One day stands out
14 October made an estimated $209.8K, 45.6 times the median day ($4.6K) and 34% of the complete days in the window. The next best day made $117.2K.
30 days to 19 October 2026TikTok Shop US · Brand profile
Insta360 TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Insta360's TikTok Shop US sales at an estimated $643.6K for the 30 days to 19 October 2026, from 3.1K units at $204.39 each on average. That ranks #399 of 1,070 tracked brands, and #18 of 60 in Phones & Electronics as the source files it. In the last 7 complete days it was up 178% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Insta360 made an estimated $643.6K on TikTok Shop US in the 30 days to 19 October 2026.
Insta360 sold an estimated 3.1K units at an average price of $204.39 in the 30 days to 19 October 2026.
Affiliate creators drove 74% of Insta360's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 0%.
Insta360 ranks #399 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #18 of 60 in Phones & Electronics.
Snap Selfie Screen was Insta360's best-selling listing: an estimated $124.9K, 19% of headline revenue, in the 30 days to 19 October 2026.
Insta360's last 7 complete days (13 to 19 October) came to $278.1K, up 178% on the 7 days before ($99.9K), while the tracked brands together were unchanged; those days include a platform-wide surge. The gap of 179 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
Key facts about Insta360 on TikTok Shop
- Brand
- Insta360
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $643.6K
- Estimated units
- 3,149
- Average price
- $204.39
- Revenue rank
- #399 of 1,070 tracked brands
- Category rank
- #18 of 60 in Phones & Electronics, as the source files it
- From affiliates
- 74%
- From brand-named accounts
- 0.0%
- From LIVE
- 22%
- Listings with sales
- 72
- Best seller
- Snap Selfie Screen, $124.9K
- New listings in the window
- 0
What stands out about Insta360
Where it ranks
Insta360 is #399 of 1,070 tracked brands by estimated 30-day revenue, and #18 of 60 in Phones & Electronics as the source files it. The leader in Phones & Electronics, Wireless Source, made $2.01M. Insta360 holds 1.8% of the revenue of the 60 Phones & Electronics brands tracked.
30 days to 19 October 202625% sold without a creator
The shop tab and search made $161.6K in the window. That is 25% of revenue from shoppers who did not come through an affiliate or the brand's accounts. 51% of it landed in the single peak day of 14 October, so it is a one-off burst, not a steady base.
30 days to 19 October 2026The shop tab matters
30% of revenue ($195.9K) came from the shop tab and search, not from videos or LIVE.
30 days to 19 October 2026Priced above its category
Insta360's average selling price is $204.39, against a median of $47.11 for tracked Phones & Electronics brands.
30 days to 19 October 202665% comes from creators under 50K
Among the top 97 affiliates for Insta360, those with fewer than 50K followers drove 65% of the revenue.
30 days to 19 October 2026Go deeper in TokConnectWhich Insta360 products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Insta360 was founded in 2015 in Shenzhen and listed on the Shanghai STAR Market in June 2025 under ticker 688775. Its products include action cameras, 360-degree cameras, webcams, gimbals and editing apps.
With an average order of $204.39, the $643.6K headline comes from an estimated 3.1K units and each order is large. Video made 47% of revenue, the shop tab 30% and LIVE 22%, so a seller here needs a LIVE and shop-tab plan beyond video.
The brand-named account share is 0%, and 4 other linked accounts made $8.5K. Affiliates made 74%.
Insta360's last 7 complete days (13 to 19 October) came to $278.1K, up 178% on the 7 days before ($99.9K), while the tracked brands together were unchanged; those days include a platform-wide surge. The gap of 179 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia (Insta360).
