Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Tarte Cosmetics sold an estimated $5.74M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 172K units at an average price of $33.39. Only 16 of 1,070 tracked brands sold more, and it is #3 of 231 in Beauty & Personal Care as the source files it. This leaves out 14 listings the source prices unreliably ($2.88M, 33% of the source total of $8.63M). In the last 7 complete days it was down 10% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Tarte Cosmetics made an estimated $5.74M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $8.63M, $2.88M of it on flagged listings).
Tarte Cosmetics sold an estimated 172K units at an average price of $33.39 in the 30 days to 19 October 2026.
Affiliate creators drove 90% of Tarte Cosmetics' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.6%.
Tarte Cosmetics ranks #17 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #3 of 231 in Beauty & Personal Care.
BB blur tinted moisturizer SPF was Tarte Cosmetics' best-selling listing: an estimated $689.7K, 12% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Tarte Cosmetics brought in $1.82M, down 10% on the 7 days before ($2.03M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Tarte Cosmetics is #17 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #3 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Tarte Cosmetics holds 2.4% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026The best listing makes 12.0% of revenue and the top 10 together make 71%. The source counts 173 listings with sales in the 30 days.
30 days to 19 October 2026Affiliates with under 50K followers made 62% of the revenue of the top 99 affiliates, and they are 55 of them.
30 days to 19 October 2026For 5 straight days, 25 to 29 September, daily revenue held between $296.7K and $345.0K. Those days make 20% of the window; an ordinary day is $289.8K.
30 days to 19 October 2026Tarte Cosmetics added 9 products in the 30 days and they sold $71.6K, 1.2% of revenue. Best launch: Upper East Side lip advent calendar ($50.4K).
30 days to 19 October 2026Over 13 to 19 October, the last 7 complete days, Tarte Cosmetics brought in $1.82M, down 10% on the 7 days before ($2.03M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Tarte Cosmetics products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Tarte's first product was a cheek stain, launched by a founder who was studying for a psychology PhD at Columbia University. Japan's KOSE Corporation bought about 93.5 percent of the company in March 2014 for $135 million.
#17 of 1,070 is the rank for a $5.74M headline. This leaves out 14 listings the source prices unreliably ($2.88M, 33% of the source total of $8.63M). The rank uses the narrower figure.
173 listings sold, led by BB blur tinted moisturizer SPF at 12%, with the top three at 33%. At $33.39 an average sale, 172K units made the total. Affiliates drove 90%, LIVE 15%, and the brand's own account 1.6%.
Over 13 to 19 October, the last 7 complete days, Tarte Cosmetics brought in $1.82M, down 10% on the 7 days before ($2.03M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Tarte_Cosmetics).
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $386.7K | 10,598 | $353.1K | $743 | $32.8K | complete |
| 21 September | $290.5K | 8,299 | $250.9K | $21.0K | $18.6K | complete |
| 22 September | $281.6K | 8,176 | $254.8K | $584 | $26.3K | complete |
| 23 September | $201.0K | 5,829 | $184.1K | $612 | $16.3K | complete |
| 24 September | $245.0K | 7,131 | $211.6K | $11.7K | $21.8K | complete |
| 25 September | $296.7K | 8,290 | $254.1K | $13.6K | $29.0K | complete |
| 26 September | $345.0K | 9,674 | $309.7K | $1.5K | $33.9K | complete |
| 27 September | $331.6K | 9,403 | $293.1K | $718 | $37.8K | complete |
| 28 September | $311.1K | 8,721 | $274.8K | $9.3K | $26.9K | complete |
| 29 September | $300.5K | 8,382 | $276.3K | $482 | $23.7K | complete |
| 30 September | $276.9K | 8,103 | $264.4K | $0 | $12.5K | source reports low |
