Videos drive 96% of sales
Short video sold $1.72M of the $1.78M. LIVE added 1.7% and the shop tab 1.9%.
30 days to 19 October 2026TikTok Shop US · Brand profile
Dickies TikTok Shop sales and top products
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
In the 30 days to 19 October 2026, Dickies made an estimated $1.51M (excluding listings the source prices unreliably) on TikTok Shop US, per TokConnect Shop Analytics (40K units, $37.38 on average). That ranks #131 of 1,070 tracked brands, and #3 of 42 in Menswear & Underwear as the source files it. This leaves out 5 listings the source prices unreliably ($274.7K, 15% of the source total of $1.78M). In the last 7 complete days it was up 8% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Dickies made an estimated $1.51M (excluding listings the source prices unreliably) on TikTok Shop US in the 30 days to 19 October 2026 (source total $1.78M, $274.7K of it on flagged listings).
Dickies sold an estimated 40K units at an average price of $37.38 in the 30 days to 19 October 2026.
Affiliate creators drove 98% of Dickies' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 1.3%.
Dickies ranks #131 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #3 of 42 in Menswear & Underwear.
Men's Loose Fit Double Knee Work Pants was Dickies' best-selling listing: an estimated $243.9K, 16% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Dickies made $558.3K, up 8% on the 7 days before ($517.3K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Key facts about Dickies on TikTok Shop
- Brand
- Dickies
- Market
- TikTok Shop US
- Window
- 30 days, 20 September to 19 October
- Updated
- 21 October 2026
- Estimated revenue
- $1.51M (without flagged listings)
- Source total
- $1.78M
- On flagged listings
- $274.7K (5 listings)
- Estimated units
- 40,375
- Average price
- $37.38
- Revenue rank
- #131 of 1,070 tracked brands
- Category rank
- #3 of 42 in Menswear & Underwear, as the source files it
- From affiliates
- 98%
- From brand-named accounts
- 1.3%
- From LIVE
- 1.7%
- Listings with sales
- 153
- Best seller
- Men's Loose Fit Double Knee Work Pants, $243.9K
- New listings in the window
- 7
What stands out about Dickies
#131 of 1,070 brands
In the 30 days to 19 October 2026, Dickies is #131 of 1,070 tracked brands by estimated 30-day revenue on the headline figure without flagged listings, and #3 of 42 in Menswear & Underwear as the source files it. The leader in Menswear & Underwear, YOUNGLA, made $2.07M. Dickies holds 5.6% of the revenue of the 42 Menswear & Underwear brands tracked.
30 days to 19 October 2026A wide range sells
The best listing makes 16.2% of revenue and the top 10 together make 72%. The source counts 153 listings with sales in the 30 days.
30 days to 19 October 202678% comes from creators under 50K
Among the top 99 affiliates for Dickies, those with fewer than 50K followers drove 78% of the revenue.
30 days to 19 October 20265 days at the top
14 to 18 October: 5 days in a row at $75.1K to $97.1K a day, 26% of the complete days in the window. A typical day made $60.3K. This overlaps the platform-wide surge of 7 to 11 October, when all tracked brands sold more.
30 days to 19 October 2026Up 8% on the week before, market 0%
In the last 7 complete days (13 to 19 October) Dickies made $558.3K, up 8% on the 7 days before ($517.3K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
30 days to 19 October 2026Go deeper in TokConnectWhich Dickies products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Analyst note
Dickies began as Williamson-Dickie Manufacturing Company in Fort Worth in 1922. Bluestar Alliance completed its purchase of the brand from VF Corporation on November 12, 2025, for about $600 million.
5 days in a row (14 to 18 October) ran at $75.1K to $97.1K a day, against a typical day of $60.3K. In the last 7 complete days (13 to 19 October) Dickies made $558.3K, up 8% on the 7 days before ($517.3K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
This leaves out 5 listings the source prices unreliably ($274.7K, 15% of the source total of $1.78M). Work pants and jackets lead: Men's Loose Fit Double Knee Work Pants makes 16% and the top three listings make 37%. Affiliates made 98% of revenue and the brand's own accounts 1.3%. 7 new listings contributed under 0.1%, which leaves the established workwear range carrying the shop.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: Wikipedia, Dickies.
