Videos drive 89% of sales
Short video sold $12.57M of the $14.13M. LIVE added 6.1% and the shop tab 4.9%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Halara TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Halara sold an estimated $14.13M on TikTok Shop US in the 30 days to 19 October 2026: 418K units at an average price of $33.78. Only 3 of 1,070 tracked brands sold more, and it is #1 of 66 in Sports & Outdoor as the source files it. In the last 7 complete days it was up 9% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Halara made an estimated $14.13M on TikTok Shop US in the 30 days to 19 October 2026.
Halara sold an estimated 418K units at an average price of $33.78 in the 30 days to 19 October 2026.
Affiliate creators drove 95% of Halara's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.1%.
Halara ranks #4 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #1 of 66 in Sports & Outdoor.
UltraSculpt High Waisted Tummy Control Pocket ($27) was Halara's best-selling listing: an estimated $1.03M, 7.3% of headline revenue, in the 30 days to 19 October 2026.
Halara's last 7 complete days (13 to 19 October) came to $3.60M, up 9% on the 7 days before ($3.29M), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Key facts about Halara on TikTok Shop
- Brand
- Halara
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $14.13M
- Estimated units
- 418,436
- Average price
- $33.78
- Revenue rank
- #4 of 1,070 tracked brands
- Category rank
- #1 of 66 in Sports & Outdoor, as the source files it
- Storefronts combined
- 3
- From affiliates
- 95%
- From brand-named accounts
- 1.1%
- From LIVE
- 6.1%
- Listings with sales
- 1,421
- Best seller
- UltraSculpt High Waisted Tummy Control Pocket ($27), $1.03M
- New listings in the window
- 26
What stands out about Halara
#4 of 1,070 brands
In the 30 days to 19 October 2026, Halara is #4 of 1,070 tracked brands by estimated 30-day revenue, and #1 of 66 in Sports & Outdoor as the source files it. The next brand in Sports & Outdoor, MERACH, made $3.67M, 26% as much. Halara holds 22% of the revenue of the 66 Sports & Outdoor brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 7.3% of revenue and the top 10 together make 35%. The source counts 1,421 listings with sales in the 30 days.
30 days to 19 October 2026An average sale of $33.78
That is 54% of the $62.17 median for Sports & Outdoor brands in the same data.
30 days to 19 October 2026Small creators do the selling
Affiliates with under 50K followers made 50% of the revenue of the top 294 affiliates, and they are 165 of them.
30 days to 19 October 2026Up 9% on the week before, market 0%
Halara's last 7 complete days (13 to 19 October) came to $3.60M, up 9% on the 7 days before ($3.29M), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
30 days to 19 October 2026Go deeper in TokConnectWhich Halara products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Halara was founded in 2020 and is headquartered in Hong Kong. It sells women's athleisure including leggings, exercise dresses, skorts and joggers, and opened a Los Angeles pop-up in 2025 after a first one in New York in May 2024.
At $14.13M the brand is #4 of 1,070 tracked brands, and winning share from it is a breadth fight. 1,421 listings had sales, the best makes only 7.3% and the top three 18%.
Affiliates made 95% of sales, while the brand's own account made just 1.1%, even though the page covers 3 storefronts and 11 other linked accounts that made $98.0K. 26 new listings made up 0.3%, so the money sits in established products.
Halara's last 7 complete days (13 to 19 October) came to $3.60M, up 9% on the 7 days before ($3.29M), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Halara).
