Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, NOBULL sold an estimated $2.71M on TikTok Shop US in the 30 days to 19 October 2026: 25K units at an average price of $107.46. Only 45 of 1,070 tracked brands sold more, and it is #4 of 66 in Sports & Outdoor as the source files it. In the last 7 complete days it was down 37% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
NOBULL made an estimated $2.71M on TikTok Shop US in the 30 days to 19 October 2026.
NOBULL sold an estimated 25K units at an average price of $107.46 in the 30 days to 19 October 2026.
Affiliate creators drove 86% of NOBULL's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.3%.
NOBULL ranks #46 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #4 of 66 in Sports & Outdoor.
Women's Allday Knit Shoe in Gray Jungle Camo was NOBULL's best-selling listing: an estimated $160.4K, 5.9% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) NOBULL made $576.6K, down 37% on the 7 days before ($913.4K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is 36 points worse than the tracked brands and it holds on 7 of the 7 days, so NOBULL is slowing against the market.
In the 30 days to 19 October 2026, NOBULL is #46 of 1,070 tracked brands by estimated 30-day revenue, and #4 of 66 in Sports & Outdoor as the source files it. The leader in Sports & Outdoor, Halara, made $14.13M. NOBULL holds 4.3% of the revenue of the 66 Sports & Outdoor brands tracked.
30 days to 19 October 2026In the last 7 complete days (13 to 19 October) NOBULL made $576.6K, down 37% on the 7 days before ($913.4K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is 36 points worse than the tracked brands and it holds on 7 of the 7 days, so NOBULL is slowing against the market.
30 days to 19 October 2026The best listing makes 5.9% of revenue and the top 10 together make 34%. The source counts 488 listings with sales in the 30 days.
30 days to 19 October 2026Among the top 99 affiliates for NOBULL, those with fewer than 50K followers drove 76% of the revenue.
30 days to 19 October 2026NOBULL's average selling price is $107.46, against a median of $55.20 for tracked Sports & Outdoor brands.
30 days to 19 October 202618% of revenue ($496.1K) came from the shop tab and search, not from videos or LIVE.
30 days to 19 October 2026Go deeper in TokConnectWhich NOBULL products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
NOBULL started in Boston in 2015 with CrossFit athletes and has widened into other sports with durable, minimalist designs.
In the 30 days to 19 October 2026 the shop made an estimated $2.71M, #46 of 1,070 tracked brands, from 25K units at an average sale of $107.46. In the last 7 complete days (13 to 19 October) NOBULL made $576.6K, down 37% on the 7 days before ($913.4K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is 36 points worse than the tracked brands and it holds on 7 of the 7 days, so NOBULL is slowing against the market.
Sales come from 488 listings. Women's Allday Knit Shoe in Gray Jungle Camo leads with 5.9% and the top three listings take 14%. A competitor cannot read this brand off one hero shoe. Creators drove 86% of revenue and the shop tab and search 18%, while the brand's own account made 1.3%.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (NoBull).