The numbers behind Dickies
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $58.5K | 1,685 | $57.9K | $179 | $364 | complete |
| 21 September | $42.1K | 1,258 | $39.8K | $2.2K | $50 | complete |
| 22 September | $30.4K | 911 | $30.2K | $127 | $68 | complete |
| 23 September | $30.6K | 918 | $30.3K | $87 | $161 | complete |
| 24 September | $44.5K | 1,299 | $41.6K | $2.6K | $292 | complete |
| 25 September | $57.2K | 1,606 | $57.0K | $141 | $34 | complete |
| 26 September | $47.5K | 1,323 | $47.0K | $272 | $209 | complete |
| 27 September | $40.7K | 1,180 | $40.1K | $334 | $268 | complete |
| 28 September | $36.1K | 1,071 | $34.3K | $1.6K | $166 | complete |
| 29 September | $26.0K | 776 | $25.7K | $157 | $104 | complete |
| 30 September | $42.4K | 1,252 | $40.8K | $1.3K | $229 | source reports low |
| 1 October | $67.1K | 1,982 | $66.8K | $177 | $170 | source reports low |
| 2 October | $60.5K | 1,677 | $60.0K | $460 | $0 | complete |
| 3 October | $43.5K | 1,230 | $43.3K | $0 | $200 | complete |
| 4 October | $35.2K | 1,034 | $34.9K | $145 | $162 | complete |
| 5 October | $46.3K | 1,339 | $44.1K | $2.1K | $75 | complete |
| 6 October | $63.2K | 1,774 | $62.7K | $482 | $0 | complete |
| 7 October | $65.2K | 1,881 | $63.5K | $1.7K | $55 | complete |
| 8 October | $90.0K | 2,406 | $89.3K | $272 | $419 | complete |
| 9 October | $95.4K | 2,394 | $94.8K | $402 | $120 | complete |
| 10 October | $71.1K | 1,865 | $70.4K | $372 | $384 | complete |
| 11 October | $72.3K | 1,896 | $71.2K | $709 | $394 | complete |
| 12 October | $60.1K | 1,547 | $59.6K | $344 | $174 | complete |
| 13 October | $64.2K | 1,688 | $63.3K | $475 | $373 | complete |
| 14 October | $75.1K | 1,948 | $74.8K | $249 | $75 | complete |
| 15 October | $97.1K | 2,420 | $96.1K | $263 | $697 | complete |
| 16 October | $94.6K | 2,352 | $91.7K | $2.5K | $364 | complete |
| 17 October | $86.5K | 2,189 | $85.8K | $263 | $393 | complete |
| 18 October | $77.8K | 1,960 | $77.1K | $154 | $464 | complete |
| 19 October | $63.1K | 1,636 | $59.7K | $3.4K | $0 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $1.75M | 98.3% |
| Brand accounts | $23.5K | 1.3% |
| Shop tab and mall | $6.5K | 0.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $1.72M | 96.3% |
| LIVE | $31.2K | 1.7% |
| Shop tab and search | $34.3K | 1.9% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Men's Loose Fit Double Knee Work Pants | $243.9K | 7.2K | $34.02 | 16.2% |
| 2 | Blanket Lined Duck Canvas Jacket,100% | $199.1K | 2.5K | $79.00 | 13.2% |
| 3 | Men's FLEX Regular Fit Cargo Pants | $110.9K | 4.4K | $25.16 | 7.4% |
| 4 | Relaxed Fit Heavyweight Duck Carpenter | $106.1K | 3.8K | $28.00 | 7.0% |
| 5 | Relaxed Fit Heavyweight Carpenter Jeans,100% Cotton | $98.4K | 2.9K | $33.94 | 6.5% |
| 6 | Men's FLEX Skinny Fit Double Knee Work Pants | $76.8K | 3.1K | $25.02 | 5.1% |
| 7 | Short Sleeve Coveralls | $70.8K | 1.6K | $43.98 | 4.7% |
| 8 | Classic Bib Overalls,Durable Comfort | $65.6K | 1.3K | $48.96 | 4.3% |
| 9 | Indigo Bib Overalls | $56.2K | 1.3K | $42.87 | 3.7% |
| 10 | Original 874 Work Pants | $54.8K | 1.9K | $28.97 | 3.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Group | Share of headline revenue |
|---|---|
| Top listing | 16.2% |
| Listings 2 and 3 | 20.5% |
| Listings 4 to 10 | 35.0% |
| Other listings | 28.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| Under $10 | 1 | $792 | 0.1% |
| $10 to $25 | 10 | $25.6K | 1.7% |
| $25 to $50 | 57 | $1.14M | 75.4% |
| $50 to $100 | 27 | $275.0K | 18.3% |
| $100 and up | 5 | $68.5K | 4.5% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Dickies | 98% |
| Affiliate share of revenue | Category median | 90% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Dickies | $37.38 |
| Average selling price | Category median | $29.85 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Dickies | 2% |
| LIVE share of revenue | Category median | 3% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Dickies | +8% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
Show the numbers as a table
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 31 | $469.1K | 29.9% |
| 10K to 50K | 44 | $755.9K | 48.3% |
| 50K to 250K | 19 | $220.2K | 14.1% |
| 250K to 1M | 3 | $88.3K | 5.6% |
| 1M or more | 2 | $33.1K | 2.1% |
Go deeper in TokConnectWhich videos and LIVE streams drove Dickies' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Dickies' top products on TikTok Shop
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Men's Loose Fit Double Knee Work Pants16.2% of revenue | $243.9K | 7.2K | $34.02 | 12% | 16 Mar 2026 |
| 2 | Blanket Lined Duck Canvas Jacket,100%13.2% of revenue | $199.1K | 2.5K | $79.00 | 11% | 9 Jul 2026 |
| 3 | Men's FLEX Regular Fit Cargo Pants7.4% of revenue | $110.9K | 4.4K | $25.16 | 12% | 4 May 2026 |
| 4 | Relaxed Fit Heavyweight Duck Carpenter7.0% of revenue | $106.1K | 3.8K | $28.00 | 11% | 9 Jul 2026 |
