Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Shokz sold an estimated $1.33M on TikTok Shop US in the 30 days to 19 October 2026: 9.1K units at an average price of $145.89. That ranks #160 of 1,070 tracked brands, and #5 of 60 in Phones & Electronics as the source files it. One listing, OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155), made 44%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Shokz made an estimated $1.33M on TikTok Shop US in the 30 days to 19 October 2026.
Shokz sold an estimated 9.1K units at an average price of $145.89 in the 30 days to 19 October 2026.
Affiliate creators drove 67% of Shokz's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 3.8%.
Shokz ranks #160 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #5 of 60 in Phones & Electronics.
OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) was Shokz's best-selling listing: an estimated $582.2K, 44% of headline revenue, in the 30 days to 19 October 2026.
Shokz's last 7 complete days (13 to 19 October) came to $387.7K, down 17% on the 7 days before ($469.3K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Shokz sold 3.8K units of OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) for an estimated $582.2K. Take it out and 44% of revenue goes with it.
30 days to 19 October 2026In the 30 days to 19 October 2026, Shokz is #160 of 1,070 tracked brands by estimated 30-day revenue, and #5 of 60 in Phones & Electronics as the source files it. The leader in Phones & Electronics, Wireless Source, made $2.01M. Shokz holds 3.7% of the revenue of the 60 Phones & Electronics brands tracked.
30 days to 19 October 2026Shokz's average selling price is $145.89, against a median of $47.11 for tracked Phones & Electronics brands.
30 days to 19 October 2026Affiliates with under 50K followers made 69% of the revenue of the top 87 affiliates, and they are 63 of them.
30 days to 19 October 2026Shokz's last 7 complete days (13 to 19 October) came to $387.7K, down 17% on the 7 days before ($469.3K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026By channel, Shokz sold 76% through videos, 17% on LIVE and 7.1% on the shop tab and search, close to what a typical tracked brand shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Shokz products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Shokz makes bone conduction and open-ear headphones. The AfterShokz brand debuted in the headphone market on October 18, 2011, and the North American headquarters moved to Austin, Texas in 2020. BGR reported in July 2026 that Shenzhen Voxtech owns the brand.
Other linked accounts made $288.4K. Shokz's own accounts made 3.8%. A seller looking to expand the channel can start with the hosts already selling it.
Pricing sets the scale: at $145.89 an average sale, 9.1K units reached $1.33M. OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) made 44%, and the top three listings 65%, from 31 that sold.
Shokz's last 7 complete days (13 to 19 October) came to $387.7K, down 17% on the 7 days before ($469.3K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: ca.shokz.com, bgr.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $50.5K | 317 | $34.6K | $11.7K | $4.2K | complete |
| 21 September | $48.5K | 306 | $34.9K | $10.5K | $3.2K | complete |
| 22 September | $37.0K | 233 | $25.7K | $7.8K | $3.5K | complete |
| 23 September | $31.5K | 202 | $22.8K | $4.3K | $4.4K | complete |
| 24 September | $34.8K | 222 | $21.9K | $9.2K | $3.7K | complete |
| 25 September | $41.2K | 264 | $27.7K | $7.9K | $5.5K | complete |
| 26 September | $39.1K | 249 | $26.5K | $7.2K | $5.5K | complete |
