Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
tokconnectStart free By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
According to TokConnect Shop Analytics, Mellow Sleep sold an estimated $6.99M on TikTok Shop US in the 30 days to 19 October 2026: 128K units at an average price of $54.64. Only 12 of 1,070 tracked brands sold more, and it is #1 of 19 in Textiles & Soft Furnishings as the source files it. In the last 7 complete days it was down 2% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Mellow Sleep made an estimated $6.99M on TikTok Shop US in the 30 days to 19 October 2026.
Mellow Sleep sold an estimated 128K units at an average price of $54.64 in the 30 days to 19 October 2026.
Affiliate creators drove 94% of Mellow Sleep's estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made 5.5%.
Mellow Sleep ranks #13 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #1 of 19 in Textiles & Soft Furnishings.
MarshMellow Comforter was Mellow Sleep's best-selling listing: an estimated $1.05M, 15% of headline revenue, in the 30 days to 19 October 2026.
Mellow Sleep's last 7 complete days (13 to 19 October) came to $1.42M, down 2% on the 7 days before ($1.44M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
In the 30 days to 19 October 2026, Mellow Sleep is #13 of 1,070 tracked brands by estimated 30-day revenue, and #1 of 19 in Textiles & Soft Furnishings as the source files it. The next brand in Textiles & Soft Furnishings, Bedsure home, made $1.83M, 26% as much. Mellow Sleep holds 38% of the revenue of the 19 Textiles & Soft Furnishings brands tracked.
30 days to 19 October 2026Among the top 99 affiliates for Mellow Sleep, those with fewer than 50K followers drove 64% of the revenue.
30 days to 19 October 2026Mellow Sleep's average selling price is $54.64, against a median of $32.18 for tracked Textiles & Soft Furnishings brands.
30 days to 19 October 202620 to 23 September: 4 days in a row at $350.5K to $445.0K a day, 24% of the complete days in the window. A typical day made $212.1K.
30 days to 19 October 2026Mellow Sleep spreads its sales: the best listing makes 15.0% of revenue, and the top 10 make 68%.
30 days to 19 October 2026Mellow Sleep added 9 products in the 30 days and they sold $154.5K, 2.2% of revenue. Best launch: Bundle Bubble Towels ($64.8K).
30 days to 19 October 2026Go deeper in TokConnectWhich Mellow Sleep products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Mellow Sleep describes itself as a US-based sleep company. Its range includes pillows, comforters, duvet sets, sheets and blankets, and it launched the CloudAlign memory foam pillow on September 15, 2025.
It made an estimated $6.99M on 128K units in the 30 days to 19 October 2026, #13 of 1,070 tracked brands. Mellow Sleep's last 7 complete days (13 to 19 October) came to $1.42M, down 2% on the 7 days before ($1.44M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
Creators drove 94% of revenue and the brand's own account made 5.5%, so most selling happens in creator videos. The three biggest listings take 34%, led by MarshMellow Comforter at 15%, across 54 listings with sales. A competitor has to beat a spread of listings rather than one hero product.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: mellowsleep.com, markets.financialcontent.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $445.0K | 8,536 | $438.0K | $6.2K | $801 | complete |
| 21 September | $350.5K | 7,076 | $343.7K | $6.2K | $552 | complete |
| 22 September | $392.7K | 7,970 | $373.5K | $18.3K | $941 | complete |
| 23 September | $370.9K | 7,290 | $358.1K | $12.2K | $606 | complete |
| 24 September | $194.3K | 3,522 | $183.0K | $10.3K | $988 | complete |
| 25 September | $270.2K | 5,137 | $253.5K | $13.6K | $3.0K | complete |
| 26 September | $234.2K | 4,362 | $228.8K | $4.5K | $883 | complete |
| 27 September | $245.7K | 4,466 | $241.2K | $3.8K | $662 | complete |
| 28 September | $198.2K | 3,823 | $189.8K | $6.4K | $2.0K | complete |
| 29 September | $216.7K | 4,204 | $197.8K | $18.2K | $649 | complete |
| 30 September | $196.1K | 3,786 | $181.5K | $14.3K | $294 | source reports low |
