{
 "slug": "tiktok-shop-black-friday",
 "retrievedOn": "2026-09-30",
 "method": "Page reads of TikTok Shop Seller University (US) pages, which loaded, plus web search and reads of news coverage of the 2024 and 2025 campaigns. TikTok's newsroom returned HTTP 503 to our fetches; where a figure rests on a newsroom post we cite the post and the secondary source we read.",
 "facts": [
  {
   "id": "2026-us-dates",
   "claim": "The BFCM 2026 campaign runs from Nov 11 to Nov 30, PT (United States).",
   "sources": [
    {
     "title": "2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-09-20",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=26854147802894"
    }
   ]
  },
  {
   "id": "2026-calendar",
   "claim": "Black Friday 2026 is Friday 27 November; Cyber Monday is Monday 30 November (US Thanksgiving is Thursday 26 November 2026).",
   "sources": [
    {
     "title": "Calendar arithmetic",
     "publisher": "n/a",
     "date": "2026-09-30",
     "url": ""
    }
   ]
  },
  {
   "id": "2026-returns",
   "claim": "Items sold between November 11, 2026 (16:00 PT) and December 31, 2026 (23:59 PT) can be returned until February 10, 2027. The extension overrides seller return windows and needs no seller action. Some categories such as electronics and jewelry may keep standard rules; auction orders are not eligible.",
   "sources": [
    {
     "title": "2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-09-20",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=26854147802894"
    }
   ]
  },
  {
   "id": "2026-sla",
   "claim": "Extended shipping deadlines for local sellers, standard orders: +1 business day for orders Nov 11-24, +2 business days for Nov 25-Dec 1, +1 business day for Dec 2-5. Not for pre-order or back order.",
   "sources": [
    {
     "title": "2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-09-20",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=26854147802894"
    }
   ]
  },
  {
   "id": "2026-eligibility",
   "claim": "Seller eligibility: Shop Performance Score 3.5 or higher (benefits may be revoked below 3.0), Account Health Rating above 150, Late Dispatch Rate 20% or lower over 30 days. Products must be in stock and ready to ship; no counterfeit or IP issues; low complaint rate. Register in Seller Center > Marketing > Campaigns; most applications reviewed within 5-14 business days; create listings at least 2 weeks before the campaign starts; variations cannot be added or deleted after registration. Many self-promotion tools (extra discounts, flash deals) do not stack on BFCM campaign pricing. Strike-through pricing only shows when the campaign price is lower than the regular retail price. A seller can join BFCM as a product campaign without a separate content campaign.",
   "sources": [
    {
     "title": "2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-09-20",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=26854147802894"
    },
    {
     "title": "Campaign FAQs",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-05-13",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=7823403742840619&lang=en"
    }
   ]
  },
  {
   "id": "tiktok-funded",
   "claim": "TikTok-funded promotions are discounts fully paid for by TikTok during major events like Black Friday. They show as icons and tags such as HOT DEAL, LIVE Exclusive and New Customer Deal on product pages, bags, showcases and carts. Types: product coupons, product incentives, Buy More Save More, shipping fee discounts. Product incentives don't stack with Flash Deals.",
   "sources": [
    {
     "title": "TikTok-funded Promotions",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-06-12",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=5370507046324010&lang=en"
    }
   ]
  },
  {
   "id": "2025-us",
   "claim": "US 2025 BFCM campaign ran November 12 - December 1. Over the four days from Black Friday to Cyber Monday TikTok Shop reported more than $500 million in US sales, nearly 50% more shoppers than the 2024 campaign period, over 760,000 (760K) livestream sessions with over 1.6 billion views, livestream sales up 84%, and nearly 10 million shoppable videos from affiliate creators.",
   "sources": [
    {
     "title": "TikTok Shop had our biggest BFCM weekend ever",
     "publisher": "TikTok Newsroom",
     "date": "2025-12-03",
