86.37 | 4.8% |
| 7 | Carolina Lace-Up Espadrille Black Beachside Woven | $34.6K | 580 | $59.59 | 3.3% |
| 8 | Womens Milan Nova Heel Chocolate Brown Kid Suede | $34.5K | 370 | $93.24 | 3.3% |
| 9 | Womens Carolina Mary Jane Espadrille Metallic | $33.1K | 368 | $90.00 | 3.2% |
| 10 | Cara Dark Brown Leather Loafer | $32.5K | 406 | $80.00 | 3.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 8.2% |
| Listings 2 and 3 | 13.8% |
| Listings 4 to 10 | 28.3% |
| Other listings | 49.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $25 to $50 | 10 | $23.9K | 2.4% |
| $50 to $100 | 78 | $878.0K | 87.8% |
| $100 and up | 12 | $97.7K | 9.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| First sold | Product | Est. revenue |
|---|---|---|
| 25 September | Womens Mina Wedge Boot Water Repellent Hot | $4.6K |
| 27 September | Womens Mina Wedge Boot Water Repellent Black Suede | $477 |
| 1 October | Womens Alpargata Classic Gingerbread Print | $7.0K |
| 1 October | Womens Alpargata Classic Fair Isle Print | $1.0K |
| 1 October | Womens Alpargata Classic Holiday Foliage Print | $446 |
| 2 October | Alpargata Black Glow In The Dark Spiders | $15.2K |
| 4 October | Womens Alpargata Classic Mystery Bag Faux | $18.1K |
| 4 October | Womens Alpargata Classic Amber Brown Corduroy | $7.8K |
| 5 October | Womens Percy Mid Platform Sneaker Water | $138 |
| 9 October | Womens Alpargata Classic Black Recycled Canvas | $105 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | TOMS | 91% |
| Affiliate share of revenue | Category median | 92% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | TOMS | $73.80 |
| Average selling price | Category median | $47.55 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | TOMS | 4% |
| LIVE share of revenue | Category median | 11% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | TOMS | -54% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 35 | $516.6K | 57.5% |
| 10K to 50K | 40 | $241.9K | 26.9% |
| 50K to 250K | 22 | $127.2K | 14.2% |
| 250K to 1M | 2 | $12.9K | 1.4% |
Go deeper in TokConnectWhich videos and LIVE streams drove TOMS's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
TOMS's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Womens Marie Loafer Chocolate Brown Deco Stich Suede8.2% of revenue | $85.8K | 969 | $88.58 | 13% | 18 Aug 2026 |
| 2 | Womens Marie Loafer Taupe Suede7.5% of revenue | $78.3K | 1.3K | $58.91 | 15% | 18 Aug 2026 |
| 3 | Womens Astrid Boot Water Repellent Chocolate6.3% of revenue | $65.8K | 658 | $100.00 | 13% | 29 Aug 2026 |
| 4 | Womens Cara Mary Jane Loafer Hot Cocoa Nubuck Leather5.6% of revenue | $58.4K | 649 | $90.00 | 13% | 9 Aug 2026 |
| 5 | Womens Alpargata Mary Jane Black Canvas5.0% of revenue | $52.4K | 874 | $60.00 | 13% | 9 Jun 2026 |
| 6 | Womens Astrid Boot Water Repellent Black Faux Leather4.8% of revenue | $50.0K | 579 | $86.37 | 13% | 7 Sep 2026 |
| 7 | Carolina Lace-Up Espadrille Black Beachside Woven3.3% of revenue | $34.6K | 580 | $59.59 | – | – |
| 8 | Womens Milan Nova Heel Chocolate Brown Kid Suede3.3% of revenue | $34.5K | 370 | $93.24 | – | 31 Jul 2026 |
| 9 | Womens Carolina Mary Jane Espadrille Metallic3.2% of revenue | $33.1K | 368 | $90.00 | 13% | 1 Jul 2026 |
| 10 | Cara Dark Brown Leather Loafer3.1% of revenue | $32.5K | 406 | $80.00 | 15% | 26 Jun 2026 |
| 11 | Womens Ines Heel Hot Cocoa Kid Suede2.9% of revenue | $30.0K | 435 | $69.01 | – | – |
| 12 | Cara Black Leather Loafer2.6% of revenue | $27.1K | 301 | $90.00 | 13% | 12 Jun 2026 |
| 13 | Womens Delilah Heeled Boot Water Repellent (Chocolate)2.1% of revenue | $22.0K | 228 | $96.49 | – | 10 Sep 2026 |
| 14 | Womens Alpargata Classic Mystery Bag Faux1.7% of revenue | $18.1K | 240 | $75.25 | – | 4 Oct 2026 |
| 15 | Womens Cara Mary Jane Loafer Black Nubuck Leather1.5% of revenue | $15.2K | 169 | $90.00 | – | – |
Go deeper in TokConnectWhich creators sell Womens Marie Loafer Chocolate Brown Deco Stich Suede from TOMS on TikTok Shop, and how much did each one drive in the last 30 days?