| 1 October | $225.1K | 4,284 | $210.7K | $14.0K | $285 | source reports low |
| 2 October | $196.5K | 3,659 | $182.3K | $13.4K | $698 | complete |
| 3 October | $219.3K | 3,987 | $210.0K | $5.7K | $3.5K | complete |
| 4 October | $192.8K | 3,558 | $188.3K | $3.7K | $855 | complete |
| 5 October | $181.4K | 3,323 | $162.2K | $15.6K | $3.7K | complete |
| 6 October | $161.2K | 2,887 | $146.2K | $13.9K | $1.1K | complete |
| 7 October | $171.4K | 2,958 | $155.8K | $14.1K | $1.5K | complete |
| 8 October | $217.4K | 3,751 | $190.4K | $21.6K | $5.4K | complete |
| 9 October | $205.1K | 3,389 | $184.0K | $19.2K | $1.9K | complete |
| 10 October | $223.0K | 3,817 | $207.9K | $14.4K | $612 | complete |
| 11 October | $269.4K | 4,451 | $257.1K | $9.9K | $2.4K | complete |
| 12 October | $194.1K | 3,225 | $177.2K | $16.6K | $305 | complete |
| 13 October | $194.6K | 3,414 | $174.9K | $19.3K | $433 | complete |
| 14 October | $198.5K | 3,434 | $179.5K | $17.7K | $1.3K | complete |
| 15 October | $206.3K | 3,550 | $184.5K | $20.3K | $1.5K | complete |
| 16 October | $207.4K | 3,588 | $186.0K | $19.2K | $2.2K | complete |
| 17 October | $217.8K | 3,725 | $208.5K | $8.0K | $1.3K | complete |
| 18 October | $218.2K | 3,809 | $207.4K | $10.2K | $678 | complete |
| 19 October | $176.1K | 2,950 | $163.7K | $12.3K | $84 | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $6.57M | 93.9% |
| Brand accounts | $383.2K | 5.5% |
| Shop tab and mall | $41.0K | 0.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $5.56M | 79.5% |
| LIVE | $1.39M | 19.9% |
| Shop tab and search | $41.0K | 0.6% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | MarshMellow Comforter | $1.05M | 12K | $90.83 | 15.0% |
| 2 | BodyAlign Plus+ Pillow | $752.6K | 13K | $58.98 | 10.8% |
| 3 | Ploof Pillow | $604.7K | 18K | $33.99 | 8.7% |
| 4 | Mellow Puff Pillow | $503.8K | 11K | $46.95 | 7.2% |
| 5 | MarshMellow Comforter + 2x CloudAlign Pillows | $427.3K | 2.5K | $173.72 | 6.1% |
| 6 | MarshMellow Comforter + 2 Cooling Puff Pillows | $411.0K | 3.2K | $128.84 | 5.9% |
| 7 | CloudAlign Pillow + FREE Cooling Pillowcase (Design) | $329.8K | 6.7K | $49.01 | 4.7% |
| 8 | Cloud Throw Blanket | $236.1K | 4.5K | $52.01 | 3.4% |
| 9 | Lights Out Weighted Eye Mask | $227.3K | 9.7K | $23.48 | 3.3% |
| 10 | 2 CloudAlign Pillows + 2 Free Cooling Pillowcases | $213.7K | 2.5K | $85.82 | 3.1% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 15.0% |
| Listings 2 and 3 | 19.4% |
| Listings 4 to 10 | 33.6% |
| Other listings | 32.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 4 | $424.9K | 6.2% |
| $25 to $50 | 23 | $2.31M | 33.8% |
| $50 to $100 | 17 | $3.06M | 44.7% |
| $100 and up | 7 | $1.05M | 15.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| First sold | Product | Est. revenue |
|---|---|---|
| 22 September | Bundle Bubble Towels | $64.8K |
| 22 September | Bubble Bath Towels, 4-Pack | $36.2K |
| 22 September | Bubble Hand Towels, 4-Pack | $3.1K |
| 22 September | Bubble Washcloths, 4-Pack | $1.9K |
| 30 September | CloudFill Duvet Insert | $47.9K |
| 16 October | Cloud Plush Bath Towels, 4-Pack | $400 |
| 16 October | Bundle Cloud Plush Towels | $130 |
| 16 October | Ribbed Hand Towels, 4-Pack | $90 |
| 16 October | Ribbed Washcloths, 4-Pack | $35 |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Mellow Sleep | 94% |
| Affiliate share of revenue | Category median | 91% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Mellow Sleep | $54.64 |
| Average selling price | Category median | $32.18 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Mellow Sleep | 20% |
| LIVE share of revenue | Category median | 12% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Mellow Sleep | -2% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 20 | $583.2K | 11.7% |
| 10K to 50K | 53 | $2.60M | 52.1% |
| 50K to 250K | 19 | $1.68M | 33.7% |
| 250K to 1M | 4 | $53.2K | 1.1% |
| 1M or more | 3 | $76.1K | 1.5% |
Go deeper in TokConnectWhich videos and LIVE streams drove Mellow Sleep's TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | MarshMellow Comforter15.0% of revenue | $1.05M | 12K | $90.83 | 13% | 4 Nov 2025 |