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $80.6K | 741 | $73.2K | $364 | $7.0K | complete |
| 21 September | $107.0K | 982 | $94.7K | $509 | $11.7K | complete |
| 22 September | $73.3K | 668 | $68.1K | $550 | $4.7K | complete |
| 23 September | $85.3K | 799 | $76.4K | $936 | $8.0K | complete |
| 24 September | $86.3K | 800 | $78.1K | $422 | $7.7K | complete |
| 25 September | $113.5K | 1,043 | $103.3K | $551 | $9.7K | complete |
| 26 September | $92.3K | 852 | $81.2K | $234 | $10.9K | complete |
| 27 September | $85.1K | 819 | $76.4K | $250 | $8.4K | complete |
| 28 September | $36.6K | 357 | $30.3K | $222 | $6.1K | complete |
| 29 September | $44.8K | 439 | $39.6K | $370 | $4.9K | complete |
| 30 September | $59.4K | 546 | $55.1K | $246 | $4.0K | source reports low |
| 1 October | $51.5K | 485 | $46.9K | $469 | $4.1K | source reports low |
| 2 October | $71.9K | 643 | $64.2K | $412 | $7.3K | complete |
| 3 October | $53.2K | 494 | $47.3K | $506 | $5.4K | complete |
| 4 October | $69.1K | 634 | $62.6K | $1.3K | $5.2K | complete |
| 5 October | $108.3K | 971 | $95.6K | $579 | $12.1K | complete |
| 6 October | $103.5K | 925 | $87.3K | $491 | $15.8K | complete |
| 7 October | $122.1K | 1,075 | $100.8K | $1.5K | $19.9K | complete |
| 8 October | $180.1K | 1,586 | $152.7K | $2.9K | $24.5K | complete |
| 9 October | $200.9K | 1,760 | $173.8K | $1.3K | $25.8K | complete |
| 10 October | $146.1K | 1,265 | $126.6K | $337 | $19.2K | complete |
| 11 October | $96.5K | 874 | $80.1K | $2.6K | $13.8K | complete |
| 12 October | $64.1K | 605 | $53.7K | $1.3K | $9.1K | complete |
| 13 October | $77.2K | 749 | $62.3K | $1.9K | $13.0K | complete |
| 14 October | $84.1K | 836 | $72.0K | $3.6K | $8.5K | complete |
| 15 October | $99.2K | 1,036 | $80.4K | $3.0K | $15.8K | complete |
| 16 October | $95.1K | 949 | $74.4K | $2.6K | $18.0K | complete |
| 17 October | $99.0K | 1,047 | $79.2K | $2.4K | $17.3K | complete |
| 18 October | $86.9K | 861 | $71.9K | $3.2K | $11.9K | complete |
| 19 October | $35.2K | 361 | $27.9K | $676 | $6.6K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $2.34M | 86.3% |
| Brand accounts | $35.7K | 1.3% |
| Shop tab and mall | $336.2K | 12.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $2.16M | 79.9% |
| LIVE | $49.5K | 1.8% |
| Shop tab and search | $496.1K | 18.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Women's Allday Knit Shoe in Gray Jungle Camo | $160.4K | 1.4K | $118.81 | 5.9% |
| 2 | Women's Drive 2 in Pink Glo | $117.4K | 942 | $124.65 | 4.3% |
| 3 | Women's Drive 2 in Gray Jungle Camo | $97.9K | 890 | $110.00 | 3.6% |
| 4 | Women's Allday (Jungle Camo) | $96.4K | 771 | $125.01 | 3.6% |
| 5 | Women's Drive 2 in White Pink Glo | $89.4K | 600 | $149.03 | 3.3% |
| 6 | Women's Journey 2 Shoe in Classic White Jet Black | $88.8K | 634 | $140.00 | 3.3% |
| 7 | Women's Drive 2 Ripstop in Reef Jet Black | $84.5K | 486 | $173.97 | 3.1% |
| 8 | Women's Outwork Flex Shoe in Classic White (Pink Glo) | $66.5K | 497 | $133.72 | 2.5% |
| 9 | Men's Journey 2 Shoe in Classic White Midnight | $57.3K | 382 | $150.00 | 2.1% |
| 10 | Women's Drive 2 in White Jam | $56.4K | 324 | $173.95 | 2.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 5.9% |
| Listings 2 and 3 | 8.0% |
| Listings 4 to 10 | 19.9% |
| Other listings | 66.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $25 to $50 | 1 | $28.1K | 1.2% |
| $50 to $100 | 30 | $410.6K | 17.7% |
| $100 and up | 69 | $1.89M | 81.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 20 September | Women's Drive 2 Ripstop in Classic White | $3.0K |
| 20 September | Women's Drive 2 in Classic White Pear | $390 |
