Lose Crusher Evo and the month changes
Skullcandy sold 4.8K units of Crusher Evo for an estimated $711.4K. Take it out and 53% of revenue goes with it.
30 days to 19 October 2026TikTok Shop US · Brand profile
Skullcandy TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Skullcandy sold an estimated $1.34M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026: 9.3K units at an average price of $143.44. That ranks #157 of 1,070 tracked brands, and #4 of 60 in Phones & Electronics as the source files it. This leaves out 6 listings the source prices unreliably ($395.7K, 23% of the source total of $1.74M). Affiliate creators drove 99% of source revenue.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Skullcandy made an estimated $1.34M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.74M, $395.7K of it on flagged listings).
Skullcandy sold an estimated 9.3K units at an average price of $143.44 in the 30 days to 19 October 2026.
Affiliate creators drove 99% of Skullcandy's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Skullcandy ranks #157 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #4 of 60 in Phones & Electronics.
Crusher Evo was Skullcandy's best-selling listing: an estimated $711.4K, 53% of headline revenue, in the 30 days to 19 October 2026.
Skullcandy's last 7 complete days (13 to 19 October) came to $113.4K, down 87% on the 7 days before ($875.5K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is 87 points worse than the tracked brands and it holds on 7 of the 7 days, so Skullcandy is slowing against the market.
Key facts about Skullcandy on TikTok Shop
- Brand
- Skullcandy
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.34M (without flagged listings)
- Source total
- $1.74M
- On flagged listings
- $395.7K (6 listings)
- Estimated units
- 9,346
- Average price
- $143.44
- Revenue rank
- #157 of 1,070 tracked brands
- Category rank
- #4 of 60 in Phones & Electronics, as the source files it
- From affiliates
- 99%
- From brand-named accounts
- 0.0%
- From LIVE
- 2.0%
- Listings with sales
- 32
- Best seller
- Crusher Evo, $711.4K
- New listings in the window
- 0
What stands out about Skullcandy
Video does the selling
97% of revenue, an estimated $1.69M, came from creator videos. LIVE made 2.0%.
30 days to 19 October 2026Slowing against the market
Skullcandy's last 7 complete days (13 to 19 October) came to $113.4K, down 87% on the 7 days before ($875.5K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is 87 points worse than the tracked brands and it holds on 7 of the 7 days, so Skullcandy is slowing against the market.
30 days to 19 October 2026A brand that sells through other people
$1.73M of the $1.74M came from affiliates, 99%, where the Phones & Electronics median is 86%.
30 days to 19 October 2026Where it ranks
Skullcandy is #157 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #4 of 60 in Phones & Electronics as the source files it. The leader in Phones & Electronics, Wireless Source, made $2.01M. Skullcandy holds 3.7% of the revenue of the 60 Phones & Electronics brands tracked.
30 days to 19 October 2026An average sale of $143.44
That is 3.0 times the $47.11 median for Phones & Electronics brands in the same data.
30 days to 19 October 2026Go deeper in TokConnectWhich Skullcandy products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Skullcandy was founded in 2003 and is based in Park City, Utah. It started with an outdoor action-sports audience and moved into premium audio with its Crusher headphones.
The headline is $1.34M, #157 of 1,070. This leaves out 6 listings the source prices unreliably ($395.7K, 23% of the source total of $1.74M). Read the rank with that exclusion in mind.
Crusher Evo made 53% and the top three listings 77%, from 32 listings that sold. Affiliates drove 99% and the brand's own account under 0.1%, so the sales run through creators' content, not the brand's own channel.
Skullcandy's last 7 complete days (13 to 19 October) came to $113.4K, down 87% on the 7 days before ($875.5K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is 87 points worse than the tracked brands and it holds on 7 of the 7 days, so Skullcandy is slowing against the market.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Skullcandy).