| 27 September | $35.6K | 233 | $26.3K | $4.6K | $4.7K | complete |
| 28 September | $13.5K | 91 | $10.1K | $2.9K | $507 | complete |
| 29 September | $9.5K | 59 | $4.7K | $736 | $4.1K | complete |
| 30 September | $3.7K | 29 | $2.1K | $1.3K | $387 | source reports low |
| 1 October | $2.9K | 22 | $1.5K | $1.3K | $0 | source reports low |
| 2 October | $12.3K | 82 | $8.3K | $1.8K | $2.1K | complete |
| 3 October | $8.8K | 58 | $5.2K | $1.1K | $2.5K | complete |
| 4 October | $15.0K | 98 | $10.4K | $3.9K | $696 | complete |
| 5 October | $89.5K | 536 | $54.3K | $34.4K | $756 | complete |
| 6 October | $74.6K | 478 | $51.5K | $16.7K | $6.4K | complete |
| 7 October | $53.2K | 341 | $38.1K | $11.4K | $3.8K | complete |
| 8 October | $52.1K | 338 | $36.1K | $9.3K | $6.7K | complete |
| 9 October | $75.7K | 500 | $50.7K | $21.4K | $3.6K | complete |
| 10 October | $75.8K | 472 | $49.4K | $22.6K | $3.8K | complete |
| 11 October | $66.9K | 430 | $45.0K | $17.8K | $4.2K | complete |
| 12 October | $71.0K | 477 | $51.8K | $15.0K | $4.2K | complete |
| 13 October | $63.1K | 430 | $41.8K | $21.1K | $169 | complete |
| 14 October | $60.7K | 496 | $40.3K | $16.3K | $4.1K | complete |
| 15 October | $61.6K | 517 | $44.0K | $15.9K | $1.7K | complete |
| 16 October | $77.1K | 629 | $47.7K | $23.4K | $5.9K | complete |
| 17 October | $59.9K | 486 | $43.7K | $16.1K | $0 | complete |
| 18 October | $52.1K | 422 | $32.9K | $15.9K | $3.3K | complete |
| 19 October | $13.3K | 102 | $8.0K | $4.8K | $537 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $897.6K | 67.5% |
| Brand accounts | $50.2K | 3.8% |
| Linked host accounts | $288.4K | 21.7% |
| Shop tab and mall | $94.2K | 7.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.01M | 76.2% |
| LIVE | $221.6K | 16.7% |
| Shop tab and search | $95.0K | 7.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) | $582.2K | 3.8K | $155.25 | 43.8% |
| 2 | OpenDots 2 Open-Ear Clip-On Earbuds ($158) | $177.2K | 1.1K | $158.23 | 13.3% |
| 3 | OpenRun Bone Conduction Open-Ear Bluetooth ($129) | $109.7K | 850 | $129.00 | 8.2% |
| 4 | OpenRun Air 2 Bone Conduction Open-Ear, 26.4g | $93.3K | 849 | $109.95 | 7.0% |
| 5 | OpenComm2 Open-Ear Bluetooth Headset ($109) | $71.0K | 651 | $109.00 | 5.3% |
| 6 | OpenSwim Pro Open-Ear MP3 Headphones ($229) | $44.4K | 194 | $229.02 | 3.3% |
| 7 | OpenRun Pro 2 Bone Conduction Bluetooth Sport ($179) | $40.6K | 227 | $178.99 | 3.1% |
| 8 | OpenFit Pro Open-Ear Earbuds with Noise | $31.8K | 143 | $222.17 | 2.4% |
| 9 | OpenFit 2+ Open-Ear Earbuds ($149) | $30.4K | 204 | $149.02 | 2.3% |
| 10 | OpenDots Air Open-Ear Clip-On Bluetooth Earbuds ($129) | $29.1K | 226 | $128.98 | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 43.8% |
| Listings 2 and 3 | 21.6% |
| Listings 4 to 10 | 25.6% |
| Other listings | 9.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Shokz | 67% |
| Affiliate share of revenue | Category median | 87% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Shokz | $145.89 |
| Average selling price | Category median | $47.11 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Shokz | 17% |
| LIVE share of revenue | Category median | 12% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Shokz | -17% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 43 | $297.8K | 36.1% |
| 10K to 50K | 20 | $272.5K | 33.1% |
| 50K to 250K | 20 | $240.6K | 29.2% |
| 250K to 1M | 3 | $12.2K | 1.5% |
| 1M or more | 1 | $1.0K | 0.1% |
Go deeper in TokConnectWhich videos and LIVE streams drove Shokz's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155)43.8% of revenue | $582.2K | 3.8K | $155.25 | 6% | 30 Oct 2024 |