The numbers behind Halara
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $561.9K | 16,760 | $536.7K | $10.3K | $14.8K | complete |
| 21 September | $537.8K | 15,539 | $505.0K | $14.8K | $18.0K | complete |
| 22 September | $511.1K | 15,395 | $487.0K | $11.0K | $13.2K | complete |
| 23 September | $622.3K | 19,088 | $597.7K | $10.0K | $14.6K | complete |
| 24 September | $763.6K | 23,131 | $742.1K | $7.4K | $14.1K | complete |
| 25 September | $528.3K | 15,599 | $506.6K | $8.0K | $13.7K | complete |
| 26 September | $483.9K | 14,392 | $461.7K | $8.4K | $13.8K | complete |
| 27 September | $497.6K | 14,733 | $473.5K | $9.6K | $14.4K | complete |
| 28 September | $426.5K | 12,836 | $410.7K | $5.6K | $10.2K | complete |
| 29 September | $430.7K | 13,058 | $417.5K | $7.1K | $6.2K | complete |
| 30 September | $67.0K | 2,188 | $63.5K | $913 | $2.6K | source reports low |
| 1 October | $87.1K | 2,858 | $83.0K | $1.2K | $2.9K | source reports low |
| 2 October | $488.5K | 14,756 | $464.9K | $8.1K | $15.5K | complete |
| 3 October | $435.9K | 13,235 | $418.2K | $7.5K | $10.3K | complete |
| 4 October | $450.9K | 13,569 | $434.0K | $7.1K | $9.7K | complete |
| 5 October | $354.5K | 10,591 | $342.3K | $6.6K | $5.6K | complete |
| 6 October | $336.2K | 10,052 | $324.6K | $3.9K | $7.7K | complete |
| 7 October | $415.0K | 12,175 | $384.7K | $11.2K | $19.1K | complete |
| 8 October | $551.6K | 15,951 | $482.9K | $19.1K | $49.6K | complete |
| 9 October | $541.5K | 15,744 | $518.7K | $8.0K | $14.8K | complete |
| 10 October | $491.9K | 14,342 | $467.9K | $8.1K | $15.9K | complete |
| 11 October | $505.9K | 14,844 | $478.0K | $10.2K | $17.7K | complete |
| 12 October | $447.2K | 13,140 | $424.5K | $7.5K | $15.1K | complete |
| 13 October | $436.9K | 12,384 | $415.0K | $9.9K | $12.0K | complete |
| 14 October | $458.3K | 13,403 | $437.4K | $10.0K | $11.0K | complete |
| 15 October | $502.7K | 14,656 | $480.9K | $8.9K | $12.8K | complete |
| 16 October | $538.9K | 15,666 | $511.4K | $11.2K | $16.3K | complete |
| 17 October | $595.7K | 17,141 | $569.1K | $8.1K | $18.4K | complete |
| 18 October | $571.3K | 16,729 | $548.1K | $6.5K | $16.7K | complete |
| 19 October | $493.1K | 14,481 | $473.7K | $10.8K | $8.7K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $13.46M | 95.2% |
| Brand accounts | $159.2K | 1.1% |
| Linked host accounts | $98.0K | 0.7% |
| Shop tab and mall | $415.5K | 2.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $12.57M | 89.0% |
| LIVE | $869.1K | 6.1% |
| Shop tab and search | $690.3K | 4.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | UltraSculpt High Waisted Tummy Control Pocket ($27) | $1.03M | 38K | $27.13 | 7.3% |
| 2 | UltraSculpt High Waisted Tummy Control Pocket ($29) | $917.1K | 32K | $29.00 | 6.5% |
| 3 | UltraSculpt High Waisted Tummy Control Pocket ($28) | $604.8K | 22K | $27.59 | 4.3% |
| 4 | Flex DayStretch High Waisted Pocket Straight ($34) | $404.0K | 12K | $34.01 | 2.9% |
| 5 | Mid Rise Denim Print French Terry Casual ($49) | $361.5K | 7.4K | $48.99 | 2.6% |
| 6 | Flex Asymmetric Low Rise Zipper Pockets Baggy ($43) | $360.4K | 8.4K | $43.01 | 2.6% |
| 7 | UltraSculpt High Waisted Stretchy PU Tummy ($36) | $357.4K | 10K | $35.81 | 2.5% |
| 8 | UltraSculpt V-Shaped High Waisted Contrast ($29) | $325.6K | 11K | $29.00 | 2.3% |
| 9 | Flex Asymmetric Low Rise Zipper Pockets Baggy (v2) | $324.9K | 7.6K | $42.98 | 2.3% |
| 10 | UltraSculpt High Waisted Stretchy PU Tummy ($34) | $313.0K | 9.2K | $33.98 | 2.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 7.3% |
| Listings 2 and 3 | 10.8% |
| Listings 4 to 10 | 17.3% |
| Other listings | 64.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 5 | $507.9K | 4.1% |
| $25 to $50 | 86 | $11.10M | 90.4% |
| $50 to $100 | 9 | $676.9K | 5.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Halara | 95% |
| Affiliate share of revenue | Category median | 89% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Halara | $33.78 |
| Average selling price | Category median | $62.17 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Halara | 6% |
| LIVE share of revenue | Category median | 11% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Halara | +9% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 46 | $1.06M | 11.5% |
| 10K to 50K | 119 | $3.54M | 38.7% |
| 50K to 250K | 90 | $3.03M | 33.1% |
| 250K to 1M | 33 | $1.27M | 13.9% |
| 1M or more | 6 | $253.4K | 2.8% |
Go deeper in TokConnectWhich videos and LIVE streams drove Halara's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Halara's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | UltraSculpt High Waisted Tummy Control Pocket ($27)7.3% of revenue | $1.03M | 38K | $27.13 | 7% | 26 Dec 2024 |
| 2 | UltraSculpt High Waisted Tummy Control Pocket ($29)6.5% of revenue | $917.1K | 32K | $29.00 | 10% | 16 Jan 2025 |