| 2 | BodyAlign Plus+ Pillow10.8% of revenue | $752.6K | 13K | $58.98 | 12% | 17 Jun 2026 |
| 3 | Ploof Pillow8.7% of revenue | $604.7K | 18K | $33.99 | 12% | 7 May 2026 |
| 4 | Mellow Puff Pillow7.2% of revenue | $503.8K | 11K | $46.95 | 12% | 3 Mar 2026 |
| 5 | MarshMellow Comforter + 2x CloudAlign Pillows6.1% of revenue | $427.3K | 2.5K | $173.72 | 11% | 7 Jul 2026 |
| 6 | MarshMellow Comforter + 2 Cooling Puff Pillows5.9% of revenue | $411.0K | 3.2K | $128.84 | 10% | 6 Aug 2026 |
| 7 | CloudAlign Pillow + FREE Cooling Pillowcase (Design)4.7% of revenue | $329.8K | 6.7K | $49.01 | 12% | 7 Jul 2026 |
| 8 | Cloud Throw Blanket3.4% of revenue | $236.1K | 4.5K | $52.01 | 13% | 12 Mar 2026 |
| 9 | Lights Out Weighted Eye Mask3.3% of revenue | $227.3K | 9.7K | $23.48 | 10% | 12 Mar 2026 |
| 10 | 2 CloudAlign Pillows + 2 Free Cooling Pillowcases3.1% of revenue | $213.7K | 2.5K | $85.82 | 13% | 16 May 2026 |
| 11 | CloudCool Cooling Sheet Set3.0% of revenue | $212.0K | 2.6K | $80.62 | 10% | 3 Aug 2026 |
| 12 | CloudAlign Pillow + FREE Cooling Pillowcase (Best 2025)2.5% of revenue | $173.1K | 3.5K | $49.03 | 12% | 8 Jun 2025 |
| 13 | CloudCool Cooling Comforter2.2% of revenue | $155.8K | 3.3K | $46.93 | 13% | 20 Aug 2025 |
| 14 | MellowSoft Duvet Set2.2% of revenue | $154.9K | 2.1K | $74.11 | 9% | 6 Aug 2026 |
| 15 | Adjustable Weighted Eye Mask2.1% of revenue | $146.7K | 3.9K | $38.00 | – | – |
3 listings ($147.3K, 2.1% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell MarshMellow Comforter from Mellow Sleep on TikTok Shop, and how much did each one drive in the last 30 days?
9 listings sold for the first time in the 30 days to 19 October 2026, $154.5K together (2.2% of revenue).
| Product | First sold | Est. revenue | Est. units | Avg price |
|---|---|---|---|---|
| Bundle Bubble Towels | 22 September | $64.8K | 509 | $127.25 |
| CloudFill Duvet Insert | 30 September | $47.9K | 539 | $88.85 |
| Bubble Bath Towels, 4-Pack | 22 September | $36.2K | 472 | $76.67 |
| Bubble Hand Towels, 4-Pack | 22 September | $3.1K | 72 | $42.64 |
| Bubble Washcloths, 4-Pack | 22 September | $1.9K | 59 | $32.37 |
| Cloud Plush Bath Towels, 4-Pack | 16 October | $400 | 5 | $79.99 |
| Bundle Cloud Plush Towels | 16 October | $130 | 1 | $129.99 |
| Ribbed Hand Towels, 4-Pack | 16 October | $90 | 2 | $44.99 |
| Ribbed Washcloths, 4-Pack | 16 October | $35 | 1 | $34.99 |
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Mellow Sleep@mellow | 928K | $383.2K | 50% | 6.8K |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Mellow Sleep live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $6.99M of sales over the 30 days to 19 October 2026. Mellow Sleep ranks #13 of 1,070 tracked brands, selling through 1 US storefront.
$6.99M of estimated revenue and about 128K units over the 30 days to 19 October 2026; a typical sale was $54.64.
MarshMellow Comforter, with an estimated $1.05M (15% of headline revenue) on 12K units at $90.83 in the 30 days to 19 October 2026. Next are BodyAlign Plus+ Pillow ($752.6K) and Ploof Pillow ($604.7K).
Mostly. Affiliate creators drove 94% of Mellow Sleep's estimated source revenue ($6.57M) in the 30 days to 19 October 2026. Accounts carrying the brand's own name made 5.5% ($383.2K), other linked accounts 0% and the shop tab and mall 0.6% ($41.0K).
Mellow Sleep's last 7 complete days (13 to 19 October) came to $1.42M, down 2% on the 7 days before ($1.44M), while the tracked brands together were unchanged (partly a platform-wide surge in those days). The difference from the tracked brands is under 20 points, which is too small to call a trend for this brand.
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $6.99M here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Mellow Sleep's own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 3 listings ($147.3K, 2.1% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 98% of the revenue of the top 51 listings to the source's own flag. Product tables and price bands cover the top 51 listings, 98% of headline revenue; the source counts 54 listings with sales. Ranks and medians compare Mellow Sleep with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.
