Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Santa Cruz Paleo made an estimated $633.5K on TikTok Shop US, per TokConnect Shop Analytics (26K units, $24.32 on average). That ranks #410 of 1,070 tracked brands, and #96 of 231 in Beauty & Personal Care as the source files it. Accounts carrying the brand's own name made 52% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Santa Cruz Paleo made an estimated $633.5K on TikTok Shop US in the 30 days to 19 October 2026.
Santa Cruz Paleo sold an estimated 26K units at an average price of $24.32 in the 30 days to 19 October 2026.
Affiliate creators drove 46% of Santa Cruz Paleo's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 52%.
Santa Cruz Paleo ranks #410 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #96 of 231 in Beauty & Personal Care.
GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz was Santa Cruz Paleo's best-selling listing: an estimated $140.6K, 22% of headline revenue, in the 30 days to 19 October 2026.
Santa Cruz Paleo's last 7 complete days (13 to 19 October) came to $167.9K, up 1% on the 7 days before ($166.7K), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
52% of source revenue ($328.7K) came through accounts named after the brand. The biggest, @santacruzpaleo, made $202.1K. The median tracked brand gets 4.0% through all its own and linked accounts together.
30 days to 19 October 2026Short video sold $607.7K of the $633.5K. LIVE added 1.3% and the shop tab 2.8%.
30 days to 19 October 2026Revenue sits with a short list: GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz, Electrolyte Powder, 30 Servings and Creatine Powder + Electrolytes Bundle together took 50%, or $314.2K.
30 days to 19 October 2026Among the top 98 affiliates for Santa Cruz Paleo, those with fewer than 50K followers drove 95% of the revenue.
30 days to 19 October 2026In the 30 days to 19 October 2026, Santa Cruz Paleo is #410 of 1,070 tracked brands by estimated 30-day revenue, and #96 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Santa Cruz Paleo holds 0.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026Santa Cruz Paleo's last 7 complete days (13 to 19 October) came to $167.9K, up 1% on the 7 days before ($166.7K), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026Go deeper in TokConnectWhich Santa Cruz Paleo products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Santa Cruz Paleo sells electrolyte tubs, tallow balms and moisturizers, supplements and a protein bar. Its site uses the tagline Simple Products With Nothing Artificial and says products are made in the USA.
Few brands in this data sell for themselves, and this one does: accounts carrying its own name made 52% of the $633.5K, affiliates 46%. Short video was 96% of sales and LIVE 1.3%.
40 listings sold, and GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz made 22%. The top three took 50%. A competitor can take on one product type without matching the whole range, at an average sale of $24.32.
Santa Cruz Paleo's last 7 complete days (13 to 19 October) came to $167.9K, up 1% on the 7 days before ($166.7K), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: santacruzpaleo.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $17.3K | 772 | $6.9K | $10.2K | $246 | complete |
| 21 September | $29.1K | 1,307 | $12.1K | $16.2K | $758 | complete |
| 22 September | $30.3K | 1,375 | $12.9K | $17.2K | $170 | complete |
| 23 September | $24.3K | 1,099 | $12.5K | $11.7K | $185 | complete |
