Video does the selling
97% of revenue, an estimated $679.6K, came from creator videos. LIVE made 0.7%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Wrangler TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Wrangler's TikTok Shop US sales at an estimated $700.6K for the 30 days to 19 October 2026, from 11K units at $63.63 each on average. That ranks #356 of 1,070 tracked brands, and #78 of 167 in Womenswear & Underwear as the source files it. One listing, Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra), made 44%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Wrangler made an estimated $700.6K on TikTok Shop US in the 30 days to 19 October 2026.
Wrangler sold an estimated 11K units at an average price of $63.63 in the 30 days to 19 October 2026.
Affiliate creators drove 99% of Wrangler's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0.2%.
Wrangler ranks #356 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #78 of 167 in Womenswear & Underwear.
Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) was Wrangler's best-selling listing: an estimated $305.5K, 44% of headline revenue, in the 30 days to 19 October 2026.
Over 13 to 19 October, the last 7 complete days, Wrangler brought in $202.8K, down 2% on the 7 days before ($206.0K). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Wrangler on TikTok Shop
- Brand
- Wrangler
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $700.6K
- Estimated units
- 11,011
- Average price
- $63.63
- Revenue rank
- #356 of 1,070 tracked brands
- Category rank
- #78 of 167 in Womenswear & Underwear, as the source files it
- From affiliates
- 99%
- From brand-named accounts
- 0.2%
- From LIVE
- 0.7%
- Listings with sales
- 37
- Best seller
- Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra), $305.5K
- New listings in the window
- 2
What stands out about Wrangler
Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) is the hero listing
Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) brought in an estimated $305.5K on 4.6K units. That is 44% of Wrangler's headline revenue.
30 days to 19 October 2026Two affiliates drive 33%
Two affiliates (under 10K followers and 10K to 50K followers) account for $230.0K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026Where it ranks
Wrangler is #356 of 1,070 tracked brands by estimated 30-day revenue, and #78 of 167 in Womenswear & Underwear as the source files it. The leader in Womenswear & Underwear, Comfrt, made $15.05M. Wrangler holds 0.4% of the revenue of the 167 Womenswear & Underwear brands tracked.
30 days to 19 October 2026Priced above its category
Wrangler's average selling price is $63.63, against a median of $30.70 for tracked Womenswear & Underwear brands.
30 days to 19 October 2026Down 2% on the week before, market 0%
Over 13 to 19 October, the last 7 complete days, Wrangler brought in $202.8K, down 2% on the 7 days before ($206.0K). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Wrangler products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Wrangler launched its jeans in 1947 and grew out of cowboy and rodeo wear. It has belonged to Kontoor Brands, which also owns Lee, since the 2019 spin-off from VF Corporation.
Sales sit on a few listings. Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) alone made 44%, and the top three made 76%, from 37 that sold. Only 2 listings are new, at 5.5%.
Affiliates drove 99%, video 97%, and LIVE 0.7%, at an average sale of $63.63. A creator joining is selling denim through short clips, with almost nothing from the brand's own account at 0.2%.
Over 13 to 19 October, the last 7 complete days, Wrangler brought in $202.8K, down 2% on the 7 days before ($206.0K). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Wrangler_(jeans)).