The numbers behind Skullcandy
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $40.6K | 460 | $40.4K | $207 | $0 | complete |
| 21 September | $30.7K | 358 | $30.2K | $207 | $288 | complete |
| 22 September | $28.1K | 333 | $27.9K | $0 | $136 | complete |
| 23 September | $30.7K | 340 | $30.7K | $0 | $73 | complete |
| 24 September | $36.7K | 459 | $36.4K | $0 | $271 | complete |
| 25 September | $40.2K | 508 | $40.2K | $0 | $0 | complete |
| 26 September | $37.5K | 491 | $37.5K | $0 | $0 | complete |
| 27 September | $35.6K | 469 | $35.5K | $0 | $73 | complete |
| 28 September | $38.8K | 387 | $38.8K | $0 | $0 | complete |
| 29 September | $36.7K | 343 | $36.6K | $0 | $79 | complete |
| 30 September | $34.8K | 368 | $34.5K | $0 | $381 | source reports low |
| 1 October | $55.3K | 468 | $54.8K | $0 | $448 | source reports low |
| 2 October | $60.5K | 468 | $60.0K | $0 | $457 | complete |
| 3 October | $34.4K | 237 | $33.7K | $0 | $651 | complete |
| 4 October | $32.1K | 204 | $31.5K | $0 | $598 | complete |
| 5 October | $174.8K | 1,226 | $173.3K | $0 | $1.5K | complete |
| 6 October | $222.0K | 1,554 | $221.2K | $69 | $750 | complete |
| 7 October | $242.5K | 1,727 | $239.6K | $0 | $2.9K | complete |
| 8 October | $104.0K | 771 | $103.8K | $0 | $140 | complete |
| 9 October | $119.5K | 881 | $119.5K | $0 | $0 | complete |
| 10 October | $80.6K | 606 | $80.6K | $0 | $79 | complete |
| 11 October | $71.6K | 528 | $71.5K | $0 | $39 | complete |
| 12 October | $35.3K | 278 | $35.3K | $0 | $0 | complete |
| 13 October | $20.1K | 196 | $20.1K | $0 | $0 | complete |
| 14 October | $20.9K | 196 | $20.9K | $0 | $0 | complete |
| 15 October | $19.1K | 178 | $19.0K | $0 | $158 | complete |
| 16 October | $16.4K | 157 | $16.0K | $69 | $343 | complete |
| 17 October | $13.6K | 136 | $13.5K | $0 | $73 | complete |
| 18 October | $11.0K | 95 | $11.0K | $0 | $0 | complete |
| 19 October | $12.2K | 104 | $12.2K | $0 | $0 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.73M | 99.4% |
| Brand accounts | $552 | 0.0% |
| Shop tab and mall | $9.5K | 0.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.69M | 97.4% |
| LIVE | $34.8K | 2.0% |
| Shop tab and search | $10.7K | 0.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Crusher Evo | $711.4K | 4.8K | $148.52 | 53.1% |
| 2 | Crusher ANC | $192.3K | 1.1K | $168.70 | 14.3% |
| 3 | Crusher 1080 ANC | $133.4K | 478 | $279.00 | 9.9% |
| 4 | Crusher 540 Active | $100.9K | 520 | $194.00 | 7.5% |
| 5 | Method 540 ANC | $55.9K | 375 | $149.01 | 4.2% |
| 6 | Crusher | $41.2K | 197 | $208.98 | 3.1% |
| 7 | Skullcandy Dime (360 Secure) | $18.7K | 382 | $49.01 | 1.4% |
| 8 | Push 720 Open | $18.4K | 186 | $98.98 | 1.4% |
| 9 | Aviator 900 ANC Headphones with Adaptive | $13.5K | 45 | $299.11 | 1.0% |
| 10 | Skullcandy Icon | $13.4K | 298 | $44.93 | 1.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 53.1% |
| Listings 2 and 3 | 24.3% |
| Listings 4 to 10 | 19.5% |
| Other listings | 3.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 4 | $2.7K | 0.2% |
| $25 to $50 | 6 | $54.7K | 4.1% |
| $50 to $100 | 7 | $29.4K | 2.2% |
| $100 and up | 9 | $1.25M | 93.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Skullcandy | 99% |
| Affiliate share of revenue | Category median | 86% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Skullcandy | $143.44 |
| Average selling price | Category median | $47.11 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Skullcandy | 2% |
| LIVE share of revenue | Category median | 12% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Skullcandy | -87% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 18 | $142.2K | 8.9% |
| 10K to 50K | 51 | $961.9K | 60.4% |
| 50K to 250K | 23 | $228.7K | 14.4% |
| 250K to 1M | 7 | $253.9K | 16.0% |
| 1M or more | 1 | $5.0K | 0.3% |
Go deeper in TokConnectWhich videos and LIVE streams drove Skullcandy's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Skullcandy's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Crusher Evo53.1% of revenue | $711.4K | 4.8K | $148.52 | 7% | 16 May 2025 |
