Lose 345 Cream and the month changes
Dr.Althea sold 16K units of 345 Cream for an estimated $394.1K. Take it out and 65% of revenue goes with it.
30 days to 19 October 2026Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Dr.Althea made an estimated $602.4K (excluding listings the source prices unreliably) on TikTok Shop US, per TokConnect Shop Analytics (23K units, $26.21 on average). That ranks #436 of 1,070 tracked brands, and #101 of 231 in Beauty & Personal Care as the source files it. This leaves out 8 listings the source prices unreliably ($438.9K, 42% of the source total of $1.04M). One listing, 345 Cream, made 65%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Dr.Althea made an estimated $602.4K (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.04M, $438.9K of it on flagged listings).
Dr.Althea sold an estimated 23K units at an average price of $26.21 in the 30 days to 19 October 2026.
Affiliate creators drove 96% of Dr.Althea's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 3.5%.
Dr.Althea ranks #436 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #101 of 231 in Beauty & Personal Care.
345 Cream was Dr.Althea's best-selling listing: an estimated $394.1K, 65% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Dr.Althea made $346.0K, up 20% on the 7 days before ($288.9K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 7-day peak of 13 to 19 October, which accounts for most of the gap to the tracked brands.
Dr.Althea sold 16K units of 345 Cream for an estimated $394.1K. Take it out and 65% of revenue goes with it.
30 days to 19 October 202695% of revenue, an estimated $993.5K, came from creator videos. LIVE made 2.4%.
30 days to 19 October 2026Two affiliates (10K to 50K followers and 10K to 50K followers) account for $228.4K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026Dr.Althea is #436 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #101 of 231 in Beauty & Personal Care as the source files it. The leader in Beauty & Personal Care, medicube, made $29.02M. Dr.Althea holds 0.3% of the revenue of the 231 Beauty & Personal Care brands tracked.
30 days to 19 October 2026For 7 straight days, 13 to 19 October, daily revenue held between $45.2K and $54.5K. Those days make 33% of the window; an ordinary day is $39.5K.
30 days to 19 October 2026In the last 7 complete days (13 to 19 October) Dr.Althea made $346.0K, up 20% on the 7 days before ($288.9K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 7-day peak of 13 to 19 October, which accounts for most of the gap to the tracked brands.
30 days to 19 October 2026Go deeper in TokConnectWhich Dr.Althea products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Dr.Althea is a Korean skincare brand founded in 2014. Ulta Beauty began selling it online in September 2025, and it opened in Olive Young's Pasadena store on May 29, 2026.
7 days in a row (13 to 19 October) ran at $45.2K to $54.5K a day, against a typical day of $39.5K. In the last 7 complete days (13 to 19 October) Dr.Althea made $346.0K, up 20% on the 7 days before ($288.9K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 7-day peak of 13 to 19 October, which accounts for most of the gap to the tracked brands.