| 1 October | $295.9K | 8,555 | $262.3K | $12.2K | $21.4K | source reports low |
| 2 October | $281.7K | 8,378 | $251.1K | $10.8K | $19.9K | complete |
| 3 October | $321.0K | 9,409 | $314.2K | $0 | $6.8K | complete |
| 4 October | $300.3K | 8,561 | $281.6K | $393 | $18.3K | complete |
| 5 October | $312.2K | 8,909 | $278.6K | $12.5K | $21.1K | complete |
| 6 October | $220.6K | 6,345 | $205.7K | $393 | $14.5K | complete |
| 7 October | $315.8K | 9,322 | $287.6K | $692 | $27.6K | complete |
| 8 October | $355.2K | 10,139 | $304.8K | $9.2K | $41.2K | complete |
| 9 October | $289.2K | 8,159 | $257.0K | $481 | $31.6K | complete |
| 10 October | $291.2K | 8,588 | $266.9K | $436 | $23.9K | complete |
| 11 October | $271.9K | 8,001 | $251.4K | $701 | $19.8K | complete |
| 12 October | $282.8K | 8,497 | $262.4K | $0 | $20.5K | complete |
| 13 October | $221.9K | 6,664 | $204.6K | $0 | $17.3K | complete |
| 14 October | $237.8K | 7,100 | $214.1K | $0 | $23.6K | complete |
| 15 October | $243.3K | 7,201 | $220.4K | $416 | $22.5K | complete |
| 16 October | $258.0K | 7,395 | $217.0K | $24.9K | $16.0K | complete |
| 17 October | $272.6K | 7,801 | $250.5K | $0 | $22.1K | complete |
| 18 October | $337.5K | 9,737 | $317.4K | $0 | $20.1K | complete |
| 19 October | $250.4K | 7,362 | $220.4K | $6.6K | $23.4K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $7.79M | 90.4% |
| Brand accounts | $139.8K | 1.6% |
| Shop tab and mall | $691.4K | 8.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $6.62M | 76.7% |
| LIVE | $1.30M | 15.1% |
| Shop tab and search | $706.3K | 8.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | BB blur tinted moisturizer SPF | $689.7K | 18K | $39.19 | 12.0% |
| 2 | shape tape dab & go hair concealer | $678.9K | 27K | $25.00 | 11.8% |
| 3 | the buffer brush | $500.8K | 14K | $36.80 | 8.7% |
| 4 | lash cocktail | $488.8K | 17K | $28.00 | 8.5% |
| 5 | concealer paw brush | $376.9K | 13K | $28.99 | 6.6% |
| 6 | maracuja juicy multi-stick with brush | $369.7K | 9.7K | $38.00 | 6.4% |
| 7 | colored clay CC undereye corrector | $366.2K | 12K | $29.99 | 6.4% |
| 8 | Big Stick Energy duo | $224.8K | 7K | $31.98 | 3.9% |
| 9 | timeless hydrating foundation & serum | $195.6K | 4.7K | $41.26 | 3.4% |
| 10 | glow wardrobe eye & cheek palette | $191.1K | 6K | $32.02 | 3.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 12.0% |
| Listings 2 and 3 | 20.5% |
| Listings 4 to 10 | 38.5% |
| Other listings | 28.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $10.3K | 0.2% |
| $10 to $25 | 13 | $107.9K | 1.9% |
| $25 to $50 | 81 | $5.27M | 92.4% |
| $50 to $100 | 3 | $151.8K | 2.7% |
| $100 and up | 2 | $161.6K | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 25 September | front row energy travel essentials | $9.3K |
| 28 September | maracuja juicy lip try-me trio | $442 |
| 29 September | CC tinted serum & set duo | $1.3K |
| 29 September | ballin' base matte poreless primer | $700 |
| 3 October | dab, lash & go duo | $2.4K |
| 4 October | Upper East Side lip advent calendar | $50.4K |
| 4 October | lip & cheek gift set | $2.5K |
| 4 October | touch up bundle | $1.6K |
| 6 October | face tape foundation & brush | $3.0K |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Tarte Cosmetics | 90% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Tarte Cosmetics | $33.39 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Tarte Cosmetics | 15% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Tarte Cosmetics | -10% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 10 | $431.6K | 8.8% |
| 10K to 50K | 45 | $2.61M | 53.3% |
| 50K to 250K | 30 | $1.30M | 26.6% |
| 250K to 1M | 11 | $479.4K | 9.8% |
| 1M or more | 3 | $76.0K | 1.6% |
Go deeper in TokConnectWhich videos and LIVE streams drove Tarte Cosmetics' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | BB blur tinted moisturizer SPF12.0% of revenue | $689.7K | 18K | $39.19 | 20% | 20 Aug 2024 |
| 2 | shape tape dab & go hair concealer11.8% of revenue | $678.9K | 27K | $25.00 | 12% | 19 May 2026 |
