Is Matcha trending on TikTok?
The last 7 daily readings for “good matcha” average 201,345, 74% above the first 7 (115,438). A change of 10% or more counts as rising.
The search results TikTok returns for “matcha” include no typed search of exactly those words, so this page tracks the closest one: “good matcha”. Shop listings and videos below are for “matcha”.
Checked 21 October 2026Refreshed weeklySearch demand, not sales
The last 30 days of searches for “good matcha”
One reading per day from TikTok, worldwide, drawn from zero. The verdict compares the two averages marked on the line.
Readings are TikTok's search popularity index for the phrase, not search counts, and are never added together. Daily points can be revised by TikTok.
See all 30 daily readings
| Date | Popularity reading |
|---|---|
| 22 Sep 2026 | 75,169 |
| 23 Sep 2026 | 112,753 |
| 24 Sep 2026 | 131,545 |
| 25 Sep 2026 | 187,922 |
| 26 Sep 2026 | 18,792 |
| 27 Sep 2026 | 93,961 |
| 28 Sep 2026 | 187,922 |
| 29 Sep 2026 | 169,130 |
| 30 Sep 2026 | 150,338 |
| 1 Oct 2026 | 206,714 |
| 2 Oct 2026 | 187,922 |
| 3 Oct 2026 | 93,961 |
| 4 Oct 2026 | 75,169 |
| 5 Oct 2026 | 357,052 |
| 6 Oct 2026 | 244,299 |
| 7 Oct 2026 | 187,922 |
| 8 Oct 2026 | 56,376 |
| 9 Oct 2026 | 169,130 |
| 10 Oct 2026 | 75,169 |
| 11 Oct 2026 | 131,545 |
| 12 Oct 2026 | 187,922 |
| 13 Oct 2026 | 319,468 |
| 14 Oct 2026 | 206,714 |
| 15 Oct 2026 | 222,365 |
| 16 Oct 2026 | 121,335 |
| 17 Oct 2026 | 286,284 |
| 18 Oct 2026 | 137,340 |
| 19 Oct 2026 | 113,332 |
| 20 Oct 2026 | 270,580 |
| 21 Oct 2026 | 258,176 |
Searches versus videos
TikTok shows a 7-day search figure of 258,177 for “good matcha” and lists 1,698 videos for it: 152 searches per listed video. Among the 42 products tracked on these pages, that is the 29th highest searches-per-video figure, where 1 would mean the most demand for the fewest videos.
A high figure can mean room for a new video; it can also mean searchers do not want a video at all. Listed videos are the ones TikTok matches to the search, not every video on the topic. Read 21 October 2026.
Best-selling TikTok Shop listings for “matcha”
The top 5 listings TikTok Shop US returned when sorted by best sellers on 21 October 2026.
| Listing | Price | Units sold shown | Rating |
|---|---|---|---|
| Premium First Harvest Japanese Matcha Green Tea Powder – Uji First Flush Ceremonial Gradematchakari | $50.70 | 2,739 | 4.8318 reviews |
| Hojicha (30g)Nami Matcha | $32 | 735 | 4.6109 reviews |
| Organic Superior Ceremonial Grade Matcha – Premium Japanese Uji Green Tea Powdermatchakari | $50.70 | 114 | 4.9147 reviews |
| Summer Reserve Matcha – Premium Japanese Uji Green Tea Powdermatchakari | $46.55 | 50 | 4.965 reviews |
| Daily Ritual Ceremonial Matchamatchakari | $52 | 4 | 5.051 reviews |
Units sold is the running total TikTok displays on each listing, read on 21 October 2026. For estimated revenue and units over any date range, run TokConnect Shop Analytics on the listing.
Top TikTok videos for “matcha”
The 10 most-liked videos TikTok returned for the search on 21 October 2026. Each link opens the video on TikTok.
| Creator and caption | Views | Likes | Saves |
|---|---|---|---|
| @ellayagamiimatcha🤤 | 633,200 | 91,400 | 6,780 |
| @natalia.jszkclearly not the aesthetic queen i thought i was 💔 | 1,800,000 | 58,500 | 1,727 |
| @jennaskatesim disappointed | 401,700 | 42,900 | 1,094 |
| @ajadardenthere’s only ONE right answer…what is it?👀 | 539,000 | 18,500 | 930 |
| @taylerlimeecoconut matcha 🤍 | 154,800 | 12,300 | 516 |
| @congaconnnnncoi clip nào nhăn mặt clip đó á 🤡🤡 | 2,500,000 | 11,800 | 557 |
| @1angelkill185soldier(no caption) | 3,600,000 | 10,800 | 1,919 |
| @kyaw.gyi14557Replying to @🌻🌻🌻 | 3,000,000 | 7,812 | 1,358 |
| @marifergarcialourdesmaaatcha de mōken x 5 jajaja 💚🧚🏻♂️🍵 | 83,800 | 6,308 | 128 |
| @ms.kate929(no caption) | 2,000,000 | 4,948 | 684 |
Counts are as TikTok shows them and are rounded above about 100,000.
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Questions about Matcha on TikTok
Is Matcha still trending on TikTok?
On 21 October 2026, TikTok searches for “good matcha” (the closest typed search to “matcha”) were rising: the last 7 daily readings average 201,345 against 115,438 for the first 7, up 74%. A change of 10% or more counts as rising or falling.
How many people search for Matcha on TikTok?
TikTok's 7-day search figure for “good matcha” was 258,177 on 21 October 2026, with 1,698 videos listed. It is TikTok's search popularity score for the phrase, not a head count of people.
How much does Matcha cost on TikTok Shop?
The best-selling TikTok Shop listing for “matcha” on 21 October 2026 was “Premium First Harvest Japanese Matcha Green Tea Powder – Uji First Flu…” from matchakari at $50.70, with 2,739 units sold shown. The five best sellers range from $32 to $52. Units sold is a running total TikTok displays, not sales in a period.
Is there room for a new Matcha video on TikTok?
TikTok lists 1,698 videos for 258,177 searches: 152 searches per listed video. That ranks 29 of the 42 products tracked here, where 1 is the most searches per video.
Data: TikTok Creator Search Insights, TikTok video search and TikTok Shop US via TokConnect, pulled 21 October 2026. Open the snapshot (JSON) · Shop listings (CSV)