| 21 September | Women's Drive 2 in Ice Water Blaze | $25.2K |
| 21 September | Men's Drive 2 in Ice Water Blaze | $10.5K |
| 21 September | Women's Drive 2 Ripstop in Iron Oxide | $5.7K |
| 21 September | Women's Drive 2 Ripstop in Lunar Cardamom Seed | $5.6K |
| 21 September | Men's Outwork Edge Shoe in Classic White Light | $4.7K |
| 21 September | Women's Drive 2 Ripstop in Surf White Noise | $3.7K |
| 21 September | Women's Drive 2 Ripstop in Gunmetal White Noise | $1.7K |
| 21 September | Men's Drive 2 Ripstop in Gunmetal White Noise | $914 |
| 23 September | Women's Outwork Flex Shoe in Dusty Mauve | $6.5K |
| 23 September | Men's Drive 2 Ripstop in Reef Jet Black | $2.1K |
| 23 September | Men's Drive 2 Ripstop in Surf White Noise | $1.2K |
| 23 September | Men's Drive 2 Ripstop in Tactical Green White Noise | $562 |
| 23 September | Women's Drive 2 Ripstop in Lichen Green Jet Black | $210 |
| 23 September | Men's Drive 2 Ripstop in Lichen Green Jet Black | $158 |
| 28 September | Women's Crew in Cream | $247 |
| 28 September | Men's Drive 2 in Tactical Green | $243 |
| 30 September | Women's U High-Neck Tank in Gulf Coast | $772 |
| 30 September | Women's Boxy Tee in Gulf Coast | $136 |
| 30 September | Men's Tee in Cayenne | $136 |
| 4 October | Women's Recharge Slide in Signal Pink | $1.2K |
| 6 October | Men's Drive 2 Ripstop in Lunar Cardamom Seed | $885 |
| 7 October | Women's Journey 2 Shoe in Surf Jet Black | $2.6K |
| 7 October | Men's Elements Hoodie in Night Navy | $2.4K |
| 7 October | Women's Journey 2 Shoe in Classic White Silver Metallic | $1.2K |
| 7 October | Men's Outwork Shoe in Black Gum | $945 |
| 7 October | Women's Boxy Tee in Signal Pink | $364 |
| 10 October | Men's Journey 2 Shoe in Gunmetal Gray Illusions | $690 |
| 14 October | Men's Elements Hoodie in Cayenne | $164 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | NOBULL | 86% |
| Affiliate share of revenue | Category median | 89% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | NOBULL | $107.46 |
| Average selling price | Category median | $55.20 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | NOBULL | 2% |
| LIVE share of revenue | Category median | 11% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | NOBULL | -37% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 30 | $284.0K | 13.5% |
| 10K to 50K | 43 | $1.32M | 62.8% |
| 50K to 250K | 23 | $485.2K | 23.0% |
| 250K to 1M | 3 | $13.8K | 0.7% |
Go deeper in TokConnectWhich videos and LIVE streams drove NOBULL's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Women's Allday Knit Shoe in Gray Jungle Camo5.9% of revenue | $160.4K | 1.4K | $118.81 | 12% | 4 Sep 2026 |
| 2 | Women's Drive 2 in Pink Glo4.3% of revenue | $117.4K | 942 | $124.65 | 12% | 21 Mar 2026 |
| 3 | Women's Drive 2 in Gray Jungle Camo3.6% of revenue | $97.9K | 890 | $110.00 | 12% | 4 Sep 2026 |
| 4 | Women's Allday (Jungle Camo)3.6% of revenue | $96.4K | 771 | $125.01 | 12% | 4 Sep 2026 |
| 5 | Women's Drive 2 in White Pink Glo3.3% of revenue | $89.4K | 600 | $149.03 | – | 19 Sep 2026 |
| 6 | Women's Journey 2 Shoe in Classic White Jet Black3.3% of revenue | $88.8K | 634 | $140.00 | 11% | 14 Jul 2026 |
| 7 | Women's Drive 2 Ripstop in Reef Jet Black3.1% of revenue | $84.5K | 486 | $173.97 | – | 19 Sep 2026 |
| 8 | Women's Outwork Flex Shoe in Classic White (Pink Glo)2.5% of revenue | $66.5K | 497 | $133.72 | 12% | 11 Jun 2026 |
| 9 | Men's Journey 2 Shoe in Classic White Midnight2.1% of revenue | $57.3K | 382 | $150.00 | 12% | 29 Apr 2026 |
| 10 | Women's Drive 2 in White Jam2.1% of revenue | $56.4K | 324 | $173.95 | – | 20 Sep 2026 |