| 24 September | $22.2K | 991 | $9.8K | $12.1K | $303 | complete |
| 25 September | $22.9K | 992 | $10.3K | $12.2K | $399 | complete |
| 26 September | $18.2K | 851 | $8.3K | $9.5K | $348 | complete |
| 27 September | $16.3K | 797 | $7.8K | $8.4K | $167 | complete |
| 28 September | $16.7K | 792 | $7.5K | $8.9K | $261 | complete |
| 29 September | – | – | – | – | – | no value in the source |
| 30 September | $4.1K | 164 | $1.8K | $2.2K | $48 | source reports low |
| 1 October | $16.8K | 726 | $6.6K | $10.1K | $88 | source reports low |
| 2 October | $14.3K | 627 | $5.4K | $8.8K | $24 | complete |
| 3 October | $11.9K | 507 | $4.2K | $7.7K | $57 | complete |
| 4 October | $12.4K | 531 | $4.7K | $7.7K | $0 | complete |
| 5 October | $42.1K | 1,605 | $17.8K | $24.0K | $280 | complete |
| 6 October | $21.9K | 942 | $8.5K | $13.2K | $177 | complete |
| 7 October | $21.7K | 915 | $8.8K | $12.8K | $144 | complete |
| 8 October | $26.6K | 1,070 | $9.9K | $13.8K | $2.9K | complete |
| 9 October | $22.3K | 929 | $9.9K | $12.0K | $374 | complete |
| 10 October | $23.1K | 872 | $11.8K | $11.1K | $195 | complete |
| 11 October | $23.6K | 892 | $10.8K | $12.5K | $278 | complete |
| 12 October | $27.6K | 1,027 | $14.7K | $12.6K | $315 | complete |
| 13 October | $27.0K | 969 | $13.8K | $13.0K | $228 | complete |
| 14 October | $28.4K | 1,038 | $14.3K | $13.6K | $478 | complete |
| 15 October | $31.3K | 1,145 | $18.5K | $12.2K | $604 | complete |
| 16 October | $26.1K | 948 | $14.4K | $11.0K | $723 | complete |
| 17 October | $21.4K | 807 | $12.1K | $9.1K | $192 | complete |
| 18 October | $17.6K | 689 | $10.2K | $7.1K | $240 | complete |
| 19 October | $16.1K | 665 | $7.8K | $7.9K | $391 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $294.2K | 46.4% |
| Brand accounts | $328.7K | 51.9% |
| Shop tab and mall | $10.6K | 1.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $607.7K | 95.9% |
| LIVE | $8.2K | 1.3% |
| Shop tab and search | $17.6K | 2.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz | $140.6K | 5K | $28.00 | 22.2% |
| 2 | Electrolyte Powder, 30 Servings | $105.4K | 4K | $26.02 | 16.6% |
| 3 | Creatine Powder + Electrolytes Bundle | $68.3K | 1.4K | $48.07 | 10.8% |
| 4 | Zinc + Copper Caps, 60 Servings | $65.5K | 5K | $12.97 | 10.3% |
| 5 | The Ultimate Glow Bundle, 2 Oz | $59.2K | 1.5K | $40.55 | 9.3% |
| 6 | Magnesium + Potassium Caps, 30 Servings | $22.7K | 1.2K | $19.05 | 3.6% |
| 7 | Chocolate Protein Bar, 20g | $21.5K | 633 | $34.00 | 3.4% |
| 8 | NAC + ALA Caps, 60 Servings | $21.4K | 1.1K | $18.95 | 3.4% |
| 9 | Ashwagandha Root, 60 Servings | $15.0K | 791 | $19.00 | 2.4% |
| 10 | Beef Tallow, Beeswax, 3.5 oz | $13.8K | 804 | $17.18 | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 22.2% |
| Listings 2 and 3 | 27.4% |
| Listings 4 to 10 | 34.6% |
| Other listings | 15.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Santa Cruz Paleo | 46% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Santa Cruz Paleo | $24.32 |
| Average selling price | Category median | $26.45 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Santa Cruz Paleo | 1% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Santa Cruz Paleo | +1% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 45 | $89.6K | 31.7% |
| 10K to 50K | 35 | $178.9K | 63.4% |
| 50K to 250K | 15 | $12.3K | 4.4% |
| 250K to 1M | 2 | $954 | 0.3% |
| 1M or more | 1 | $525 | 0.2% |