| 5 | Relaxed Fit Heavyweight Carpenter Jeans,100% Cotton6.5% of revenue | $98.4K | 2.9K | $33.94 | 12% | 9 Jul 2026 |
| 6 | Men's FLEX Skinny Fit Double Knee Work Pants5.1% of revenue | $76.8K | 3.1K | $25.02 | 12% | 14 May 2026 |
| 7 | Short Sleeve Coveralls4.7% of revenue | $70.8K | 1.6K | $43.98 | 11% | 5 May 2026 |
| 8 | Classic Bib Overalls,Durable Comfort4.3% of revenue | $65.6K | 1.3K | $48.96 | 12% | 9 Jul 2026 |
| 9 | Indigo Bib Overalls3.7% of revenue | $56.2K | 1.3K | $42.87 | 12% | 2 May 2026 |
| 10 | Original 874 Work Pants3.6% of revenue | $54.8K | 1.9K | $28.97 | 10% | 29 Apr 2026 |
| 11 | Duck Insulated Bib Overalls,Water Repellent2.4% of revenue | $36.0K | 285 | $126.42 | – | 9 Jul 2026 |
| 12 | FLEX Regular Fit Duck Pants,Durable2.3% of revenue | $34.6K | 1.2K | $27.89 | 11% | 9 Jul 2026 |
| 13 | Men's Relaxed Fit Cargo Work Pants2.3% of revenue | $34.5K | 1K | $33.86 | 12% | 17 May 2026 |
| 14 | Duck Insulated Coveralls,Utility Pockets2.1% of revenue | $31.3K | 242 | $129.17 | 12% | 9 Jul 2026 |
| 15 | Wellsville Twill1.7% of revenue | $25.5K | 258 | $98.68 | – | 1 Jun 2026 |
This leaves out 5 listings the source prices unreliably ($274.7K, 15% of the source total of $1.78M). They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Men's Loose Fit Double Knee Work Pants from Dickies on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts named after Dickies
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Dickies | 223K | $23.5K | 61% | 763 |
Only accounts whose name or handle is the brand's own name are shown.
TokConnect
What TokConnect adds to this page
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Dickies live, down to the creator, the video and the LIVE.
- Creators selling it nowWho is selling Dickies on TikTok Shop right now? Rank the affiliates by revenue in the last 7 days, with follower counts and the products each one sells.Ask in TokConnect
- The videos and LIVEs behind itShow the top videos and LIVE streams selling Dickies on TikTok Shop US in the last 7 days, with views, revenue and whether each one is an ad.Ask in TokConnect
- What buyers complain aboutWhat do TikTok Shop buyers praise and complain about for Men's Loose Fit Double Knee Work Pants from Dickies? Summarise the review themes and how many reviews sit behind each.Ask in TokConnect
- Products ranked by growthRank Dickies' TikTok Shop products by 7-day revenue growth, with price, commission and launch date.Ask in TokConnect
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
Questions about Dickies on TikTok Shop
Is Dickies on TikTok Shop?
Dickies has a live TikTok Shop US presence. The source tracks 1 storefront for it, which sold about 40K units for an estimated $1.51M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026. Among 1,070 tracked brands that is #131.
How much does Dickies sell on TikTok Shop?
An estimated $1.51M (excluding listings the source prices unreliably) in the 30 days to 19 October 2026, a typical day of about $60.3K, on 40K units at an average price of $37.38. These are estimates built from TikTok sold counts and listed prices.
What is Dickies' best-selling product on TikTok Shop?
By revenue the leader is Men's Loose Fit Double Knee Work Pants: $243.9K, or 16% of the total, from 7.2K units priced at $34.02 (30 days to 19 October 2026). Behind it come Blanket Lined Duck Canvas Jacket,100% at $199.1K and Men's FLEX Regular Fit Cargo Pants at $110.9K.
Do affiliates drive Dickies' sales on TikTok Shop?
Affiliates account for 98% of the estimated sales, which is $1.75M. The rest splits between brand-named accounts (1.3%), linked host accounts (0%) and the shop tab and mall (0.4%). Window: 30 days to 19 October 2026.
How is Dickies' TikTok Shop revenue changing?
In the last 7 complete days (13 to 19 October) Dickies made $558.3K, up 8% on the 7 days before ($517.3K); the tracked brands as a whole were unchanged (the windows include platform-wide surge days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
How are Dickies' TikTok Shop numbers estimated?
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $1.51M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Method and sources
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Dickies' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. This leaves out 5 listings the source prices unreliably ($274.7K, 15% of the source total of $1.78M). The headline revenue, units, average price, listing shares and rank use the figure without them; channel and source shares are shares of the source total, and the daily chart shows the source's daily totals. Other brands' figures in the rank are as the source reports them. The price check matched 100% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 100% of headline revenue; the source counts 153 listings with sales. Ranks and medians compare Dickies with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.