Mini Rice Cakes Variety Pack, 6 Pack is the hero listing
Mini Rice Cakes Variety Pack, 6 Pack brought in an estimated $276.5K on 12K units. That is 44% of Drizzilicious' headline revenue.
30 days to 19 October 2026TikTok Shop US · Brand profile
Drizzilicious TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Drizzilicious sold an estimated $633.8K on TikTok Shop US in the 30 days to 19 October 2026: 27K units at an average price of $23.61. That ranks #409 of 1,070 tracked brands, and #7 of 19 in Food & Beverages as the source files it. One listing, Mini Rice Cakes Variety Pack, 6 Pack, made 44%.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Drizzilicious made an estimated $633.8K on TikTok Shop US in the 30 days to 19 October 2026.
Drizzilicious sold an estimated 27K units at an average price of $23.61 in the 30 days to 19 October 2026.
Affiliate creators drove 99.8% of Drizzilicious' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Drizzilicious ranks #409 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #7 of 19 in Food & Beverages.
Mini Rice Cakes Variety Pack, 6 Pack was Drizzilicious' best-selling listing: an estimated $276.5K, 44% of headline revenue, in the 30 days to 19 October 2026.
Drizzilicious' last 7 complete days (13 to 19 October) came to $144.5K, up 1% on the 7 days before ($142.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Drizzilicious on TikTok Shop
- Brand
- Drizzilicious
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $633.8K
- Estimated units
- 26,840
- Average price
- $23.61
- Revenue rank
- #409 of 1,070 tracked brands
- Category rank
- #7 of 19 in Food & Beverages, as the source files it
- From affiliates
- 100%
- From brand-named accounts
- 0.0%
- From LIVE
- 13%
- Listings with sales
- 13
- Best seller
- Mini Rice Cakes Variety Pack, 6 Pack, $276.5K
- New listings in the window
- 0
What stands out about Drizzilicious
Videos drive 86% of sales
Short video sold $547.5K of the $633.8K. LIVE added 13% and the shop tab 0.2%.
30 days to 19 October 2026#409 of 1,070 brands
In the 30 days to 19 October 2026, Drizzilicious is #409 of 1,070 tracked brands by estimated 30-day revenue, and #7 of 19 in Food & Beverages as the source files it. The leader in Food & Beverages, RYZE Superfoods, made $1.42M. Drizzilicious holds 6.0% of the revenue of the 19 Food & Beverages brands tracked.
30 days to 19 October 2026Two affiliates drive 19%
Two affiliates (250K to 1M followers and 10K to 50K followers) account for $118.6K between them. We show affiliates by rank and follower band, never by name.
30 days to 19 October 2026Up 1% on the week before, market 0%
Drizzilicious' last 7 complete days (13 to 19 October) came to $144.5K, up 1% on the 7 days before ($142.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Drizzilicious products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Drizzilicious is made by Snack Innovations of New Jersey, which says it began in 2009 making better-for-you snacks, especially rice cakes. The brand sells mini rice cakes in flavors like Birthday Cake and S'mores, plus drizzled kettle corn.
This is a small catalogue: only 13 listings had sales, and the top three make 72% of the $633.8K headline. Mini Rice Cakes Variety Pack, 6 Pack alone is 44%, so a seller comparing pack sizes should look at how the sizes of the variety pack divide the money.
Almost nothing runs through the brand's own channels. Affiliates made 99.8%, LIVE added 13% and the shop tab 0.2%, and new listings made 0%. A creator picking a product to feature has a short menu, and the sales show which items already convert.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: attend.expowest.com, drizzilicious.com.