| 3 | UltraSculpt High Waisted Tummy Control Pocket ($28)4.3% of revenue | $604.8K | 22K | $27.59 | 7% | 16 Oct 2023 |
| 4 | Flex DayStretch High Waisted Pocket Straight ($34)2.9% of revenue | $404.0K | 12K | $34.01 | 9% | 12 Dec 2023 |
| 5 | Mid Rise Denim Print French Terry Casual ($49)2.6% of revenue | $361.5K | 7.4K | $48.99 | 10% | 21 Oct 2025 |
| 6 | Flex Asymmetric Low Rise Zipper Pockets Baggy ($43)2.6% of revenue | $360.4K | 8.4K | $43.01 | 9% | 12 Dec 2024 |
| 7 | UltraSculpt High Waisted Stretchy PU Tummy ($36)2.5% of revenue | $357.4K | 10K | $35.81 | 9% | 9 Sep 2026 |
| 8 | UltraSculpt V-Shaped High Waisted Contrast ($29)2.3% of revenue | $325.6K | 11K | $29.00 | 10% | 30 Mar 2026 |
| 9 | Flex Asymmetric Low Rise Zipper Pockets Baggy (v2)2.3% of revenue | $324.9K | 7.6K | $42.98 | 9% | 31 Oct 2024 |
| 10 | UltraSculpt High Waisted Stretchy PU Tummy ($34)2.2% of revenue | $313.0K | 9.2K | $33.98 | 9% | 9 Sep 2026 |
| 11 | High Waisted Tummy Control Ruched Curved Hem ($30)2.2% of revenue | $305.9K | 10K | $29.99 | 10% | 15 Sep 2025 |
| 12 | High Waisted Tummy Control Ruched Curved Hem ($33)1.8% of revenue | $260.1K | 7.9K | $32.92 | 10% | 19 Nov 2025 |
| 13 | Flex High Waisted Pocket Wide Leg Waffle Work Pants ($29)1.8% of revenue | $255.3K | 8.8K | $29.01 | 10% | 24 Oct 2023 |
| 14 | High Waisted Invisible Zipper 2-in-1 Mini ($24)1.7% of revenue | $234.8K | 9.8K | $24.01 | 8% | 21 Oct 2023 |
| 15 | Flex High Waisted Sculpted Lift Design ($44)1.6% of revenue | $223.6K | 5.1K | $44.01 | 9% | 9 Aug 2026 |
2 listings ($12.8K, 0.1% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell UltraSculpt High Waisted Tummy Control Pocket ($27) from Halara on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Halara
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Halara Glam@halara.glam | 67K | $97.8K | 23% | 2.9K |
| HALARA GLAM@halara.glam.style | 72K | $32.9K | 68% | 837 |
| Halara@halaraus | 503K | $16.8K | 0% | 470 |
| Halara shop@halara_shop | 160K | $11.7K | 0% | 360 |
Only accounts whose name or handle is the brand's own name are shown. 11 other linked accounts (hosts and shop accounts that do not carry the brand's name) are not shown; The source files $98.0K under the shop for them and any unlisted accounts.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Halara live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Halara on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Halara on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for UltraSculpt High Waisted Tummy Control Pocket ($27) from Halara? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Halara's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Halara on TikTok Shop
Is Halara on TikTok Shop?
Yes. Halara sells through 3 TikTok Shop US storefronts and made an estimated $14.13M in the 30 days to 19 October 2026, from 418K units. That is #4 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Halara sell on TikTok Shop?
An estimated $14.13M in the 30 days to 19 October 2026, a typical day of about $495.4K, on 418K units at an average price of $33.78. These are estimates built from TikTok sold counts and listed prices.
What is Halara's best-selling product on TikTok Shop?
By revenue the leader is UltraSculpt High Waisted Tummy Control Pocket ($27): $1.03M, or 7% of the total, from 38K units priced at $27.13 (30 days to 19 October 2026). Next are UltraSculpt High Waisted Tummy Control Pocket ($29) ($917.1K) and UltraSculpt High Waisted Tummy Control Pocket ($28) ($604.8K).
Do affiliates drive Halara's sales on TikTok Shop?
Mostly: $13.46M of the $14.13M source revenue came through affiliates, 95%. Accounts named after the brand brought $159.2K (1.1%), linked host accounts 0.7% and the shop tab and mall $415.5K (2.9%), in the 30 days to 19 October 2026.
How is Halara's TikTok Shop revenue changing?
Halara's last 7 complete days (13 to 19 October) came to $3.60M, up 9% on the 7 days before ($3.29M), while the tracked brands together were unchanged; those days include a platform-wide surge. The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
How are Halara's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $14.13M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Halara's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Halara combines 3 storefronts (Halara US, Halara Glam, Halara shop); revenue and units are summed, daily series merged by day and listings combined. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 2 listings ($12.8K, 0.1% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 87% of headline revenue; the source counts 1,421 listings with sales. Ranks and medians compare Halara with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.