New TOMS listings
10 listings sold for the first time in the 30 days to 19 October 2026, $54.9K together (5.3% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Womens Alpargata Classic Mystery Bag Faux | 4 October | $18.1K | 246 | $73.41 |
| Alpargata Black Glow In The Dark Spiders | 2 October | $15.2K | 229 | $66.42 |
| Womens Alpargata Classic Amber Brown Corduroy | 4 October | $7.8K | 149 | $52.48 |
| Womens Alpargata Classic Gingerbread Print | 1 October | $7.0K | 178 | $39.10 |
| Womens Mina Wedge Boot Water Repellent Hot | 25 September | $4.6K | 47 | $97.87 |
| Womens Alpargata Classic Fair Isle Print | 1 October | $1.0K | 19 | $54.74 |
| Womens Mina Wedge Boot Water Repellent Black Suede | 27 September | $477 | 5 | $95.40 |
| Womens Alpargata Classic Holiday Foliage Print | 1 October | $446 | 9 | $49.50 |
| Womens Percy Mid Platform Sneaker Water | 5 October | $138 | 2 | $69.00 |
| Womens Alpargata Classic Black Recycled Canvas | 9 October | $105 | 3 | $35.00 |
Accounts named after TOMS
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| TOMS | 30K | $42.4K | 90% | 618 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for TOMS live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling TOMS on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling TOMS on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Womens Marie Loafer Chocolate Brown Deco Stich Suede from TOMS? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank TOMS's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about TOMS on TikTok Shop
Is TOMS on TikTok Shop?
An estimated $1.04M of sales over the 30 days to 19 October 2026. TOMS ranks #215 of 1,070 tracked brands, selling through 1 US storefront.
How much does TOMS sell on TikTok Shop?
$1.04M of estimated revenue and about 14K units over the 30 days to 19 October 2026; a typical sale was $73.80.
What is TOMS's best-selling product on TikTok Shop?
By revenue the leader is Womens Marie Loafer Chocolate Brown Deco Stich Suede: $85.8K, or 8% of the total, from 969 units priced at $88.58 (30 days to 19 October 2026). Behind it come Womens Marie Loafer Taupe Suede at $78.3K and Womens Astrid Boot Water Repellent Chocolate at $65.8K.
Do affiliates drive TOMS's sales on TikTok Shop?
Mostly: $946.4K of the $1.04M source revenue came through affiliates, 91%. Accounts named after the brand brought $42.4K (4.1%), linked host accounts 0% and the shop tab and mall $54.1K (5.2%), in the 30 days to 19 October 2026.
How is TOMS's TikTok Shop revenue changing?
TOMS's last 7 complete days (13 to 19 October) came to $229.9K, down 54% on the 7 days before ($497.4K), while the tracked brands together were unchanged; those days include a platform-wide surge. That is 53 points worse than the tracked brands and it holds on 7 of the 7 days, so TOMS is slowing against the market.
How are TOMS's TikTok Shop numbers estimated?
Not from TOMS's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not TOMS's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 67% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 96% of headline revenue; the source counts 278 listings with sales. Ranks and medians compare TOMS with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.