Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, HEYDUDE sold an estimated $3.99M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 53K units at an average price of $74.95. Only 25 of 1,070 tracked brands sold more, and it is #2 of 32 in Shoes as the source files it. This leaves out 24 listings the source prices unreliably ($620.0K, 13% of the source total of $4.61M). In the last 7 complete days it was down 5% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
HEYDUDE made an estimated $3.99M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $4.61M, $620.0K of it on flagged listings).
HEYDUDE sold an estimated 53K units at an average price of $74.95 in the 30 days to 19 October 2026.
Affiliate creators drove 94% of HEYDUDE's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0.1%.
HEYDUDE ranks #26 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #2 of 32 in Shoes.
Remi Field Boot was HEYDUDE's best-selling listing: an estimated $486.2K, 12% of headline revenue, in the 30 days to 19 October 2026.
HEYDUDE's last 7 complete days (13 to 19 October) came to $1.19M, down 5% on the 7 days before ($1.25M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
HEYDUDE is #26 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #2 of 32 in Shoes as the source files it. The brand just ahead, CROCS, made $8.40M. HEYDUDE holds 9.5% of the revenue of the 32 Shoes brands tracked.
30 days to 19 October 2026The best listing makes 12.2% of revenue and the top 10 together make 57%. The source counts 224 listings with sales in the 30 days.
30 days to 19 October 2026Among the top 98 affiliates for HEYDUDE, those with fewer than 50K followers drove 78% of the revenue.
30 days to 19 October 2026HEYDUDE's average selling price is $74.95, against a median of $47.55 for tracked Shoes brands.
30 days to 19 October 2026HEYDUDE added 29 products in the 30 days and they sold $260.2K, 6.5% of revenue. Best launch: Sienna Clog Suede ($87.3K).
30 days to 19 October 2026HEYDUDE's last 7 complete days (13 to 19 October) came to $1.19M, down 5% on the 7 days before ($1.25M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich HEYDUDE products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
HEYDUDE was founded in Italy in 2008, according to Crocs' acquisition release, and Crocs announced on December 23, 2021 that it would buy the brand for $2.5 billion and run it as a standalone division.
The brand-named account made only 0.1%, yet one other linked account made $168.3K. Affiliates made 94%, so the selling happens well away from the brand's own account.
This leaves out 24 listings the source prices unreliably ($620.0K, 13% of the source total of $4.61M). The $3.99M headline stands on the listings that remain. The best of them, Remi Field Boot, makes 12% and the top three 30%, across 224 listings with sales at an average sale of $74.95.
HEYDUDE's last 7 complete days (13 to 19 October) came to $1.19M, down 5% on the 7 days before ($1.25M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: investors.crocs.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $193.6K | 2,667 | $171.3K | $13.4K | $8.9K | complete |
| 21 September | $149.3K | 2,016 | $133.9K | $5.3K | $10.0K | complete |
| 22 September | $105.7K | 1,515 | $100.5K | $4.9K | $295 | complete |
| 23 September | $109.2K | 1,617 | $101.5K | $7.2K | $529 | complete |
| 24 September | $126.4K | 1,914 | $119.7K | $6.7K | $0 | complete |
| 25 September | $172.4K | 2,543 | $163.4K | $7.8K | $1.2K | complete |
| 26 September | $135.2K | 2,006 | $126.8K | $5.9K | $2.5K | complete |
| 27 September | $130.8K | 1,949 | $121.1K | $9.2K | $618 | complete |
| 28 September | $80.1K | 1,160 | $79.2K | $194 | $704 | complete |
| 29 September | $96.8K | 1,582 | $90.5K | $5.3K | $1.0K | complete |
| 30 September | $141.8K | 2,565 | $128.0K | $3.3K | $10.5K | source reports low |
| 1 October | $163.8K | 3,592 | $157.7K | $3.7K | $2.4K | source reports low |
| 2 October | $162.3K | 3,230 | $154.0K | $5.9K | $2.4K | complete |
| 3 October | $159.3K | 2,826 | $147.5K | $9.2K | $2.6K | complete |
| 4 October | $122.9K | 2,159 | $111.2K | $10.6K | $1.1K | complete |
| 5 October | $113.2K | 1,818 | $112.2K | $305 | $681 | complete |
