Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Ninja made an estimated $6.97M on TikTok Shop US, per TokConnect Shop Analytics (56K units, $125.36 on average). Only 13 of 1,070 tracked brands sold more, and it is #2 of 27 in Household Appliances as the source files it. In the last 7 complete days it was down 42% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Ninja made an estimated $6.97M on TikTok Shop US in the 30 days to 19 October 2026.
Ninja sold an estimated 56K units at an average price of $125.36 in the 30 days to 19 October 2026.
Affiliate creators drove 90% of Ninja's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 4.2%.
Ninja ranks #14 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #2 of 27 in Household Appliances.
Crispi Pro 6-in-1 Glass Countertop Air Fryer was Ninja's best-selling listing: an estimated $842.9K, 12% of headline revenue, in the 30 days to 19 October 2026.
Ninja's last 7 complete days (13 to 19 October) came to $1.49M, down 42% on the 7 days before ($2.58M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The 7 days before include the 4-day peak of 6 to 9 October, which accounts for most of the gap to the tracked brands.
Ninja is #14 of 1,070 tracked brands by estimated 30-day revenue, and #2 of 27 in Household Appliances as the source files it. The brand just ahead, Shark Home, made $8.51M. Ninja holds 20% of the revenue of the 27 Household Appliances brands tracked.
30 days to 19 October 2026The biggest listing is 12.1% of revenue. The top 10 listings make 66%; the source counts 86 listings with sales.
30 days to 19 October 2026Revenue ran at $430.4K to $525.9K a day for 4 days (6 to 9 October), 27% of the window, against a typical day of $189.3K. This overlaps the platform-wide surge of 7 to 11 October, when all tracked brands sold more.
30 days to 19 October 2026Ninja's average selling price is $125.36, against a median of $91.41 for tracked Household Appliances brands.
30 days to 19 October 2026The two biggest affiliates, with 50K to 250K followers and 250K to 1M followers, drove an estimated $502.3K, 7% of Ninja's revenue.
30 days to 19 October 2026Ninja's last 7 complete days (13 to 19 October) came to $1.49M, down 42% on the 7 days before ($2.58M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The 7 days before include the 4-day peak of 6 to 9 October, which accounts for most of the gap to the tracked brands.
30 days to 19 October 2026Go deeper in TokConnectWhich Ninja products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Ninja is a SharkNinja brand for motorized and heated kitchen appliances such as blenders, air fryers, ovens and grills. SharkNinja launched the brand in 2009 and began trading on the NYSE as SN in July 2023.
In the 30 days to 19 October 2026 it made an estimated $6.97M, #14 of 1,070 tracked brands, from 56K units at an average sale of $125.36. Ninja's last 7 complete days (13 to 19 October) came to $1.49M, down 42% on the 7 days before ($2.58M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The 7 days before include the 4-day peak of 6 to 9 October, which accounts for most of the gap to the tracked brands.
At that price, a creator needs fewer orders to move the same revenue than in a low-ticket brand. Creators drove 90% and the brand's own account made 4.2%. Crispi Pro 6-in-1 Glass Countertop Air Fryer takes 12% and the top three listings take 29%.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (SharkNinja).
