Streams, not only videos
24% of revenue ($154.7K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.
By DanielUpdated 21 October 2026Data to 19 October 202630 days from 20 SeptemberTikTok Shop US, estimatedHow this is estimated
TokConnect Shop Analytics puts Best Choice Products' TikTok Shop US sales at an estimated $634.9K for the 30 days to 19 October 2026, from 8.1K units at $77.93 each on average. That ranks #408 of 1,070 tracked brands, and #10 of 37 in Home Supplies as the source files it. In the last 7 complete days it was up 11% on the 7 before, against level with the same earlier days for the tracked brands.
Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low.
Free to quote and share with a link to this page. Each figure comes from the data listed under Method and sources.
Best Choice Products made an estimated $634.9K on TikTok Shop US in the 30 days to 19 October 2026.
Best Choice Products sold an estimated 8.1K units at an average price of $77.93 in the 30 days to 19 October 2026.
Affiliate creators drove 91% of Best Choice Products' estimated TikTok Shop source revenue in the 30 days to 19 October 2026; accounts carrying its own name made under 0.1%.
Best Choice Products ranks #408 of 1,070 tracked TikTok Shop brands by estimated revenue in the 30 days to 19 October 2026 and #10 of 37 in Home Supplies.
Sewing Machine Table & Desk w/ Craft Storage was Best Choice Products' best-selling listing: an estimated $37.8K, 6.0% of headline revenue, in the 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Best Choice Products made $180.8K, up 11% on the 7 days before ($162.9K); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
24% of revenue ($154.7K) came from LIVE. The median tracked brand gets 13% from LIVE.
30 days to 19 October 2026Best Choice Products spreads its sales: the best listing makes 6.0% of revenue, and the top 10 make 47%.
30 days to 19 October 2026Best Choice Products is #408 of 1,070 tracked brands by estimated 30-day revenue, and #10 of 37 in Home Supplies as the source files it. The leader in Home Supplies, Sweetcrispy, made $6.81M. Best Choice Products holds 2.6% of the revenue of the 37 Home Supplies brands tracked.
30 days to 19 October 2026That is 3.2 times the $24.29 median for Home Supplies brands in the same data.
30 days to 19 October 2026Among the top 100 affiliates for Best Choice Products, those with fewer than 50K followers drove 59% of the revenue.
30 days to 19 October 202616 to 18 October: 3 days in a row at $29.5K to $32.9K a day, 15% of the complete days in the window. A typical day made $21.8K.
30 days to 19 October 2026Go deeper in TokConnectWhich Best Choice Products products grew fastest on TikTok Shop in the last 7 days, and who is selling them?
Best Choice Products was founded in 2002 in Tustin, California, per a company directory profile, and sells on its own site and through Amazon, Walmart, Target, Michaels and TikTok Shop.
3 days in a row (16 to 18 October) ran at $29.5K to $32.9K a day, against a typical day of $21.8K. In the last 7 complete days (13 to 19 October) Best Choice Products made $180.8K, up 11% on the 7 days before ($162.9K); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
Large orders define the page: the average sale is $77.93, and no listing dominates, with Sewing Machine Table & Desk w/ Craft Storage at 6.0% and the top three at 17%. 302 listings had sales, so an affiliate has wide choice. The source flags 26 for unreliable prices ($27.9K), left out of the product tables.
Analyst note based on this page's numbers and the sources listed below, updated 21 October 2026. How these pages are made. Outside facts: builtinla.com, bestchoiceproducts.com.
