Is Concealer trending on TikTok?
The last 7 daily readings for “top concealer” average 156,845, within 10% of the first 7 (160,626).
The search results TikTok returns for “concealer” include no typed search of exactly those words, so this page tracks the closest one: “top concealer”. Shop listings and videos below are for “concealer”.
Checked 21 October 2026Refreshed weeklySearch demand, not sales
The last 30 days of searches for “top concealer”
One reading per day from TikTok, worldwide, drawn from zero. The verdict compares the two averages marked on the line.
Readings are TikTok's search popularity index for the phrase, not search counts, and are never added together. Daily points can be revised by TikTok.
See all 30 daily readings
| Date | Popularity reading |
|---|---|
| 22 Sep 2026 | 291,016 |
| 23 Sep 2026 | 66,140 |
| 24 Sep 2026 | 105,824 |
| 25 Sep 2026 | 198,420 |
| 26 Sep 2026 | 105,824 |
| 27 Sep 2026 | 185,192 |
| 28 Sep 2026 | 171,964 |
| 29 Sep 2026 | 158,736 |
| 30 Sep 2026 | 92,596 |
| 1 Oct 2026 | 79,368 |
| 2 Oct 2026 | 119,052 |
| 3 Oct 2026 | 158,736 |
| 4 Oct 2026 | 92,596 |
| 5 Oct 2026 | 92,596 |
| 6 Oct 2026 | 198,420 |
| 7 Oct 2026 | 119,052 |
| 8 Oct 2026 | 66,140 |
| 9 Oct 2026 | 92,596 |
| 10 Oct 2026 | 52,912 |
| 11 Oct 2026 | 158,736 |
| 12 Oct 2026 | 171,964 |
| 13 Oct 2026 | 105,824 |
| 14 Oct 2026 | 145,508 |
| 15 Oct 2026 | 61,217 |
| 16 Oct 2026 | 1,599 |
| 17 Oct 2026 | 288,885 |
| 18 Oct 2026 | 257,476 |
| 19 Oct 2026 | 196,357 |
| 20 Oct 2026 | 39,010 |
| 21 Oct 2026 | 253,374 |
Searches versus videos
TikTok shows a 7-day search figure of 253,375 for “top concealer” and lists 969 videos for it: 261 searches per listed video. Among the 42 products tracked on these pages, that is the 18th highest searches-per-video figure, where 1 would mean the most demand for the fewest videos.
A high figure can mean room for a new video; it can also mean searchers do not want a video at all. Listed videos are the ones TikTok matches to the search, not every video on the topic. Read 21 October 2026.
Best-selling TikTok Shop listings for “concealer”
The top 5 listings TikTok Shop US returned when sorted by best sellers on 21 October 2026.
| Listing | Price | Units sold shown | Rating |
|---|---|---|---|
| shape tape™ concealer - full-coverage formula with natural matte finishTarte Cosmetics | $41.60 | 185,486 | 4.711,633 reviews |
| shape tape™ creamy concealer - eye cream in a bottleTarte Cosmetics | $41.60 | 115,031 | 4.77,305 reviews |
| Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear +…Too Faced | $20.80 | 79,577 | 4.67,611 reviews |
| [TFIT OFFICIAL] Cover Up Pro Concealer 15g/0.52 oz, 3-Color Palette Color Corrector, Full…TFIT US OFFICIAL | $18.89 | 46,878 | 4.55,917 reviews |
| Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium…Tower 28 Beauty | $28.95 | 31,814 | 4.72,715 reviews |
Units sold is the running total TikTok displays on each listing, read on 21 October 2026. For estimated revenue and units over any date range, run TokConnect Shop Analytics on the listing.
Top TikTok videos for “concealer”
The 7 most-liked videos TikTok returned for the search on 21 October 2026. Each link opens the video on TikTok.
| Creator and caption | Views | Likes | Saves |
|---|---|---|---|
| @jeffreestarIs the NEW @Estée Lauder Double Wear stay in place concealer Jeffree Star Approved?! 🥹 w @Smitha Deepak | 14,712,739 | 1,137,698 | 132,468 |
| @jawarshereWdym you don’t need to colour correct under this concealer …???? | 6,798,735 | 799,616 | 81,594 |
| @mahaaa.cNOTHING COMPARES TO THE LAST ONE im putting u guys on!! | 12,122,021 | 683,780 | 69,250 |
| @lenkalulmakeup placement for a face lift effect⭐️ remember to save it for later <3 products i used: @Armani beauty lum | 7,983,288 | 475,679 | 317,338 |
| @katiejanehughesHave you primed the brush yet? | 5,960,307 | 420,703 | 207,381 |
| @melisekremHow to colour correct 🎨 using different colour correctors together to create a flawless base ✨ what do you thi | 6,218,351 | 380,807 | 75,500 |
| @jeffreestarTime for a concealer battle!! Today I’m testing the $6 @essence.cosmetics silky blur VS. the @Hourglass Cosmet | 6,076,238 | 372,267 | 62,325 |
Counts are as TikTok shows them and are rounded above about 100,000.
Check any other product
Questions about Concealer on TikTok
Is Concealer still trending on TikTok?
On 21 October 2026, TikTok searches for “top concealer” (the closest typed search to “concealer”) were holding steady: the last 7 daily readings average 156,845 against 160,626 for the first 7, 2% apart, inside the 10% band. A change of 10% or more counts as rising or falling.
How many people search for Concealer on TikTok?
TikTok's 7-day search figure for “top concealer” was 253,375 on 21 October 2026, with 969 videos listed. It is TikTok's search popularity score for the phrase, not a head count of people.
How much does Concealer cost on TikTok Shop?
The best-selling TikTok Shop listing for “concealer” on 21 October 2026 was “shape tape™ concealer - full-coverage formula with natural matte finis…” from Tarte Cosmetics at $41.60, with 185,486 units sold shown. The five best sellers range from $18.89 to $41.60. Units sold is a running total TikTok displays, not sales in a period.
Is there room for a new Concealer video on TikTok?
TikTok lists 969 videos for 253,375 searches: 261 searches per listed video. That ranks 18 of the 42 products tracked here, where 1 is the most searches per video.
Data: TikTok Creator Search Insights, TikTok video search and TikTok Shop US via TokConnect, pulled 21 October 2026. Open the snapshot (JSON) · Shop listings (CSV)