This leaves out 8 listings the source prices unreliably ($438.9K, 42% of the source total of $1.04M). $602.4K is the reliably priced part, and within it 345 Cream makes 65% while the top three listings make 78%. Affiliates made 96%, LIVE 2.4% and its own store account 3.5%. A competitor is mostly mapping one product line.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: en.prnasia.com, retailboss.co.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $30.2K | 1,088 | $29.5K | $632 | $59 | complete |
| 21 September | $23.8K | 899 | $23.0K | $600 | $199 | complete |
| 22 September | $30.5K | 955 | $29.5K | $768 | $252 | complete |
| 23 September | $30.6K | 965 | $29.2K | $780 | $586 | complete |
| 24 September | $33.0K | 1,078 | $31.6K | $1.1K | $331 | complete |
| 25 September | $282 | 6 | $235 | $0 | $47 | complete |
| 26 September | $253 | 9 | $198 | $55 | $0 | complete |
| 27 September | $31.5K | 1,017 | $30.2K | $1.0K | $314 | complete |
| 28 September | $35.4K | 1,200 | $34.1K | $1.1K | $146 | complete |
| 29 September | $29.3K | 1,005 | $28.0K | $1.2K | $24 | complete |
| 30 September | $2.6K | 59 | $2.6K | $24 | $0 | source reports low |
| 1 October | $1.3K | 31 | $1.2K | $39 | $0 | source reports low |
| 2 October | $40.2K | 1,311 | $38.1K | $1.9K | $186 | complete |
| 3 October | $34.1K | 1,122 | $32.4K | $1.6K | $103 | complete |
| 4 October | $42.8K | 1,366 | $40.7K | $1.5K | $554 | complete |
| 5 October | $40.6K | 1,221 | $39.1K | $1.3K | $204 | complete |
| 6 October | $37.8K | 1,169 | $36.4K | $1.1K | $322 | complete |
| 7 October | $35.9K | 1,105 | $34.4K | $1.2K | $284 | complete |
| 8 October | $42.4K | 1,291 | $40.1K | $1.5K | $860 | complete |
| 9 October | $42.6K | 1,320 | $40.5K | $1.3K | $836 | complete |
| 10 October | $44.7K | 1,385 | $42.7K | $1.2K | $874 | complete |
| 11 October | $46.6K | 1,440 | $44.5K | $1.6K | $437 | complete |
| 12 October | $38.9K | 1,191 | $37.4K | $1.3K | $138 | complete |
| 13 October | $45.2K | 1,371 | $43.8K | $1.2K | $217 | complete |
| 14 October | $49.5K | 1,475 | $47.1K | $2.3K | $131 | complete |
| 15 October | $47.1K | 1,452 | $44.6K | $2.2K | $183 | complete |
| 16 October | $54.5K | 1,683 | $51.9K | $2.2K | $383 | complete |
| 17 October | $47.3K | 1,462 | $45.1K | $1.8K | $409 | complete |
| 18 October | $51.8K | 1,580 | $48.9K | $2.2K | $734 | complete |
| 19 October | $50.6K | 1,667 | $49.1K | $1.3K | $100 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $996.2K | 95.7% |
| Brand accounts | $36.1K | 3.5% |
| Linked host accounts | $120 | 0.0% |
| Shop tab and mall | $8.9K | 0.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $993.5K | 95.4% |
| LIVE | $24.6K | 2.4% |
| Shop tab and search | $23.2K | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | 345 Cream | $394.1K | 16K | $25.01 | 65.4% |
| 2 | Skin Barrier Moisturizer Duo Set | $51.8K | 1.1K | $45.84 | 8.6% |
| 3 | 345 Essentials Set | $23.5K | 307 | $76.61 | 3.9% |
| 4 | 147 Barrier Cream | $19.0K | 826 | $23.00 | 3.2% |
| 5 | 345 Cream + Mini | $16.1K | 343 | $47.00 | 2.7% |
| 6 | 345 Cream Mist | $13.5K | 903 | $14.99 | 2.2% |
| 7 | Lash Boost Serum | $10.7K | 627 | $17.07 | 1.8% |
| 8 | Melaclear Cream | $10.1K | 287 | $35.30 | 1.7% |
| 9 | Vitamin C Boosting Serum | $9.0K | 392 | $23.01 | 1.5% |
| 10 | Rapid Hypochlorous Acid Rescue Mist | $8.6K | 535 | $16.00 | 1.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 65.4% |
| Listings 2 and 3 | 12.5% |
| Listings 4 to 10 | 14.5% |
| Other listings | 7.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 31 | $82.5K | 13.7% |
| $25 to $50 | 15 | $485.6K | 80.6% |
| $50 to $100 | 4 | $34.3K | 5.7% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Dr.Althea | 96% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Dr.Althea | $26.21 |
| Average selling price | Category median | $26.02 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Dr.Althea | 2% |