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Date | Est. revenue | Est. units | Affiliates | Brand and linked accounts | Shop tab and mall | Day |
|---|---|---|---|---|---|---|
| 20 September | $15.1K | 185 | $14.3K | $0 | $769 | complete |
| 21 September | $17.2K | 207 | $16.1K | $25 | $1.1K | complete |
| 22 September | $16.0K | 184 | $14.0K | $0 | $2.0K | complete |
| 23 September | $13.4K | 162 | $11.5K | $0 | $1.9K | complete |
| 24 September | $16.7K | 188 | $15.4K | $0 | $1.2K | complete |
| 25 September | $22.9K | 259 | $19.5K | $0 | $3.4K | complete |
| 26 September | $19.1K | 232 | $16.9K | $54 | $2.1K | complete |
| 27 September | $18.6K | 230 | $16.5K | $0 | $2.1K | complete |
| 28 September | $17.6K | 207 | $16.0K | $0 | $1.6K | complete |
| 29 September | $12.6K | 151 | $11.8K | $22 | $803 | complete |
| 30 September | $14.4K | 190 | $13.1K | $25 | $1.3K | source reports low |
| 1 October | $16.7K | 209 | $15.1K | $0 | $1.6K | source reports low |
| 2 October | $22.1K | 307 | $20.6K | $0 | $1.5K | complete |
| 3 October | $23.9K | 365 | $23.0K | $0 | $867 | complete |
| 4 October | $22.7K | 327 | $21.5K | $0 | $1.2K | complete |
| 5 October | $22.1K | 313 | $21.2K | $0 | $891 | complete |
| 6 October | $24.1K | 322 | $22.6K | $0 | $1.6K | complete |
| 7 October | $26.1K | 357 | $23.7K | $0 | $2.3K | complete |
| 8 October | $19.6K | 246 | $17.4K | $0 | $2.3K | complete |
| 9 October | $23.9K | 295 | $19.8K | $0 | $4.1K | complete |
| 10 October | $21.6K | 274 | $19.7K | $0 | $1.9K | complete |
| 11 October | $26.5K | 339 | $24.5K | $0 | $2.0K | complete |
| 12 October | $21.1K | 270 | $20.5K | $0 | $623 | complete |
| 13 October | $21.2K | 277 | $19.7K | $0 | $1.5K | complete |
| 14 October | $20.7K | 266 | $18.7K | $0 | $2.0K | complete |
| 15 October | $24.1K | 303 | $20.6K | $0 | $3.6K | complete |
| 16 October | $32.9K | 426 | $29.5K | $0 | $3.4K | complete |
| 17 October | $29.5K | 393 | $25.9K | $0 | $3.6K | complete |
| 18 October | $29.7K | 391 | $26.6K | $0 | $3.1K | complete |
| 19 October | $22.7K | 272 | $20.7K | $0 | $2.0K | complete |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Source | Est. revenue | Share of source total |
|---|---|---|
| Affiliates | $576.3K | 90.8% |
| Brand accounts | $126 | 0.0% |
| Shop tab and mall | $58.5K | 9.2% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Channel | Est. revenue | Share of source total |
|---|---|---|
| Video | $370.2K | 58.3% |
| LIVE | $154.7K | 24.4% |
| Shop tab and search | $110.0K | 17.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| # | Product | Est. revenue | Est. units | Avg price | Share of headline revenue |
|---|---|---|---|---|---|
| 1 | Sewing Machine Table & Desk w/ Craft Storage | $37.8K | 347 | $108.99 | 6.0% |
| 2 | 38in Beginner Acoustic Guitar Starter Kit | $35.9K | 624 | $57.58 | 5.7% |
| 3 | Rechargeable Laser Tag Blasters, Set of 4 | $32.8K | 390 | $84.00 | 5.2% |
| 4 | Pre-Lit Hand-Painted Ceramic, Set of 3 | $31.8K | 648 | $49.00 | 5.0% |
| 5 | 15in Pre-Lit Hand-Painted Ceramic Tabletop | $31.7K | 738 | $42.99 | 5.0% |
| 6 | 41in Full Size Beginner Acoustic Guitar Set | $29.4K | 297 | $98.99 | 4.6% |
| 7 | Pretend Play Kitchen Wooden Toy Set for Kids | $26.8K | 275 | $97.53 | 4.2% |
| 8 | Premium Artificial Pampas Christmas Trees | $26.2K | 248 | $105.60 | 4.1% |
| 9 | Modern Faux Leather Convertible Futon Sofa | $24.3K | 163 | $149.02 | 3.8% |
| 10 | Beginner Electric Guitar Kit w/ Headphone Amp | $19.3K | 195 | $98.97 | 3.0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Group | Share of headline revenue |
|---|---|
| Top listing | 6.0% |