Go deeper in TokConnectWhich videos and LIVE streams drove Santa Cruz Paleo's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz22.2% of revenue | $140.6K | 5K | $28.00 | 7% | 31 Jul 2026 |
| 2 | Electrolyte Powder, 30 Servings16.6% of revenue | $105.4K | 4K | $26.02 | 8% | 17 Oct 2023 |
| 3 | Creatine Powder + Electrolytes Bundle10.8% of revenue | $68.3K | 1.4K | $48.07 | – | 14 Apr 2026 |
| 4 | Zinc + Copper Caps, 60 Servings10.3% of revenue | $65.5K | 5K | $12.97 | 8% | 12 May 2025 |
| 5 | The Ultimate Glow Bundle, 2 Oz9.3% of revenue | $59.2K | 1.5K | $40.55 | – | 18 Sep 2026 |
| 6 | Magnesium + Potassium Caps, 30 Servings3.6% of revenue | $22.7K | 1.2K | $19.05 | 11% | 20 Dec 2024 |
| 7 | Chocolate Protein Bar, 20g3.4% of revenue | $21.5K | 633 | $34.00 | 9% | 12 May 2026 |
| 8 | NAC + ALA Caps, 60 Servings3.4% of revenue | $21.4K | 1.1K | $18.95 | 11% | 19 Apr 2025 |
| 9 | Ashwagandha Root, 60 Servings2.4% of revenue | $15.0K | 791 | $19.00 | 16% | 4 Mar 2024 |
| 10 | Beef Tallow, Beeswax, 3.5 oz2.2% of revenue | $13.8K | 804 | $17.18 | 11% | 23 Aug 2024 |
| 11 | Electrolyte Powder Sticks, 12 Servings1.6% of revenue | $10.1K | 674 | $15.00 | 7% | 16 Jul 2026 |
| 12 | Food of the Gods, 30 Servings1.5% of revenue | $9.6K | 245 | $39.02 | 15% | 8 Aug 2023 |
| 13 | Magnesium + Potassium Caps, 60 Servings1.3% of revenue | $8.3K | 294 | $28.30 | 7% | 17 Oct 2025 |
| 14 | Vitamin D3 5000 IU Softgels, 60 Servings1.3% of revenue | $8.2K | 431 | $19.00 | 5% | 15 Nov 2023 |
| 15 | Peach Lemonade Electrolyte Powder, 30 Servings1.1% of revenue | $7.1K | 274 | $25.99 | 8% | 6 Nov 2025 |
Go deeper in TokConnectWhich creators sell GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz from Santa Cruz Paleo on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| SantaCruzPaleo | 736K | $202.1K | 0% | 9.1K |
| Santa Cruz Paleo@santacruzmedicinals | 1.5M | $126.6K | 2% | 5.3K |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Santa Cruz Paleo live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Yes. Santa Cruz Paleo sells through 1 TikTok Shop US storefront and made an estimated $633.5K in the 30 days to 19 October 2026, from 26K units. That is #410 of 1,070 tracked brands in the TokConnect Shop Analytics data.
$633.5K of estimated revenue and about 26K units over the 30 days to 19 October 2026; a typical sale was $24.32.
GHK-Cu Whipped Tallow Balm + Copper Peptide, 2 Oz sits on top with an estimated $140.6K in the 30 days to 19 October 2026, 5K units at $28.00. Behind it come Electrolyte Powder, 30 Servings at $105.4K and Creatine Powder + Electrolytes Bundle at $68.3K.
Affiliates account for 46% of the estimated sales, which is $294.2K. The rest splits between brand-named accounts (52%), linked host accounts (0%) and the shop tab and mall (1.7%). Window: 30 days to 19 October 2026.
Santa Cruz Paleo's last 7 complete days (13 to 19 October) came to $167.9K, up 1% on the 7 days before ($166.7K), while the tracked brands together were unchanged (the windows include platform-wide surge days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Santa Cruz Paleo's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Santa Cruz Paleo's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 98% of the revenue of the top 40 listings to the source's own flag. Product tables and price bands cover the top 40 listings, 100% of headline revenue; the source counts 40 listings with sales. Ranks and medians compare Santa Cruz Paleo with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