The numbers behind Insta360
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $3.5K | 21 | $2.4K | $524 | $599 | complete |
| 21 September | $117.2K | 674 | $96.1K | $1.5K | $19.7K | complete |
| 22 September | $14.6K | 117 | $13.0K | $79 | $1.5K | complete |
| 23 September | $8.0K | 67 | $6.8K | $524 | $629 | complete |
| 24 September | $4.8K | 43 | $4.2K | $0 | $599 | complete |
| 25 September | $5.5K | 53 | $5.5K | $0 | $0 | complete |
| 26 September | $1.9K | 18 | $1.9K | $0 | $0 | complete |
| 27 September | $3.7K | 34 | $3.0K | $0 | $678 | complete |
| 28 September | $71.3K | 234 | $54.7K | $316 | $16.3K | complete |
| 29 September | $3.1K | 14 | $1.9K | $0 | $1.2K | complete |
| 30 September | $23.4K | 115 | $19.8K | $140 | $3.5K | source reports low |
| 1 October | $3.2K | 36 | $3.2K | $0 | $0 | source reports low |
| 2 October | $2.4K | 25 | $2.4K | $0 | $0 | complete |
| 3 October | $815 | 11 | $815 | $0 | $0 | complete |
| 4 October | $1.2K | 9 | $1.2K | $0 | $0 | complete |
| 5 October | $845 | 7 | $845 | $0 | $0 | complete |
| 6 October | $1.6K | 8 | $1.1K | $0 | $599 | complete |
| 7 October | $81.3K | 330 | $61.6K | $1.0K | $18.6K | complete |
| 8 October | $2.3K | 19 | $2.3K | $0 | $0 | complete |
| 9 October | $4.5K | 21 | $3.9K | $0 | $599 | complete |
| 10 October | $2.4K | 20 | $2.4K | $0 | $0 | complete |
| 11 October | $6.8K | 29 | $5.6K | $0 | $1.2K | complete |
| 12 October | $1.0K | 8 | $1.0K | $0 | $0 | complete |
| 13 October | $1.4K | 6 | $1.4K | $0 | $0 | complete |
| 14 October | $209.8K | 883 | $123.6K | $3.3K | $82.9K | complete |
| 15 October | $13.8K | 84 | $12.0K | $0 | $1.8K | complete |
| 16 October | $8.0K | 60 | $7.1K | $0 | $898 | complete |
| 17 October | $21.2K | 78 | $14.9K | $0 | $6.3K | complete |
| 18 October | $12.2K | 63 | $10.6K | $0 | $1.6K | complete |
| 19 October | $11.7K | 62 | $8.1K | $1.1K | $2.4K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $473.5K | 73.6% |
| Linked host accounts | $8.5K | 1.3% |
| Shop tab and mall | $161.6K | 25.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $305.7K | 47.5% |
| LIVE | $142.1K | 22.1% |
| Shop tab and search | $195.9K | 30.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Snap Selfie Screen | $124.9K | 1.6K | $79.05 | 19.4% |
| 2 | 8K Action Camera | $76.0K | 254 | $299.02 | 11.8% |
| 3 | GO Ultra Hello Kitty Limited Edition 4K, 53g | $74.4K | 139 | $535.04 | 11.6% |
| 4 | Luna Series Pocket Gimbal Camera | $67.0K | 115 | $582.26 | 10.4% |
| 5 | GO Ultra CreatorPicks Creator Bundle, 53g | $29.5K | 64 | $461.56 | 4.6% |
| 6 | X4 Air Lightweight 360 Action Camera, 165g | $27.5K | 69 | $398.99 | 4.3% |
| 7 | Luna Ultra | $26.1K | 34 | $769.12 | 4.1% |
| 8 | X3 Waterproof Portable Action Camera | $22.7K | 76 | $298.95 | 3.5% |
| 9 | Ace Pro 2 Leica Co-Engineered 8K 360 Action Camera | $21.4K | 54 | $395.37 | 3.3% |
| 10 | Luna Pro | $19.2K | 32 | $599.06 | 3.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 19.4% |
| Listings 2 and 3 | 23.4% |
| Listings 4 to 10 | 33.2% |
| Other listings | 24.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 3 | $43 | 0.0% |
| $10 to $25 | 6 | $711 | 0.1% |
| $25 to $50 | 16 | $3.2K | 0.5% |
| $50 to $100 | 11 | $148.7K | 23.1% |
| $100 and up | 36 | $491.1K | 76.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Insta360 | 74% |
| Affiliate share of revenue | Category median | 87% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Insta360 | $204.39 |
| Average selling price | Category median | $47.11 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Insta360 | 22% |
| LIVE share of revenue | Category median | 12% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Insta360 | +178% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 18 | $52.6K | 12.6% |
| 10K to 50K | 50 | $218.3K | 52.4% |
| 50K to 250K | 15 | $67.6K | 16.2% |
| 250K to 1M | 9 | $25.8K | 6.2% |
| 1M or more | 5 | $52.7K | 12.6% |