| Listings 2 and 3 | 10.8% |
| Listings 4 to 10 | 29.8% |
| Other listings | 53.4% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Price band | Listings | Est. revenue | Share of the top listings |
|---|---|---|---|
| $10 to $25 | 1 | $770 | 0.1% |
| $25 to $50 | 14 | $110.0K | 19.5% |
| $50 to $100 | 40 | $243.0K | 43.1% |
| $100 and up | 45 | $210.2K | 37.3% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Measure | Group | Value |
|---|---|---|
| Affiliate share of revenue | Best Choice Products | 91% |
| Affiliate share of revenue | Category median | 93% |
| Affiliate share of revenue | Other brands median | 89% |
| Average selling price | Best Choice Products | $77.93 |
| Average selling price | Category median | $24.29 |
| Average selling price | Other brands median | $35.72 |
| LIVE share of revenue | Best Choice Products | 24% |
| LIVE share of revenue | Category median | 13% |
| LIVE share of revenue | Other brands median | 13% |
| Last 7 complete days on the 7 before | Best Choice Products | +11% |
| Last 7 complete days on the 7 before | Tracked brands | 0% |
TokConnect Shop Analytics, TikTok Shop US, estimated, 30 days to 19 October 2026
| Follower band | Creators | Est. revenue driven | Share |
|---|---|---|---|
| under 10K | 25 | $90.7K | 23.0% |
| 10K to 50K | 49 | $140.0K | 35.5% |
| 50K to 250K | 17 | $100.0K | 25.4% |
| 250K to 1M | 8 | $52.8K | 13.4% |
| 1M or more | 1 | $10.6K | 2.7% |
Go deeper in TokConnectWhich videos and LIVE streams drove Best Choice Products' TikTok Shop sales in the last 7 days? Show views, revenue and whether they are ads.
Ranked by estimated revenue in the 30 days to 19 October 2026. Commission is the public affiliate rate where the source lists one. Listed is the listing date TikTok shows.
| # | Product | Est. revenue | Est. units | Avg price | Commission | Listed |
|---|---|---|---|---|---|---|
| 1 | Sewing Machine Table & Desk w/ Craft Storage6.0% of revenue | $37.8K | 347 | $108.99 | 5% | 5 Jun 2025 |
| 2 | 38in Beginner Acoustic Guitar Starter Kit5.7% of revenue | $35.9K | 624 | $57.58 | 5% | 4 May 2025 |
| 3 | Rechargeable Laser Tag Blasters, Set of 45.2% of revenue | $32.8K | 390 | $84.00 | 5% | 28 May 2025 |
| 4 | Pre-Lit Hand-Painted Ceramic, Set of 35.0% of revenue | $31.8K | 648 | $49.00 | 4% | 31 May 2025 |
| 5 | 15in Pre-Lit Hand-Painted Ceramic Tabletop5.0% of revenue | $31.7K | 738 | $42.99 | 5% | 25 Jun 2025 |
| 6 | 41in Full Size Beginner Acoustic Guitar Set4.6% of revenue | $29.4K | 297 | $98.99 | 5% | 2 May 2025 |
| 7 | Pretend Play Kitchen Wooden Toy Set for Kids4.2% of revenue | $26.8K | 275 | $97.53 | 5% | 17 May 2025 |
| 8 | Premium Artificial Pampas Christmas Trees4.1% of revenue | $26.2K | 248 | $105.60 | 5% | 29 Aug 2025 |
| 9 | Modern Faux Leather Convertible Futon Sofa3.8% of revenue | $24.3K | 163 | $149.02 | 5% | 10 Aug 2025 |
| 10 | Beginner Electric Guitar Kit w/ Headphone Amp3.0% of revenue | $19.3K | 195 | $98.97 | 5% | 4 Aug 2025 |
| 11 | Pre-Lit Christmas Bow2.9% of revenue | $18.3K | 415 | $44.00 | 5% | 29 Jul 2025 |
| 12 | Pretend Play Corner Kitchen2.7% of revenue | $17.3K | 109 | $158.99 | 5% | 14 May 2025 |
| 13 | Vintage Multipurpose Hyacinth Storage2.4% of revenue | $15.5K | 224 | $69.02 | 4% | 8 May 2025 |
| 14 | 2pc Lighted Pop-Up Christmas Ornaments Outdoor (180)2.1% of revenue | $13.1K | 132 | $99.02 | 5% | 21 Jul 2025 |
| 15 | Pre-Lit Artificial Full Aspen Noble Fir1.9% of revenue | $11.9K | 44 | $270.91 | 5% | 22 Jul 2025 |
26 listings ($27.9K, 4.4% of the source total) are priced unreliably by the source and stay out of the product tables. They are left out of this table and the product charts.