     "url": "https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en"
    },
    {
     "title": "TikTok sees increased shopping activity over Black Friday weekend",
     "publisher": "Social Media Today",
     "date": "2025-12-03",
     "url": "https://www.socialmediatoday.com/news/tiktok-sees-increased-shopping-activity-over-black-friday-weekend/806971/"
    },
    {
     "title": "TikTok Shop reports record $500M in sales over Black Friday Cyber Monday weekend",
     "publisher": "Net Influencer",
     "date": "2025-12",
     "url": "https://www.netinfluencer.com/tiktok-shop-reports-record-500m-in-sales-over-black-friday-cyber-monday-weekend/"
    }
   ]
  },
  {
   "id": "2024-us",
   "claim": "US 2024 holiday campaign ran November 13 - December 2, with Brand Palooza November 13-28 (deals up to 55% off), LIVE shopping events including the D'Amelio family (November 14) and Nicki Minaj (November 24), and returns extended through February 10. Results: over $100 million in sales on Black Friday alone, 165% more shoppers over the BFCM weekend, over 4 billion #TikTokShopBlackFriday views and 3.5 billion #TikTokShopCyberMonday views, about a third of purchases from small and medium-sized businesses.",
   "sources": [
    {
     "title": "TikTok Shop to ramp up livestream shopping deals for the holidays",
     "publisher": "MediaPost",
     "date": "2024-11-13",
     "url": "https://www.mediapost.com/publications/article/401098/tiktok-shop-to-ramp-up-livestream-shopping-deals-f.html"
    },
    {
     "title": "TikTok reports record $100 million in sales for Black Friday",
     "publisher": "Tech.co",
     "date": "2024-12-05",
     "url": "https://tech.co/news/tiktok-record-sales-100m-black-friday"
    }
   ]
  },
  {
   "id": "2025-uk",
   "claim": "UK 2025 Black Friday campaign ran 21 November - 1 December 2025, with up to 60% off select products and more than 200,000 small businesses taking part.",
   "sources": [
    {
     "title": "Biggest ever TikTok Shop Black Friday",
     "publisher": "ChannelX",
     "date": "2025-11-20",
     "url": "https://channelx.world/2025/11/biggest-ever-tiktok-shop-black-friday/"
    }
   ]
  },
  {
   "id": "2024-uk",
   "claim": "UK 2024 Black Friday and Cyber Monday sale ran 26 November - 2 December 2024 with up to 60% off.",
   "sources": [
    {
     "title": "TikTok announces major Black Friday Cyber Monday sales",
     "publisher": "Net Influencer",
     "date": "2024-11-27",
     "url": "https://www.netinfluencer.com/tiktok-announces-major-black-friday-cyber-monday-sales/"
    }
   ]
  },
  {
   "id": "2026-dates-third-party",
   "claim": "Some third-party seller guides (e.g. SellerGains, 15 Sep 2026) give a Nov 11 - Dec 1 window and creator-sample dates attributed to 'published US materials as reported by third parties' without linking a TikTok source. We use TikTok's own Seller University guide (Nov 11 - Nov 30 PT) instead and do not repeat the unlinked creator dates.",
   "sources": [
    {
     "title": "TikTok Shop Q4 2026 Playbook",
     "publisher": "SellerGains",
     "date": "2026-09-15",
     "url": "https://sellergains.com/blog/tiktok-shop-q4-2026-playbook/"
    }
   ]
  },
  {
   "id": "dfyd",
   "claim": "Deals for You Days (DFYD) is a TikTok Shop platform campaign alongside BFCM; the 2026 edition was a summer sales event.",
   "sources": [
    {
     "title": "Campaign FAQs",
     "publisher": "TikTok Shop Seller University (US)",
     "date": "2026-05-13",
     "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=7823403742840619&lang=en"
    },
    {
     "title": "TikTok Shop Launches Deals For You Days 2026 Summer Sales Event",
     "publisher": "Be Bold Digital",
     "date": "2026",
     "url": "https://www.bebolddigital.com/news/tiktok-shop-deals-for-you-days-2026"
    }
   ]
  },
  {
   "id": "hashtag-2024",
   "claim": "#TikTokShopBlackFriday was the campaign hashtag TikTok reported on for 2024 (over 4 billion views during the campaign). Its tag description on 30 Sep 2026 reads 'Join us this Black Friday for exclusive deals on top products across fashion, beauty, electronics, and more.'",
   "sources": [
    {
     "title": "TikTok reports record $100 million in sales for Black Friday",
     "publisher": "Tech.co",
     "date": "2024-12-05",
     "url": "https://tech.co/news/tiktok-record-sales-100m-black-friday"
    }
   ]
  }
 ]
}