| 3 | the buffer brush8.7% of revenue | $500.8K | 14K | $36.80 | 14% | 13 Dec 2023 |
| 4 | lash cocktail8.5% of revenue | $488.8K | 17K | $28.00 | 14% | 2 Apr 2025 |
| 5 | concealer paw brush6.6% of revenue | $376.9K | 13K | $28.99 | 17% | 1 Jul 2024 |
| 6 | maracuja juicy multi-stick with brush6.4% of revenue | $369.7K | 9.7K | $38.00 | 13% | 8 Jun 2026 |
| 7 | colored clay CC undereye corrector6.4% of revenue | $366.2K | 12K | $29.99 | 13% | 23 Oct 2024 |
| 8 | Big Stick Energy duo3.9% of revenue | $224.8K | 7K | $31.98 | 19% | 31 Mar 2025 |
| 9 | timeless hydrating foundation & serum3.4% of revenue | $195.6K | 4.7K | $41.26 | 15% | 17 Mar 2026 |
| 10 | glow wardrobe eye & cheek palette3.3% of revenue | $191.1K | 6K | $32.02 | 13% | 7 Aug 2024 |
| 11 | smolderEYES shadow liner duo3.0% of revenue | $173.4K | 4.5K | $38.96 | 18% | 21 Jul 2025 |
| 12 | sculpt tape & blush tape duo2.7% of revenue | $156.8K | 4.6K | $34.01 | 15% | 29 Nov 2023 |
| 13 | limited-edition the buffer brush2.6% of revenue | $150.6K | 3.6K | $42.06 | 13% | 12 Sep 2026 |
| 14 | you know you love me collector's set, 8-piece2.5% of revenue | $140.9K | 860 | $163.85 | 16% | 30 Aug 2026 |
| 15 | snatch stick 2-in-1 contour stick with brush1.7% of revenue | $98.4K | 3.8K | $26.03 | 12% | 30 Jul 2026 |
This leaves out 14 listings the source prices unreliably ($2.88M, 33% of the source total of $8.63M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell BB blur tinted moisturizer SPF from Tarte Cosmetics on TikTok Shop, and how much did each one drive in the last 30 days?
9 listings sold for the first time in the 30 days to 19 October 2026, $71.6K together (1.2% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Upper East Side lip advent calendar | 4 October | $50.4K | 601 | $83.84 |
| front row energy travel essentials | 25 September | $9.3K | 256 | $36.25 |
| face tape foundation & brush | 6 October | $3.0K | 66 | $45.45 |
| lip & cheek gift set | 4 October | $2.5K | 50 | $49.80 |
| dab, lash & go duo | 3 October | $2.4K | 58 | $42.07 |
| touch up bundle | 4 October | $1.6K | 34 | $46.18 |
| CC tinted serum & set duo | 29 September | $1.3K | 27 | $48.52 |
| ballin' base matte poreless primer | 29 September | $700 | 17 | $41.20 |
| maracuja juicy lip try-me trio | 28 September | $442 | 15 | $29.50 |
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| tarte cosmetics | 2.4M | $139.8K | 92% | 4.1K |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Tarte Cosmetics live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $5.74M (excluding listings the source prices unreliably) of sales over the 30 days to 19 October 2026. Tarte Cosmetics ranks #17 of 1,070 tracked brands, selling through 1 US storefront.
An estimated $5.74M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, a typical day of about $289.8K, on 172K units at an average price of $33.39. These are estimates built from TikTok sold counts and listed prices.
BB blur tinted moisturizer SPF sits on top with an estimated $689.7K in the 30 days to 19 October 2026, 18K units at $39.19. Next are shape tape dab & go hair concealer ($678.9K) and the buffer brush ($500.8K).
Affiliates account for 90% of the estimated sales, which is $7.79M. The rest splits between brand-named accounts (1.6%), linked host accounts (0%) and the shop tab and mall (8.0%). Window: 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Tarte Cosmetics brought in $1.82M, down 10% on the 7 days before ($2.03M). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $5.74M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Tarte Cosmetics' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 14 listings the source prices unreliably ($2.88M, 33% of the source total of $8.63M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 99% of headline revenue; the source counts 173 listings with sales. Ranks and medians compare Tarte Cosmetics with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