The numbers behind Drizzilicious
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $27.1K | 1,110 | $27.0K | $0 | $103 | complete |
| 21 September | $39.8K | 1,607 | $39.3K | $0 | $455 | complete |
| 22 September | $31.2K | 1,266 | $31.0K | $23 | $126 | complete |
| 23 September | $28.2K | 1,155 | $27.9K | $69 | $251 | complete |
| 24 September | $29.0K | 1,186 | $28.9K | $23 | $0 | complete |
| 25 September | $25.2K | 1,019 | $25.2K | $0 | $0 | complete |
| 26 September | $25.5K | 1,072 | $25.4K | $0 | $100 | complete |
| 27 September | $32.1K | 1,346 | $32.1K | $0 | $49 | complete |
| 28 September | $15.6K | 661 | $15.6K | $0 | $0 | complete |
| 29 September | $11.8K | 520 | $11.8K | $0 | $0 | complete |
| 30 September | $14.9K | 665 | $14.9K | $0 | $0 | source reports low |
| 1 October | $13.0K | 575 | $13.0K | $0 | $0 | source reports low |
| 2 October | $14.6K | 651 | $14.6K | $0 | $0 | complete |
| 3 October | $11.4K | 511 | $11.4K | $0 | $0 | complete |
| 4 October | $13.5K | 605 | $13.5K | $0 | $0 | complete |
| 5 October | $13.7K | 616 | $13.7K | $0 | $0 | complete |
| 6 October | $18.1K | 770 | $18.1K | $0 | $0 | complete |
| 7 October | $22.1K | 939 | $22.1K | $0 | $0 | complete |
| 8 October | $24.4K | 1,043 | $24.4K | $0 | $44 | complete |
| 9 October | $23.1K | 987 | $23.1K | $0 | $0 | complete |
| 10 October | $20.3K | 872 | $20.3K | $0 | $0 | complete |
| 11 October | $18.1K | 768 | $18.0K | $0 | $26 | complete |
| 12 October | $16.7K | 716 | $16.7K | $0 | $23 | complete |
| 13 October | $18.3K | 783 | $18.3K | $0 | $0 | complete |
| 14 October | $16.3K | 696 | $16.0K | $0 | $250 | complete |
| 15 October | $19.4K | 840 | $19.4K | $0 | $0 | complete |
| 16 October | $24.6K | 1,055 | $24.6K | $0 | $0 | complete |
| 17 October | $20.7K | 882 | $20.7K | $0 | $0 | complete |
| 18 October | $26.8K | 1,139 | $26.8K | $0 | $0 | complete |
| 19 October | $18.3K | 785 | $18.3K | $0 | $0 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $632.2K | 99.8% |
| Brand accounts | $115 | 0.0% |
| Shop tab and mall | $1.4K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $547.5K | 86.4% |
| LIVE | $84.8K | 13.4% |
| Shop tab and search | $1.4K | 0.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Mini Rice Cakes Variety Pack, 6 Pack | $276.5K | 12K | $23.55 | 43.6% |
| 2 | Variety Pack Mini Rice Cakes, 32 Pack | $116.0K | 4.5K | $26.00 | 18.3% |
| 3 | Mini Rice Cakes Variety Pack, 12 Pack | $63.8K | 3.5K | $18.02 | 10.1% |
| 4 | Birthday Cake Mini Rice Cakes, 6 Pack | $44.8K | 1.8K | $25.04 | 7.1% |
| 5 | Lemon Cake Mini Rice Cakes, 6 Pack | $43.8K | 1.7K | $26.05 | 6.9% |
| 6 | Pumpkin Spice Mini Rice Cakes, 6 Pack | $28.6K | 1.2K | $23.04 | 4.5% |
| 7 | Strawberry Chocolaty Bites Mini Rice Cakes, 6 Pack | $21.7K | 835 | $26.00 | 3.4% |
| 8 | French Toast Mini Rice Cakes, 6 Pack | $10.4K | 402 | $26.00 | 1.6% |
| 9 | S'mores Mini Rice Cakes, 6 Pack | $9.1K | 351 | $26.01 | 1.4% |
| 10 | Cookies & Cream Mini Rice Cakes, 6 Pack | $6.2K | 249 | $24.98 | 1.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 43.6% |
| Listings 2 and 3 | 28.4% |
| Listings 4 to 10 | 26.0% |
| Other listings | 2.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Drizzilicious | 100% |
| Affiliate share of revenue | Category median | 89% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Drizzilicious | $23.61 |
| Average selling price | Category median | $24.15 |
| Average selling price | Other brands median | $35.74 |
| LIVE share of revenue | Drizzilicious | 13% |
| LIVE share of revenue | Category median | 29% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Drizzilicious | +1% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 35 | $183.5K | 31.6% |
| 10K to 50K | 38 | $273.0K | 47.0% |
| 50K to 250K | 19 | $49.8K | 8.6% |
| 250K to 1M | 4 | $63.5K | 10.9% |
| 1M or more | 4 | $11.0K | 1.9% |
Go deeper in TokConnectWhich videos and LIVE streams drove Drizzilicious' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Drizzilicious' top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Mini Rice Cakes Variety Pack, 6 Pack43.6% of revenue | $276.5K | 12K | $23.55 | 4% | 25 Dec 2025 |