The numbers behind Wrangler
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $5.9K | 84 | $5.7K | $67 | $112 | complete |
| 21 September | $4.8K | 70 | $4.5K | $202 | $114 | complete |
| 22 September | $9.2K | 137 | $9.0K | $0 | $173 | complete |
| 23 September | $6.4K | 104 | $6.3K | $67 | $58 | complete |
| 24 September | $9.6K | 154 | $9.4K | $0 | $166 | complete |
| 25 September | $13.4K | 208 | $12.6K | $0 | $796 | complete |
| 26 September | $24.9K | 378 | $24.5K | $67 | $287 | complete |
| 27 September | $27.3K | 412 | $26.6K | $0 | $662 | complete |
| 28 September | $17.4K | 270 | $17.3K | $67 | $54 | complete |
| 29 September | $50.3K | 809 | $49.5K | $472 | $376 | complete |
| 30 September | $37.4K | 617 | $36.7K | $405 | $290 | source reports low |
| 1 October | $20.4K | 343 | $20.0K | $0 | $351 | source reports low |
| 2 October | $18.5K | 304 | $18.4K | $0 | $181 | complete |
| 3 October | $14.4K | 230 | $14.1K | $0 | $321 | complete |
| 4 October | $12.0K | 194 | $11.8K | $0 | $179 | complete |
| 5 October | $19.9K | 319 | $19.4K | $0 | $469 | complete |
| 6 October | $22.1K | 362 | $21.6K | $0 | $499 | complete |
| 7 October | $22.2K | 357 | $21.8K | $0 | $372 | complete |
| 8 October | $22.4K | 355 | $21.7K | $0 | $674 | complete |
| 9 October | $42.9K | 694 | $42.7K | $0 | $190 | complete |
| 10 October | $41.4K | 634 | $41.2K | $0 | $199 | complete |
| 11 October | $30.9K | 476 | $30.4K | $0 | $407 | complete |
| 12 October | $24.1K | 368 | $24.1K | $0 | $65 | complete |
| 13 October | $25.2K | 394 | $25.1K | $0 | $130 | complete |
| 14 October | $23.9K | 368 | $23.9K | $0 | $0 | complete |
| 15 October | $31.9K | 491 | $31.9K | $0 | $0 | complete |
| 16 October | $30.7K | 472 | $30.5K | $0 | $138 | complete |
| 17 October | $37.8K | 580 | $37.6K | $0 | $142 | complete |
| 18 October | $30.1K | 465 | $30.1K | $0 | $79 | complete |
| 19 October | $23.2K | 362 | $23.2K | $0 | $0 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $691.8K | 98.7% |
| Brand accounts | $1.4K | 0.2% |
| Shop tab and mall | $7.5K | 1.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $679.6K | 97.0% |
| LIVE | $5.2K | 0.7% |
| Shop tab and search | $15.8K | 2.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) | $305.5K | 4.6K | $66.41 | 43.6% |
| 2 | Men's Retro Slim Fit Bootcut Jean (Layton Denim) | $194.9K | 3.4K | $57.16 | 27.8% |
| 3 | Women's BESPOKE High Rise Trouser Jean (Savannah) | $32.7K | 338 | $96.69 | 4.7% |
| 4 | Men's Cowboy Cut Original Fit Jean | $25.0K | 471 | $52.99 | 3.6% |
| 5 | Men's Colorwash Denim Western Snap Shirt | $22.2K | 388 | $57.11 | 3.2% |
| 6 | Women's Retro Bailey High Rise Wide Leg Jean | $19.9K | 280 | $71.00 | 2.8% |
| 7 | Men's Retro Slim Fit Straight Leg Jean- Timber | $12.9K | 186 | $69.52 | 1.8% |
| 8 | Women's High Rise Rodeo Bootcut Riding Jean | $12.0K | 132 | $90.83 | 1.7% |
| 9 | Toughlite Cowboy Cut Original Fit Jean- Light | $11.6K | 188 | $61.65 | 1.7% |
| 10 | Men's Retro Slim Fit Bootcut Jean-Lexford | $11.3K | 166 | $67.95 | 1.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 43.6% |
| Listings 2 and 3 | 32.5% |
| Listings 4 to 10 | 16.4% |
| Other listings | 7.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Wrangler | 99% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Wrangler | $63.63 |
| Average selling price | Category median | $30.70 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Wrangler | 1% |
| LIVE share of revenue | Category median | 7% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Wrangler | -2% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 26 | $304.2K | 46.5% |
| 10K to 50K | 48 | $199.1K | 30.5% |
| 50K to 250K | 16 | $116.8K | 17.9% |
| 250K to 1M | 9 | $32.8K | 5.0% |
| 1M or more | 1 | $583 | 0.1% |
Go deeper in TokConnectWhich videos and LIVE streams drove Wrangler's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Wrangler's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra)43.6% of revenue | $305.5K | 4.6K | $66.41 | 9% | 3 Sep 2026 |