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $269.3K | 2,410 | $256.6K | $12.3K | $457 | complete |
| 21 September | $169.8K | 1,461 | $151.0K | $16.9K | $1.9K | complete |
| 22 September | $119.7K | 1,240 | $105.1K | $11.5K | $3.1K | complete |
| 23 September | $106.4K | 1,040 | $106.3K | $0 | $29 | complete |
| 24 September | $150.4K | 1,409 | $126.1K | $23.4K | $963 | complete |
| 25 September | $189.7K | 1,658 | $171.4K | $15.1K | $3.2K | complete |
| 26 September | $132.9K | 1,198 | $119.8K | $12.8K | $286 | complete |
| 27 September | $300.8K | 1,966 | $296.7K | $100 | $4.0K | complete |
| 28 September | $166.4K | 1,447 | $160.2K | $0 | $6.2K | complete |
| 29 September | $151.0K | 1,464 | $137.9K | $10.6K | $2.5K | complete |
| 30 September | $120.7K | 1,398 | $111.4K | $9.4K | $0 | source reports low |
| 1 October | $108.5K | 1,211 | $94.7K | $12.0K | $1.8K | source reports low |
| 2 October | $164.9K | 1,693 | $150.4K | $14.1K | $441 | complete |
| 3 October | $209.9K | 1,864 | $192.2K | $15.4K | $2.2K | complete |
| 4 October | $149.1K | 1,184 | $136.8K | $9.8K | $2.5K | complete |
| 5 October | $394.2K | 2,297 | $376.8K | $15.7K | $1.7K | complete |
| 6 October | $430.4K | 3,009 | $408.8K | $15.8K | $5.8K | complete |
| 7 October | $431.9K | 2,792 | $307.2K | $14.8K | $109.9K | complete |
| 8 October | $460.3K | 3,164 | $357.1K | $13.5K | $89.7K | complete |
| 9 October | $525.9K | 3,987 | $512.4K | $0 | $13.5K | complete |
| 10 October | $345.8K | 2,527 | $301.0K | $0 | $44.8K | complete |
| 11 October | $281.9K | 2,059 | $261.4K | $0 | $20.5K | complete |
| 12 October | $100.3K | 988 | $96.3K | $0 | $4.0K | complete |
| 13 October | $137.3K | 1,174 | $132.5K | $4.4K | $353 | complete |
| 14 October | $164.2K | 1,168 | $128.3K | $10.0K | $25.9K | complete |
| 15 October | $188.8K | 1,684 | $166.6K | $12.1K | $10.1K | complete |
| 16 October | $216.7K | 1,945 | $195.2K | $12.0K | $9.5K | complete |
| 17 October | $196.5K | 1,811 | $177.8K | $11.9K | $6.8K | complete |
| 18 October | $472.6K | 3,323 | $448.9K | $11.6K | $12.1K | complete |
| 19 October | $116.0K | 1,049 | $106.3K | $8.8K | $880 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $6.29M | 90.3% |
| Brand accounts | $294.0K | 4.2% |
| Linked host accounts | $35 | 0.0% |
| Shop tab and mall | $385.0K | 5.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $5.40M | 77.5% |
| LIVE | $1.19M | 17.0% |
| Shop tab and search | $386.4K | 5.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Crispi Pro 6-in-1 Glass Countertop Air Fryer | $842.9K | 2.8K | $298.89 | 12.1% |
| 2 | Single-Serve Pods & Grounds Specialty Coffee Maker | $696.5K | 7K | $98.93 | 10.0% |
| 3 | PossibleCooker Pro Multicooker | $468.6K | 2.8K | $169.18 | 6.7% |
| 4 | SLUSHi Professional Frozen Drink Maker (FS301) | $458.9K | 1.3K | $347.68 | 6.6% |
| 5 | Belgian Waffle Maker PRO NeverStick | $426.2K | 5.9K | $72.35 | 6.1% |
| 6 | NeverDull Stainless Steel Knife, 10-Piece | $400.5K | 2.1K | $188.91 | 5.7% |
| 7 | BlendPro Kitchen System | $396.7K | 1.9K | $206.59 | 5.7% |
| 8 | Hover Shot Shooting Toy for Kids | $346.9K | 12K | $29.01 | 5.0% |
| 9 | Professional Plus Kitchen System | $281.7K | 1.8K | $155.63 | 4.0% |
| 10 | Professional Blender & Nutri Cups | $252.3K | 1.8K | $138.62 | 3.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 12.1% |
| Listings 2 and 3 | 16.7% |
| Listings 4 to 10 | 36.8% |
| Other listings | 34.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 5 | $57.8K | 0.9% |
| $25 to $50 | 6 | $355.8K | 5.2% |
| $50 to $100 | 10 | $1.23M | 18.1% |
| $100 and up | 61 | $5.15M | 75.8% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Ninja | 90% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Ninja | $125.36 |
| Average selling price | Category median | $91.41 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Ninja | 17% |
| LIVE share of revenue | Category median | 25% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Ninja | -42% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 36 | $347.9K | 7.1% |
| 10K to 50K | 78 | $1.82M | 37.1% |
| 50K to 250K | 67 | $2.10M | 42.7% |
| 250K to 1M | 15 | $548.1K | 11.2% |