| 6 October | $139.6K | 2,058 | $134.8K | $3.1K | $1.7K | complete |
| 7 October | $142.0K | 2,100 | $134.1K | $4.5K | $3.4K | complete |
| 8 October | $160.0K | 2,430 | $145.2K | $10.0K | $4.8K | complete |
| 9 October | $264.7K | 3,997 | $253.9K | $4.9K | $5.8K | complete |
| 10 October | $227.1K | 3,530 | $216.0K | $5.8K | $5.3K | complete |
| 11 October | $169.9K | 2,739 | $163.8K | $647 | $5.5K | complete |
| 12 October | $147.8K | 2,418 | $145.7K | $1.7K | $393 | complete |
| 13 October | $159.6K | 2,505 | $148.6K | $7.7K | $3.2K | complete |
| 14 October | $170.6K | 2,608 | $162.5K | $7.0K | $1.1K | complete |
| 15 October | $214.2K | 3,200 | $203.5K | $7.9K | $2.9K | complete |
| 16 October | $215.6K | 3,221 | $209.0K | $1.3K | $5.3K | complete |
| 17 October | $172.1K | 2,623 | $159.9K | $10.0K | $2.2K | complete |
| 18 October | $162.4K | 2,507 | $152.0K | $8.7K | $1.7K | complete |
| 19 October | $99.1K | 1,589 | $96.0K | $2.2K | $869 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $4.34M | 94.3% |
| Brand accounts | $6.1K | 0.1% |
| Linked host accounts | $168.3K | 3.7% |
| Shop tab and mall | $89.6K | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $3.72M | 80.7% |
| LIVE | $778.8K | 16.9% |
| Shop tab and search | $109.5K | 2.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Remi Field Boot | $486.2K | 5.8K | $83.97 | 12.2% |
| 2 | Austin Lift Clog | $383.5K | 4.9K | $78.92 | 9.6% |
| 3 | Bradley II Classic | $308.6K | 3.3K | $94.09 | 7.7% |
| 4 | Bradley Work CT Leather | $273.1K | 2.2K | $124.11 | 6.8% |
| 5 | Remi Field Boot Waxed Canvas | $234.3K | 3K | $78.89 | 5.9% |
| 6 | Sienna Chelsea Boot | $226.2K | 2.1K | $108.74 | 5.7% |
| 7 | Remi Toastee Clog | $125.1K | 1.7K | $74.48 | 3.1% |
| 8 | Wendy Slip Camp Nylon | $88.0K | 1.4K | $63.77 | 2.2% |
| 9 | Sienna Clog Suede | $87.3K | 1.1K | $82.41 | 2.2% |
| 10 | Paul Pro | $77.1K | 1.1K | $67.61 | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 12.2% |
| Listings 2 and 3 | 17.4% |
| Listings 4 to 10 | 27.9% |
| Other listings | 42.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $25 to $50 | 14 | $130.3K | 3.4% |
| $50 to $100 | 80 | $3.17M | 81.7% |
| $100 and up | 6 | $579.6K | 14.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 21 September | Sienna Clog Suede | $87.3K |
| 21 September | Paul Pro Links | $7.1K |
| 21 September | Sirocco Play Toddler Stretch Sox | $783 |
| 21 September | Wally Toddler Stretch Jersey | $52 |
| 22 September | Flint Boot Leather | $17.4K |
| 22 September | Flint Moc Leather | $7.6K |
| 24 September | Wally Stretch Jersey Fair Isle | $1.4K |
| 25 September | Remi Toastee Boot Suede | $14.2K |
| 25 September | Paul Washed | $624 |
| 25 September | Bradley Blipper Suede | $104 |
| 29 September | Wendy Work Comp Toe | $7.6K |
| 29 September | NHL Collection | $4.9K |
| 29 September | Wendy Heathered Mix | $552 |
| 29 September | Wally Heathered Mix | $169 |
| 30 September | Men's Stride Essentials | $8.5K |
| 30 September | Wally Work Comp Toe | $1.6K |
| 30 September | Wells Youth Classic | $59 |
| 3 October | Slipper Buffalo Plaid Flame | $20.3K |
| 4 October | Women's Stride Essentials | $8.8K |
| 7 October | Wendy Buffalo Plaid | $11.5K |
| 7 October | Wally Buffalo Check Flame | $195 |
| 10 October | Snow Snow Family Collection | $13.4K |
| 14 October | MeatEater | $43.0K |
| 14 October | Wally Funk Western Classic | $1.2K |
| 14 October | Wendy SE Stretch Sox Leo | $574 |
| 14 October | Wally Lounge Suede | $65 |
| 15 October | Austin Lift Clog Stud | $520 |
| 16 October | Wendy Rose T Strap | $403 |
| 17 October | Holiday Cowboy | $344 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | HEYDUDE | 94% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | HEYDUDE | $74.95 |
| Average selling price | Category median | $47.55 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | HEYDUDE | 17% |
| LIVE share of revenue | Category median | 10% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | HEYDUDE | -5% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 22 | $320.3K | 9.1% |
| 10K to 50K | 55 | $2.45M | 69.3% |
| 50K to 250K | 13 | $484.0K | 13.7% |
| 250K to 1M | 8 | $281.6K | 8.0% |