| LIVE share of revenue | Category median | 14% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Dr.Althea | +20% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 30 | $216.5K | 24.8% |
| 10K to 50K | 42 | $508.0K | 58.1% |
| 50K to 250K | 19 | $93.6K | 10.7% |
| 250K to 1M | 6 | $48.1K | 5.5% |
| 1M or more | 2 | $7.5K | 0.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Dr.Althea's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | 345 Cream65.4% of revenue | $394.1K | 16K | $25.01 | 12% | 25 Aug 2025 |
| 2 | Skin Barrier Moisturizer Duo Set8.6% of revenue | $51.8K | 1.1K | $45.84 | 15% | 6 Apr 2026 |
| 3 | 345 Essentials Set3.9% of revenue | $23.5K | 307 | $76.61 | 15% | 22 Jul 2026 |
| 4 | 147 Barrier Cream3.2% of revenue | $19.0K | 826 | $23.00 | 13% | 10 Mar 2026 |
| 5 | 345 Cream + Mini2.7% of revenue | $16.1K | 343 | $47.00 | 15% | 22 Jul 2026 |
| 6 | 345 Cream Mist2.2% of revenue | $13.5K | 903 | $14.99 | 13% | 10 Sep 2025 |
| 7 | Lash Boost Serum1.8% of revenue | $10.7K | 627 | $17.07 | – | 6 Apr 2026 |
| 8 | Melaclear Cream1.7% of revenue | $10.1K | 287 | $35.30 | – | 17 Mar 2026 |
| 9 | Vitamin C Boosting Serum1.5% of revenue | $9.0K | 392 | $23.01 | 13% | 7 Aug 2025 |
| 10 | Rapid Hypochlorous Acid Rescue Mist1.4% of revenue | $8.6K | 535 | $16.00 | 13% | 1 Jul 2026 |
| 11 | Calm & Hydrate Trio1.2% of revenue | $7.3K | 133 | $55.04 | 15% | 22 Jul 2026 |
| 12 | Breakout Solution Set for Clear0.7% of revenue | $4.1K | 93 | $44.09 | 14% | 22 Jul 2026 |
| 13 | 147 mini size, 15ml0.6% of revenue | $3.8K | 322 | $11.68 | – | 15 Jun 2026 |
| 14 | Green Tea Calming Sunscreen0.5% of revenue | $3.3K | 112 | $29.29 | – | 28 Sep 2026 |
| 15 | Mist Duo Set0.5% of revenue | $2.8K | 54 | $51.30 | – | 26 Dec 2025 |
This leaves out 8 listings the source prices unreliably ($438.9K, 42% of the source total of $1.04M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell 345 Cream from Dr.Althea on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Dr.Althea US@dr.althea_official | 292K | $36.1K | 0% | 1.6K |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown;
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Dr.Althea live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Dr.Althea has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 23K units for an estimated $602.4K (excluding listings the source prices unreliably) in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #436.
A typical day brings in about $39.5K. Across the 30 days to 19 October 2026, Dr.Althea sold an estimated 23K units for $602.4K (excluding listings the source prices unreliably), $26.21 each on average. Figures are estimates, not the brand's accounts.
345 Cream sits on top with an estimated $394.1K in the 30 days to 19 October 2026, 16K units at $25.01. Second and third are Skin Barrier Moisturizer Duo Set ($51.8K) and 345 Essentials Set ($23.5K).
Mostly: $996.2K of the $1.04M source revenue came through affiliates, 96%. Accounts named after the brand brought $36.1K (3.5%), linked host accounts under 0.1% and the shop tab and mall $8.9K (0.9%), in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Dr.Althea made $346.0K, up 20% on the 7 days before ($288.9K); the tracked brands as a whole were unchanged; those days include a platform-wide surge. The last 7 days include the 7-day peak of 13 to 19 October, which accounts for most of the gap to the tracked brands.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Dr.Althea's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Dr.Althea's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 8 listings the source prices unreliably ($438.9K, 42% of the source total of $1.04M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 100% of the revenue of the top 50 listings to the source's own flag. Product tables and price bands cover the top 50 listings, 100% of headline revenue; the source counts 59 listings with sales. Ranks and medians compare Dr.Althea with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.