Is Foundation trending on TikTok?
The last 7 daily readings for “new foundation” average 197,311, within 10% of the first 7 (183,272).
The search results TikTok returns for “foundation” include no typed search of exactly those words, so this page tracks the closest one: “new foundation”. Shop listings and videos below are for “foundation”.
Checked 21 October 2026Refreshed weeklySearch demand, not sales
The last 30 days of searches for “new foundation”
One reading per day from TikTok, worldwide, drawn from zero. The verdict compares the two averages marked on the line.
Readings are TikTok's search popularity index for the phrase, not search counts, and are never added together. Daily points can be revised by TikTok.
See all 30 daily readings
| Date | Popularity reading |
|---|---|
| 22 Sep 2026 | 242,389 |
| 23 Sep 2026 | 120,950 |
| 24 Sep 2026 | 72,424 |
| 25 Sep 2026 | 193,862 |
| 26 Sep 2026 | 120,707 |
| 27 Sep 2026 | 266,287 |
| 28 Sep 2026 | 266,287 |
| 29 Sep 2026 | 169,477 |
| 30 Sep 2026 | 218,492 |
| 1 Oct 2026 | 217,760 |
| 2 Oct 2026 | 241,901 |
| 3 Oct 2026 | 656,939 |
| 4 Oct 2026 | 145,336 |
| 5 Oct 2026 | 266,774 |
| 6 Oct 2026 | 217,516 |
| 7 Oct 2026 | 266,287 |
| 8 Oct 2026 | 242,389 |
| 9 Oct 2026 | 266,774 |
| 10 Oct 2026 | 96,565 |
| 11 Oct 2026 | 145,092 |
| 12 Oct 2026 | 266,531 |
| 13 Oct 2026 | 314,813 |
| 14 Oct 2026 | 121,194 |
| 15 Oct 2026 | 168,248 |
| 16 Oct 2026 | 145,755 |
| 17 Oct 2026 | 226,630 |
| 18 Oct 2026 | 259,521 |
| 19 Oct 2026 | 218,733 |
| 20 Oct 2026 | 257,721 |
| 21 Oct 2026 | 104,567 |
Searches versus videos
TikTok shows a 7-day search figure of 104,568 for “new foundation” and lists 1,145 videos for it: 91 searches per listed video. Among the 42 products tracked on these pages, that is the 38th highest searches-per-video figure, where 1 would mean the most demand for the fewest videos.
A high figure can mean room for a new video; it can also mean searchers do not want a video at all. Listed videos are the ones TikTok matches to the search, not every video on the topic. Read 21 October 2026.
Best-selling TikTok Shop listings for “foundation”
The top 5 listings TikTok Shop US returned when sorted by best sellers on 21 October 2026.
| Listing | Price | Units sold shown | Rating |
|---|---|---|---|
| HAUS LABS Foundation Brush | Soft Buildable Buffing & Blending BrushHaus Labs | $52 | 499 | 4.91,546 reviews |
| Soft-focus, long-lasting liquid foundation, Moisturizing makeup foundation, Glow Matt Fini…Wink Global | $4.41 | 203 | 4.225 reviews |
| Vegan Clean Beauty Hydrating Lightweight Stick Tinted Moisturizer Concealer & Foundation (…American beauty creator | $7.89 | 68 | 4.38 reviews |
| Anti-Acne Non-Comedogenic Lightweight Moisturizing Hydrating Full Coverage Foundation & Co…foundation cosmetics-DIYI | $17.99 | 7 | 3.02 reviews |
| foundation rich tan ConcealerJN Beauty Supplies | $5 | 0 | – |
Units sold is the running total TikTok displays on each listing, read on 21 October 2026. For estimated revenue and units over any date range, run TokConnect Shop Analytics on the listing.
Top TikTok videos for “foundation”
The 10 most-liked videos TikTok returned for the search on 21 October 2026. Each link opens the video on TikTok.
| Creator and caption | Views | Likes | Saves |
|---|---|---|---|
| @nyaneTwo halves United full look!! 🤎🤍 Foundations: Born this way by @Too Faced Lenses @Dimple Color | 16,400,000 | 2,300,000 | 58,800 |
| @paoalicarte13Back to school makeup📚 | 16,500,000 | 657,400 | 63,000 |
| @erinjmonaghana very highly requested makeup routine ౨ৎ products: @MaybellineUK lash sensational black @Haus Labs foundation | 2,500,000 | 400,700 | 53,900 |
| @itsalicedonBE NICE! I did but on moisturizer AND primer before yall get on me. | 5,700,000 | 368,300 | 15,500 |
| @summercooljinnybb cream + skin prep > foundation. every time 🤌 product used: @glow breathable blemish balm | 3,100,000 | 321,800 | 36,600 |
| @ssarahnade_I wish I discovered this in the beginning of summer because it works so well in hot and humid weather. It surv | 3,400,000 | 243,200 | 48,800 |
| @yinu.zihnI love putting on foundation every time, it's super cool 💖💖 | 4,300,000 | 170,000 | 8,712 |
| @theglownarrativemy absolute favs🙌🙌 | 3,600,000 | 169,600 | 60,400 |
| @luccianaroseliterally the best foundation ever | 1,300,000 | 162,200 | 8,069 |
| @jackiiesworld_Shade 460 paris usa | 749,900 | 84,700 | 8,281 |
Counts are as TikTok shows them and are rounded above about 100,000.
Check any other product
Questions about Foundation on TikTok
Is Foundation still trending on TikTok?
On 21 October 2026, TikTok searches for “new foundation” (the closest typed search to “foundation”) were holding steady: the last 7 daily readings average 197,311 against 183,272 for the first 7, 8% apart, inside the 10% band. A change of 10% or more counts as rising or falling.
How many people search for Foundation on TikTok?
TikTok's 7-day search figure for “new foundation” was 104,568 on 21 October 2026, with 1,145 videos listed. It is TikTok's search popularity score for the phrase, not a head count of people.
How much does Foundation cost on TikTok Shop?
The best-selling TikTok Shop listing for “foundation” on 21 October 2026 was “HAUS LABS Foundation Brush | Soft Buildable Buffing & Blending Brush” from Haus Labs at $52, with 499 units sold shown. The five best sellers range from $4.41 to $52. Units sold is a running total TikTok displays, not sales in a period.
Is there room for a new Foundation video on TikTok?
TikTok lists 1,145 videos for 104,568 searches: 91 searches per listed video. That ranks 38 of the 42 products tracked here, where 1 is the most searches per video.
Data: TikTok Creator Search Insights, TikTok video search and TikTok Shop US via TokConnect, pulled 21 October 2026. Open the snapshot (JSON) · Shop listings (CSV)