Go deeper in TokConnectWhich videos and LIVE streams drove HEYDUDE's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Remi Field Boot12.2% of revenue | $486.2K | 5.8K | $83.97 | 10% | 21 Jul 2026 |
| 2 | Austin Lift Clog9.6% of revenue | $383.5K | 4.9K | $78.92 | 10% | 10 Jun 2026 |
| 3 | Bradley II Classic7.7% of revenue | $308.6K | 3.3K | $94.09 | 10% | 9 Jul 2026 |
| 4 | Bradley Work CT Leather6.8% of revenue | $273.1K | 2.2K | $124.11 | 10% | 14 Jul 2026 |
| 5 | Remi Field Boot Waxed Canvas5.9% of revenue | $234.3K | 3K | $78.89 | 10% | 17 Jul 2026 |
| 6 | Sienna Chelsea Boot5.7% of revenue | $226.2K | 2.1K | $108.74 | 10% | 27 Jul 2026 |
| 7 | Remi Toastee Clog3.1% of revenue | $125.1K | 1.7K | $74.48 | 9% | 10 Jul 2026 |
| 8 | Wendy Slip Camp Nylon2.2% of revenue | $88.0K | 1.4K | $63.77 | 9% | 16 Jul 2026 |
| 9 | Sienna Clog Suede2.2% of revenue | $87.3K | 1.1K | $82.41 | – | 21 Sep 2026 |
| 10 | Paul Pro1.9% of revenue | $77.1K | 1.1K | $67.61 | 10% | 7 May 2025 |
| 11 | Wally Slipper1.7% of revenue | $66.1K | 888 | $74.48 | – | 12 Sep 2026 |
| 12 | Wendy Stretch Jersey1.6% of revenue | $65.2K | 1.2K | $53.48 | 8% | 25 Oct 2025 |
| 13 | Mossy Oak OBL Collection1.6% of revenue | $62.6K | 846 | $74.00 | – | 11 Sep 2026 |
| 14 | Wendy Stretch Jersey Leopard1.5% of revenue | $60.8K | 1K | $59.06 | 10% | 21 May 2026 |
| 15 | Wally Funk Mesh Field1.4% of revenue | $54.5K | 923 | $59.00 | 10% | 29 Jun 2026 |
This leaves out 24 listings the source prices unreliably ($620.0K, 13% of the source total of $4.61M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Remi Field Boot from HEYDUDE on TikTok Shop, and how much did each one drive in the last 30 days?
29 listings sold for the first time in the 30 days to 19 October 2026, $260.2K together (6.5% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Sienna Clog Suede | 21 September | $87.3K | 1.1K | $82.41 |
| MeatEater | 14 October | $43.0K | 567 | $75.78 |
| Slipper Buffalo Plaid Flame | 3 October | $20.3K | 386 | $52.51 |
| Flint Boot Leather | 22 September | $17.4K | 145 | $119.93 |
| Remi Toastee Boot Suede | 25 September | $14.2K | 168 | $84.76 |
| Snow Snow Family Collection | 10 October | $13.4K | 266 | $50.23 |
| Wendy Buffalo Plaid | 7 October | $11.5K | 175 | $65.77 |
| Women's Stride Essentials | 4 October | $8.8K | 118 | $74.49 |
| Men's Stride Essentials | 30 September | $8.5K | 115 | $73.74 |
| Flint Moc Leather | 22 September | $7.6K | 70 | $108.29 |
| Wendy Work Comp Toe | 29 September | $7.6K | 70 | $108.14 |
| Paul Pro Links | 21 September | $7.1K | 72 | $98.33 |
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| HeyDude@heydudeshoes | 1.6M | $6.1K | 0% | 143 |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $168.3K under the shop for them and any unlisted accounts.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for HEYDUDE live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
HEYDUDE has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 53K units for an estimated $3.99M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #26.
$3.99M of estimated revenue (excluding listings the source prices unreliably) and about 53K units over the 30 days to 19 October 2026; a typical sale was $74.95.
By revenue the leader is Remi Field Boot: $486.2K, or 12% of the total, from 5.8K units priced at $83.97 (30 days to 19 October 2026). Next are Austin Lift Clog ($383.5K) and Bradley II Classic ($308.6K).
Mostly. Affiliate creators drove 94% of HEYDUDE's estimated source revenue ($4.34M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 0.1% ($6.1K), other linked accounts 3.7% and the shop tab and mall 1.9% ($89.6K).
HEYDUDE's last 7 complete days (13 to 19 October) came to $1.19M, down 5% on the 7 days before ($1.25M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $3.99M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not HEYDUDE's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 24 listings the source prices unreliably ($620.0K, 13% of the source total of $4.61M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 97% of headline revenue; the source counts 224 listings with sales. Ranks and medians compare HEYDUDE with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