| 2 | Variety Pack Mini Rice Cakes, 32 Pack18.3% of revenue | $116.0K | 4.5K | $26.00 | 8% | 25 Dec 2025 |
| 3 | Mini Rice Cakes Variety Pack, 12 Pack10.1% of revenue | $63.8K | 3.5K | $18.02 | 6% | 16 Mar 2025 |
| 4 | Birthday Cake Mini Rice Cakes, 6 Pack7.1% of revenue | $44.8K | 1.8K | $25.04 | 4% | 25 May 2026 |
| 5 | Lemon Cake Mini Rice Cakes, 6 Pack6.9% of revenue | $43.8K | 1.7K | $26.05 | 4% | 24 Mar 2026 |
| 6 | Pumpkin Spice Mini Rice Cakes, 6 Pack4.5% of revenue | $28.6K | 1.2K | $23.04 | 4% | 28 Aug 2026 |
| 7 | Strawberry Chocolaty Bites Mini Rice Cakes, 6 Pack3.4% of revenue | $21.7K | 835 | $26.00 | 4% | 6 May 2026 |
| 8 | French Toast Mini Rice Cakes, 6 Pack1.6% of revenue | $10.4K | 402 | $26.00 | 4% | 25 May 2026 |
| 9 | S'mores Mini Rice Cakes, 6 Pack1.4% of revenue | $9.1K | 351 | $26.01 | 4% | 25 May 2026 |
| 10 | Cookies & Cream Mini Rice Cakes, 6 Pack1.0% of revenue | $6.2K | 249 | $24.98 | 4% | 25 May 2026 |
| 11 | Salted Caramel Mini Rice Cakes, 6 Pack0.8% of revenue | $5.3K | 205 | $26.00 | 4% | 25 May 2026 |
| 12 | Cinnamon Swirl Mini Rice Cakes, 6 Pack0.8% of revenue | $4.8K | 204 | $23.77 | 4% | 25 May 2026 |
| 13 | Very Berry Sweet Mini Rice Cakes, 6 Pack0.4% of revenue | $2.7K | 128 | $21.02 | 5% | 25 May 2026 |
Go deeper in TokConnectWhich creators sell Mini Rice Cakes Variety Pack, 6 Pack from Drizzilicious on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Drizzilicious
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Drizzilicious@drizzilicious.official | 91K | $115 | 0% | 5 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Drizzilicious live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Drizzilicious on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Drizzilicious on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Mini Rice Cakes Variety Pack, 6 Pack from Drizzilicious? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Drizzilicious' TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Drizzilicious on TikTok Shop
Is Drizzilicious on TikTok Shop?
An estimated $633.8K of sales over the 30 days to 19 October 2026. Drizzilicious ranks #409 of 1,070 tracked brands, selling through 1 US storefront.
How much does Drizzilicious sell on TikTok Shop?
A typical day brings in about $20.5K. Across the 30 days to 19 October 2026, Drizzilicious sold an estimated 27K units for $633.8K, $23.61 each on average. Figures are estimates, not the brand's accounts.
What is Drizzilicious' best-selling product on TikTok Shop?
Mini Rice Cakes Variety Pack, 6 Pack sits on top with an estimated $276.5K in the 30 days to 19 October 2026, 12K units at $23.55. Second and third are Variety Pack Mini Rice Cakes, 32 Pack ($116.0K) and Mini Rice Cakes Variety Pack, 12 Pack ($63.8K).
Do affiliates drive Drizzilicious' sales on TikTok Shop?
Mostly. Affiliate creators drove 99.8% of Drizzilicious's estimated source revenue ($632.2K) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made under 0.1% ($115), other linked accounts 0% and the shop tab and mall 0.2% ($1.4K).
How is Drizzilicious' TikTok Shop revenue changing?
Drizzilicious' last 7 complete days (13 to 19 October) came to $144.5K, up 1% on the 7 days before ($142.9K), while the tracked brands together were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Drizzilicious' TikTok Shop numbers estimated?
TokConnect Shop Analytics estimates units from TikTok's sold counter and revenue as units times the listed price, for the 30 days to 19 October 2026. They are estimates, not Drizzilicious' own accounts. How this is estimated.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Drizzilicious' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. The price check matched 100% of the revenue of the top 13 listings to the source's own flag. Product tables and price bands cover the top 13 listings, 100% of headline revenue; the source counts 13 listings with sales. Ranks and medians compare Drizzilicious with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.