| 2 | Men's Retro Slim Fit Bootcut Jean (Layton Denim)27.8% of revenue | $194.9K | 3.4K | $57.16 | 11% | 10 May 2026 |
| 3 | Women's BESPOKE High Rise Trouser Jean (Savannah)4.7% of revenue | $32.7K | 338 | $96.69 | – | 5 Oct 2026 |
| 4 | Men's Cowboy Cut Original Fit Jean3.6% of revenue | $25.0K | 471 | $52.99 | 8% | 10 May 2026 |
| 5 | Men's Colorwash Denim Western Snap Shirt3.2% of revenue | $22.2K | 388 | $57.11 | 9% | 4 Sep 2026 |
| 6 | Women's Retro Bailey High Rise Wide Leg Jean2.8% of revenue | $19.9K | 280 | $71.00 | 8% | 17 Jun 2026 |
| 7 | Men's Retro Slim Fit Straight Leg Jean- Timber1.8% of revenue | $12.9K | 186 | $69.52 | – | 16 Aug 2026 |
| 8 | Women's High Rise Rodeo Bootcut Riding Jean1.7% of revenue | $12.0K | 132 | $90.83 | – | 3 Sep 2026 |
| 9 | Toughlite Cowboy Cut Original Fit Jean- Light1.7% of revenue | $11.6K | 188 | $61.65 | 10% | 16 Aug 2026 |
| 10 | Men's Retro Slim Fit Bootcut Jean-Lexford1.6% of revenue | $11.3K | 166 | $67.95 | – | 16 Aug 2026 |
| 11 | Women's Low Rise Baggy Jean in Glacier1.6% of revenue | $11.2K | 186 | $60.00 | – | – |
| 12 | Women's BESPOKE High Rise Trouser Jean (Reina)0.9% of revenue | $6.0K | 62 | $96.29 | – | 5 Oct 2026 |
| 13 | Women's Low Rise Baggy Jean in Butterfly0.8% of revenue | $6.0K | 81 | $73.46 | – | – |
| 14 | Men's Retro Slim Fit Bootcut Jean (Greeley Blue)0.8% of revenue | $5.6K | 76 | $73.95 | – | 10 May 2026 |
| 15 | Women's Vintage-Fit Denim Western Snap Shirt0.7% of revenue | $5.2K | 97 | $53.09 | 9% | 4 Jun 2026 |
Go deeper in TokConnectWhich creators sell Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) from Wrangler on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Wrangler
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Wrangler | 224K | $1.4K | 0% | 20 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Wrangler live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Wrangler on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Wrangler on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra) from Wrangler? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Wrangler's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Wrangler on TikTok Shop
Is Wrangler on TikTok Shop?
Wrangler has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 11K units for an estimated $700.6K in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #356.
How much does Wrangler sell on TikTok Shop?
An estimated $700.6K in the 30 days to 19 October 2026, a typical day of about $22.8K, on 11K units at an average price of $63.63. These are estimates built from TikTok sold counts and listed prices.
What is Wrangler's best-selling product on TikTok Shop?
By revenue the leader is Women's BESPOKE High Rise Trouser Jean (Jean- Alexandra): $305.5K, or 44% of the total, from 4.6K units priced at $66.41 (30 days to 19 October 2026). Second and third are Men's Retro Slim Fit Bootcut Jean (Layton Denim) ($194.9K) and Women's BESPOKE High Rise Trouser Jean (Savannah) ($32.7K).
Do affiliates drive Wrangler's sales on TikTok Shop?
Mostly. Affiliate creators drove 99% of Wrangler's estimated source revenue ($691.8K) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 0.2% ($1.4K), other linked accounts 0% and the shop tab and mall 1.1% ($7.5K).
How is Wrangler's TikTok Shop revenue changing?
Over 13 to 19 October, the last 7 complete days, Wrangler brought in $202.8K, down 2% on the 7 days before ($206.0K). Across the tracked brands the same comparison was unchanged; those days include a platform-wide surge. That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Wrangler's TikTok Shop numbers estimated?
Not from Wrangler's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Wrangler's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 97% of the revenue of the top 37 listings to the source's own flag. Product tables and price bands cover the top 37 listings, 100% of headline revenue; the source counts 37 listings with sales. Ranks and medians compare Wrangler with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.