| 2 | Crusher ANC14.3% of revenue | $192.3K | 1.1K | $168.70 | 7% | 13 May 2025 |
| 3 | Crusher 1080 ANC9.9% of revenue | $133.4K | 478 | $279.00 | 7% | 16 Jul 2026 |
| 4 | Crusher 540 Active7.5% of revenue | $100.9K | 520 | $194.00 | 7% | 16 May 2025 |
| 5 | Method 540 ANC4.2% of revenue | $55.9K | 375 | $149.01 | 7% | 2 Nov 2025 |
| 6 | Crusher3.1% of revenue | $41.2K | 197 | $208.98 | 15% | 16 Jul 2026 |
| 7 | Skullcandy Dime (360 Secure)1.4% of revenue | $18.7K | 382 | $49.01 | 6% | 13 May 2026 |
| 8 | Push 720 Open1.4% of revenue | $18.4K | 186 | $98.98 | 7% | 15 Sep 2025 |
| 9 | Aviator 900 ANC Headphones with Adaptive1.0% of revenue | $13.5K | 45 | $299.11 | 7% | 6 Aug 2025 |
| 10 | Skullcandy Icon1.0% of revenue | $13.4K | 298 | $44.93 | 6% | 3 Oct 2025 |
| 11 | Dime Evo Earbuds0.8% of revenue | $10.9K | 248 | $43.99 | 7% | 16 May 2025 |
| 12 | Smokin' Buds (360 5.3)0.7% of revenue | $9.3K | 344 | $27.01 | 4% | 13 May 2026 |
| 13 | Session 900 Portable Bluetooth Speaker0.4% of revenue | $5.2K | 35 | $149.14 | 7% | 11 Aug 2026 |
| 14 | Push 540 Open0.3% of revenue | $4.3K | 54 | $79.07 | – | – |
| 15 | Skullcandy Hesh0.2% of revenue | $3.2K | 44 | $72.95 | 7% | 18 Sep 2025 |
This leaves out 6 listings the source prices unreliably ($395.7K, 23% of the source total of $1.74M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Crusher Evo from Skullcandy on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Skullcandy
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Skullcandy | 409K | $552 | 0% | 8 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Skullcandy live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Skullcandy on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Skullcandy on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Crusher Evo from Skullcandy? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Skullcandy's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Skullcandy on TikTok Shop
Is Skullcandy on TikTok Shop?
Yes. Skullcandy sells through 1 TikTok Shop US storefront and made an estimated $1.34M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, from 9.3K units. That is #157 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Skullcandy sell on TikTok Shop?
A typical day brings in about $36.1K. Across the 30 days to 19 October 2026, Skullcandy sold an estimated 9.3K units for $1.34M (excluding listings the source prices unreliably), $143.44 each on average. Figures are estimates, not the brand's accounts.
What is Skullcandy's best-selling product on TikTok Shop?
Crusher Evo, with an estimated $711.4K (53% of headline revenue) on 4.8K units at $148.52 in the 30 days to 19 October 2026. Behind it come Crusher ANC at $192.3K and Crusher 1080 ANC at $133.4K.
Do affiliates drive Skullcandy's sales on TikTok Shop?
Mostly: $1.73M of the $1.74M source revenue came through affiliates, 99%. Accounts named after the brand brought $552 (under 0.1%), linked host accounts 0% and the shop tab and mall $9.5K (0.5%), in the 30 days to 19 October 2026.
How is Skullcandy's TikTok Shop revenue changing?
Skullcandy's last 7 complete days (13 to 19 October) came to $113.4K, down 87% on the 7 days before ($875.5K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is 87 points worse than the tracked brands and it holds on 7 of the 7 days, so Skullcandy is slowing against the market.
How are Skullcandy's TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Skullcandy's own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Skullcandy's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 6 listings the source prices unreliably ($395.7K, 23% of the source total of $1.74M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 100% of the revenue of the top 26 listings to the source's own flag. Product tables and price bands cover the top 26 listings, 100% of headline revenue; the source counts 32 listings with sales. Ranks and medians compare Skullcandy with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.