Go deeper in TokConnectWhich videos and LIVE streams drove Insta360's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Insta360's top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Snap Selfie Screen19.4% of revenue | $124.9K | 1.6K | $79.05 | 3% | 8 Apr 2026 |
| 2 | 8K Action Camera11.8% of revenue | $76.0K | 254 | $299.02 | 5% | 24 Jun 2026 |
| 3 | GO Ultra Hello Kitty Limited Edition 4K, 53g11.6% of revenue | $74.4K | 139 | $535.04 | 3% | 18 Aug 2026 |
| 4 | Luna Series Pocket Gimbal Camera10.4% of revenue | $67.0K | 115 | $582.26 | 7% | 9 Sep 2026 |
| 5 | GO Ultra CreatorPicks Creator Bundle, 53g4.6% of revenue | $29.5K | 64 | $461.56 | 3% | 7 Jan 2026 |
| 6 | X4 Air Lightweight 360 Action Camera, 165g4.3% of revenue | $27.5K | 69 | $398.99 | 3% | 3 Nov 2025 |
| 7 | Luna Ultra4.1% of revenue | $26.1K | 34 | $769.12 | 5% | 11 Jun 2026 |
| 8 | X3 Waterproof Portable Action Camera3.5% of revenue | $22.7K | 76 | $298.95 | 2% | 14 Sep 2025 |
| 9 | Ace Pro 2 Leica Co-Engineered 8K 360 Action Camera3.3% of revenue | $21.4K | 54 | $395.37 | 3% | 27 Oct 2025 |
| 10 | Luna Pro3.0% of revenue | $19.2K | 32 | $599.06 | 5% | 10 Sep 2026 |
| 11 | Insta360 X52.6% of revenue | $17.0K | 31 | $549.03 | 3% | 17 Aug 2025 |
| 12 | X6 TikTok Special Bundle (View Video)2.3% of revenue | $15.0K | 22 | $683.64 | – | 13 Aug 2026 |
| 13 | Mic Pro Wireless Mini Lavalier Microphone2.1% of revenue | $13.6K | 137 | $98.98 | 5% | 22 May 2026 |
| 14 | X6 360° View Action Camera2.1% of revenue | $13.3K | 19 | $698.95 | 5% | 12 Aug 2026 |
| 15 | Ace Pro 2 Flash Print Bundle1.8% of revenue | $11.8K | 27 | $438.52 | 3% | 4 Feb 2026 |
Go deeper in TokConnectWhich creators sell Snap Selfie Screen from Insta360 on TikTok Shop, and how much did each one drive in the last 30 days?
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Insta360 live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Insta360 on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Insta360 on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Snap Selfie Screen from Insta360? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Insta360's TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Insta360 on TikTok Shop
Is Insta360 on TikTok Shop?
Yes. Insta360 sells through 1 TikTok Shop US storefront and made an estimated $643.6K in the 30 days to 19 October 2026, from 3.1K units. That is #399 of 1,070 tracked brands in the TokConnect Shop Analytics data.
How much does Insta360 sell on TikTok Shop?
$643.6K of estimated revenue and about 3.1K units over the 30 days to 19 October 2026; a typical sale was $204.39.
What is Insta360's best-selling product on TikTok Shop?
Snap Selfie Screen, with an estimated $124.9K (19% of headline revenue) on 1.6K units at $79.05 in the 30 days to 19 October 2026. Behind it come 8K Action Camera at $76.0K and GO Ultra Hello Kitty Limited Edition 4K, 53g at $74.4K.
Do affiliates drive Insta360's sales on TikTok Shop?
Affiliates account for 74% of the estimated sales, which is $473.5K. The rest splits between brand-named accounts (0%), linked host accounts (1.3%) and the shop tab and mall (25%). Window: 30 days to 19 October 2026.
How is Insta360's TikTok Shop revenue changing?
Insta360's last 7 complete days (13 to 19 October) came to $278.1K, up 178% on the 7 days before ($99.9K), while the tracked brands together were unchanged; those days include a platform-wide surge. The gap of 179 points to the market comes from a few days, not a steady run (3 of 7 days point the same way).
How are Insta360's TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $643.6K here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Insta360's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 99% of the revenue of the top 72 listings to the source's own flag. Product tables and price bands cover the top 72 listings, 100% of headline revenue; the source counts 72 listings with sales. Ranks and medians compare Insta360 with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.