| 2 | OpenDots 2 Open-Ear Clip-On Earbuds ($158)13.3% of revenue | $177.2K | 1.1K | $158.23 | 6% | 4 Jun 2026 |
| 3 | OpenRun Bone Conduction Open-Ear Bluetooth ($129)8.2% of revenue | $109.7K | 850 | $129.00 | 8% | 26 Oct 2024 |
| 4 | OpenRun Air 2 Bone Conduction Open-Ear, 26.4g7.0% of revenue | $93.3K | 849 | $109.95 | 6% | 27 Aug 2026 |
| 5 | OpenComm2 Open-Ear Bluetooth Headset ($109)5.3% of revenue | $71.0K | 651 | $109.00 | 6% | 19 Jan 2025 |
| 6 | OpenSwim Pro Open-Ear MP3 Headphones ($229)3.3% of revenue | $44.4K | 194 | $229.02 | 6% | 6 Dec 2024 |
| 7 | OpenRun Pro 2 Bone Conduction Bluetooth Sport ($179)3.1% of revenue | $40.6K | 227 | $178.99 | 6% | 2 Jun 2026 |
| 8 | OpenFit Pro Open-Ear Earbuds with Noise2.4% of revenue | $31.8K | 143 | $222.17 | 6% | 21 May 2026 |
| 9 | OpenFit 2+ Open-Ear Earbuds ($149)2.3% of revenue | $30.4K | 204 | $149.02 | 6% | 23 Sep 2025 |
| 10 | OpenDots Air Open-Ear Clip-On Bluetooth Earbuds ($129)2.2% of revenue | $29.1K | 226 | $128.98 | 5% | 4 Jun 2026 |
| 11 | OpenDots 2 Open-Ear Clip-On Earbuds ($199)1.8% of revenue | $24.5K | 123 | $199.02 | 6% | 13 Aug 2026 |
| 12 | OpenFit Air (2 IP55)1.6% of revenue | $21.7K | 168 | $128.99 | 5% | 28 Aug 2026 |
| 13 | Shokz OpenMove ($79)1.3% of revenue | $17.7K | 224 | $79.02 | 5% | 12 Dec 2024 |
| 14 | OpenFit Air ($79)0.9% of revenue | $11.8K | 149 | $78.99 | 5% | 1 Oct 2024 |
| 15 | OpenDots ONE Open-Ear Clip-On Bluetooth Earbuds ($199)0.7% of revenue | $9.8K | 49 | $198.98 | 6% | 21 Jul 2025 |
Go deeper in TokConnectWhich creators sell OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) from Shokz on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| SHOKZ@shokzusa | 56K | $35.9K | 98% | 233 |
| ShokzStore | 53 | $14.3K | 0% | 117 |
Only accounts whose name or handle is the brand's own name are shown. 17 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $288.4K under the shop for them and any unlisted accounts.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Shokz live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Shokz has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 9.1K units for an estimated $1.33M in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #160.
An estimated $1.33M in the 30 days to 19 October 2026, a typical day of about $51.3K, on 9.1K units at an average price of $145.89. These are estimates built from TikTok sold counts and listed prices.
OpenRun Pro 2 Bone Conduction Bluetooth Sport ($155) sits on top with an estimated $582.2K in the 30 days to 19 October 2026, 3.8K units at $155.25. Second and third are OpenDots 2 Open-Ear Clip-On Earbuds ($158) ($177.2K) and OpenRun Bone Conduction Open-Ear Bluetooth ($129) ($109.7K).
Mostly: $897.6K of the $1.33M source revenue came through affiliates, 67%. Accounts named after the brand brought $50.2K (3.8%), linked host accounts 22% and the shop tab and mall $94.2K (7.1%), in the 30 days to 19 October 2026.
Shokz's last 7 complete days (13 to 19 October) came to $387.7K, down 17% on the 7 days before ($469.3K), while the tracked brands together were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Not from Shokz's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Shokz's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 100% of the revenue of the top 31 listings to the source's own flag. Product tables and price bands cover the top 31 listings, 100% of headline revenue; the source counts 31 listings with sales. Ranks and medians compare Shokz with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