Go deeper in TokConnectWhich creators sell Sewing Machine Table & Desk w/ Craft Storage from Best Choice Products on TikTok Shop, and how much did each one drive in the last 30 days?
Accounts on TikTok that carry the brand's own name, with the revenue each sold in the window.
| Account | Followers | Est. revenue | From LIVE | Est. units |
|---|---|---|---|---|
| Best Choice Products, Inc.@bestchoiceproducts | 28K | $126 | 0% | 4 |
Only accounts whose name or handle is the brand's own name are shown.
A page can only show a snapshot. Ask TokConnect and it runs the same Shop Analytics for Best Choice Products live, down to the creator, the video and the LIVE.
50 free credits, no card, failed calls are free. Works in , , and TokConnect Chat. Try the free TikTok Shop analytics tool or read the TikTok Shop MCP guide.
An estimated $634.9K of sales over the 30 days to 19 October 2026. Best Choice Products ranks #408 of 1,070 tracked brands, selling through 1 US storefront.
$634.9K of estimated revenue and about 8.1K units over the 30 days to 19 October 2026; a typical sale was $77.93.
Sewing Machine Table & Desk w/ Craft Storage, with an estimated $37.8K (6% of headline revenue) on 347 units at $108.99 in the 30 days to 19 October 2026. Behind it come 38in Beginner Acoustic Guitar Starter Kit at $35.9K and Rechargeable Laser Tag Blasters, Set of 4 at $32.8K.
Affiliates account for 91% of the estimated sales, which is $576.3K. The rest splits between brand-named accounts (under 0.1%), linked host accounts (0%) and the shop tab and mall (9.2%). Window: 30 days to 19 October 2026.
In the last 7 complete days (13 to 19 October) Best Choice Products made $180.8K, up 11% on the 7 days before ($162.9K); the tracked brands as a whole were unchanged (partly a platform-wide surge in those days). That is within 20 points of the tracked brands, so no brand-specific trend shows.
The source reads the sold count TikTok shows on each listing and multiplies it by the listed price. That gives the $634.9K here for the 30 days to 19 October 2026. It is an outside estimate and cannot see refunds or discounts. Read the method.
Estimated from TikTok Shop sold counts and listed prices, 30 days to 19 October 2026. Source: TokConnect Shop Analytics, TikTok Shop US. Units follow TikTok's sold counter and revenue is units times the listed price, so every figure here is an estimate, not Best Choice Products' own accounts. Pulled on 21 October 2026; the last complete day of data is 19 October 2026. Revenue for 30 Sep and 1 Oct is reported low across the whole data source, so 30-day totals can read a little low. Those days are left out of every peak, growth and typical-day figure and are not estimated. 26 listings ($27.9K, 4.4% of the source total) are priced unreliably by the source and stay out of the product tables. The price check matched 98% of the revenue of the top 100 listings to the source's own flag. Product tables and price bands cover the top 100 listings, 89% of headline revenue; the source counts 302 listings with sales. Ranks and medians compare Best Choice Products with the 1,070 brands the source tracks at $250K or more in 30 days. Individual affiliate creators are never named; only accounts carrying the brand's own name are. Read the full method and corrections policy. Questions or corrections: dj@tokconnect.com.