| 1M or more | 3 | $95.3K | 1.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Ninja's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Crispi Pro 6-in-1 Glass Countertop Air Fryer12.1% of revenue | $842.9K | 2.8K | $298.89 | 5% | 15 Jan 2026 |
| 2 | Single-Serve Pods & Grounds Specialty Coffee Maker10.0% of revenue | $696.5K | 7K | $98.93 | 5% | 23 Apr 2025 |
| 3 | PossibleCooker Pro Multicooker6.7% of revenue | $468.6K | 2.8K | $169.18 | 10% | 1 Jul 2024 |
| 4 | SLUSHi Professional Frozen Drink Maker (FS301)6.6% of revenue | $458.9K | 1.3K | $347.68 | 5% | 26 Nov 2025 |
| 5 | Belgian Waffle Maker PRO NeverStick6.1% of revenue | $426.2K | 5.9K | $72.35 | 4% | 14 Sep 2024 |
| 6 | NeverDull Stainless Steel Knife, 10-Piece5.7% of revenue | $400.5K | 2.1K | $188.91 | 5% | 9 Sep 2026 |
| 7 | BlendPro Kitchen System5.7% of revenue | $396.7K | 1.9K | $206.59 | 5% | 3 Sep 2026 |
| 8 | Hover Shot Shooting Toy for Kids5.0% of revenue | $346.9K | 12K | $29.01 | 3% | 24 Aug 2026 |
| 9 | Professional Plus Kitchen System4.0% of revenue | $281.7K | 1.8K | $155.63 | 5% | 28 Jul 2026 |
| 10 | Professional Blender & Nutri Cups3.6% of revenue | $252.3K | 1.8K | $138.62 | 5% | 12 Aug 2026 |
| 11 | Detect Blender with Cups2.3% of revenue | $159.1K | 889 | $179.00 | 5% | 18 Aug 2026 |
| 12 | Foodi Power Blender Ultimate System1.9% of revenue | $134.3K | 536 | $250.49 | 5% | 3 Jun 2026 |
| 13 | MultiPot XL 12-in-1 Multicooker1.7% of revenue | $122.0K | 485 | $251.44 | 5% | – |
| 14 | PrecisionPro Food Processor and Dough Mixer1.7% of revenue | $121.8K | 944 | $129.00 | 5% | 12 Aug 2026 |
| 15 | PREPi 5-in-1 Prep System: Chop1.7% of revenue | $120.9K | 630 | $191.97 | – | 2 Oct 2026 |
4 listings ($183.4K, 2.6% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Crispi Pro 6-in-1 Glass Countertop Air Fryer from Ninja on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Ninja Kitchen | 2.1M | $294.0K | 100% | 1.6K |
Only accounts whose name or handle is the brand's own name are shown. 1 other linked account (hosts and shop accounts that do not carry the brand's name) are not shown;
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Ninja live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $6.97M of sales over the 30 days to 19 October 2026. Ninja ranks #14 of 1,070 tracked brands, selling through 2 US storefronts.
An estimated $6.97M in the 30 days to 19 October 2026, a typical day of about $189.3K, on 56K units at an average price of $125.36. These are estimates built from TikTok sold counts and listed prices.
By revenue the leader is Crispi Pro 6-in-1 Glass Countertop Air Fryer: $842.9K, or 12% of the total, from 2.8K units priced at $298.89 (30 days to 19 October 2026). Second and third are Single-Serve Pods & Grounds Specialty Coffee Maker ($696.5K) and PossibleCooker Pro Multicooker ($468.6K).
Mostly: $6.29M of the $6.97M source revenue came through affiliates, 90%. Accounts named after the brand brought $294.0K (4.2%), linked host accounts under 0.1% and the shop tab and mall $385.0K (5.5%), in the 30 days to 19 October 2026.
Ninja's last 7 complete days (13 to 19 October) came to $1.49M, down 42% on the 7 days before ($2.58M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The 7 days before include the 4-day peak of 6 to 9 October, which accounts for most of the gap to the tracked brands.
Not from Ninja's books. Units follow TikTok's own sold counter, revenue is units times the price on the listing, and the window is the 30 days to 19 October 2026. See the method and limits.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Ninja's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Ninja combines 2 storefronts (Ninja Kitchen US, Ninja Blast); revenue and units are summed, daily series merged by day and listings combined. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 4 listings ($183.4K, 2.6% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 99% of the revenue of the top 82 listings to the source's own flag. Product tables and price bands cover the top 82 listings, 97% of headline revenue; the source counts 86 listings with sales. Ranks and medians compare Ninja with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