| 11 | Women's Drive 2 Ripstop in Classic White Jet Black1.8% of revenue | $50.0K | 357 | $140.00 | 11% | 7 Jul 2026 |
| 12 | Women's Outwork Edge Shoe in Signal Pink Flare1.8% of revenue | $49.2K | 410 | $120.00 | 12% | 2 Sep 2026 |
| 13 | Men's Elements Hoodie in Black1.6% of revenue | $43.5K | 575 | $75.63 | – | 8 Sep 2026 |
| 14 | Men's Allday ($92)1.5% of revenue | $39.5K | 430 | $91.91 | 11% | 30 Nov 2024 |
| 15 | Women's Journey 2 Shoe in Classic White Midnight1.4% of revenue | $38.5K | 271 | $142.03 | 12% | 17 Apr 2026 |
10 listings ($13.4K, 0.5% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Women's Allday Knit Shoe in Gray Jungle Camo from NOBULL on TikTok Shop, and how much did each one drive in the last 30 days?
34 listings sold for the first time in the 30 days to 19 October 2026, $84.5K together (3.1% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Women's Drive 2 in Ice Water Blaze | 21 September | $25.2K | 140 | $180.36 |
| Men's Drive 2 in Ice Water Blaze | 21 September | $10.5K | 67 | $157.31 |
| Women's Outwork Flex Shoe in Dusty Mauve | 23 September | $6.5K | 48 | $134.79 |
| Women's Drive 2 Ripstop in Iron Oxide | 21 September | $5.7K | 52 | $110.00 |
| Women's Drive 2 Ripstop in Lunar Cardamom Seed | 21 September | $5.6K | 31 | $180.65 |
| Men's Outwork Edge Shoe in Classic White Light | 21 September | $4.7K | 32 | $146.25 |
| Women's Drive 2 Ripstop in Surf White Noise | 21 September | $3.7K | 21 | $177.14 |
| Women's Drive 2 Ripstop in Classic White | 20 September | $3.0K | 16 | $189.38 |
| Women's Journey 2 Shoe in Surf Jet Black | 7 October | $2.6K | 15 | $172.67 |
| Men's Elements Hoodie in Night Navy | 7 October | $2.4K | 23 | $103.91 |
| Men's Drive 2 Ripstop in Reef Jet Black | 23 September | $2.1K | 21 | $100.48 |
| Women's Drive 2 Ripstop in Gunmetal White Noise | 21 September | $1.7K | 10 | $174.00 |
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| NOBULL@nobullproject | 634K | $35.7K | 0% | 575 |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for NOBULL live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Yes. NOBULL sells through 1 TikTok Shop US storefront and made an estimated $2.71M in the 30 days to 19 October 2026, from 25K units. That is #46 of 1,070 tracked brands in the TokConnect Shop Analytics data.
$2.71M of estimated revenue and about 25K units over the 30 days to 19 October 2026; a typical sale was $107.46.
Women's Allday Knit Shoe in Gray Jungle Camo sits on top with an estimated $160.4K in the 30 days to 19 October 2026, 1.4K units at $118.81. Next are Women's Drive 2 in Pink Glo ($117.4K) and Women's Drive 2 in Gray Jungle Camo ($97.9K).
Affiliates account for 86% of the estimated sales, which is $2.34M. The rest splits between brand-named accounts (1.3%), linked host accounts (0%) and the shop tab and mall (12%). Window: 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) NOBULL made $576.6K, down 37% on the 7 days before ($913.4K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is 36 points worse than the tracked brands and it holds on 7 of the 7 days, so NOBULL is slowing against the market.
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not NOBULL's own accounts. How this is estimated.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not NOBULL's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 10 listings ($13.4K, 0.5% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 97% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 86% of headline revenue; the source counts 488 listings with sales. Ranks and medians compare NOBULL with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
